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COLOR WOW Root Cover Up – Instant Grey Coverage and Highlight Touch-Up | Water and Sweat Resistant | No mess Award-Winning Formula
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Return this item for free
We offer easy, convenient returns with at least one free return option: no shipping charges. All returns must comply with our returns policy.
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- Select your preferred free shipping option
- Drop off and leave!
Purchase options and add-ons
Color | Medium Brown |
Package Information | Box |
Product Benefits | Instantly cover grey and dark roots, extend highlights, perfect hairlines and fill in gaps. |
Brand | COLOR WOW |
Item Form | Powder |
Description
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From the manufacturer

Explore more from Color Wow
![]() Xtra Large Bombshell Volumizer | ![]() NEW! Curl Wow | ![]() Shampoo + Conditioners |
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Non-drying volumizing tech Weightless, frothy foam for big, bouncy, bombshell volume. | Revolutionary Naked Technology Expose the beauty of your natural curls. | The Ultimate Dream Clean Duo 100% clean shampoo + weightless hydration for ultra clean, healthy-looking hair. |
Best For Fine, thin, limp hair. Safe for color-treated hair + extensions. | Best For Curly and Coily Hair (Type 3a - 4b curls). | Best For All hair types. Safe for color-treated hair + extensions. |
Key Ingredients No alcohol, salt or crispy resins. Fortified with strand-strengthening bamboo. | Key Ingredients Powerful hydrators plus crunch-free stylers that feel like nothing on the hair. | Key Ingredients Shampoo: Sulfate-free, no residues Conditioner: Nourishing argan + avocado oils. |
Benefits Long-lasting volume plus super healthy hair quality. Non-drying, non-dulling. | Benefits Bundled, bouncy, juicy curls with no weight, greasy feel, crunch or rigid cast. | Benefits Buildup-free sudsing, anti-color fade, non-greasy + go longer between wash days. |
Product details
- Is Discontinued By Manufacturer : No
- Product Dimensions : 4.9 x 2.13 x 0.55 inches; 0.16 ounces
- Manufacturer recommended age : 0 months and up
- Item model number : CW543
- Department : Unisex Adult
- Manufacturer : AmazonUs/FEDM1
- ASIN : B00FYSZDQ4
- Country of Origin : USA
- Best Sellers Rank: #864 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care)
- Customer Reviews:
Videos
Videos for this product
1:28
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Honest update of this color wow root touch up
Tammy Taylor
Videos for this product
5:36
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Watch Before You Buy! Before & After Demo!
Gina's Online Finds
Videos for this product
2:01
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For Roots OR For Thinning Hairlines! Watch it Transform Mine
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Videos for this product
1:21
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Root cover up! Watch to see this work!
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Videos for this product
1:22
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REAL Review of Color Wow (does it work?)
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Videos for this product
1:12
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Can This Product Really Conceal Gray Hair?
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Videos for this product
1:51
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How long does it last? Can I extend my root touchups?
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Videos for this product
0:30
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COLOR WOW Root Cover Up Shades
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Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
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Learn more how customers reviews work on AmazonReviews with images

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Top reviews from the United States
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- Reviewed in the United States on March 25, 2025Color: Medium BrownVerified PurchaseAmazing. I have purple balayage and I needed my hair to not be purple for just one day for an interview. This stuff saved me from having to dye my hair.
It took a lot of powder to cover it all up, and I did a few layers with hairspray in between, but it turned out great! You could see there was a bit of tint, like I had some lowlights or something, but it was hardly noticeable, and blended in very well.
With the hairspray, it didn’t rub off much either. I wouldn’t suggest getting wet, using it with your hair down or rubbing up against your clothes, or getting noogies. If you avoid those things, highly suggest for a temporary “professional” look!
(Edit to add - if I use just a little bit in one area, it doesn’t rub off at all. It’s the amount I had to use that made it more likely to rub off)
Amazing. I have purple balayage and I needed my hair to not be purple for just one day for an interview. This stuff saved me from having to dye my hair.
