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IT Cosmetics Confidence in a Cream Anti Aging Face Moisturizer – Visibly Reduces Fine Lines, Wrinkles & Signs of Aging Skin in 2 Weeks, 48HR Hydration with Hyaluronic Acid, Niacinamide

4.5 out of 5 stars 3,023 ratings

It Cosmetics
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$59.00 $29.50 per Fl Oz
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Size: 2.00 Fl Oz (Pack of 1)
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Purchase options and add-ons

Brand IT Cosmetics
Item Volume 60 Milliliters
Item dimensions L x W x H 2.87 x 2.72 x 2.2 inches
Age Range (Description) Adult
Special Feature Travel Size, Anti Aging

Description

From the #1 Women's Anti-Aging Moisturizer Franchise, Confidence in a Cream works to reveal healthier, younger-looking skin instantly & over time.

Benefits

Confidence in a Cream targets 10 visible signs of aging and provides intense hydration to strengthen & repair.

Suggested use

Apply moisturizer to clean skin in morning & evening. Using upward sweeping motions, smooth onto face, neck & anywhere skin needs moisture & rejuvenation.

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This item: IT Cosmetics Confidence in a Cream Anti Aging Face Moisturizer – Visibly Reduces Fine Lines, Wrinkles & Signs of Aging Skin in 2 Weeks, 48HR Hydration with Hyaluronic Acid, Niacinamide
$59.00 ($29.50/Fl Oz)
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Product Description

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Confidence in a Cleanser

Removes makeup, oil, SPF & traces of pollution without stripping. Delivers hydration & supports the skin barrier.

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Beauty Sleep Antioxidant Serum

Our proprietary blend of antioxidants protects against signs of aging skin caused by environmental stressors like sun exposure & pollution.

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Confidence in an Eye Cream

Improves the look of firmness & crow’s feet, reduces the look of dark eye circles & reinforces the skin barrier.

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Beauty Sleep Night Cream

After 1 sleep, skin will feel hydrated, smooth & supple. After 7 sleeps, fine lines will lessen in appearance & skin will feel firmer & look plumper.

  • Confidence in a Cream has been tested to be suitable for all skin types, including sensitive skin, and is non-comedogenic. We also tested the new formula across various ages and skin tones to reach a higher degree of compatibility.

  • Up to 50% of our skin moisture barrier is made up of ceramides. Our ceramide-enriched formula helps reinforce the skin moisture barrier, locking in hydration and reinforcing the skin against external aggressors for a healthier look.

  • Confidence in a Cream works beautifully to prep your skin for makeup. We recommend the following 3-step makeup routine: Confidence in an Eye Cream, Confidence in a Cream and your favorite CC+ Cream for SPF protection.

  • We updated and streamlined the ingredients to include niacinamide, peptide-lipid complex, hyaluronic acid, squalane and ceramides. The new formula provides the benefits you loved in the old formula while promoting skin firmness and elasticity.

Product details

  • Is Discontinued By Manufacturer ‏ : ‎ No
  • Product Dimensions ‏ : ‎ 2.87 x 2.72 x 2.2 inches; 8.15 ounces
  • Item model number ‏ : ‎ 4219-80072
  • Manufacturer ‏ : ‎ IT Cosmetics
  • ASIN ‏ : ‎ B09TV4XXD3
  • Customer Reviews:
    4.5 out of 5 stars 3,023 ratings

Customer reviews

4.5 out of 5 stars
3,023 global ratings

Review this product

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Customers say

Customers find this moisturizer effective for dry skin, with one noting it works well as an evening moisturizer. The cream receives positive feedback for its smooth, silky texture that doesn't feel greasy or thick, and customers appreciate its functionality, with one mentioning it works well under makeup. Customers disagree on whether the product is worth the price, and opinions vary on the scent, with some finding it pleasant while others note a strong perfume smell.

AI-generated from the text of customer reviews

162 customers mention "Moisturizer quality"131 positive31 negative

Customers find this moisturizer effective, particularly for dry skin, as it provides excellent hydration and absorbs well into the skin.

