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IT Cosmetics Confidence in a Cream Anti Aging Face Moisturizer – Visibly Reduces Fine Lines, Wrinkles & Signs of Aging Skin in 2 Weeks, 48HR Hydration with Hyaluronic Acid, Niacinamide
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Return this item for free
We offer easy, convenient returns with at least one free return option: no shipping charges. All returns must comply with our returns policy.
Learn more about free returns.- Go to your orders and start the return
- Select your preferred free shipping option
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Purchase options and add-ons
Brand | IT Cosmetics |
Item Volume | 60 Milliliters |
Item dimensions L x W x H | 2.87 x 2.72 x 2.2 inches |
Age Range (Description) | Adult |
Special Feature | Travel Size, Anti Aging |
Description
Benefits
Suggested use
Buy it with

Frequently purchased items with fast delivery
From the brand

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Protect Skin with SPF
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Combination/Oily Skin Routine
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Serums for All Skin Concerns
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Your Day to Night Routine
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Anti-Aging Routine
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Product Description




Confidence in a Cleanser
Removes makeup, oil, SPF & traces of pollution without stripping. Delivers hydration & supports the skin barrier.

Beauty Sleep Antioxidant Serum
Our proprietary blend of antioxidants protects against signs of aging skin caused by environmental stressors like sun exposure & pollution.

Confidence in an Eye Cream
Improves the look of firmness & crow’s feet, reduces the look of dark eye circles & reinforces the skin barrier.

Beauty Sleep Night Cream
After 1 sleep, skin will feel hydrated, smooth & supple. After 7 sleeps, fine lines will lessen in appearance & skin will feel firmer & look plumper.
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Is Confidence in a Cream good for all skin types?
Confidence in a Cream has been tested to be suitable for all skin types, including sensitive skin, and is non-comedogenic. We also tested the new formula across various ages and skin tones to reach a higher degree of compatibility.
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What are ceramides?
Up to 50% of our skin moisture barrier is made up of ceramides. Our ceramide-enriched formula helps reinforce the skin moisture barrier, locking in hydration and reinforcing the skin against external aggressors for a healthier look.
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How do I incorporate Confidence in a Cream into my makeup routine?
Confidence in a Cream works beautifully to prep your skin for makeup. We recommend the following 3-step makeup routine: Confidence in an Eye Cream, Confidence in a Cream and your favorite CC+ Cream for SPF protection.
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The ingredients are different in the new formula. Why did you change a product we love?
We updated and streamlined the ingredients to include niacinamide, peptide-lipid complex, hyaluronic acid, squalane and ceramides. The new formula provides the benefits you loved in the old formula while promoting skin firmness and elasticity.
Product details
- Is Discontinued By Manufacturer : No
- Product Dimensions : 2.87 x 2.72 x 2.2 inches; 8.15 ounces
- Item model number : 4219-80072
- Manufacturer : IT Cosmetics
- ASIN : B09TV4XXD3
- Best Sellers Rank: #6,746 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care)
- #207 in Face Moisturizers
- Customer Reviews:
Videos
Videos for this product
1:17
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Real Time Review of Confidence in a CreamChelsie Wood
Videos for this product
0:49
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As a master esthetician these are my thoughts on this cream!Carli V
Videos for this product
1:27
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Honest review after years of using this moisturizerSara Smith
Videos for this product
1:53
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Customer Review: Confidence in a cream by It CosmeticsAmy T.
Videos for this product
0:38
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Honest review of It Cosmetic face moisturizer.Jess Andreasen
Videos for this product
0:49
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Review - It Confidence in a Cream Anti-Aging MoisturizerMolly B
Videos for this product
1:02
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Honest review on this moisture super creamNotorious Reviews
Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonCustomers say
Customers find this moisturizer effective for dry skin, with one noting it works well as an evening moisturizer. The cream receives positive feedback for its smooth, silky texture that doesn't feel greasy or thick, and customers appreciate its functionality, with one mentioning it works well under makeup. Customers disagree on whether the product is worth the price, and opinions vary on the scent, with some finding it pleasant while others note a strong perfume smell.
