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Optimum Nutrition New Flavor Gold Standard 100% Whey Protein Powder, Fruity Cereal, 1.98 Pound (Pack of 1) (Packaging May Vary)

4.6 out of 5 stars 72,438 ratings
Amazon's Choice highlights highly rated, well-priced products available to ship immediately.
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$37.25 with 17 percent savings $1.16 per ounce
List Price: $44.99
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29 Servings (Pack of 1)
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Purchase options and add-ons

Brand Optimum Nutrition
Flavor Fruity Cereal
Servings per Container 29
Item Weight 2 Pounds
Material Type Free Gluten Free

About this item

  • Gold Standard 100% Whey - 24g of protein per serving to help build and maintain muscle when taken over time with regular resistance training
  • 5.5g of naturally occurring branched chain amino acids (BCAAs) to support muscle recovery
  • Anytime formula – great before or after exercise, between meals, with a meal, or any time of day when you need extra protein
  • Banned substance tested and the highest quality control measures so you feel comfortable and confident consuming the product
  • Optimum Nutrition is the World's #1 Sports Nutrition Brand*

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Optimum Nutrition Gold Standard 100% Whey Protein Powder

optimum nutrition whey protein, gold standard protein powder, whey protein isolate, ON protein shake
optimum nutrition whey protein, gold standard protein powder, BEST SELLING PROTEIN, ON protein shake
optimum nutrition whey protein, gold standard protein powder, BEST SELLING PROTEIN, ON protein shake

Reach your protein potential with Optimum Nutrition's 100% WHEY PROTEIN POWDER

optimum nutrition whey protein, gold standard protein powder, gsw, 100% whey, ON protein shake

Gold Standard Whey protein powder can be used for both performance & active lifestyle occasions. Protein supplementation has several benefits, including:

  • Protein can help support muscle recovery and health
  • Protein is an important macronutrient
  • Protein can be a good snack between meals

Stack your gains across Optimum Nutrition:

ON WHEY PROTEIN POWDER

CREATINE MONOHYDRATE

GOLD STANDARD PRE WORKOUT

ENERGY + HYDRATION DRINK

CASEIN PROTEIN POWDER

SERIOUS MASS PROTEIN

AMINO ENERGY POWDER

Customer Reviews
4.6 out of 5 stars 182,818
4.6 out of 5 stars 75,666
4.5 out of 5 stars 2,004
4.7 out of 5 stars 2,600
4.6 out of 5 stars 17,289
4.5 out of 5 stars 70,901
4.5 out of 5 stars 17,124
Price
$79.99 $17.97 $46.18 $24.99 $45.99 $45.12 $20.49
OPTIMUM BENEFIT
Helps build & maintain muscle Support muscle building Pumps, energy & performance On-the-go energy drink Overnight muscle recovery Mass gainer protein powder Anytime energy & electrolytes
PRIMARY SUPPLEMENT
Whey protein powder Micronized creatine powder Performance preworkout powder Caffeine with added hydration Slow digesting protein powder High calorie & performance Energy powder with hydration
USAGE
Before or after your workout Supplement with your protein 20 minutes before your workout Anytime energy After dinner or before bed Before or after your workout Anytime energy
Gluten Free
Stackable with ON products?

Gold Standard 100% Whey has fueled billions of workout recoveries worldwide

The video showcases the product in use.The video guides you through product setup.The video compares multiple products.The video shows the product being unpacked.

Optimum Nutrition's Gold Standard whey is a high quality protein supplement powder. We ensure that with each serving of this delicious powder, you're getting 24 grams of high quality protein. The hydrolyzed whey protein powder isolate creates a post-workout drink mix that supports muscle recovery.

