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Equip Foods Prime Protein Powder | Clean, Grass Fed Beef Protein Isolate | Carnivore Protein Powder | Paleo, Keto Friendly | Gluten, Dairy Free | Helps Build & Repair Tissue | 30 Servings, Chocolate

4.2 out of 5 stars 3,574 ratings

$61.19 with 10 percent savings $2.25 per Ounce
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Flavor Name: Chocolate
Size: 30 Servings (Pack of 1)
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Brand Equip
Flavor Chocolate
Servings per Container 30
Item Weight 1.7 Pounds
Material Type Free No Artificial Sweeteners, No Artificial Flavors, No Artificial Colors, Soy Free

About this item

  • High Protein, Low Sugar: Prime Protein delivers 21g+ of bioavailable complete protein made from grass-fed beef, making it an excellent choice for your keto, paleo, carnivore or protein-forward diet. Unlike other protein isolate powders, it is free from added sugar, soy, dairy, gluten, egg, and whey. Equip’s grass fed beef protein powder is perfect for clean, bloat-free nutrition and contains the same amount of protein as 4oz of steak.
  • Support Muscle Growth & Recovery: Packed with collagen, gelatin, and essential micro-nutrients, Prime Protein is ideal for recovery or building muscle post workout, for both men and women. Blend it into your drinks, smoothie or shake for nutritious pre- or post-workout fuel or incorporate it into your favorite dessert recipe for an added protein boost.
  • Delicious Dessert-Like Flavors: Choose from 6 indulgent flavors, all made with only a handful of real-food ingredients and naturally with stevia, including chocolate, vanilla, unflavored, strawberry, salted caramel, peanut butter and iced coffee. Prime Protein is a delicious way to enjoy whole-food protein, making it a great alternative protein supplement to bone broth for those with a sweet tooth.
  • Clean, Pure Ingredients Only: Say goodbye to unnecessary additives. Prime Protein is crafted with the best real, whole ingredients, offering a pure, nutrient-dense protein blend without fillers, artificial flavors, or junk.
  • Made with Care & Guaranteed Quality: Prime Protein is 3rd party tested. If you are not satisfied with your first purchase, we offer a 30-day refund or replacement. Please note that Amazon doesn't accept food product returns, so reach out to us directly for quick assistance.
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This item: Equip Foods Prime Protein Powder | Clean, Grass Fed Beef Protein Isolate | Carnivore Protein Powder | Paleo, Keto Friendly | Gluten, Dairy Free | Helps Build & Repair Tissue | 30 Servings, Chocolate
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Product Description

Prime Protein
Chocolate
Chocolate
prime protein Chocolate
prime protein Chocolate

Clean Nutrition That's Truly Delicious

Core Colostrum Powder

Core Colostrum Gummies

Grass-Fed Collagen

Pure Pre - Caffeinated

Clean Carbs

Clean Coffee

Beef Organs

Customer Reviews
4.6 out of 5 stars 551
4.6 out of 5 stars 551
4.7 out of 5 stars 481
4.5 out of 5 stars 24
4.2 out of 5 stars 52
4.7 out of 5 stars 65
5.0 out of 5 stars 25
Price
$47.99 $47.99 $44.99 $54.99 $56.99 $24.99
Item Form
Powder Gummy Powder Powder Powder Whole Bean Capsule
Servings
30 30 30 30 20 - 30
Calories Per Serving
10 38 60 20 50 - 5
Goals & Benefits
Vitality, gut health, immunity Gut health, immunity Joints, gut, tissues, skin Focus, energy, recovery Post-workout recovery Gold standard taste and purity Detox, digestion & metabolism
Gluten, dairy and soy free

Product details

  • Is Discontinued By Manufacturer ‏ : ‎ No
  • Product Dimensions ‏ : ‎ 8 x 2 x 11 inches; 1.7 Pounds
  • Date First Available ‏ : ‎ August 9, 2015
  • Manufacturer ‏ : ‎ pureWOD
  • ASIN ‏ : ‎ B013MRPPL6
  • Customer Reviews:
    4.2 out of 5 stars 3,574 ratings

