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Beauty by Earth Self Tanner - USA Made with Natural & Organic Ingredients, Moisturizing Self Tanning Lotion with Aloe Vera & Coconut for a Natural Glow, Streak-Free Fake Tan, Medium to Dark

4.3 out of 5 stars 22,945 ratings

$35.99 $4.80 per fluid ounce
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Color: Medium to Dark
Size: 7.5 Fl Oz (Pack of 1)
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Purchase options and add-ons

Item Form Lotion
Skin Type All, Combination, Sensitive, Dry, Normal
Material Type Free Fragrance Free, Sulfate Free, Artificial Color Free, Non Toxic, Paraben Free
Brand Beauty by Earth
Product Benefits Easy Application, Natural Color, Streak-Free, Radiant Tan, Moisturizing

About this item

  • A NATURAL, SUN-KISSED GLOW: Goodbye to orange hues and hello to a natural-looking tan. Our bronzing tanning lotion comes in fair to medium & medium to dark shades for all skin types.
  • CLEAN BEAUTY: Trust Beauty by Earth for a natural self tanner organic made with organic aloe vera, shea butter, and botanical extracts without any harmful additives or dyes.
  • SUITABLE FOR FACE & BODY: Our organic tanning lotion can be used on both face and body for a seamless, all-over tan. For acne-prone skin, use our tanner lotion for glowing skin.
  • OPTIONS FOR EVERYONE: We offer a variety of USA-made best self tanning lotions and formats, including mousse, spray tan, tanning drops, tanning mist, and more. Find your perfect match!
  • EASY APPLICATION, NO STREAKS: Our best self tanner for body is easy to apply & goes on clear, without leaving any streaks or patches. You'll have a beautiful, even tan in no time. And no staining your sheets or clothes!
  • LONG-LASTING RESULTS: Our natural tanning lotion self tanner delivers a beautiful tan that lasts for days. With proper care, maintain your gorgeous glow without any sun damage.
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Product Description

self tanner kit face natural tanned quick tan tanning lotion organic tanner man fake sunless lotion
self tanner kit face natural tanned quick tan tanning lotion organic tanner man fake sunless lotion
The video showcases the product in use.The video guides you through product setup.The video compares multiple products.The video shows the product being unpacked.

Beauty By Earth Self Tanner Guide

Self Tanner Lotion

Self Tanner Mousse

Self Tanner Tanning Drops

Face Self Tanner Serum

Self Tanner Body Spray

Self Tanner Face Mist

Face Self Tanner Lotion

Customer Reviews
4.3 out of 5 stars 22,945
4.2 out of 5 stars 5,246
4.2 out of 5 stars 4,569
4.2 out of 5 stars 809
4.1 out of 5 stars 641
4.3 out of 5 stars 577
4.3 out of 5 stars 3,054
Price
$35.99 $35.99 $33.00 $29.99 $29.99 $29.99 $29.99
Size
7.5 fl oz 3.3 and 7.5 fl oz 1 fl oz 2 fl oz 6 fl oz 2.7 fl oz 3 fl oz
Form
Lotion Mousse Drops Serum Water Spray Water Spray Lotion
Application
Body Body Body And Face Face Body Face Face
Skin Type
All Skin Types, Sensitive Skin All Skin Types, Sensitive Skin All Skin Types, Sensitive Skin All Skin Types, Sensitive Skin All Skin Types, Sensitive Skin All Skin Types, Sensitive Skin All Skin Types, Sensitive Skin
Vegan
Cruelty-Free
Dye-Free

Product details

  • Is Discontinued By Manufacturer ‏ : ‎ No
  • Product Dimensions ‏ : ‎ 2 x 2 x 7 inches; 8 ounces
  • Item model number ‏ : ‎ TANN-PUMP-8OZ
  • UPC ‏ : ‎ 793936916896
  • Manufacturer ‏ : ‎ Beauty by Earth
  • ASIN ‏ : ‎ B00L2PB3BW
  • Country of Origin ‏ : ‎ USA
  • Customer Reviews:
    4.3 out of 5 stars 22,945 ratings

