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L'Oreal Paris Makeup Voluminous Lash Paradise Mascara, Voluptuous Volume, Intense Length, Feathery Soft Full Lashes, No Flaking, No Smudging, No Clumping, Blackest Black, 0.25 Fl Oz (Pack of 1)
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Purchase options and add-ons
Color | Washable Blackest Black |
Product Benefits | Long Lasting, Volumizing, Lengthening |
Special Feature | Smudge-Proof, Non-Clumping, Non-Flaking |
Brand | L'Oreal Paris |
Item Form | Liquid |
About this item
- Volumizing And Lengthening Mascara: Full lash fringe that’s feathery soft, with no flaking, no smudging, and no clumping; Just voluptuous volume and intense length. 20x more volume and up to 2x more length. Based on a consumer claims study, November 2020
- L'Oreal Paris Mascara: Get the long, full eyelashes you love with our best mascaras and primers; Choose from our innovative volumizing formulas and variety of brushes
- Create you perfect eye makeup look with our collection of Voluminous mascaras, achieve sleek lines with smudge proof eyeliner, define your brows and discover eye shadow palettes with shades made for every eye color
- Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
- Perfect To Pair With: L'Oreal Paris Infallible Never Fail Mechanical Pencil Eyeliner; With long-lasting, fade-proof color, Infallible Never Fail Eyeliner ensures your look stays put for up to 16 hours
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Find Your Lash Look
Volume & length | Benefit | Instant lash lift |
Soft & full lashes | Lash End Look | Volume & length |
Soft wavy bristle | Brush Type | Double-hook brush |
| Waterproof |
Volume & length | Benefit | Buildable volume |
Soft & full lashes | Lash End Look | Up to 5x fuller |
Soft wavy bristle | Brush Type | Volume bristle |
| Waterproof | |
Volume & length | Benefit | Extreme length |
Soft & full lashes | Lash End Look | Thick, separated |
Soft wavy bristle | Brush Type | Precision elastomer |
| Waterproof |
Volume & length | Benefit | Eye-opening volume |
Soft & full lashes | Lash End Look | Defined, curled |
Soft wavy bristle | Brush Type | Wide-eye elastomer |
| Waterproof | |
Discover More from L'Oreal Paris
![]() Lash Paradise Mascara | ![]() Infallible Foundation | ![]() Lash Paradise Primer | ![]() Brow Stylist Definer | ![]() Balm-in-Lipstick | |
---|---|---|---|---|---|
Customer Reviews
|
4.3 out of 5 stars 85,404
|
4.4 out of 5 stars 144
|
4.4 out of 5 stars 4,824
|
4.5 out of 5 stars 52,881
|
4.2 out of 5 stars 5,309
|
Price
| $9.97$9.97 | $13.98$13.98 | $9.99$9.99 | $15.18$15.18 | $7.45$7.45 |
Your Look
| MASCARA | INFALLIBLE FOUNDATION | PRIMER | BROW | LIPSTICK |
Key Benefit
| VOLUPTUOUS VOLUME AND LENGTH | BUILDABLE, NATURAL FINISH | CONDITIONS, THICKENS & VOLUME | PENCIL FILLS SPARSE BROW AREAS | HYDRATING TINTED BALM |
Number of Shades
| 6 | 40 | 1 | 7 | 10 |
All Day Wear
| ✔ | ✔ | ✔ | ✔ | ✔ |
Perfect to Pair With
| LASH PARADISE PRIMER | INFALLIBLE BRONZER | LASH PARADISE MASCARA | INFALLIBLE FULL WEAR | GLOW PARADISE BALM-IN-GLOSS |
Product Description
Take your lashes to paradise. Our 1st mascara for voluptuous volume and length. Soft wavy bristle brush holds maximum formula for a dramatic volumizing charge. 200plus bristles catch every lash for a full fringe effect. Smooth glide formula provides silky volume in 1 coat. Lashes are feathery soft to the touch. Women agreed: 91% saw in10se and volumized lashes and 87% saw more beautiful lashes. plus98% lengthening effect. Voluptuous Volume and Length Full Lash Fringe, Feathery Soft Soft Wavy Bristle Brush Smooth Glide Formula Place brush at base of lashes and gently sweep up to tip. Removes easily with soap and water. To safeguard L’Oreal Purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute mascara with water, saliva, or any other substance. Cap tightly after use. If change in odor or appearance occurs, discontinue use. Do not use this or any other eye cosmetic if your eye is injuRed, irritated, or infected. Consult a physician promptly.