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This Item
Equip Foods Prime Protein Powder | Clean, Grass Fed Beef Protein Isolate | Carnivore Protein Powder | Paleo, Keto Friendly | Gluten, Dairy Free | Helps Build & Repair Tissue | 30 Servings, Chocolate
Equip Foods Prime Protein Powder | Clean, Grass Fed Beef Protein Isolate | Carnivore Protein Powder | Paleo, Keto Friendly | Gluten, Dairy Free | Helps Build & Repair Tissue | 30 Servings, Chocolate
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Price$67.99$67.99$47.95$64.00$69.95$51.99
Price Per Unit$2.50 / ounce$2.80 / ounce$1.62 / ounce$2.33 / ounce$3.97 / ounce$1.80 / ounce
Delivery
Get it as soon as Friday, May 16
Get it as soon as Friday, May 16
Get it as soon as Friday, May 16
Get it as soon as Friday, May 16
Get it as soon as Friday, May 16
Get it as soon as Friday, May 16
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flavor
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weight

Important information

Ingredients

Grass Fed Beef Protein,Cocoa Powder,Stevia Extract

Directions

Add To Your Smoothies And Shakes.Add To 8-10 Oz Of Any Beverage.Add To Your Recipes Plus Fresh Baked Foods.

Legal Disclaimer

Statements regarding dietary supplements have not been evaluated by the FDA and are not intended to diagnose, treat, cure, or prevent any disease or health condition.

Customer reviews

4.2 out of 5 stars
3,574 global ratings

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Customers say

Customers appreciate this protein powder's clean, grass-fed beef protein source and its ability to blend well in smoothies, particularly with water or milk. The product receives positive feedback for its taste, with one customer noting it's not too sweet, and its effectiveness in boosting protein intake while being gentle on the stomach. While some customers find it worth the price, others consider it too expensive.

AI-generated from the text of customer reviews

1,596 customers mention "Taste"1,235 positive361 negative

Customers like the taste of this protein powder, particularly the chocolate flavor, and appreciate that it doesn't have a chemical aftertaste.

"...while these protein powders are BEYOND delicious, what’s most important to me is ingredients… it is nearly impossible to find a protein powder that..." Read more

"...Unlike other powders, there’s zero chalkiness and no lingering aftertaste. It honestly tastes like chocolate milk, without the guilt...." Read more

"...My main concern was finding a grass fed high quality protein that tastes good. I bought the chocolate and it just tastes like a chocolate shake...." Read more

"...The flavor is decent. There is a bit of a chalky feel and there is an aftertaste of in your mouth (but what protein drink doesn’t do that?)..." Read more

700 customers mention "Protein quality"695 positive5 negative

Customers appreciate the protein powder's quality, noting it is made from grass-fed beef and contains only three clean ingredients.

"...Beef protein isolate is superior in my opinion! It's a complete protein, easy for the body to digest and absorb, and is perfect for people who don't..." Read more

"...I also love using Vanilla in my baking! It adds protein to our carb heavy treats, preventing glucose spikes and keeping us satisfied longer...." Read more

"...The first thing I noticed was how clean and simple the ingredient list is: just beef isolate protein, cocoa powder, and stevia...." Read more

"...This is 100% true. It contains beef collagen and why this happens. Use a blender and you may have to add liquid and keep shaking to get it right...." Read more

438 customers mention "Quality"411 positive27 negative

Customers find this protein powder to be of high quality, with one customer specifically noting its grass-fed origin.

"...easy for the body to digest and absorb, and is perfect for people who don't tolerate whey/dairy...." Read more

"I cannot say ENOUGH about this incredible protein powder! For at least 2 years my husband and I have faithfully taken this every morning...." Read more

"...It mixes effortlessly in water or almond milk, and it’s perfect in smoothies, pancakes, or even post-workout shakes...." Read more

"...(gas, bloating etc) My main concern was finding a grass fed high quality protein that tastes good...." Read more

362 customers mention "Blendability"256 positive106 negative

Customers find that the protein powder blends well, particularly in smoothies and warm/hot liquids, and mixes easily in a Vitamix.