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This Item
Beauty by Earth Self Tanner - USA Made with Natural & Organic Ingredients, Moisturizing Self Tanning Lotion with Aloe Vera & Coconut for a Natural Glow, Streak-Free Fake Tan, Medium to Dark
Beauty by Earth Self Tanner - USA Made with Natural & Organic Ingredients, Moisturizing Self Tanning Lotion with Aloe Vera & Coconut for a Natural Glow, Streak-Free Fake Tan, Medium to Dark
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Price$35.99$19.49$20.00$4.99-14% $10.47
List:$12.24
$6.00
Price Per Unit$4.80 / fluid ounce$19.49 / fluid ounce$11.83 / fluid ounce$4.99 / count$1.40 / fluid ounce$6.00 / count
Delivery
Get it as soon as Monday, May 12
Get it as soon as Monday, May 12
Get it as soon as Monday, May 12
Get it as soon as Monday, May 12
Get it as soon as Monday, May 12
Get it as soon as Monday, May 12
Customer Ratings
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ingredients

Important information

Safety Information

For external use only. Stop using if allergic reaction occurs.

Ingredients

Water, Organic Aloe Vera Leaf Juice, Organic Shea Butter, Dihydroxyacetone (DHA), Cetyl Alcohol, Stearyl Alcohol, Organic Coconut Oil, Glycerin (Vegetable), Organic Japanese Green Tea Leaf Extract, Organic Pomegranate Extract, Organic Witch Hazel Extract, Organic Cranberry Fruit Extract, Organic Jojoba Seed Oil, Organic Argan Oil, Radish Root Ferment Filtrate, Coconut Pulp Extract, Vanilla Fruit Extract

Directions

Cleanse,Exfoliate Skin,Apply Product Evenly,Wait For A Few Hours Before Washing Off

Customer reviews

4.3 out of 5 stars
22,945 global ratings

Review this product

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Customers say

Customers find this self tanner effective, with results visible within 3 hours and lasting up to four days. The product receives positive feedback for its natural-looking color, smooth application, and clean, non-toxic ingredients. Customers appreciate that it doesn't leave an orange tint or cause streaking, and one customer notes it works well even for pale complexions.

AI-generated from the text of customer reviews

4,605 customers mention "Color"3,923 positive682 negative

Customers are satisfied with the self-tanner's color, noting that it provides a natural look without an orange tint and goes on white.

"...There are no streaks; it has a very natural look! Make sure you wash your hands immediately to avoid discoloration...." Read more

"...It has a mild smell. But it isn’t bad at all. It goes on white, takes 15 min to dry, and usually see results within 8 hours...." Read more

"...Easy to apply; no harsh smell. The results are noticeable and natural looking. I've used others before that don't seem to be effective...." Read more

"...About 6 hours after application, I noticed a difference in my skin tone color...." Read more

3,030 customers mention "Smell"2,236 positive794 negative

Customers like the self-tanner's smell, noting it's not too perfumed.

"...Mostly appreciate that it is non-toxic. It has a mild smell. But it isn’t bad at all...." Read more

"This is a great self-tanner. Easy to apply; no harsh smell. The results are noticeable and natural looking...." Read more

"...of my favorite things is that it doesn’t have that strong, unpleasant self-tanner smell. Instead, it has a light, pleasant scent that fades quickly...." Read more

"...One application was enough. Did not stain hands. Great smell (not too girly and light) and seems like it has very clean non-toxic ingredients." Read more

2,561 customers mention "Works well"2,409 positive152 negative

Customers find that the self tanner delivers incredible results within 3 hours of application, with one customer noting it works well even for very pale complexions.