It took a lot of powder to cover it all up, and I did a few layers with hairspray in between, but it turned out great! You could see there was a bit of tint, like I had some lowlights or something, but it was hardly noticeable, and blended in very well.
With the hairspray, it didn’t rub off much either. I wouldn’t suggest getting wet, using it with your hair down or rubbing up against your clothes, or getting noogies. If you avoid those things, highly suggest for a temporary “professional” look!
(Edit to add - if I use just a little bit in one area, it doesn’t rub off at all. It’s the amount I had to use that made it more likely to rub off)
Images in this review
- Reviewed in the United States on March 18, 2025Color: BlondeVerified PurchaseIt works by dulling my grey roots. I just wish there was more product & it was easier to use. I spent quite a bit of time & product trying to apply it to cover my grey roots. Then it was gone within about a week because I had to apply so much to get it to work. It’s comparable to the size of a small eye shadow pallet. So truly for temporary & in between hair service fix.
- Reviewed in the United States on March 11, 2025Color: Light BrownVerified PurchaseI really like this hair root touch up. I have tried several and definitely prefer this over the spray on. This provides a natural look for that tricky "in between" time when you are waiting to get your hair colored. I use it when I start to notice those pesky grays sneaking in my roots. I brush it on after I do my hair and it covers nicely. Several color choices so match your hair color. If I get too much on my hair line, a little tissue will dab it away.
- Reviewed in the United States on November 12, 2024Color: Medium BrownVerified PurchaseNice for a quick cover up until you get your hair roots colored for sure
- Reviewed in the United States on April 1, 2025Color: Medium BrownVerified PurchaseThis is a must for those times you need a quick touch up. Works great. The brush has 2 different tips and they are stiff so they adhere to the hair nicely.
- Reviewed in the United States on March 13, 2025Color: Medium BrownVerified PurchaseThis is perfect for the last week or two before my salon appointment! It's quick & easy to apply and covers my roots, matching my hair perfectly. A little goes a long way, so one compact lasts a really long time.
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Reviewed in the United States on March 21, 2025Color: Medium BrownVerified PurchaseEl cubrimiento de las canas no es total.
- Reviewed in the United States on April 2, 2025Color: Medium BrownVerified PurchaseThis is expensive but works soooo good!
Top reviews from other countries
- J. E. SheaReviewed in Canada on June 3, 2017
5.0 out of 5 stars I am impressed! Works well...
Color: Medium BrownVerified PurchaseI was skeptical but figured I would give it a go as I embark on growing out my hair. I have several inches of grey and found Color Wow to be great! It goes on well, and although I do get it on my fingers while applying it, I have had no transfer to my face and it washes of my finger tips easily. It covers the grey with no problem and while someone mentioned that these products seem to be too matte and look weird up again normal hair shine, it doesn't stand out at all.
I do run my hands through my hair a lot, but it seems to not come off. I tried it for several days between washes and it was consistent. I am going to get light brown and use it with the medium brown I got because my hair seems to be in the middle and I am going to try and ease into total grey just adding some colours in to break up the root growth since my last salon colour.
- SarahReviewed in Canada on March 26, 2025
5.0 out of 5 stars Covers roots
Color: Dark BlondeVerified PurchaseMatches my dark blonde hair and covers the grey roots.
- KikaReviewed in Canada on April 2, 2025
5.0 out of 5 stars Roots Cover up
Color: BlondeVerified PurchaseExcellent … the best in the market , better than the spray kind.
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Amazon CustomerReviewed in Sweden on January 30, 2021
5.0 out of 5 stars Bra produkt
Color: Light BrownVerified PurchasePerfekt
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Lu CasHReviewed in Mexico on November 14, 2024
5.0 out of 5 stars Buenísimo!
Color: Medium BrownVerified PurchaseHe usado otros productos similares en pasta pero este polvo tiene mucha cobertura, tiene una brocha doble que es una más grande y otra más pequeña para perfeccionar la aplicación, se ve natural incluso de día y al solo. Buenos tonos, lo recomiendo