AI-generated from the text of customer reviews
Customers find this moisturizer effective, particularly for dry skin, as it provides excellent hydration and absorbs well into the skin.
"...I have been using “it” now for about 2 months and I just love it! No more dryness, no more dryness itching and in some places my skin was so dry it..." Read more
"...It’s incredibly moisturizing, it doesn’t make your skin breakout (I’m combination oily, relatively sensitive skin), it only takes a small dab of..." Read more
"...I don’t notice any increasing. I don’t notice any dryness. It feels good on my skin. I highly suggest in a little bit goes a very long way...." Read more
"My mom loves this cream! Works great for her face, she loves the glow and the softness that it gives, got it for her on Christmas!" Read more
Customers report positive effects on their skin, noting it feels great, is soothing, and improves texture, with some mentioning it tightens and plumps their skin.
"...My skin feels a lot smoother and could be my imagination but appears to be more even toned...." Read more
"...Feels great goes on perfect under make up and very happy." Read more
"...I don’t notice any increasing. I don’t notice any dryness. It feels good on my skin. I highly suggest in a little bit goes a very long way...." Read more
"...I have noticed a great improvement in my skin texture and will continue to use. I believe it is worth the price." Read more
Customers appreciate the moisturizer's texture, describing it as smooth, silky, and luxurious, noting that it doesn't feel greasy or thick.
"...but it’s the holy grail of skincare for me, it truly is “confidence in a cream.”..." Read more
"...This seemed to help a lot. I kept the skin moist is very nice feeling on the skin. I would say it keeps my skin feeling soft and moist all day...." Read more
"...Works great for her face, she loves the glow and the softness that it gives, got it for her on Christmas!" Read more
"I love this “IT” moisturizer, it has a very nice texture, and is not thick, it glides on your skin and blends in easily…...." Read more
Customers find that the moisturizer works well, with one customer noting its effectiveness under makeup, and several mentioning that it eliminates flakiness.
"...This is a great brand!..." Read more
"This is a great product! Use it day or night for moisturized skin with the added benefits of anti-aging...." Read more
"...I have sensitive skin and this causes no problems. My skin looks healthier from a few months of use." Read more
"Does what it says and feels amazing! Skin feels so soft. Will definitely buy again!" Read more
Customers praise the moisturizer's quality, describing it as the best facial lotion, with one customer noting it feels rich like a night cream.
"This is a great facial cream. I wish they hadn't changed the original formula, which I really liked much better. But new formula is ok...." Read more
"Awesome cream, moisturizing and does its work. Highly recommend." Read more
"This is by far my favorite day and night cream. It doesn’t have a lot of the harsh ingredients in it that most do, and it still works really well...." Read more
"I love this stuff. Feels rich like a night cream but works great under my makeup...." Read more
Customers have mixed opinions about the moisturizer's value for money, with some finding it well worth the price while others feel it's not worth $59.
"...this cream - a little goes a long way and therefore the cost for the value is excellent...." Read more
"...It’s truly lightweight and absorbs quickly I think the amount could be more and is deceiving as they use glass and that’s heavy makes you think you..." Read more
"...I believe it is worth the price." Read more
"...Very happy with it morning and night. It’s a little expensive but as your age it is worth it...." Read more
Customers have mixed opinions about the moisturizer's scent, with some saying it smells great while others find it too perfumed.
"...Scent is really light and refreshing and goes away in seconds once applied...." Read more
"...It’s thinner, whiter, and the smell is different. Always disappointing when companies change something perfect in a negative way...." Read more
"...It is creamy, not a strong smell, and absorbs well. i also feel like it improves the texture of my skin as well as even out my skin tone...." Read more
"...But at 40% it is worth the splurge. Only consideration is that it has fragrance (mild) so be sure to test if you have sensitive skin!" Read more
Customers have mixed opinions about the moisturizer's stickiness, with some finding it not greasy or oily, while others report that it feels sticky.
"This cream is wonderful! It is thick but is smooth and grease-free when applying it. I have sensitive skin and this causes no problems...." Read more
"...This one felt like it just sat on top of my skin,and was slightly greasy. Just too thick to really absorb." Read more
"...Light but packed with moisture, not greasy. Amazing!!" Read more
"...It moisturizes but it's not very oily." Read more
Reviews with images