"...The taste is smooth, rich, and satisfying. It mixes effortlessly in water or almond milk, and it’s perfect in smoothies, pancakes, or even post-..." Read more

"...The chocolate flavor is smooth, blends effortlessly into smoothies, and even tastes great mixed with just water or milk...." Read more

"...The only thing that’s a bummer is the bag zipper - it takes about five tries to line it up and zip it fully closed - which is a big deal considering..." Read more

"...It blends well and makes for a great smoothie...." Read more

254 customers mention "Protein content"251 positive3 negative

Customers appreciate the protein powder's content, noting it's a great way to boost protein intake and is nutritious, with one customer mentioning it works well with a carnivore diet.

"...I absolutely love how it transforms my coffee into a nutritional powerhouse beverage to start my day!..." Read more

"...No fillers, no artificial junk,just real, functional nutrition. The taste is smooth, rich, and satisfying...." Read more

"...I love that it’s real food, simple ingredients, no fillers, no junk. Just quick & easy protein, which i desperately need as a mom of 3!..." Read more

"...I am impressed with the ingredients, so simple and no junk. As far as the taste goes it tastes like chocolate!..." Read more

179 customers mention "Digestion"151 positive28 negative

Customers report positive experiences with the protein powder's digestion, noting that it doesn't cause bloating, discomfort, or gassiness, and is easy on their stomach.

"...It's a complete protein, easy for the body to digest and absorb, and is perfect for people who don't tolerate whey/dairy...." Read more

"...Being dairy-free and gut-friendly makes it my go-to after every workout...." Read more

"...Since switching, I have had ZERO digestive issues (gas, bloating etc) My main concern was finding a grass fed high quality protein that tastes good...." Read more

"...And it doesn’t make me feel bloated of gross afterwards! It’s so awesome! I love that it’s real food, simple ingredients, no fillers, no junk...." Read more

151 customers mention "Cleanness"143 positive8 negative

Customers appreciate that the protein powder is clean, with high-quality ingredients that are easy to digest.

"...The first thing I noticed was how clean and simple the ingredient list is: just beef isolate protein, cocoa powder, and stevia...." Read more

"My absolute favorite protein powder, super clean with just 3-4 ingredients (Chocolate) and if you get Unflavored there is only a single ingredient:..." Read more

"...it's made from 100% beef — no fillers, no weird ingredients, just clean, high-quality protein...." Read more

"...I recommend this product if you are needing a protein powder that is clean, grass fed beef protein isolate, gluten and dairy free." Read more

221 customers mention "Value for money"91 positive130 negative

Customers have mixed opinions about the protein powder's value for money, with some finding it worth the price and appreciating the big bag size, while others consider it a waste of money.

"...It does dissolve pretty well when I use my frother. It’s a little pricey, and I’ve tried a couple other brands to save money, but they were not..." Read more

"...It did take me back at first Lol but it’s normal and 100% worth it for absorption and easy digestion...." Read more

"...Price is higher than most brands but you get what you paid for! If you do the math it's only around $2 per serving...." Read more

"...looking for a high-quality protein powder, this one is definitely worth trying!" Read more

CLEAN & DELICIOUS PROTEIN!
5 out of 5 stars
CLEAN & DELICIOUS PROTEIN!
I cannot say ENOUGH about this incredible protein powder! For at least 2 years my husband and I have faithfully taken this every morning. I absolutely love how it transforms my coffee into a nutritional powerhouse beverage to start my day! I have my big jars full of the Chocolate and Salted Caramel flavors. Coffee, shakes, ice cream, you can add them to anything! I also love using Vanilla in my baking! It adds protein to our carb heavy treats, preventing glucose spikes and keeping us satisfied longer. while these protein powders are BEYOND delicious, what’s most important to me is ingredients… it is nearly impossible to find a protein powder that isn’t full of ingredients that I choose not to put into my body. Equip solved that problem by creating this phenomenal protein with minimal and real ingredients! Tip: blend it with a frother or immersion blender for a deliciously creamy foam top coffee!!! It’s better than any coffee shop!!!
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Top reviews from the United States

  • Reviewed in the United States on April 26, 2025
    Flavor Name: Iced CoffeeSize: 30 Servings (Pack of 1)Verified Purchase
    I've been using Equip protein for over a year now and it's HANDS DOWN my favorite. I'm a functional nutritionist and I'm really picky when it comes to ingredients in protein powders but I feel comfortable recommending this protein to all of my clients. Beef protein isolate is superior in my opinion! It's a complete protein, easy for the body to digest and absorb, and is perfect for people who don't tolerate whey/dairy. I'm not a fan of pea proteins because the body doesn't use them as well and they often test high for heavy metals (plus they are really chalky tasting). Equip third party tests their products for heavy metals so you know they're high quality.