Product Description

Optimum Nutrition Gold Standard 100% Whey Protein Powder helps build and maintain muscle mass when taken regularly and combined with strength training exercise. Made with whey protein isolate as the primary ingredient, this protein supplement powder ensures that you're getting high quality protein with every serving. The hydrolyzed whey protein powder isolate creates a post-workout drink mix that supports muscle recovery. Each serving of this delicious powder provides 24 grams of all whey protein, along with 11.4 grams of naturally occurring essential amino acids (EAAs) to support after workout muscle recovery. Optimum Nutrition protein powder mixes easily using a shaker cup or blended in a smoothie. Gold Standard 100% Whey has fueled billions of workout recoveries worldwide.

Product details

  • Product Dimensions ‏ : ‎ 5.99 x 5.99 x 9.94 inches; 1.98 Pounds
  • Item model number ‏ : ‎ 1147144
  • Date First Available ‏ : ‎ January 26, 2024
  • Manufacturer ‏ : ‎ Glanbia Performance Nutrition
  • ASIN ‏ : ‎ B0CTD7G7JK
  • Country of Origin ‏ : ‎ USA
  • Customer Reviews:
    4.6 out of 5 stars 72,438 ratings

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Optimum Nutrition New Flavor Gold Standard 100% Whey Protein Powder, Fruity Cereal, 1.98 Pound (Pack of 1) (Packaging May Vary)
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GHOST Whey Protein Powder, Fruity Cereal Milk - 2LB Tub, 25G of Protein - Flavored Isolate, Concentrate & Hydrolyzed Whey Protein Blend - Post Workout Shakes - Soy & Gluten Free
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Price-17% $37.25
List:$44.99
$41.99-30% $69.90
List:$99.99
$54.99-19% $59.00
List:$72.99
$49.99
Price Per Unit$1.16 / ounce$0.90 / ounce$1.25 / ounce$2.10 / ounce$1.23 / ounce$1.56 / ounce
Delivery
Get it as soon as Thursday, Jul 10
Get it as soon as Thursday, Jul 10
Get it as soon as Thursday, Jul 10
Get it as soon as Monday, Jul 14
Get it as soon as Friday, Jul 11
Get it as soon as Thursday, Jul 10
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flavor
protein source
weight
carbohydrate info
energy info
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Important information

Safety Information

Contains Milk and Soy

Ingredients

Protein Blend (Whey Protein Isolate, Whey Protein Concentrate, Hydrolyzed Whey Protein), Natural and Artificial Flavor, Sunflower and/or Soy Lecithin, Salt, Sucralose, Acesulfame Potassium, Red 40 Lake. CONTAINS: MILK AND SOY.

Directions

Mix about one scoop of the powder into 6 to 8 fluid ounces of cold water, milk or other beverage. Stir, shake or blend until dissolved. For best results, mix up your shake 30 to 60 minutes after your workout or use as an anytime snack in your balanced diet. For healthy adults, consume enough protein to meet your daily protein requirements with a combination of high protein foods and protein supplements throughout the day as part of a balanced diet and exercise program.

Legal Disclaimer

Statements regarding dietary supplements have not been evaluated by the FDA and are not intended to diagnose, treat, cure, or prevent any disease or health condition.

Customer reviews

4.6 out of 5 stars
72,438 global ratings

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Customers say

Customers love this protein powder's taste, with one noting it leaves no aftertaste, and appreciate its quality and effectiveness for building muscle and recovery. The powder mixes well with water or almond milk, and customers find it offers good value for money, particularly when buying in bulk. They like its low carb and fat content, and one customer mentions it has only 3-4 grams of carbs. The texture receives positive feedback for being smooth, even when mixed with just water.

2,971 customers mention "Quality"2,775 positive196 negative

Customers find the protein powder to be of high quality, describing it as great and satisfying, with one customer noting it performs better than other powders.

"...The quality is top-notch—you can really tell you're getting a clean, fast-digesting protein without the bloating or chalky texture that other brands..." Read more

"...This brand works well. Just wish it wasn't so expensive. Protein mixes have doubled in price since I started buying them." Read more

"Dymatize Vanilla Ice Cream Whey Protein is delicious and effective!..." Read more

"...weeks as part of my routine to increase muscle mass and the results have been excellent. 💪..." Read more

2,116 customers mention "Protein quality"2,032 positive84 negative

Customers praise this protein powder as a great source, with one noting it's the "Gold Standard of workout drinks."

