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Tom's of Maine Anticavity Fluoride Children's Toothpaste, Kids Toothpaste, Natural Toothpaste, Silly Strawberry, 4.2 Ounce , 3 Count (Pack of 1)
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Purchase options and add-ons
Brand | Tom's of Maine |
Flavor | Strawberry |
Age Range (Description) | Adult |
Item Form | Paste |
Material Type Free | Artificial Sweeteners Free, Preservative Free, Artificial Color Free, Artificial Flavors Free |
About this item
- HELPS PREVENT CAVITIES: Contains 3 to 4.2 ounce tubes of Toms kids natural toothpaste; Our natural toothpaste has anti cavity protection with fluoride, and does not contain any artificial sweeteners, preservatives, colors, or flavors
- TASTE THEY LOVE: Our all natural toothpaste comes in a fun, fruity flavor that will help kids develop healthy brushing habits ; No animal ingredients ; Not tested on animals
- ADA APPROVED: Our toothpaste for children uses calcium and silica to gently clean and is ADA Accepted which means it's approved as safe and effective by the American Dental Association
- CERTIFIED B CORP: Tom's of Maine meets the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose
- Giving for Goodness: We believe in giving back; Tom's of Maine donates 10 Percent of our profits to charities committed to children's health, education and the environment; Employees donate 5 Percent of paid time to causes they are passionate about in their communities; Thank you for supporting Tom's of Maine
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Sustainability features
This product has sustainability features recognized by trusted certifications.Packaging efficiencyReduced air and/or water in the product or packaging for more efficient transportation.As certified byCompact by Design (Amazon-developed Certification)
Compact by Design identifies products that, while they may not always look very different, have a more efficient design. By reducing water and/or air in the product or packaging, these become more efficient to ship. At scale, these small differences in product size and weight lead to significant carbon emission reductions.Part ofClimate Pledge Friendly
- Sustainability features for this product
Sustainability features
This product has sustainability features recognized by trusted certifications.Packaging efficiencyReduced air and/or water in the product or packaging for more efficient transportation.As certified byCompact by Design (Amazon-developed Certification)
Compact by Design identifies products that, while they may not always look very different, have a more efficient design. By reducing water and/or air in the product or packaging, these become more efficient to ship. At scale, these small differences in product size and weight lead to significant carbon emission reductions.Part ofClimate Pledge Friendly
From the manufacturer



Oral Care
Whether you’re looking for a natural sensitive toothpaste or a fluoride-free kids toothpaste, Tom’s of Maine has a number of safe, effective ways to keep your teeth and mouth clean without artificial flavors, colors or preservatives.
Deodorant & Antiperspirant
Tom’s of Maine products give your underarms the attention they deserve. We combine the naturally sourced and naturally derived ingredients to help keep you feeling fresh for up to 24 hours.
Bath & Body
Our natural cleansing line features organic botanicals like virgin coconut oil, raw shea butter, and other ingredients sourced and derived from nature. Every personal care product is free of artificial flavors, fragrances, colors, sweeteners and preservatives.
Product Description
Tom's of Maine uses naturally sourced, naturally derived ingredients to create personal care products that work. A kids toothpaste parents trust, Toms toothpaste for kids is a natural toothpaste that uses calcium and silica to clean teeth. Ingredients: Sodium Monofluorophosphate 0.76 percent (0.13 percent W/V Fluoride Ion), Glycerin, Water, Calcium carbonate, Hydrated Silica, Natural Flavor, Carrageenan, Sodium Lauryl Sulfate.
