One-time purchase:
Subscribe & Save
5%
15%
- No fees
- Cancel anytime
Unlock 15% savings
Save 15% when you receive 5 or more products in one auto-delivery to one address. Currently, you'll save 5% on your Oct 7 delivery.Choose how often it's delivered
From once every 2 weeks to once every 6 monthsSkip or cancel any time
We'll send you a reminder before each delivery.Potential Savings
Potential Yearly Savings is an estimate based on your selected delivery frequency and the base discount. Actual savings may change based on delivery frequency and discount eligibility.Pricing
While you will always receive a Subscribe & Save discount, individual product prices can go up or down over time. If the price of your subscribed product changes, the new price will be displayed in your order review email and will be applied only on future shipments. You can review your subscription price and edit or cancel your subscription at any time
Added to cart
-
-
-
-
-
-
-
6 VIDEOS
-

Image Unavailable
Color:
-
-
-
- To view this video download Flash Player
Optimum Nutrition New Flavor Gold Standard 100% Whey Protein Powder, Fruity Cereal, 1.98 Pound (Pack of 1) (Packaging May Vary)
Learn more
Learn more
Learn more
Purchase options and add-ons
Brand | Optimum Nutrition |
Flavor | Fruity Cereal |
Servings per Container | 29 |
Item Weight | 2 Pounds |
Material Type Free | Gluten Free |
About this item
- Gold Standard 100% Whey - 24g of protein per serving to help build and maintain muscle when taken over time with regular resistance training
- 5.5g of naturally occurring branched chain amino acids (BCAAs) to support muscle recovery
- Anytime formula – great before or after exercise, between meals, with a meal, or any time of day when you need extra protein
- Banned substance tested and the highest quality control measures so you feel comfortable and confident consuming the product
- Optimum Nutrition is the World's #1 Sports Nutrition Brand*
Consider a similar item
Frequently bought together

Frequently purchased items with fast delivery
From the brand

-
Protein
-
Energy & Focus
-
Active Lifestyle
-
Advanced Fitness
-
Weight Gainers
From the manufacturer
Optimum Nutrition Gold Standard 100% Whey Protein Powder



-
Optimum Nutrition Protein
Gold Standard Whey is the Gold Standard of Quality
- Premium raw materials
- State-of-the-art manufacturing
- 35 years of uncompromised, best-in-class quality
-
24g of protein per scoop
Supports muscle building and post-workout recovery
Excess carbohydrates, fat, and lactose ‘isolated out' using sophisticated filtering technologies
-
with resistance training
Protein can help build & maintain muscle over time
Optimum Nutrition's whey protein is also instantized for easy mixing plus:
- 5.5g BCAAs
- 11g EEAs
-
Unlock your recovery
Shake a scoop with 8oz water before/after exercise
Or try:
- A shaker cup with milk / water
- Mix in a smoothie or in your coffee
- Your favorite baking recipe
-
Reach your protein potential with Optimum Nutrition's 100% WHEY PROTEIN POWDER

Gold Standard Whey protein powder can be used for both performance & active lifestyle occasions. Protein supplementation has several benefits, including:
- Protein can help support muscle recovery and health
- Protein is an important macronutrient
- Protein can be a good snack between meals
Stack your gains across Optimum Nutrition:
![]() ON WHEY PROTEIN POWDER | ![]() CREATINE MONOHYDRATE | ![]() GOLD STANDARD PRE WORKOUT | ![]() ENERGY + HYDRATION DRINK | ![]() CASEIN PROTEIN POWDER | ![]() SERIOUS MASS PROTEIN | ![]() AMINO ENERGY POWDER | |
---|---|---|---|---|---|---|---|
Customer Reviews
|
4.6 out of 5 stars 182,818
|
4.6 out of 5 stars 75,666
|
4.5 out of 5 stars 2,004
|
4.7 out of 5 stars 2,600
|
4.6 out of 5 stars 17,289
|
4.5 out of 5 stars 70,901
|
4.5 out of 5 stars 17,124
|
Price
| $79.99$79.99 | $17.97$17.97 | $46.18$46.18 | $24.99$24.99 | $45.99$45.99 | $45.12$45.12 | $20.49$20.49 |
OPTIMUM BENEFIT
| Helps build & maintain muscle | Support muscle building | Pumps, energy & performance | On-the-go energy drink | Overnight muscle recovery | Mass gainer protein powder | Anytime energy & electrolytes |
PRIMARY SUPPLEMENT
| Whey protein powder | Micronized creatine powder | Performance preworkout powder | Caffeine with added hydration | Slow digesting protein powder | High calorie & performance | Energy powder with hydration |
USAGE
| Before or after your workout | Supplement with your protein | 20 minutes before your workout | Anytime energy | After dinner or before bed | Before or after your workout | Anytime energy |
Gluten Free
| ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ |
Stackable with ON products?
| ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ |
Gold Standard 100% Whey has fueled billions of workout recoveries worldwide
Optimum Nutrition's Gold Standard whey is a high quality protein supplement powder. We ensure that with each serving of this delicious powder, you're getting 24 grams of high quality protein. The hydrolyzed whey protein powder isolate creates a post-workout drink mix that supports muscle recovery.
Product Description
Optimum Nutrition Gold Standard 100% Whey Protein Powder helps build and maintain muscle mass when taken regularly and combined with strength training exercise. Made with whey protein isolate as the primary ingredient, this protein supplement powder ensures that you're getting high quality protein with every serving. The hydrolyzed whey protein powder isolate creates a post-workout drink mix that supports muscle recovery. Each serving of this delicious powder provides 24 grams of all whey protein, along with 11.4 grams of naturally occurring essential amino acids (EAAs) to support after workout muscle recovery. Optimum Nutrition protein powder mixes easily using a shaker cup or blended in a smoothie. Gold Standard 100% Whey has fueled billions of workout recoveries worldwide.
Product details
- Product Dimensions : 5.99 x 5.99 x 9.94 inches; 1.98 Pounds
- Item model number : 1147144
- Date First Available : January 26, 2024
- Manufacturer : Glanbia Performance Nutrition
- ASIN : B0CTD7G7JK
- Country of Origin : USA
- Best Sellers Rank: #365 in Health & Household (See Top 100 in Health & Household)
- Customer Reviews:
Compare with similar items
This Item ![]() Optimum Nutrition New Flavor Gold Standard 100% Whey Protein Powder, Fruity Cereal, 1.98 Pound (Pack of 1) (Packaging May Vary) | Recommendations | |||||
Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | |
Price | -17% $37.25$37.25 List: $44.99 | $41.99$41.99 | -30% $69.90$69.90 List: $99.99 | $54.99$54.99 | -19% $59.00$59.00 List: $72.99 | $49.99$49.99 |
Price Per Unit | $1.16 / ounce | $0.90 / ounce | $1.25 / ounce | $2.10 / ounce | $1.23 / ounce | $1.56 / ounce |
Delivery | Get it as soon as Thursday, Jul 10 | Get it as soon as Thursday, Jul 10 | Get it as soon as Thursday, Jul 10 | Get it as soon as Monday, Jul 14 | Get it as soon as Friday, Jul 11 | Get it as soon as Thursday, Jul 10 |
Customer Ratings | ||||||
Sold By | Amazon.com | Amazon.com | Amazon.com | Phoenix Seller Store | goodlife future | GHOST Lifestyle |
flavor | Fruity Cereal | Fruity Cereal | Turbo Chocolate | — | Chocolate Bliss | Fruity Cereal Milk |
protein source | whey | whey, casein | whey | whey | whey | — |
weight | 1.98 pounds | 2.91 pounds | 3.61 pounds | 1.64 pounds | 1.36 kilograms | 907 grams |
carbohydrate info | 3.0 grams, 3.0 grams, 3.0 grams | 16 grams | 3.0 grams, 3.0 grams | 1 grams | — | — |
energy info | 120.0 calories, 120.0 calories, 120.0 kilocalories | 0.2 kilocalories | 0.14 kilocalories, 0.14 kilocalories | 0.11 kilocalories, 110.0 kilocalories, 0.11 kilocalories | 0.11 kilocalories | — |
nutritional fat info | 1.5 grams, 1.5 grams, 1.5 grams | 5 grams | 1.0 grams, 1.0 grams | 0.5 grams, 0.5 grams, 0.5 grams | 0.5 grams | — |
Important information
Safety Information
Contains Milk and Soy
Ingredients
Protein Blend (Whey Protein Isolate, Whey Protein Concentrate, Hydrolyzed Whey Protein), Natural and Artificial Flavor, Sunflower and/or Soy Lecithin, Salt, Sucralose, Acesulfame Potassium, Red 40 Lake. CONTAINS: MILK AND SOY.