"...Protein to calories ratio is good. I'm very very picky with flavours, but the Chocolate Peanut Butter has been good...." Read more

"...I've used this protein for a decade now. It keep my proteins needs sated while serving in the Navy aboard an aircraft carrier...." Read more

"...not overly sweet—perfect for post-workout recovery or a quick protein boost during the day...." Read more

"...Filling for most of the day to help reduce excessive eating. I don't eat meat, so it's a good supplement for protein and nutrition...." Read more

1,663 customers mention "Blend quality"1,527 positive136 negative

Customers praise the protein powder's blend quality, noting that it mixes effortlessly with water or almond milk and works well in shaker bottles.

"I've been using ON for years. Protein mixes well with water, although the thickness might be too thin for some, although I have no problem with it...." Read more

"...It was delicious very smooth and blended really well with my Oat Milk...." Read more

"...I’ve tried a few flavors, and they all mix easily with water or milk, no clumps...." Read more

"Tastes good. Mixes well. Good protein content, no excessive sugar. Filling for most of the day to help reduce excessive eating...." Read more

1,509 customers mention "Value for money"1,297 positive212 negative

Customers find the protein powder to be a good value, appreciating that it saves money when bought in bulk.

"...Protein is expensive these days but this is one of the best economical protein powders you could get. Easy way to hit your protein goals." Read more

"Mixed well and has a good taste. Great value for someone who drinks multiple protein shakes per day." Read more

"...I’m very satisfied for the price." Read more

"...Vanilla Ice Cream Flavor: A Sweet Deal First things first, let’s talk about the flavor. Vanilla Ice Cream!..." Read more

529 customers mention "Carb content"501 positive28 negative

Customers appreciate the protein powder's carb content, noting it is low in carbs and fat with a good protein to calorie ratio, and that it contains no additional sugar.

"...It helps me maintain a high protein intake while limiting the amount of fat because of how clean the ingredients are." Read more

"...it for anyone serious about fitness or just looking for a reliable protein supplement." Read more

"Tastes good. Mixes well. Good protein content, no excessive sugar. Filling for most of the day to help reduce excessive eating...." Read more

"This protein powder is just really good. Excellent protein to calorie ratio, great texture..." Read more

470 customers mention "Build muscle"455 positive15 negative

Customers find this protein powder effective for muscle building and recovery, reporting gains of 10 pounds of lean muscle and faster post-workout recovery.

"...The taste is surprisingly smooth and not overly sweet—perfect for post-workout recovery or a quick protein boost during the day...." Read more

"...with water or milk without clumping, and I’ve noticed great results in my muscle recovery and energy...." Read more

"...supplementation with protein resulted in greater increases in several measures of muscle anabolism, including greater increases in lean muscle mass..." Read more

"...In terms of performance, I’ve noticed better recovery after workouts and it helps me hit my protein goals without having to overthink my meals...." Read more

382 customers mention "Texture"327 positive55 negative

Customers appreciate the protein powder's texture, describing it as smooth and creamy, even when mixed with just water, with one customer noting there are no clumps or grittiness.

"...and frozen strawberries to enhance the flavor some more and it was creamy and smooth." Read more

"...tell you're getting a clean, fast-digesting protein without the bloating or chalky texture that other brands sometimes have...." Read more

"...The vanilla flavor is smooth and creamy, just like a real ice cream treat, making it easy to enjoy every day...." Read more

"...Excellent protein to calorie ratio, great texture (I mix mine with greek yogurt and it turns out nice and smooth), and truly delicious flavor...." Read more

Great Protein Option
5 out of 5 stars
Great Protein Option
This is a great tasting protein that provides a great source of effective protein. I've used this protein for a decade now. It keep my proteins needs sated while serving in the Navy aboard an aircraft carrier. It helps me maintain a high protein intake while limiting the amount of fat because of how clean the ingredients are.
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Top reviews from the United States