Product details
- Is Discontinued By Manufacturer : No
- Product Dimensions : 2.38 x 6.75 x 3 inches; 15.9 ounces
- Item model number : 683389
- UPC : 077326833896
- Manufacturer : Tom's of Maine
- ASIN : B00JUJ1BCS
- Best Sellers Rank: #48,899 in Health & Household (See Top 100 in Health & Household)
- #50 in Children's Toothpaste
- Customer Reviews:
Compare with similar items
This Item ![]() Tom's of Maine Anticavity Fluoride Children's Toothpaste, Kids Toothpaste, Natural Toothpaste, Silly Strawberry, 4.2 Ounce , 3 Count (Pack of 1) | Recommendations | |||||
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Price | $24.50$24.50 | $51.66$51.66 | -12% $8.00$8.00 Typical: $9.06 | $7.90$7.90 | $2.52$2.52 | -16% $6.71$6.71 List: $7.99 |
Price Per Unit | $1.94 / Ounce | $2.15 / Ounce | $1.70 / Ounce | $4.65 / Fl Oz | $0.60 / Ounce | $3.95 / Ounce |
Delivery | Get it as soon as Thursday, Apr 17 | Get it Apr 18 - 24 | Get it as soon as Thursday, Apr 17 | Get it as soon as Thursday, Apr 17 | Get it as soon as Thursday, Apr 17 | — |
Customer Ratings | ||||||
Sold By | OTCRx4u | Designwaves | Country Life Vitamins | K&Care | Amazon.com | Amazon.com |
flavor | Strawberry | Cinnamon | Apple Watermelon | Strawberry | Natural Fruity Bubble | Mint |
form | Paste | Paste | Gel,Paste | Paste | Gel,Paste | Gel,Paste |
weight | 0.99 pounds | 1.29 pounds | 0.3 pounds | — | 0.26 pounds | 0.08 kilograms |
active ingredients | glycerin,silica | Glycerin, water, calcium carbonate, hydrated silica, xylitol, sodium lauryl sulfate, carrageenan, zinc citrate, sodium bicarbonate, natural flavor, benzyl alcohol. • Sodium monofluorophosphate 0.76 Percent (0.13 Percent w/v fluoride ion) purpose anticavity | watermelon | chamomile | sodium fluoride | calendula |
product benefit | Cavity Protection | Whitening | Soothing | Cavity Protection | Cavity Protection | A gentle, pleasant-tasting non-fluoride toothpaste with calendula for cleaning young children's sensitive milk teeth and keeping gums clean, free of harmful ingredients if swallowed |
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Should You Buy this Tom's Natural Kid's Toothpaste?✅ Alex Recommends
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Watch before trying this kids toothpaste! From a mom of 2!Noelle Swank
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Honest Review of Toms Silly Strawberry ToothpasteAubrey Loaiza
Important information
Safety Information
Keep out of reach of children. Consult with a dentist or doctor if pregnant or with a medical condition. If ingested, seek medical help immediately.
Directions
Apply a small amount to a toothbrush, then brush thoroughly.
Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonCustomers say
Customers appreciate this toothpaste's natural strawberry flavor, noting it's not overly sweet. The product receives positive feedback for its quality, value, and natural ingredients, with one customer highlighting its absence of artificial sweeteners and preservatives. Moreover, they find it effective for children, with one mentioning it's particularly suitable for toddlers, and many noting their children enjoy using it without resistance. Additionally, the toothpaste contains fluoride and has a pleasant smell.
AI-generated from the text of customer reviews
Customers like the taste of this toothpaste, particularly noting that it uses natural strawberry flavors and is not overly sweet.
"Excellent toothpaste. Good formula, good flavor and quality, robust and convenient packaging...." Read more
"...Thank goodness for a non-minty, not overly sweet toothpaste that our child can tolerate...." Read more
"...The flavor is mild, not super sugary sweet, a simple soft flavoring of real strawberry not candy store imitation strawberry flavor." Read more
"...The name, Silly Strawberry, is a mystery to me as it has no taste and is between a gray and tan color, not pink or red...." Read more
Customers love this toothpaste, particularly for children, with one customer noting it's the best choice for kids aged 2 and up.
"Excellent toothpaste. Good formula, good flavor and quality, robust and convenient packaging...." Read more
"A great toothpaste for people with allergies to regular toothpaste, even adults. This toothpaste has no taste as far as I can tell...." Read more
"...genetics are only half the picture - you really need good toothpaste to help protect your teeth...." Read more
"...No dental issues yet (knock on wood)!" Read more
Customers find the toothpaste to be of good quality and say it gets the job done.
"Excellent toothpaste. Good formula, good flavor and quality, robust and convenient packaging...." Read more
"...Maybe that's why they call it Silly Strawberry. It works well and has no negative issues for me. It comes with or without fluoride." Read more
"...What is not to love here? It's Tom's of Maine, a quality company with good ingredients, in a three pack for excellent value...." Read more
"...We finally found Tom's Anticavity Strawberry and it's perfect, We've been using it for 4 years now, but for some reason the stores used to always be..." Read more
Customers find the toothpaste to be a great value, with one customer noting it's worth its weight in gold.
"...a quality company with good ingredients, in a three pack for excellent value...." Read more
"...the product that we love so much is so quickly shipped and very price competitive!" Read more
"...on the other hand, doesn't taste bad, doesn't have mint, is cheap, and has enough flouride!..." Read more
"...I like that it doesn't have artificial dyes and the price seemed great- it came with 3 decent size tubes...." Read more
Customers appreciate that the toothpaste contains natural ingredients without harsh chemicals, and one customer notes it lacks artificial sweeteners and preservatives.