Directions
Mix about one scoop of the powder into 6 to 8 fluid ounces of cold water, milk or other beverage. Stir, shake or blend until dissolved. For best results, mix up your shake 30 to 60 minutes after your workout or use as an anytime snack in your balanced diet. For healthy adults, consume enough protein to meet your daily protein requirements with a combination of high protein foods and protein supplements throughout the day as part of a balanced diet and exercise program.
Legal Disclaimer
Statements regarding dietary supplements have not been evaluated by the FDA and are not intended to diagnose, treat, cure, or prevent any disease or health condition.
Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonCustomers say
Customers love this protein powder's taste, with one noting it leaves no aftertaste, and appreciate its quality and effectiveness for building muscle and recovery. The powder mixes well with water or almond milk, and customers find it offers good value for money, particularly when buying in bulk. They like its low carb and fat content, and one customer mentions it has only 3-4 grams of carbs. The texture receives positive feedback for being smooth, even when mixed with just water.
AI Generated from the text of customer reviews
Customers find the protein powder to be of high quality, describing it as great and satisfying, with one customer noting it performs better than other powders.
"...The quality is top-notch—you can really tell you're getting a clean, fast-digesting protein without the bloating or chalky texture that other brands..." Read more
"...This brand works well. Just wish it wasn't so expensive. Protein mixes have doubled in price since I started buying them." Read more
"Dymatize Vanilla Ice Cream Whey Protein is delicious and effective!..." Read more
"...weeks as part of my routine to increase muscle mass and the results have been excellent. 💪..." Read more
Customers praise this protein powder as a great source, with one noting it's the "Gold Standard of workout drinks."
"...Protein to calories ratio is good. I'm very very picky with flavours, but the Chocolate Peanut Butter has been good...." Read more
"...I've used this protein for a decade now. It keep my proteins needs sated while serving in the Navy aboard an aircraft carrier...." Read more
"...not overly sweet—perfect for post-workout recovery or a quick protein boost during the day...." Read more
"...Filling for most of the day to help reduce excessive eating. I don't eat meat, so it's a good supplement for protein and nutrition...." Read more
Customers praise the protein powder's blend quality, noting that it mixes effortlessly with water or almond milk and works well in shaker bottles.
"I've been using ON for years. Protein mixes well with water, although the thickness might be too thin for some, although I have no problem with it...." Read more
"...It was delicious very smooth and blended really well with my Oat Milk...." Read more
"...I’ve tried a few flavors, and they all mix easily with water or milk, no clumps...." Read more
"Tastes good. Mixes well. Good protein content, no excessive sugar. Filling for most of the day to help reduce excessive eating...." Read more
Customers find the protein powder to be a good value, appreciating that it saves money when bought in bulk.
"...Protein is expensive these days but this is one of the best economical protein powders you could get. Easy way to hit your protein goals." Read more
"Mixed well and has a good taste. Great value for someone who drinks multiple protein shakes per day." Read more
"...I’m very satisfied for the price." Read more
"...Vanilla Ice Cream Flavor: A Sweet Deal First things first, let’s talk about the flavor. Vanilla Ice Cream!..." Read more
Customers appreciate the protein powder's carb content, noting it is low in carbs and fat with a good protein to calorie ratio, and that it contains no additional sugar.
"...It helps me maintain a high protein intake while limiting the amount of fat because of how clean the ingredients are." Read more
"...it for anyone serious about fitness or just looking for a reliable protein supplement." Read more
"Tastes good. Mixes well. Good protein content, no excessive sugar. Filling for most of the day to help reduce excessive eating...." Read more
"This protein powder is just really good. Excellent protein to calorie ratio, great texture..." Read more
Customers find this protein powder effective for muscle building and recovery, reporting gains of 10 pounds of lean muscle and faster post-workout recovery.
"...The taste is surprisingly smooth and not overly sweet—perfect for post-workout recovery or a quick protein boost during the day...." Read more
"...with water or milk without clumping, and I’ve noticed great results in my muscle recovery and energy...." Read more
"...supplementation with protein resulted in greater increases in several measures of muscle anabolism, including greater increases in lean muscle mass..." Read more
"...In terms of performance, I’ve noticed better recovery after workouts and it helps me hit my protein goals without having to overthink my meals...." Read more
Customers appreciate the protein powder's texture, describing it as smooth and creamy, even when mixed with just water, with one customer noting there are no clumps or grittiness.