"...I have been using “it” now for about 2 months and I just love it! No more dryness, no more dryness itching and in some places my skin was so dry it..." Read more

"...It’s incredibly moisturizing, it doesn’t make your skin breakout (I’m combination oily, relatively sensitive skin), it only takes a small dab of..." Read more

"...I don’t notice any increasing. I don’t notice any dryness. It feels good on my skin. I highly suggest in a little bit goes a very long way...." Read more

"My mom loves this cream! Works great for her face, she loves the glow and the softness that it gives, got it for her on Christmas!" Read more

89 customers mention "Skin feel"75 positive14 negative

Customers report positive effects on their skin, noting it feels great, is soothing, and improves texture, with some mentioning it tightens and plumps their skin.

"...My skin feels a lot smoother and could be my imagination but appears to be more even toned...." Read more

"...Feels great goes on perfect under make up and very happy." Read more

"...I don’t notice any increasing. I don’t notice any dryness. It feels good on my skin. I highly suggest in a little bit goes a very long way...." Read more

"...I have noticed a great improvement in my skin texture and will continue to use. I believe it is worth the price." Read more

78 customers mention "Texture"63 positive15 negative

Customers appreciate the moisturizer's texture, describing it as smooth, silky, and luxurious, noting that it doesn't feel greasy or thick.

"...but it’s the holy grail of skincare for me, it truly is “confidence in a cream.”..." Read more

"...This seemed to help a lot. I kept the skin moist is very nice feeling on the skin. I would say it keeps my skin feeling soft and moist all day...." Read more

"...Works great for her face, she loves the glow and the softness that it gives, got it for her on Christmas!" Read more

"I love this “IT” moisturizer, it has a very nice texture, and is not thick, it glides on your skin and blends in easily…...." Read more

57 customers mention "Functionality"57 positive0 negative

Customers find that the moisturizer works well, with one customer noting its effectiveness under makeup, and several mentioning that it eliminates flakiness.

"...This is a great brand!..." Read more

"This is a great product! Use it day or night for moisturized skin with the added benefits of anti-aging...." Read more

"...I have sensitive skin and this causes no problems. My skin looks healthier from a few months of use." Read more

"Does what it says and feels amazing! Skin feels so soft. Will definitely buy again!" Read more

31 customers mention "Cream quality"31 positive0 negative

Customers praise the moisturizer's quality, describing it as the best facial lotion, with one customer noting it feels rich like a night cream.

"This is a great facial cream. I wish they hadn't changed the original formula, which I really liked much better. But new formula is ok...." Read more

"Awesome cream, moisturizing and does its work. Highly recommend." Read more

"This is by far my favorite day and night cream. It doesn’t have a lot of the harsh ingredients in it that most do, and it still works really well...." Read more

"I love this stuff. Feels rich like a night cream but works great under my makeup...." Read more

74 customers mention "Value for money"37 positive37 negative

Customers have mixed opinions about the moisturizer's value for money, with some finding it well worth the price while others feel it's not worth $59.

"...this cream - a little goes a long way and therefore the cost for the value is excellent...." Read more

"...It’s truly lightweight and absorbs quickly I think the amount could be more and is deceiving as they use glass and that’s heavy makes you think you..." Read more

"...I believe it is worth the price." Read more

"...Very happy with it morning and night. It’s a little expensive but as your age it is worth it...." Read more

60 customers mention "Scent"35 positive25 negative

Customers have mixed opinions about the moisturizer's scent, with some saying it smells great while others find it too perfumed.

"...Scent is really light and refreshing and goes away in seconds once applied...." Read more

"...It’s thinner, whiter, and the smell is different. Always disappointing when companies change something perfect in a negative way...." Read more

"...It is creamy, not a strong smell, and absorbs well. i also feel like it improves the texture of my skin as well as even out my skin tone...." Read more

"...But at 40% it is worth the splurge. Only consideration is that it has fragrance (mild) so be sure to test if you have sensitive skin!" Read more

33 customers mention "Stickiness"20 positive13 negative

Customers have mixed opinions about the moisturizer's stickiness, with some finding it not greasy or oily, while others report that it feels sticky.