"...when I used the crest bubble gum flavor but I like that this natural, minimum ingredients, and still gets the job done with out the fight because he..." Read more
"...Assume it really is all-natural, I love that my kids enjoy brushing with Tom's so much. Tom's offers both with and without fluoride...." Read more
"...The OLD STRAWBERRY FLAVOR had a:: * VERY FRESH, DELICIOUS! * NATURAL, FRUIT TASTE & *NO NEGATIVE AFTERTASTE! :)..." Read more
"...is NOT obviously for either a boy or a girl, and the ingredients look a little better than that overly sweet mysterious blue goop that was coming..." Read more
Customers report that their children enjoy using this toothpaste and find it makes brushing easier.
"only toothpaste our daughter will use! Thank goodness for a non-minty, not overly sweet toothpaste that our child can tolerate...." Read more
"...I'm sure this is because of mine and my husband's, amazing teeth brushing skills...and Tom's toothpaste :)..." Read more
"My daughter absolutely loves this toothpaste and loves brushing her teeth...." Read more
"...WANTS to brush his teeth with this product; That my 3 yr old ACTUALLY brushes his teeth as a result of this product; That there are no unnecessary..." Read more
Customers appreciate that the toothpaste contains fluoride, with one customer noting it offers good protection for children's teeth.
"...It works well and has no negative issues for me. It comes with or without fluoride." Read more
"...I only smear it like on the corner of his brush since it is fluoridated and he is very young but has alot of his teeth already and plus our water is..." Read more
"...Tom's offers both with and without fluoride...." Read more
"...This toothpaste has fluoride which fight cavities and it whitens with silicas...." Read more
Customers like the toothpaste's smell, with some noting it has no mint flavor or scent.
"...It has a nice strawberry scent and no mint flavor nor smell." Read more
"...It's got a great smell and taste, but it's not super intense like a mint toothpaste is. A number of my friends recommended it...." Read more
"She likes it, she likes it. I think it smells like spoiled milk, but she thinks its awesome and the only toothpaste she likes. Kids are weird...." Read more
"...It is a more natural product with fluoride. It tastes and smells great and does a great job of cleaning my kids teeth...." Read more
Reviews with images

Should be named "Bubblegum" not "Strawberry"
Top reviews from the United States
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- Reviewed in the United States on April 11, 2017Flavor Name: StrawberrySize: 12.6 Ounce (Pack of 1)Verified PurchaseExcellent toothpaste. Good formula, good flavor and quality, robust and convenient packaging. I would not let my kid soak it in water but there is hardly any other toothpaste that can withstand such an abuse. So, it is not a minus, just a comment.
My kid is very picky when it comes to toothpastes. He fell in love with his "baby" strawberry toothpaste but grew out of it. And he just did not want to switch to anything else — either the texture "was not right", the flavor was "yucky", etc.. In utter desperation I tried Tom's of Maine Anticavity Fluoride Children's Toothpaste and it worked!
IMO, it is a very personal thing, especially when it comes to kids and flavors. Some hate the taste of "orange", others hate "strawberries" and oftentimes you cannot tell what will actually work until you try. The acceptance of the toothpaste was important to me because it made the training a bit easier but I also paid attention to the formula. In our case fluoride-free toothpastes just did not work. And we had to go for something safe and relatively strong. Btw., the packaging is also good — sealed from the factory making it easier to preserve the toothpaste in the storage and it is easy to squeeze by the kid.
- Reviewed in the United States on September 24, 2019Flavor Name: StrawberrySize: 12.6 Ounce (Pack of 1)Verified PurchaseA great toothpaste for people with allergies to regular toothpaste, even adults. This toothpaste has no taste as far as I can tell. However, it was one of only two toothpastes on my approved list for people with allergies to toothpaste. The other toothpaste listed was about twice as expensive and this one is quite satisfactory. The name, Silly Strawberry, is a mystery to me as it has no taste and is between a gray and tan color, not pink or red. Maybe that's why they call it Silly Strawberry. It works well and has no negative issues for me. It comes with or without fluoride.
- Reviewed in the United States on May 26, 2018Flavor Name: StrawberrySize: 12.6 Ounce (Pack of 1)Verified Purchaseonly toothpaste our daughter will use! Thank goodness for a non-minty, not overly sweet toothpaste that our child can tolerate. I will say she is 6.5 yrs old and hasn't had a single cavity, which has been amazing. Yes, she has decent genetics here for strong teeth, but the best genetics are only half the picture - you really need good toothpaste to help protect your teeth. WE are really pleased with this and will continue to use it for quite some time as we don't see her learning to like mint any time soon! our daughter likes silly strawberry the best, and frutilicious is a close second. She does not like the mango flavor much.
- Reviewed in the United States on September 7, 2018Flavor Name: StrawberrySize: 12.6 Ounce (Pack of 1)Verified PurchaseShe likes it, she likes it. I think it smells like spoiled milk, but she thinks its awesome and the only toothpaste she likes. Kids are weird. It works good, no cavities. The cap is easy for the 5 year old to open by herself, squeeze onto her toothbrush by herself, and close by herself, and stand back up nice on the counter by herself. What is not to love here? It's Tom's of Maine, a quality company with good ingredients, in a three pack for excellent value. The flavor is mild, not super sugary sweet, a simple soft flavoring of real strawberry not candy store imitation strawberry flavor.
