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COLOR WOW Root Cover Up – Instant Grey Coverage and Highlight Touch-Up | Water and Sweat Resistant | No mess Award-Winning Formula

4.1 out of 5 stars 19,598 ratings
Amazon's Choice highlights highly rated, well-priced products available to ship immediately.
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COLOR WOW
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$34.50 $34.50 per Ounce
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Purchase options and add-ons

Color Medium Brown
Package Information Box
Product Benefits Instantly cover grey and dark roots, extend highlights, perfect hairlines and fill in gaps.
Brand COLOR WOW
Item Form Powder

Description

Natural looking, water-resistant root touch up powder; covers grey seamlessly, even over dark roots.

Benefits

Instantly cover grey and dark roots, extend highlights, perfect hairlines and fill in gaps.

Suggested use

Apply to dry hair. Load up small end of brush with powder, pull hair taut and press brush firmly into roots.

Complete the regimen
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This item: COLOR WOW Root Cover Up – Instant Grey Coverage and Highlight Touch-Up | Water and Sweat Resistant | No mess Award-Winning Formula
$34.50 ($34.50/Ounce)
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$30.00 ($4.29/Fl Oz)
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From the manufacturer

The video showcases the product in use.The video guides you through product setup.The video compares multiple products.The video shows the product being unpacked.
Root Cover Up Shade Finder

Explore more from Color Wow

Xtra Large Bombshell Volumizer

NEW! Curl Wow

Shampoo + Conditioners

Non-drying volumizing tech

Weightless, frothy foam for big, bouncy, bombshell volume.

Revolutionary Naked Technology

Expose the beauty of your natural curls.

The Ultimate Dream Clean Duo

100% clean shampoo + weightless hydration for ultra clean, healthy-looking hair.

Best For

Fine, thin, limp hair. Safe for color-treated hair + extensions.

Best For

Curly and Coily Hair (Type 3a - 4b curls).

Best For

All hair types. Safe for color-treated hair + extensions.

Key Ingredients

No alcohol, salt or crispy resins. Fortified with strand-strengthening bamboo.

Key Ingredients

Powerful hydrators plus crunch-free stylers that feel like nothing on the hair.

Key Ingredients

Shampoo: Sulfate-free, no residues Conditioner: Nourishing argan + avocado oils.

Benefits

Long-lasting volume plus super healthy hair quality. Non-drying, non-dulling.

Benefits

Bundled, bouncy, juicy curls with no weight, greasy feel, crunch or rigid cast.

Benefits

Buildup-free sudsing, anti-color fade, non-greasy + go longer between wash days.

Product details

  • Is Discontinued By Manufacturer ‏ : ‎ No
  • Product Dimensions ‏ : ‎ 4.9 x 2.13 x 0.55 inches; 0.16 ounces
  • Manufacturer recommended age ‏ : ‎ 0 months and up
  • Item model number ‏ : ‎ CW543
  • Department ‏ : ‎ Unisex Adult
  • Manufacturer ‏ : ‎ AmazonUs/FEDM1
  • ASIN ‏ : ‎ B00FYSZDQ4
  • Country of Origin ‏ : ‎ USA
  • Customer Reviews:
    4.1 out of 5 stars 19,598 ratings

Customer reviews

4.1 out of 5 stars
19,598 global ratings

Review this product

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Covers vivids temporarily
5 out of 5 stars
Covers vivids temporarily
Amazing. I have purple balayage and I needed my hair to not be purple for just one day for an interview. This stuff saved me from having to dye my hair.It took a lot of powder to cover it all up, and I did a few layers with hairspray in between, but it turned out great! You could see there was a bit of tint, like I had some lowlights or something, but it was hardly noticeable, and blended in very well.With the hairspray, it didn’t rub off much either. I wouldn’t suggest getting wet, using it with your hair down or rubbing up against your clothes, or getting noogies. If you avoid those things, highly suggest for a temporary “professional” look!(Edit to add - if I use just a little bit in one area, it doesn’t rub off at all. It’s the amount I had to use that made it more likely to rub off)
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Top reviews from the United States

  • Reviewed in the United States on March 25, 2025
    Color: Medium BrownVerified Purchase
    Amazing. I have purple balayage and I needed my hair to not be purple for just one day for an interview. This stuff saved me from having to dye my hair.

    It took a lot of powder to cover it all up, and I did a few layers with hairspray in between, but it turned out great! You could see there was a bit of tint, like I had some lowlights or something, but it was hardly noticeable, and blended in very well.

    With the hairspray, it didn’t rub off much either. I wouldn’t suggest getting wet, using it with your hair down or rubbing up against your clothes, or getting noogies. If you avoid those things, highly suggest for a temporary “professional” look!