Product details
- Is Discontinued By Manufacturer : No
- Product Dimensions : 0.77 x 2.75 x 7 inches; 1.09 ounces
- Item model number : PU335810
- UPC : 071249343265
- Manufacturer : L'Oreal Paris Cosmetics
- ASIN : B06XF2TR11
- Country of Origin : USA
- Best Sellers Rank: #415 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care)
- #17 in Mascara
- Customer Reviews:
Compare with similar items
This Item ![]() L'Oreal Paris Makeup Voluminous Lash Paradise Mascara, Voluptuous Volume, Intense Length, Feathery Soft Full Lashes, No Flaking, No Smudging, No Clumping, Blackest Black, 0.25 Fl Oz (Pack of 1) | Recommendations | |||||
Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | |
Price | -23% $9.97$9.97 List: $12.99 | -23% $12.39$12.39 List: $15.99 | -23% $9.99$9.99 List: $12.99 | -18% $8.98$8.98 List: $10.99 | -14% $11.12$11.12 List: $12.99 | $6.99$6.99 |
Price Per Unit | — | $37.55 / fluid ounce | — | — | — | $9.85 / ounce |
Delivery | Get it as soon as Friday, Jul 18 | Get it as soon as Friday, Jul 18 | Get it as soon as Friday, Jul 18 | Get it as soon as Friday, Jul 18 | Get it as soon as Friday, Jul 18 | Get it as soon as Friday, Jul 18 |
Customer Ratings | ||||||
Sold By | Amazon.com | Amazon.com | Amazon.com | Amazon.com | Amazon.com | Amy's Diary |
color | Washable Blackest Black | Blackest Black | Soft White | Washable Carbon Black | Washable Blackest Black | Blue |
unit count | 0.28 | 0.33 | 0.27 | 0.26 | 0.27 | 0.71 |
volume | 8.5 milliliters | 10 milliliters | 0.27 fluid ounces | 7.7 milliliters | 0.27 fluid ounces | 8 milliliters |
waterproof | ✓ | ✗ | ✗ | ✓ | ✓ | — |
form | Liquid | Liquid | Liquid | Liquid | Liquid | Cream |
product benefit | Volumizing, Lengthening, Long Lasting | Lengthening, Volumizing, Thickening | Pink-tinted mascara primer. Thickens lashes and helps enhance mascara wear. | Volumizing | Lengthening, Volumizing, Long Lasting | Volumizing, Lengthening |
skin tone | Medium, Light, Dark | All | All | All | All | — |
skin type | Combination | All, Combination | Sensitive | All | Sensitive | All |
package type | Box | Tube | Tube | Carton | Carton | — |
labeled country | US | — | US | FR | — | — |
Important information
Safety Information
To safeguard L’Oreal Purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute mascara with water, saliva, or any other substance. Cap tightly after use. If change in odor or appearance occurs, discontinue use. Do not use this or any other eye cosmetic if your eye is injured, irritated, or infected. Consult a physician promptly.