- Reviewed in the United States on February 2, 2023Flavor Name: StrawberrySize: 12.6 Ounce (Pack of 1)Verified PurchaseI never tried the old the flavor, but I swapped to this one after I could no longer take Crest and Tollgate anymore due to the burn of my tongue and tongue sensitivity. This version doesn't burn and the flavor isn't bad, it's tolerable, but if defiantly has the chalky layer on your tongue like the film after eating boxed cereal or taking chewable antacids. It doesn't last long but it's not that refreshing feel the big brands offer.
(Possibly or just random with me issue)
I noticed this one tends to make me salivate more then the minty big brands which could be the fluoride amount. I have to spit 2x more during brushing then normal, but Fluoride rinses at the dentist have me spitting several times before I even get o my car, so take that as maybe a personal medical condition so take it with a grain of salt if you don't foam at the dentist on the way out after a fluoride gargle.
- Reviewed in the United States on February 19, 2013I use this as my toothpaste as well as my sons toothpaste. Great strawberry taste a major change from all that minty stuff I really cant stand. I just rinse with a fluoridated mouthrinse as well instead of the other non-fluoridated one. My son is one and he isn't a big fan of the popular bubble gum flavors they have mainly for kids, he fought with me and the toothbrush when I used the crest bubble gum flavor but I like that this natural, minimum ingredients, and still gets the job done with out the fight because he loves the flavor. I only smear it like on the corner of his brush since it is fluoridated and he is very young but has alot of his teeth already and plus our water is also fluoridated. But even that little smear gets a smile on his face and he is actually eager to do some brushing of his own!!
- Reviewed in the United States on July 16, 2024Flavor Name: StrawberrySize: 5.1 Ounce (Pack of 1)Verified PurchaseVery pleased that the product that we love so much is so quickly shipped and very price competitive!
- Reviewed in the United States on March 14, 2019Flavor Name: StrawberrySize: 12.6 Ounce (Pack of 1)Verified PurchaseWe've been using this for about 7 years on our kids, ever since they were able to brush with a toothpaste. They brush (without protest) and floss daily, and I'm happy to report we haven't had any toothaches or a single cavity yet!
My kids love it, that's about all you need to know. I had to use it once out of necessity, at which point, I realized that strawberries are made for eating, not brushing your teeth. We've tried other toothpastes with our kids, but they always go back to Tom's Strawberry toothpaste.
Assume it really is all-natural, I love that my kids enjoy brushing with Tom's so much. Tom's offers both with and without fluoride. Also, the toothpaste doesn't foam up too much, so it keeps everything relatively clean when the kids are brushing by themselves.
No dental issues yet (knock on wood)!
Top reviews from other countries
- Sonali GiriReviewed in India on April 4, 2018
5.0 out of 5 stars Best toothpaste for anticavity in kids
Flavor Name: StrawberrySize: 12.6 Ounce (Pack of 1)Verified PurchaseBest toothpaste for kids with enamel erosion or brittle teeth . The ones available in the market are too much sugary . This one has helped in avoiding any more cavities in my five year old daughter . Wished I had found it earlier .
- Kindle CustomerReviewed in Canada on December 1, 2021
5.0 out of 5 stars Great for Kids
Flavor Name: StrawberrySize: 12.6 Ounce (Pack of 1)Verified PurchaseMy grandson loves this toothpaste
- Em TeeReviewed in the United Kingdom on July 27, 2024
5.0 out of 5 stars Best children’s toothpaste
Flavor Name: StrawberrySize: 5.1 Ounce (Pack of 1)Verified PurchaseThis is the best toothpaste for my 5 year old granddaughter. No fuss about cleaning her teeth, unlike other brands
- Tom CalthropReviewed in the United Kingdom on August 23, 2020
5.0 out of 5 stars The best toothpaste for kids
Flavor Name: StrawberrySize: 12.6 Ounce (Pack of 1)Verified PurchaseMy son loves this and I love the feeling that he is brushing with good toothpaste. It's a real shame that this is not available in the UK, so I ship from USA which goes against my Eco-concience ... at least I can ship 3 packs at a time.
- LisaReviewed in Canada on October 26, 2019
5.0 out of 5 stars Dye-free fluoride toothpaste is hard to find
Flavor Name: StrawberrySize: 12.6 Ounce (Pack of 1)Verified PurchaseThis is the only toothpaste I could find that is fluoridated, free of artificial dyes, and not minty. My kids love it.
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