    The iced coffee and salted caramel are my favorite flavors but I also regularly buy the chocolate and vanilla. The vanilla flavor does have a strong stevia taste, so if you don't like that I would recommend trying the others. The cinnamon roll flavor is also REALLY good in coffee and pancakes and doesn't have any stevia in it.

    I will say that it doesn't dissolve that easily into cool/cold liquids but it's because it doesn't have added junk. You'll be hard pressed to find a protein powder with truly clean ingredients that actually mixes well so if anything, that's a green flag for me. Add it to warm liquids, blend it into shakes, or use an immersion blender to mix it into cool liquids and it works perfectly.
    6 people found this helpful
    Report
  • Reviewed in the United States on April 5, 2025
    Flavor Name: ChocolateSize: 30 Servings (Pack of 1)Verified Purchase
    I cannot say ENOUGH about this incredible protein powder! For at least 2 years my husband and I have faithfully taken this every morning. I absolutely love how it transforms my coffee into a nutritional powerhouse beverage to start my day! I have my big jars full of the Chocolate and Salted Caramel flavors. Coffee, shakes, ice cream, you can add them to anything! I also love using Vanilla in my baking! It adds protein to our carb heavy treats, preventing glucose spikes and keeping us satisfied longer.
    while these protein powders are BEYOND delicious, what’s most important to me is ingredients… it is nearly impossible to find a protein powder that isn’t full of ingredients that I choose not to put into my body. Equip solved that problem by creating this phenomenal protein with minimal and real ingredients! Tip: blend it with a frother or immersion blender for a deliciously creamy foam top coffee!!! It’s better than any coffee shop!!!
    Customer image
    5.0 out of 5 stars
    CLEAN & DELICIOUS PROTEIN!

    Reviewed in the United States on April 5, 2025
    I cannot say ENOUGH about this incredible protein powder! For at least 2 years my husband and I have faithfully taken this every morning. I absolutely love how it transforms my coffee into a nutritional powerhouse beverage to start my day! I have my big jars full of the Chocolate and Salted Caramel flavors. Coffee, shakes, ice cream, you can add them to anything! I also love using Vanilla in my baking! It adds protein to our carb heavy treats, preventing glucose spikes and keeping us satisfied longer.
    while these protein powders are BEYOND delicious, what’s most important to me is ingredients… it is nearly impossible to find a protein powder that isn’t full of ingredients that I choose not to put into my body. Equip solved that problem by creating this phenomenal protein with minimal and real ingredients! Tip: blend it with a frother or immersion blender for a deliciously creamy foam top coffee!!! It’s better than any coffee shop!!!
    Images in this review
    Customer imageCustomer image
    14 people found this helpful
    Report
  • Reviewed in the United States on May 7, 2025
    Flavor Name: ChocolateSize: 30 Servings (Pack of 1)Verified Purchase
    Best protein shake ever! As someone who’s tried dozens of protein powders, from mainstream brands to boutique blends, Equip Prime Protein's Chocolate flavor absolutely stands out. The first thing I noticed was how clean and simple the ingredient list is: just beef isolate protein, cocoa powder, and stevia. No fillers, no artificial junk,just real, functional nutrition.

    The taste is smooth, rich, and satisfying. It mixes effortlessly in water or almond milk, and it’s perfect in smoothies, pancakes, or even post-workout shakes. Unlike other powders, there’s zero chalkiness and no lingering aftertaste. It honestly tastes like chocolate milk, without the guilt.

    What I love most is how it supports my fitness goals without compromising on quality or digestibility. Being dairy-free and gut-friendly makes it my go-to after every workout. It's rare to find a protein that feels this clean and performs this well.