  • Reviewed in the United States on June 24, 2025
    Flavor Name: Cinnamon RollSize: 29 Servings (Pack of 1)Verified Purchase
    I've been using ON for years. Protein mixes well with water, although the thickness might be too thin for some, although I have no problem with it. Protein to calories ratio is good. I'm very very picky with flavours, but the Chocolate Peanut Butter has been good. The Cinnamon Roll flavour has been very meh. I had a dash of almond extract and black cherry extract to boost the flavour so I can get through tubs that I might not finish.
  • Reviewed in the United States on June 27, 2025
    Flavor Name: Double Rich ChocolateSize: 149 Servings (Pack of 1)Verified Purchase
    This is a great tasting protein that provides a great source of effective protein. I've used this protein for a decade now. It keep my proteins needs sated while serving in the Navy aboard an aircraft carrier. It helps me maintain a high protein intake while limiting the amount of fat because of how clean the ingredients are.
    Customer image
    5.0 out of 5 stars
    Great Protein Option

    Reviewed in the United States on June 27, 2025
    This is a great tasting protein that provides a great source of effective protein. I've used this protein for a decade now. It keep my proteins needs sated while serving in the Navy aboard an aircraft carrier. It helps me maintain a high protein intake while limiting the amount of fat because of how clean the ingredients are.
    Images in this review
    Customer image
  • Reviewed in the United States on May 23, 2025
    Flavor Name: Strawberry BananaSize: 30 Servings (Pack of 1)Verified Purchase
    I just recieved my order less than 24 hours ago and I couldn't wait to give this product a try. I was doing soo much research on which Whey protein to use in order for me to gain muscle and help with muscle recovery after my long workouts at the gym. I came across this and a few others but I wanted to give this a chance. I bought the flavor Strawberry banana and let me say it did not disappoint AT ALL. It was delicious very smooth and blended really well with my Oat Milk. I also added some banana and frozen strawberries to enhance the flavor some more and it was creamy and smooth.
    Customer image
    5.0 out of 5 stars
    Great tasting Whey Protein

    Reviewed in the United States on May 23, 2025
    I just recieved my order less than 24 hours ago and I couldn't wait to give this product a try. I was doing soo much research on which Whey protein to use in order for me to gain muscle and help with muscle recovery after my long workouts at the gym. I came across this and a few others but I wanted to give this a chance. I bought the flavor Strawberry banana and let me say it did not disappoint AT ALL. It was delicious very smooth and blended really well with my Oat Milk. I also added some banana and frozen strawberries to enhance the flavor some more and it was creamy and smooth.
    Images in this review
    Customer image
    4 people found this helpful
    Report
  • Reviewed in the United States on May 27, 2025
    Flavor Name: Cinnamon RollSize: 29 Servings (Pack of 1)Verified Purchase
    Gold Standard Whey Isolate has become a staple in my daily routine. The quality is top-notch—you can really tell you're getting a clean, fast-digesting protein without the bloating or chalky texture that other brands sometimes have.

    I’ve tried a few flavors, and they all mix easily with water or milk, no clumps. The taste is surprisingly smooth and not overly sweet—perfect for post-workout recovery or a quick protein boost during the day.