Ingredients
G787980 INGREDIENTS AQUA / WATER / EAU PARAFFIN POTASSIUM CETYL PHOSPHATE COPERNICIA CERIFERA CERA / CARNAUBA WAX / CIRE DE CARNAUBA ETHYLENE/ACRYLIC ACID COPOLYMER STYRENE/ACRYLATES/AMMONIUM METHACRYLATE COPOLYMER CERA ALBA / BEESWAX / CIRE DABEILLE SYNTHETIC BEESWAX BIS-DIGLYCERYL POLYACYLADIPATE-2 POLYBUTENE CETYL ALCOHOL STEARETH-20 GLYCERYL DIBEHENATE STEARETH-2 PHENOXYETHANOL HYDROXYETHYLCELLULOSE ACACIA SENEGAL GUM TRIBEHENIN CAPRYLYL GLYCOL GLYCERYL BEHENATE SODIUM DEHYDROACETATE HYDROGENATED JOJOBA OIL HYDROGENATED PALM OIL DISODIUM EDTA BUTYLENE GLYCOL SODIUM LAURETH SULFATE SILICA TETRASODIUM EDTA POTASSIUM SORBATE BHT [+/- MAY CONTAIN / PEUT CONTENIR CI 77491, CI 77492, CI 77499 / IRON OXIDES CI 77007 / ULTRAMARINES ] B195342/1
Directions
Place brush at base of lashes and gently sweep up to tip. Removes easily with soap and water.
Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonCustomers say
Customers find this mascara performs well as a dupe for Better Than Sex mascara, adding length and volume to lashes while making them look thick and pretty. They consider it good value for money, being better than expensive alternatives. The product dries out quickly and has mixed opinions about its thickness, with some appreciating it while others find it too thick. The clumpiness aspect receives mixed reviews, with several customers reporting issues with clumping.
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Customers love this mascara, describing it as the best they've used, with one customer noting it's a great dupe for Better Than Sex mascara.
"Great product!" Read more
"...Been using it for over 2-3 years now. Good product" Read more
"Good mascara" Read more
"...I bought this and they look amazing. Best mascara I have ever bought and it stays on. It doesn't end up under my eyes ." Read more
Customers love how the mascara makes their lashes long and full, adding volume and thickness to their appearance.
"...Mascara to anyone looking for a mascara that delivers on volume, length, and a soft, feathery look...." Read more
"Excellent! Makes my eyelashes look beautiful and long." Read more
"...They are. A good mascara is all it takes. This one lengthens and adds volume without flaking or smearing. No coon eyes in the afternoon...." Read more
"I love this mascara and this shade! It makes your lashes so long and full. I think the brown makes your eye color pop more...." Read more
Customers love the mascara's appearance, finding it beautiful and effective at making eyelashes thick and pretty, with one customer noting that it achieves fullness without looking clumpy or spidery.
"Great mascara! Doesn't clump very easily! Really nice rich black color" Read more
"I can say it's a great mascara, it's closet to the Better than sex brand or better.❤️❤️❤️❤️❤️" Read more
"Great Mascara. Does not clump. Nice big brush that elongates lashes." Read more
"...Also changed from black to their brown and it's actually beautiful...." Read more
Customers find the mascara to be good value for money, with several noting it performs better than more expensive alternatives.
"I think this is a really good mascara. It is a great price for what you get." Read more
"My everyday mascara that puts my makeup look together! Great price and no clumping" Read more
"...If you want something cheap and okay looking, this is the product for you." Read more
"...Won’t buy it again. Waste of money!!!" Read more
Customers love how this mascara adds volume and length to their lashes, with one customer noting it does so without flaking or smearing.
"...It gives my lashes the perfect boost — length and volume — without clumping or flaking. The formula is consistent (which is rare these days!)..." Read more
"Great volume! Worked super well. I would say you should buy it. Made my lashes look super long and pretty! Kinda clumpy though...." Read more
"...It performs a lot nicer: it adds volume, length, and holds a curl for a long time...." Read more
"Ordered black. Makes lashes dark, gives volume, and length. It is easy to remove with face wash and I make a remover if needed...." Read more
Customers find the mascara clumpy and goopy.