"...and frozen strawberries to enhance the flavor some more and it was creamy and smooth." Read more
"...tell you're getting a clean, fast-digesting protein without the bloating or chalky texture that other brands sometimes have...." Read more
"...The vanilla flavor is smooth and creamy, just like a real ice cream treat, making it easy to enjoy every day...." Read more
"...Excellent protein to calorie ratio, great texture (I mix mine with greek yogurt and it turns out nice and smooth), and truly delicious flavor...." Read more
Reviews with images

Great Protein Option
Top reviews from the United States
There was a problem filtering reviews. Please reload the page.
- Reviewed in the United States on June 24, 2025Flavor Name: Cinnamon RollSize: 29 Servings (Pack of 1)Verified PurchaseI've been using ON for years. Protein mixes well with water, although the thickness might be too thin for some, although I have no problem with it. Protein to calories ratio is good. I'm very very picky with flavours, but the Chocolate Peanut Butter has been good. The Cinnamon Roll flavour has been very meh. I had a dash of almond extract and black cherry extract to boost the flavour so I can get through tubs that I might not finish.
- Reviewed in the United States on June 27, 2025Flavor Name: Double Rich ChocolateSize: 149 Servings (Pack of 1)Verified PurchaseThis is a great tasting protein that provides a great source of effective protein. I've used this protein for a decade now. It keep my proteins needs sated while serving in the Navy aboard an aircraft carrier. It helps me maintain a high protein intake while limiting the amount of fat because of how clean the ingredients are.
This is a great tasting protein that provides a great source of effective protein. I've used this protein for a decade now. It keep my proteins needs sated while serving in the Navy aboard an aircraft carrier. It helps me maintain a high protein intake while limiting the amount of fat because of how clean the ingredients are.
Images in this review
- Reviewed in the United States on May 23, 2025Flavor Name: Strawberry BananaSize: 30 Servings (Pack of 1)Verified PurchaseI just recieved my order less than 24 hours ago and I couldn't wait to give this product a try. I was doing soo much research on which Whey protein to use in order for me to gain muscle and help with muscle recovery after my long workouts at the gym. I came across this and a few others but I wanted to give this a chance. I bought the flavor Strawberry banana and let me say it did not disappoint AT ALL. It was delicious very smooth and blended really well with my Oat Milk. I also added some banana and frozen strawberries to enhance the flavor some more and it was creamy and smooth.
5.0 out of 5 starsI just recieved my order less than 24 hours ago and I couldn't wait to give this product a try. I was doing soo much research on which Whey protein to use in order for me to gain muscle and help with muscle recovery after my long workouts at the gym. I came across this and a few others but I wanted to give this a chance. I bought the flavor Strawberry banana and let me say it did not disappoint AT ALL. It was delicious very smooth and blended really well with my Oat Milk. I also added some banana and frozen strawberries to enhance the flavor some more and it was creamy and smooth.Great tasting Whey Protein
Reviewed in the United States on May 23, 2025
Images in this review
- Reviewed in the United States on May 27, 2025Flavor Name: Cinnamon RollSize: 29 Servings (Pack of 1)Verified PurchaseGold Standard Whey Isolate has become a staple in my daily routine. The quality is top-notch—you can really tell you're getting a clean, fast-digesting protein without the bloating or chalky texture that other brands sometimes have.
I’ve tried a few flavors, and they all mix easily with water or milk, no clumps. The taste is surprisingly smooth and not overly sweet—perfect for post-workout recovery or a quick protein boost during the day.
What really sets it apart is how light it feels. It gives me everything I need without the heaviness, and I’ve definitely noticed better muscle recovery since switching. Highly recommend it for anyone serious about fitness or just looking for a reliable protein supplement.
- Reviewed in the United States on July 1, 2025Flavor Name: Chocolate MaltSize: 73 Servings (Pack of 1)Verified PurchaseTastes good. Mixes well. Good protein content, no excessive sugar. Filling for most of the day to help reduce excessive eating. I don't eat meat, so it's a good supplement for protein and nutrition. Four stars because it's expensive. Most are expensive.
