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Update: We have continued to use this product with great success! It still gives the best results over any other brand out there and it seals out humidity that causes hair to revert back to curly after the flat iron. I noticed some reviews mentioning a burnt smell, not so smooth results or a sticky feeling after using the product. This happens when the hair is not completely clean. Product build up is a thing. Shampoo more than once and use a clarifying shampoo prior to using this because it’s all you need. No oils, no leave-ins, no serums prior to color wow and styling. You can add oil or a serum after you are done not before and you’ll get the amazing results you’re looking for. Also, apply liberally means EXACTLY that! Apply it everywhere and not sparingly. I typically towel dry to 50%, detangle, section, and apply the product to nearly 80% just shy of dripping then go in with the blow dryer and a round brush under tension. Once it’s completely dry I pass through each section again with a flat iron on medium-high heat two or three times. This product has heat protectant in it and it’s heat activated you MUST use heat. If you aren’t getting silky smooth, shiny, full of body hair you probably aren’t using the product correctly or you need to get help during the styling so you can keep tension on your hair during the drying process. My daughter’s hair stays shiny and moves freely like a salon silk press for a week before it starts to get greasy from her natural oils from her scalp. We wrap it at night and that’s it. I never have to touch up before it’s time to wash it. Hopefully, this helps troubleshoot.
If it’s sticky, shampoo until there’s absolutely nothing on your scalp or hair and only apply color wow.
If it’s not smooth, keep tension on your round brush while blow drying.
If it smells burnt, that’s your hair. Apply it liberally (meaning drown it) it’s a heat protectant you need that to keep your hair from burning.