    Can’t wait to try other flavors!
  • Reviewed in the United States on April 26, 2025
    Flavor Name: ChocolateSize: 30 Servings (Pack of 1)Verified Purchase
    If digesting whey or pea protein is an issue for you, this is what you want. Since switching, I have had ZERO digestive issues (gas, bloating etc) My main concern was finding a grass fed high quality protein that tastes good. I bought the chocolate and it just tastes like a chocolate shake. NO other flavors. After reading the one star reviews, they are mostly about the congealed texture. This is 100% true. It contains beef collagen and why this happens. Use a blender and you may have to add liquid and keep shaking to get it right. It did take me back at first Lol but it’s normal and 100% worth it for absorption and easy digestion. And for some reason it’s cheaper here to subscribe than on the Equip website.
    2 people found this helpful
    Report
  • Reviewed in the United States on April 22, 2025
    Flavor Name: VanillaSize: 30 Servings (Pack of 1)Verified Purchase
    The main good thing about this protein is the ingredients. I’m currently on Biphasic diet, and I’ve been missing my protein shakes a lot. Then, someone told me about this. This might be the only protein powder I can have on this diet. I used a shaker bottle the first day, and it was a little gritty and the bottom was a bit sludge-y. So, I used my blender the next day—much better! The flavor is decent. There is a bit of a chalky feel and there is an aftertaste of in your mouth (but what protein drink doesn’t do that?) Overall, I’m pleased to find a powder with such clean ingredients and I hope to maybe figure out a way to make some protein bars I can have (or at least not be eating not be eating eggs all the time while on this diet!)
    2 people found this helpful
    Report
  • Reviewed in the United States on March 27, 2025
    Flavor Name: Peanut ButterSize: 30 Servings (Pack of 1)Verified Purchase
    This is the only protein powder i have ever found that doesn’t make me feel awful or taste awful. Somehow, it whips perfectly (even into just milk) and tastes AMAZING! And it doesn’t make me feel bloated of gross afterwards! It’s so awesome! I love that it’s real food, simple ingredients, no fillers, no junk. Just quick & easy protein, which i desperately need as a mom of 3! 10/10 do recommend!
    9 people found this helpful
    Report
  • Reviewed in the United States on April 3, 2025
    Flavor Name: ChocolateSize: 30 Servings (Pack of 1)Verified Purchase
    Equip’s protein powder is a game-changer! The chocolate flavor is smooth, blends effortlessly into smoothies, and even tastes great mixed with just water or milk. What sets it apart is the clean ingredient list—no unnecessary fillers or artificial sweeteners. If you're looking for a high-quality protein powder, this one is definitely worth trying!
    3 people found this helpful
    Report
  • Reviewed in the United States on April 2, 2025
    Flavor Name: ChocolateSize: 30 Servings (Pack of 1)Verified Purchase
    The chocolate tastes great in my coffee, and it’s not gritty. It does dissolve pretty well when I use my frother. It’s a little pricey, and I’ve tried a couple other brands to save money, but they were not nearly as good. One was Orgain, and the other was Primal Kitchen. I prefer this brand because of the flavor, the smoothness, and also the cleaner ingredients.
    7 people found this helpful
    Report

Disclaimer: While we work to ensure that product information is correct, on occasion manufacturers may alter their ingredient lists. Actual product packaging and materials may contain more and/or different information than that shown on our Web site. We recommend that you do not solely rely on the information presented and that you always read labels, warnings, and directions before using or consuming a product. For additional information about a product, please contact the manufacturer. Content on this site is for reference purposes and is not intended to substitute for advice given by a physician, pharmacist, or other licensed health-care professional. You should not use this information as self-diagnosis or for treating a health problem or disease. Contact your health-care provider immediately if you suspect that you have a medical problem. Information and statements regarding dietary supplements have not been evaluated by the Food and Drug Administration and are not intended to diagnose, treat, cure, or prevent any disease or health condition. Amazon.com assumes no liability for inaccuracies or misstatements about products.