"This cream is wonderful! It is thick but is smooth and grease-free when applying it. I have sensitive skin and this causes no problems...." Read more

"...This one felt like it just sat on top of my skin,and was slightly greasy. Just too thick to really absorb." Read more

"...Light but packed with moisture, not greasy. Amazing!!" Read more

"...It moisturizes but it's not very oily." Read more

The BEST anti aging moisturizer EVER!
5 out of 5 stars
The BEST anti aging moisturizer EVER!
I have to have this cream on my face every morning. It is the best moisturizer out there! It is so worth the price! It makes me look younger and keeps my fine lines away! Highly recommend it. I would be so sad if they ever stopped producing this product. It’s my absolute favorite!
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Top reviews from the United States

  • Reviewed in the United States on March 23, 2025
    Size: 2.00 Fl Oz (Pack of 1)Verified Purchase
    Everything it says it is! I’m in my 60’s and drink 2L of water a day while at work but I’ve noticed as I got older my skin got dryer. I’ve tried so many different high end low end products and nothing seem to help or it didn’t last all day or it felt greasy. I have been using “it” now for about 2 months and I just love it! No more dryness, no more dryness itching and in some places my skin was so dry it would flake a little but all that has stopped! My skin feels a lot smoother and could be my imagination but appears to be more even toned. I have alway gotten compliments on my skin even before using this product but I feel I’m getting more lately. I highly recommend this product. It’s truly lightweight and absorbs quickly I think the amount could be more and is deceiving as they use glass and that’s heavy makes you think you’re getting more than you are for that price. I don’t like the container because when I use it or as it starts to get low it’s very hard to get out without getting the cream all under my nails and my nails are very short because I’m a nurse and have to keep them short. I would love to have a pump or at the very least make the opening as wide as the bottom part so nothing gets stuck under that indented part of the jar but again another deceiving part making you think you get more but the indented parts displace where more product can go. Scent is really light and refreshing and goes away in seconds once applied. Again the container is poor design for a face moisturizer and is NOT user friendly at all! But in Lu of that I would recommend the product itself but not the glass container the way is made.
    5 people found this helpful
    Report
  • Reviewed in the United States on January 31, 2025
    Size: 2.00 Fl Oz (Pack of 1)Verified Purchase
    Admittedly, I’ve been incredibly fortunate when it comes to my skin. I’ve always been mistaken for younger than I am and my goal is to keep that going! I started using the Your Skin But Better, both in the CC foundation cream and powder for years. This is a great brand! I’m not sure when they released this particular product but it’s the holy grail of skincare for me, it truly is “confidence in a cream.”

    I don’t often leave reviews and I’m not incentivized to do so, but if you’re at that age where you’ve started to notice some fine lines and don’t have the money for the uber expensive skin creams and serums, here’s your solution! Even if I did have the money for that stuff, I’d be using this.