"...tube and the texture isn’t accurate, but this mascara is gloopy and clumpy and smears very easily...." Read more
"New formula? Go back before it's too late! Clumpy and very hard to remove as has always been the case so 'washable' is more like crappier." Read more
"...The wand comes out of the tube very clumpy and wet. Tried to apply it and it just makes a mess of my eyes." Read more
"Very clumpy" Read more
Reviews with images

Highly recommend
Top reviews from the United States
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- Reviewed in the United States on June 28, 2025Color: Washable Blackest BlackSize: 0.28 Fl Oz (Pack of 1)Verified PurchaseI have straight lashes that are tough to keep lifted, but this mascara makes a huge difference. It adds beautiful volume and length without feeling heavy, so my lashes stay curled and defined all day.
No clumping, no flaking, no smudging—just soft, full lashes with a bold finish. The Blackest Black shade really makes my eyes pop. This has quickly become my go-to mascara!
- Reviewed in the United States on June 18, 2025Color: Washable Blackest BlackSize: 0.28 Fl Oz (Pack of 1)Verified PurchaseMy everyday mascara that puts my makeup look together! Great price and no clumping
- Reviewed in the United States on September 12, 2017Color: Washable Blackest BlackSize: 0.28 Fl Oz (Pack of 1)Verified PurchaseOn my quest to find the perfect mascara I took a swipe (literally) at this new one that people have been hyping about. As a preface, I have the infamous short and straight east asian lashes so what constitutes as satisfactory for me may be a bit high. What may not work for me, may work well for you. If you have the same lashes as me, then you may find my review useful.
PRODUCT
Packaging: The packaging looks like Too Faced's Better than Sex mascara and I think L'oreal was trying to make a dupe of it, even the brush is similar. I like the tube actually, it's pretty girly and pink but whatever.
Colour/Scent: Dark Black/ Unscented
Consistency: Creamy and thick
Watery or dry: I'd say the mascara is on the creamy and dryer side. It's not super dry since the cream is fairly thick, but the brush dispenses the material evenly so it doesn't feel as thick. I'd give it a 4 out of 5 on the scale of dryness.
Brush: The brush is an hourglass shape which I don't really like since I like having smaller thin or curved brushes that help me get to the roots of my lashes without poking my eyes. Thinner wands also help to do bottom lashes without making a mess. The brush is densely packed with medium length bristles that help grab every lash. I give the brush a 4.5/5.
RESULTS
What I look for in mascaras the most is, the ability to keep a curl, and lift. I want my mascara to last all day without smearing, while waterproofing isn't necessary for me. I'd also like for it to add moderate volume and length, without clumping as I like my lashes to be defined so I'll break down the results by these parameters.
Curl and Lift: 2/5 Since this formula is a little thicker, it doesn't hold a curl very well on stubborn straight lashes
Volume: 3.5/5 I only applied one coat, you can easily add more volume with two or three coats but I am basing this rating out of one coat.
Length: 3/5 Moderate length, this mascara doesn't really add /insane/ length
Clumping-ness: Yes, it can clump if you add more than one layer, it flakes a little too. No good.
Longevity: It stays on averagely, I don't touch my face or does throughout the day so this may be a lot less wear time for you if you have oily or watery eyes. At the end of the day I get a small dark ring on my bottom lid.
OVERALL
3.5/4
Not the best mascara I've used, but it's an easily serviceable everyday mascara. I'd recommend it if you have moderately long lashes and are looking to volumize. If you have droopy lashes, you might look somewhere else.
- Reviewed in the United States on June 30, 2025Color: Latte Brown WashableSize: 0.28 Fl Oz (Pack of 1)Verified PurchaseI have been trying different mascaras for several years because my once long eyelashes have disappeared since menopause. Yay. Anyway, this mascara instantly lengthened and enhanced. Also changed from black to their brown and it's actually beautiful. Never thought I would ever venture from classic black but theirs is a very dark rich brown. I would definitely recommend this
- Reviewed in the United States on July 3, 2025Color: Washable Blackest BlackSize: 0.28 Fl Oz (Pack of 1)Verified PurchaseThis is the best drugstore mascara I’ve found! It doesn’t clump, goes on smoothly, and makes my lashes look great every time. I use it so much that I ended up adding it to my subscription plan so I never run out. Fantastic quality for the price — I won’t use anything else!