The BEST anti aging moisturizer EVER!
Top reviews from the United States
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- Reviewed in the United States on March 23, 2025Size: 2.00 Fl Oz (Pack of 1)Verified PurchaseEverything it says it is! I’m in my 60’s and drink 2L of water a day while at work but I’ve noticed as I got older my skin got dryer. I’ve tried so many different high end low end products and nothing seem to help or it didn’t last all day or it felt greasy. I have been using “it” now for about 2 months and I just love it! No more dryness, no more dryness itching and in some places my skin was so dry it would flake a little but all that has stopped! My skin feels a lot smoother and could be my imagination but appears to be more even toned. I have alway gotten compliments on my skin even before using this product but I feel I’m getting more lately. I highly recommend this product. It’s truly lightweight and absorbs quickly I think the amount could be more and is deceiving as they use glass and that’s heavy makes you think you’re getting more than you are for that price. I don’t like the container because when I use it or as it starts to get low it’s very hard to get out without getting the cream all under my nails and my nails are very short because I’m a nurse and have to keep them short. I would love to have a pump or at the very least make the opening as wide as the bottom part so nothing gets stuck under that indented part of the jar but again another deceiving part making you think you get more but the indented parts displace where more product can go. Scent is really light and refreshing and goes away in seconds once applied. Again the container is poor design for a face moisturizer and is NOT user friendly at all! But in Lu of that I would recommend the product itself but not the glass container the way is made.
- Reviewed in the United States on January 31, 2025Size: 2.00 Fl Oz (Pack of 1)Verified PurchaseAdmittedly, I’ve been incredibly fortunate when it comes to my skin. I’ve always been mistaken for younger than I am and my goal is to keep that going! I started using the Your Skin But Better, both in the CC foundation cream and powder for years. This is a great brand! I’m not sure when they released this particular product but it’s the holy grail of skincare for me, it truly is “confidence in a cream.”
I don’t often leave reviews and I’m not incentivized to do so, but if you’re at that age where you’ve started to notice some fine lines and don’t have the money for the uber expensive skin creams and serums, here’s your solution! Even if I did have the money for that stuff, I’d be using this.
It’s incredibly moisturizing, it doesn’t make your skin breakout (I’m combination oily, relatively sensitive skin), it only takes a small dab of this cream - a little goes a long way and therefore the cost for the value is excellent. I noticed my fine lines began to blur within maybe two-ish, three weeks of consistent use.
- Reviewed in the United States on April 9, 2025Size: 2.00 Fl Oz (Pack of 1)Verified PurchaseThis cream is wonderful! It is thick but is smooth and grease-free when applying it. I have sensitive skin and this causes no problems. My skin looks healthier from a few months of use.
- Reviewed in the United States on December 6, 2024Size: 2.00 Fl Oz (Pack of 1)Verified PurchaseI have been using this product sparingly over the past year. I typically only use it if I’m going outside. It is a bit expensive so it’s not something I use constantly. I like to buy it when it is on sale. I just purchased my second container on sale. This lasted me a year the first container and I still have some left. I purchase this because over a year ago. I was dealing with fairly dry skin. This seemed to help a lot. I kept the skin moist is very nice feeling on the skin. I would say it keeps my skin feeling soft and moist all day. I am 46 years old going on 47. I don’t have a lot of wrinkles, but I do have skin issues such as dryness. I like to use this occasionally. I do like the cosmetic skin care though, for me it’s a little expensive. I feel that it’s worth it especially if you get it on sale. I usually put this on my skin after I get out of the shower after I wash my face in prior to putting anything on my face. I don’t use makeup however I do sparingly use foundation at times and it seems to go well with my foundation. I don’t notice any increasing. I don’t notice any dryness. It feels good on my skin. I highly suggest in a little bit goes a very long way. You only need to use a little tiny drops of it on your face for it to work that’s what I like about it. A little bit goes a long way.
- Reviewed in the United States on March 19, 2025Size: 4 Fl.OzVerified PurchaseWith aging skin, I asked and makeup specialist what cream they would recommend and this was the one. Very happy with it morning and night. It’s a little expensive but as your age it is worth it. Feels great goes on perfect under make up and very happy.
- Reviewed in the United States on March 7, 2025Size: 2.00 Fl Oz (Pack of 1)Verified PurchaseMy mom loves this cream! Works great for her face, she loves the glow and the softness that it gives, got it for her on Christmas!
- Reviewed in the United States on March 23, 2025Size: 4 Fl.OzVerified PurchaseThe media could not be loaded.
5.0 out of 5 starsI have to have this cream on my face every morning. It is the best moisturizer out there! It is so worth the price! It makes me look younger and keeps my fine lines away! Highly recommend it. I would be so sad if they ever stopped producing this product. It’s my absolute favorite!The BEST anti aging moisturizer EVER!
Reviewed in the United States on March 23, 2025
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- Reviewed in the United States on March 13, 2025Size: 4 Fl.OzVerified PurchaseIt USED to be excellent—thick, creamy, and lasted forever.
They’ve changed the formula. I’m now having to use twice as much to moisturize my face. It’s thinner, whiter, and the smell is different.
Always disappointing when companies change something perfect in a negative way.
I’ll be switching to something else after my jar runs out.
Top reviews from other countries
- A.CReviewed in Canada on August 13, 2024
5.0 out of 5 stars Game changer
Size: 2.00 Fl Oz (Pack of 1)Verified PurchaseI got this on prime day. It is amazing cream!
My skin got so much smoother and no break out.
It smells nice and cream is just right consistence.
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Elizabeth MirelesReviewed in Mexico on January 2, 2025
4.0 out of 5 stars Me gusta
Size: 0.5 Fl. OzVerified PurchaseMe gustó mucho tengo tiempo usándolo y me encanta textura y olor
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LuReviewed in Mexico on November 25, 2024
5.0 out of 5 stars Hidratante
Size: 2.00 Fl Oz (Pack of 1)Verified Purchasese siente muy hidratante , no es pesada ni ligera término medio, da un poco de brillo al rostro
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Sylvie SJ LebaillyReviewed in France on November 23, 2024
4.0 out of 5 stars Très bon produit hydratant mais...
Size: 2.00 Fl Oz (Pack of 1)Verified PurchasePas encore assez pour moi
Texture agréable, elle ne colle pas.
- marianReviewed in the United Kingdom on April 8, 2025
5.0 out of 5 stars Melts into skin.
Size: 2.00 Fl Oz (Pack of 1)Verified PurchaseLike this moisturiser. It's just right consistency and melts into skin. Bought before but on this occasion Amazon had the best price deal.