    It’s incredibly moisturizing, it doesn’t make your skin breakout (I’m combination oily, relatively sensitive skin), it only takes a small dab of this cream - a little goes a long way and therefore the cost for the value is excellent. I noticed my fine lines began to blur within maybe two-ish, three weeks of consistent use.
    13 people found this helpful
    Report
  • Reviewed in the United States on April 9, 2025
    Size: 2.00 Fl Oz (Pack of 1)Verified Purchase
    This cream is wonderful! It is thick but is smooth and grease-free when applying it. I have sensitive skin and this causes no problems. My skin looks healthier from a few months of use.
  • Reviewed in the United States on December 6, 2024
    Size: 2.00 Fl Oz (Pack of 1)Verified Purchase
    I have been using this product sparingly over the past year. I typically only use it if I’m going outside. It is a bit expensive so it’s not something I use constantly. I like to buy it when it is on sale. I just purchased my second container on sale. This lasted me a year the first container and I still have some left. I purchase this because over a year ago. I was dealing with fairly dry skin. This seemed to help a lot. I kept the skin moist is very nice feeling on the skin. I would say it keeps my skin feeling soft and moist all day. I am 46 years old going on 47. I don’t have a lot of wrinkles, but I do have skin issues such as dryness. I like to use this occasionally. I do like the cosmetic skin care though, for me it’s a little expensive. I feel that it’s worth it especially if you get it on sale. I usually put this on my skin after I get out of the shower after I wash my face in prior to putting anything on my face. I don’t use makeup however I do sparingly use foundation at times and it seems to go well with my foundation. I don’t notice any increasing. I don’t notice any dryness. It feels good on my skin. I highly suggest in a little bit goes a very long way. You only need to use a little tiny drops of it on your face for it to work that’s what I like about it. A little bit goes a long way.
    18 people found this helpful
    Report
  • Reviewed in the United States on March 19, 2025
    Size: 4 Fl.OzVerified Purchase
    With aging skin, I asked and makeup specialist what cream they would recommend and this was the one. Very happy with it morning and night. It’s a little expensive but as your age it is worth it. Feels great goes on perfect under make up and very happy.
    3 people found this helpful
    Report
  • Reviewed in the United States on March 7, 2025
    Size: 2.00 Fl Oz (Pack of 1)Verified Purchase
    My mom loves this cream! Works great for her face, she loves the glow and the softness that it gives, got it for her on Christmas!
    One person found this helpful
    Report
  • Reviewed in the United States on March 23, 2025
    Size: 4 Fl.OzVerified Purchase
    The media could not be loaded.
    I have to have this cream on my face every morning. It is the best moisturizer out there! It is so worth the price! It makes me look younger and keeps my fine lines away! Highly recommend it. I would be so sad if they ever stopped producing this product. It’s my absolute favorite!
    Customer image
    5.0 out of 5 stars
    The BEST anti aging moisturizer EVER!

    Reviewed in the United States on March 23, 2025
    I have to have this cream on my face every morning. It is the best moisturizer out there! It is so worth the price! It makes me look younger and keeps my fine lines away! Highly recommend it. I would be so sad if they ever stopped producing this product. It’s my absolute favorite!
    Images in this review
    Customer image
  • Reviewed in the United States on March 13, 2025
    Size: 4 Fl.OzVerified Purchase
    It USED to be excellent—thick, creamy, and lasted forever.
    They’ve changed the formula. I’m now having to use twice as much to moisturize my face. It’s thinner, whiter, and the smell is different.
    Always disappointing when companies change something perfect in a negative way.

    I’ll be switching to something else after my jar runs out.
    4 people found this helpful
    Report

Top reviews from other countries

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  • A.C
    5.0 out of 5 stars Game changer
    Reviewed in Canada on August 13, 2024
    Size: 2.00 Fl Oz (Pack of 1)Verified Purchase
    I got this on prime day. It is amazing cream!
    My skin got so much smoother and no break out.
    It smells nice and cream is just right consistence.
  • Elizabeth Mireles
    4.0 out of 5 stars Me gusta
    Reviewed in Mexico on January 2, 2025
    Size: 0.5 Fl. OzVerified Purchase
    Me gustó mucho tengo tiempo usándolo y me encanta textura y olor
    Report
  • Lu
    5.0 out of 5 stars Hidratante
    Reviewed in Mexico on November 25, 2024
    Size: 2.00 Fl Oz (Pack of 1)Verified Purchase
    se siente muy hidratante , no es pesada ni ligera término medio, da un poco de brillo al rostro
  • Sylvie SJ Lebailly
    4.0 out of 5 stars Très bon produit hydratant mais...
    Reviewed in France on November 23, 2024
    Size: 2.00 Fl Oz (Pack of 1)Verified Purchase
    Pas encore assez pour moi
    Texture agréable, elle ne colle pas.
  • marian
    5.0 out of 5 stars Melts into skin.
    Reviewed in the United Kingdom on April 8, 2025
    Size: 2.00 Fl Oz (Pack of 1)Verified Purchase
    Like this moisturiser. It's just right consistency and melts into skin. Bought before but on this occasion Amazon had the best price deal.