    (Edit to add - if I use just a little bit in one area, it doesn’t rub off at all. It’s the amount I had to use that made it more likely to rub off)
    Customer image
    5.0 out of 5 stars
    Covers vivids temporarily

    Reviewed in the United States on March 25, 2025
    Amazing. I have purple balayage and I needed my hair to not be purple for just one day for an interview. This stuff saved me from having to dye my hair.

    It took a lot of powder to cover it all up, and I did a few layers with hairspray in between, but it turned out great! You could see there was a bit of tint, like I had some lowlights or something, but it was hardly noticeable, and blended in very well.

    With the hairspray, it didn’t rub off much either. I wouldn’t suggest getting wet, using it with your hair down or rubbing up against your clothes, or getting noogies. If you avoid those things, highly suggest for a temporary “professional” look!

    (Edit to add - if I use just a little bit in one area, it doesn’t rub off at all. It’s the amount I had to use that made it more likely to rub off)
    Images in this review
    Customer imageCustomer image
    2 people found this helpful
    Report
  • Reviewed in the United States on March 18, 2025
    Color: BlondeVerified Purchase
    It works by dulling my grey roots. I just wish there was more product & it was easier to use. I spent quite a bit of time & product trying to apply it to cover my grey roots. Then it was gone within about a week because I had to apply so much to get it to work. It’s comparable to the size of a small eye shadow pallet. So truly for temporary & in between hair service fix.
  • Reviewed in the United States on March 11, 2025
    Color: Light BrownVerified Purchase
    I really like this hair root touch up. I have tried several and definitely prefer this over the spray on. This provides a natural look for that tricky "in between" time when you are waiting to get your hair colored. I use it when I start to notice those pesky grays sneaking in my roots. I brush it on after I do my hair and it covers nicely. Several color choices so match your hair color. If I get too much on my hair line, a little tissue will dab it away.
    6 people found this helpful
    Report
  • Reviewed in the United States on November 12, 2024
    Color: Medium BrownVerified Purchase
    Nice for a quick cover up until you get your hair roots colored for sure
    6 people found this helpful
    Report
  • Reviewed in the United States on April 1, 2025
    Color: Medium BrownVerified Purchase
    This is a must for those times you need a quick touch up. Works great. The brush has 2 different tips and they are stiff so they adhere to the hair nicely.
  • Reviewed in the United States on March 13, 2025
    Color: Medium BrownVerified Purchase
    This is perfect for the last week or two before my salon appointment! It's quick & easy to apply and covers my roots, matching my hair perfectly. A little goes a long way, so one compact lasts a really long time.
    3 people found this helpful
    Report
  • Reviewed in the United States on March 21, 2025
    Color: Medium BrownVerified Purchase
    El cubrimiento de las canas no es total.
    Report
  • Reviewed in the United States on April 2, 2025
    Color: Medium BrownVerified Purchase
    This is expensive but works soooo good!

Top reviews from other countries

Translate all reviews to English
  • J. E. Shea
    5.0 out of 5 stars I am impressed! Works well...
    Reviewed in Canada on June 3, 2017
    Color: Medium BrownVerified Purchase
    I was skeptical but figured I would give it a go as I embark on growing out my hair. I have several inches of grey and found Color Wow to be great! It goes on well, and although I do get it on my fingers while applying it, I have had no transfer to my face and it washes of my finger tips easily. It covers the grey with no problem and while someone mentioned that these products seem to be too matte and look weird up again normal hair shine, it doesn't stand out at all.

    I do run my hands through my hair a lot, but it seems to not come off. I tried it for several days between washes and it was consistent. I am going to get light brown and use it with the medium brown I got because my hair seems to be in the middle and I am going to try and ease into total grey just adding some colours in to break up the root growth since my last salon colour.
  • Sarah
    5.0 out of 5 stars Covers roots
    Reviewed in Canada on March 26, 2025
    Color: Dark BlondeVerified Purchase
    Matches my dark blonde hair and covers the grey roots.
  • Kika
    5.0 out of 5 stars Roots Cover up
    Reviewed in Canada on April 2, 2025
    Color: BlondeVerified Purchase
    Excellent … the best in the market , better than the spray kind.
  • Amazon Customer
    5.0 out of 5 stars Bra produkt
    Reviewed in Sweden on January 30, 2021
    Color: Light BrownVerified Purchase
    Perfekt
    Report
  • Lu CasH
    5.0 out of 5 stars Buenísimo!
    Reviewed in Mexico on November 14, 2024
    Color: Medium BrownVerified Purchase
    He usado otros productos similares en pasta pero este polvo tiene mucha cobertura, tiene una brocha doble que es una más grande y otra más pequeña para perfeccionar la aplicación, se ve natural incluso de día y al solo. Buenos tonos, lo recomiendo