    What really sets it apart is how light it feels. It gives me everything I need without the heaviness, and I’ve definitely noticed better muscle recovery since switching. Highly recommend it for anyone serious about fitness or just looking for a reliable protein supplement.
    7 people found this helpful
    Report
  • Reviewed in the United States on July 1, 2025
    Flavor Name: Chocolate MaltSize: 73 Servings (Pack of 1)Verified Purchase
    Tastes good. Mixes well. Good protein content, no excessive sugar. Filling for most of the day to help reduce excessive eating. I don't eat meat, so it's a good supplement for protein and nutrition. Four stars because it's expensive. Most are expensive.
  • Reviewed in the United States on May 8, 2025
    Flavor Name: CoffeeSize: 71 Servings (Pack of 1)Verified Purchase
    I love coffee, so I like the coffee flavor. I use it to get the protein I need when dieting. Or to replace a meal once or twice a day. Or to get sufficient protein when my food that day was not high enough in protein. It mixes well with water, tastes good, and doesn't bother my stomach. I had bought vanilla ice cream flavor because it was cheaper but didn't like that as much.
    With protein it's best to go with a popular brand. I tried a hemp vegan protein brand once and it messed up my gut something fierce. So I don't even bother with those veggie-based kinds anymore.
    This brand works well. Just wish it wasn't so expensive. Protein mixes have doubled in price since I started buying them.
    2 people found this helpful
    Report
  • Reviewed in the United States on May 11, 2025
    Flavor Name: Mocha CappuccinoSize: 28 Servings (Pack of 1)Verified Purchase
    DId a lot of research to find the best protein powder. I was having trouble getting enough protein in my diet and sometimes just didn't have enough time to cook proper meals. I add this to my coffee every morning and in the evening if I need to, I add it to hot water. The taste is good - you have to play around with the amount. If you aren't going to use a big glass, you may need to put a little less then the full scoop as it is pretty thick in just water. I have friends who add it to milk or yogurt.
    One person found this helpful
    Report
  • Reviewed in the United States on May 27, 2025
    Flavor Name: Vanilla Ice CreamSize: 146 Servings (Pack of 1)Verified Purchase
    Dymatize Vanilla Ice Cream Whey Protein is delicious and effective! The vanilla flavor is smooth and creamy, just like a real ice cream treat, making it easy to enjoy every day. It mixes well with water or milk without clumping, and I’ve noticed great results in my muscle recovery and energy. It’s a high-quality protein that supports my fitness goals perfectly. Definitely a five-star product for anyone looking for a tasty and reliable protein powder!

Top reviews from other countries

Translate all reviews to English
  • gsanchesbravo
    5.0 out of 5 stars Um dos melhores que já tomei!
    Reviewed in Brazil on November 13, 2021
    Flavor Name: Chocolate HazelnutSize: 27 Servings (Pack of 1)Verified Purchase
    Saboroso e nutritivo
    Report
  • Eduardo Martinez
    5.0 out of 5 stars Excelente proteína, buen sabor el de cookies.
    Reviewed in Mexico on May 12, 2021
    Flavor Name: Cookies & CreamSize: 27 Servings (Pack of 1)Verified Purchase
    Lo recomiendo, buena proteína, su sabor de galleta me gustó, y no sentí afectos malos de la proteína para ser mi primera vez.
  • Youssef
    1.0 out of 5 stars ليس فعال
    Reviewed in the United Arab Emirates on May 6, 2025
    Flavor Name: Strawberry BananaSize: 30 Servings (Pack of 1)Verified Purchase
    no good
  • Cliente Amazon
    5.0 out of 5 stars Marca bastante confiavel
    Reviewed in Brazil on March 24, 2025
    Flavor Name: Strawberry BananaSize: 30 Servings (Pack of 1)Verified Purchase
    Melhor gosto de Whey e confio na qualidade da marca
  • simon
    5.0 out of 5 stars best order I've have to date.
    Reviewed in the United Kingdom on August 16, 2015
    Flavor Name: Rocky RoadSize: 28 Servings (Pack of 1)Verified Purchase
    Will never buy another protein supplement from anywhere else. Fastest delivery I have ever had. Literally got here in under 24 hours when I clicked 'order'. I bought rocky road and I have to say it was a great choice. I always bought strawberry which was ok, but tasted very watery. However Rocky road just tastes like a milkshake with 180ml of cold water. It mixes amazing, no gritty like texture when you're reaching the end of your shake, even when I mixed 5mg of creatine with it. So overall a very pleasant experience ordering from this company.

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