- Reviewed in the United States on May 18, 2025Color: Washable Blackest BlackSize: 0.28 Fl Oz (Pack of 1)Verified PurchaseNew formula? Go back before it's too late!
Clumpy and very hard to remove as has always been the case so 'washable' is more like crappier.
- Reviewed in the United States on July 8, 2025Color: Washable Blackest BlackSize: 0.28 Fl Oz (Pack of 1)Verified PurchaseI was looking for a new mascara when I came across this to try out, I will never go back to another. This is amazing and goes on so perfectly!
- Reviewed in the United States on May 15, 2025Color: Latte Brown WashableSize: 0.28 Fl Oz (Pack of 1)Verified PurchaseIdk why maybelline kind of gets the reputation as the best in drugstore mascaras, or at least it seems that way. I have been interested in makeup since I was a kid and was a teenager during the YouTube makeup craze so I have tried a LOT of mascara. No brand, high end or drugstore, is as good as L’Oréal. I have used L’Oréal voluminous mascara since I was in high school, and recently wanted a TRUE brown mascara and was recommended this one. It’s also amazing!
Pro tip-when your mascara is brand new, as you pull the wand out of the tube, drag the side of the wand on the inside of the tube so it wipes the product off. Then once the wand is out, wipe the excess product on the very end of the wand into the bottle. Then use the side of the brush that you dragged along the inside of the tube, the side with the least amount of product. The one criticism id give L’Oréal on all their mascaras is that the product is so wet when it’s new, so it can make it really easy to get too much product on your lashes and not have enough dry-ish bristles to fix it. Once you’ve used it for a few days though it will be AMAZING and you wont have to do those steps. Honestly it’s kind of like the more it dries out the better the product gets. Obviously it eventually gets TOO dry or too empty.
Top reviews from other countries
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Edith F.Reviewed in Mexico on July 5, 2024
5.0 out of 5 stars Excelente producto
Color: Washable Blackest BlackSize: 0.28 Fl Oz (Pack of 1)Verified PurchaseLlegó antes de tiempo, el producto es de buena calidad y verdaderamente alarga las pestañas sin grumos
- Not a good product makes my lip dry.. lipstick colour is not moisture it makes dry on lipsReviewed in India on June 27, 2025
1.0 out of 5 stars Not good
Color: Washable BlackSize: 0.28 Fl Oz (Pack of 1)Verified PurchaseNot good
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EsraanageebReviewed in Egypt on June 21, 2025
5.0 out of 5 stars حلوة اوي
Color: Washable BlackSize: 0.28 Fl Oz (Pack of 1)Verified Purchaseجميلة جدا وبتكثف وتطول الرموش وثبات فترة طويلة
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YendithReviewed in Mexico on November 13, 2022
5.0 out of 5 stars Muy buena!
Color: Washable Mystic BlackSize: 0.28 Fl Oz (Pack of 1)Verified PurchaseLa volveré a comprar... Deja un efecto muy bonito en las pestañas. Mi máscara de pestañas favorita economica siempre ha sido "By apple", pero esta de L' Oreal es mi segunda preferida. La pongo en segundo lugar porque: si se me llega a correr me arde un poco, cosa que no me ocurre con otras (con agua o lagrima), el cepillito saca más preducto del que quisiera (se corre un poco al cerrarlo) y por el precio.
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CarlaReviewed in Mexico on October 21, 2024
5.0 out of 5 stars No dudes ! Este es EL rimel
Color: Washable BlackSize: 0.28 Fl Oz (Pack of 1)Verified PurchaseLo amo. Parece que traes pestañas postizas. Con un par de pasadas notas la diferencia de largo y volumen de las pestañas. No se hace grumos y dura todo el día. Lo puedes usar sin delineador y aún así te hace muy linda la mirada. OJO, yo no uso waterproof y claro que si lloro o me tallo el ojo el rimel se corre, pero si no hago nada de esto, dura totalmente hasta la noche que me desmaquillo.
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