Product Summary: Equip Foods Prime Protein Powder | Clean, Grass Fed Beef Protein Isolate | Carnivore Protein Powder | Paleo, Keto Friendly | Gluten, Dairy Free | Helps Build & Repair Tissue | 30 Servings, Chocolate

From Equip

4.2 out of 5 stars, 3,574 ratings

Customer reviews

2K+ bought in past week

Price

One-time purchase: $67.99 ( $2.50 / ounce)

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Subscribe & Save price (No fees, Cancel anytime): $61.19 ( $2.25 / Ounce) 10% Savings

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About this Item

  • High Protein, Low Sugar: Prime Protein delivers 21g+ of bioavailable complete protein made from grass-fed beef, making it an excellent choice for your keto, paleo, carnivore or protein-forward diet. Unlike other protein isolate powders, it is free from added sugar, soy, dairy, gluten, egg, and whey. Equip’s grass fed beef protein powder is perfect for clean, bloat-free nutrition and contains the same amount of protein as 4oz of steak.
  • Support Muscle Growth & Recovery: Packed with collagen, gelatin, and essential micro-nutrients, Prime Protein is ideal for recovery or building muscle post workout, for both men and women. Blend it into your drinks, smoothie or shake for nutritious pre- or post-workout fuel or incorporate it into your favorite dessert recipe for an added protein boost.
  • Delicious Dessert-Like Flavors: Choose from 6 indulgent flavors, all made with only a handful of real-food ingredients and naturally with stevia, including chocolate, vanilla, unflavored, strawberry, salted caramel, peanut butter and iced coffee. Prime Protein is a delicious way to enjoy whole-food protein, making it a great alternative protein supplement to bone broth for those with a sweet tooth.
  • Clean, Pure Ingredients Only: Say goodbye to unnecessary additives. Prime Protein is crafted with the best real, whole ingredients, offering a pure, nutrient-dense protein blend without fillers, artificial flavors, or junk.
  • Made with Care & Guaranteed Quality: Prime Protein is 3rd party tested. If you are not satisfied with your first purchase, we offer a 30-day refund or replacement. Please note that Amazon doesn't accept food product returns, so reach out to us directly for quick assistance.

Product Description

Doctor Developed Backed by Science Equip was started by Dr. Anthony Gustin, a functional medicine and sports rehab clinician. Dr. Gustin wanted to find a way for his patients to fuel their bodies with the nutrients they need, without having to overthink everything they eat. That’s why he created Equip — blends made from 100% real foods and none of the junk found in other supplements. Fuel Your Body Prime Protein is made with 100% grass-fed beef protein and is packed with collagen and gelatin to help you build and repair tissue. Grass-Fed Beef Is the New Whey Real Fuel Comes from Real Food Why Grass-Fed Beef Over Whey? Prime Protein is made the same way as bone broth, which means you get a massive amount of collagen, gelatin, and nutrients which helps build joint surfaces, connective tissue, ligaments, and tendons. We’re Raising the Bar Equip uses clean, whole-food ingredients. Food you feel good about eating — not the junk that most supplements are filled with. We're creating a higher standard for your well-being. OUR PROMISE TO YOU Every product comes from 100% real food, no junk, ever. Equip Foods are Gluten, Soy, and Dairy Free, and Paleo-Friendly. All Equip products are developed by Dr. Anthony Gustin. *Statements regarding dietary supplements have not been evaluated by the FDA and are not intended to diagnose, treat, cure, or prevent any disease or health condition.

Options Available

Flavor Name

  • Chocolate
  • Iced Coffee
  • Peanut Butter
  • Salted Caramel
  • Strawberry
  • Unflavored
  • Vanilla

Size

  • 30 Servings (Pack of 1)
Browse all available options

Important Information

Ingredients

Grass Fed Beef Protein,Cocoa Powder,Stevia Extract

Directions

Add To Your Smoothies And Shakes.Add To 8-10 Oz Of Any Beverage.Add To Your Recipes Plus Fresh Baked Foods.

Proposition 65 Warning for California Consumers

WARNING: This product can expose you to chemicals including Lead and lead compounds which is known to the State of California to cause cancer and birth defects or other reproductive harm. For more information go to www.P65Warnings.ca.gov

Proposition 65 Warning for California Consumers

WARNING: Consuming this product can expose you to chemicals including Arsenic (inorganic oxides), Cadmium, Mercury and mercury compounds which are known to the State of California to cause birth defects or other reproductive harm and Lead which is known to the State of California to cause cancer and birth defects or other reproductive harm. For more information go to www.P65Warnings.ca.gov/food

Legal Disclaimer

Statements regarding dietary supplements have not been evaluated by the FDA and are not intended to diagnose, treat, cure, or prevent any disease or health condition.

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