- Reviewed in the United States on May 8, 2025Flavor Name: CoffeeSize: 71 Servings (Pack of 1)Verified PurchaseI love coffee, so I like the coffee flavor. I use it to get the protein I need when dieting. Or to replace a meal once or twice a day. Or to get sufficient protein when my food that day was not high enough in protein. It mixes well with water, tastes good, and doesn't bother my stomach. I had bought vanilla ice cream flavor because it was cheaper but didn't like that as much.
With protein it's best to go with a popular brand. I tried a hemp vegan protein brand once and it messed up my gut something fierce. So I don't even bother with those veggie-based kinds anymore.
This brand works well. Just wish it wasn't so expensive. Protein mixes have doubled in price since I started buying them.
- Reviewed in the United States on May 11, 2025Flavor Name: Mocha CappuccinoSize: 28 Servings (Pack of 1)Verified PurchaseDId a lot of research to find the best protein powder. I was having trouble getting enough protein in my diet and sometimes just didn't have enough time to cook proper meals. I add this to my coffee every morning and in the evening if I need to, I add it to hot water. The taste is good - you have to play around with the amount. If you aren't going to use a big glass, you may need to put a little less then the full scoop as it is pretty thick in just water. I have friends who add it to milk or yogurt.
- Reviewed in the United States on May 27, 2025Flavor Name: Vanilla Ice CreamSize: 146 Servings (Pack of 1)Verified PurchaseDymatize Vanilla Ice Cream Whey Protein is delicious and effective! The vanilla flavor is smooth and creamy, just like a real ice cream treat, making it easy to enjoy every day. It mixes well with water or milk without clumping, and I’ve noticed great results in my muscle recovery and energy. It’s a high-quality protein that supports my fitness goals perfectly. Definitely a five-star product for anyone looking for a tasty and reliable protein powder!
Top reviews from other countries
-
gsanchesbravoReviewed in Brazil on November 13, 2021
5.0 out of 5 stars Um dos melhores que já tomei!
Flavor Name: Chocolate HazelnutSize: 27 Servings (Pack of 1)Verified PurchaseSaboroso e nutritivo
-
Eduardo MartinezReviewed in Mexico on May 12, 2021
5.0 out of 5 stars Excelente proteína, buen sabor el de cookies.
Flavor Name: Cookies & CreamSize: 27 Servings (Pack of 1)Verified PurchaseLo recomiendo, buena proteína, su sabor de galleta me gustó, y no sentí afectos malos de la proteína para ser mi primera vez.
- YoussefReviewed in the United Arab Emirates on May 6, 2025
1.0 out of 5 stars ليس فعال
Flavor Name: Strawberry BananaSize: 30 Servings (Pack of 1)Verified Purchaseno good
-
Cliente AmazonReviewed in Brazil on March 24, 2025
5.0 out of 5 stars Marca bastante confiavel
Flavor Name: Strawberry BananaSize: 30 Servings (Pack of 1)Verified PurchaseMelhor gosto de Whey e confio na qualidade da marca
- simonReviewed in the United Kingdom on August 16, 2015
5.0 out of 5 stars best order I've have to date.
Flavor Name: Rocky RoadSize: 28 Servings (Pack of 1)Verified PurchaseWill never buy another protein supplement from anywhere else. Fastest delivery I have ever had. Literally got here in under 24 hours when I clicked 'order'. I bought rocky road and I have to say it was a great choice. I always bought strawberry which was ok, but tasted very watery. However Rocky road just tastes like a milkshake with 180ml of cold water. It mixes amazing, no gritty like texture when you're reaching the end of your shake, even when I mixed 5mg of creatine with it. So overall a very pleasant experience ordering from this company.
Disclaimer: While we work to ensure that product information is correct, on occasion manufacturers may alter their ingredient lists. Actual product packaging and materials may contain more and/or different information than that shown on our Web site. We recommend that you do not solely rely on the information presented and that you always read labels, warnings, and directions before using or consuming a product. For additional information about a product, please contact the manufacturer. Content on this site is for reference purposes and is not intended to substitute for advice given by a physician, pharmacist, or other licensed health-care professional. You should not use this information as self-diagnosis or for treating a health problem or disease. Contact your health-care provider immediately if you suspect that you have a medical problem. Information and statements regarding dietary supplements have not been evaluated by the Food and Drug Administration and are not intended to diagnose, treat, cure, or prevent any disease or health condition. Amazon.com assumes no liability for inaccuracies or misstatements about products.