"...Make sure you wash your hands immediately to avoid discoloration. Supreme product, I would recommend it to everyone!..." Read more

"...It goes on white, takes 15 min to dry, and usually see results within 8 hours. Pretty natural/golden looking tan...." Read more

"This is a great self-tanner. Easy to apply; no harsh smell. The results are noticeable and natural looking...." Read more

"I think it's worth the purchase. I needed a quick glow up and applied it in the AM. Very easy to apply and leaves your skin soft and moisturized...." Read more

1,547 customers mention "Ease of application"1,341 positive206 negative

Customers find the self-tanner easy to apply, noting that it goes on smoothly and is simple to maintain, with one customer mentioning it's easy to reapply the next day.

"This lotion works great! The first time I applied, it went on smoothly, and I had an incredible tan within minutes...." Read more

"This is a great self-tanner. Easy to apply; no harsh smell. The results are noticeable and natural looking...." Read more

"...I needed a quick glow up and applied it in the AM. Very easy to apply and leaves your skin soft and moisturized...." Read more

"Never go to the tanning bed again!! I LOVE this product. Goes on clear smoothly but then slowly gives you that glow. One application was enough...." Read more

1,483 customers mention "Tanner quality"1,473 positive10 negative

Customers find this self-tanner to be of high quality, with one customer noting it's better than a tanning bed.

"This is a great self-tanner. Easy to apply; no harsh smell. The results are noticeable and natural looking...." Read more

"...If you're looking for a safe, effective, and natural self-tanner, this is THE ONE. I will definitely be repurchasing!" Read more

"Beauty by Earth is a great self tanner. I have used self tanners for years and not with the best results (streaking and orange color on occasion)...." Read more

"This is the best tanning product I have ever used!..." Read more

1,357 customers mention "Tan"1,155 positive202 negative

Customers are satisfied with the self-tanner's results, noting that it provides a nice, defined color that develops within 8 hours.

"...The first time I applied, it went on smoothly, and I had an incredible tan within minutes. There are no streaks; it has a very natural look!..." Read more

"...I can see the golden color which makes my dark skin tone pop. Very pretty. I apply mine with the hand soft brush I purchased on Amazon...." Read more

"...You can build this tan up gradually and it doesn’t make me look orange and with the routine above it has worked well for me...." Read more

"...I also purchased a mitt for application which I love, provides for a very even tan...." Read more

1,109 customers mention "Natural ingredients"1,076 positive33 negative

Customers appreciate that the self-tanner contains clean and non-toxic ingredients, with one customer specifically noting its naturally derived DHA source.

"...Been using for a while now. Mostly appreciate that it is non-toxic. It has a mild smell. But it isn’t bad at all...." Read more

"...I love that it’s made with natural and organic ingredients, so I don’t have to worry about harsh chemicals on my skin...." Read more

"...smell (not too girly and light) and seems like it has very clean non-toxic ingredients." Read more

"...of applications to achieve the color I wanted; however, the natural ingredients, the scent AND the fact that it already contains moisturizers make..." Read more

1,096 customers mention "Streakiness"816 positive280 negative

Customers are satisfied with the self-tanner's streak-free application, with multiple reviews confirming there are no streaks or dark spots, and one customer noting it can be reapplied daily without looking weird.

"...There are no streaks; it has a very natural look! Make sure you wash your hands immediately to avoid discoloration...." Read more

"...No streaks, no blotchiness—just an even, gorgeous color...." Read more

"...I like that it’s easy to apply, there aren’t streaks, but you need to make sure you’re taking the same precautions as any other self tanner...." Read more

"...Knocking one star off just because it does look a little streaky around my elbows and wrists, but that might honestly be user error" Read more

The trick to applying it…
5 out of 5 stars
The trick to applying it…
Okay…. Please read before buying or applying it. I have naturally fair skin and don’t want to sit in the sun to tan as I’ve been more conscious about sun damage. I bought this stuff as well as the Cerave body moisturizer because my skin has been super dry and I also planned to mix the products. It took some trial and error but I figured out a solution. After I shower/shave/ and exfoliate well (I just use the Tree Hut brand) I will apply about a dime sized amount of this lotion with some of my cerave lotion and rub it between my hands to mix and blend it and then I put it on my arms/legs/body and blend it well with my hands. I then take my eco tools tanning mitt on top and blend it even more using that until my skin feels “dry” or like I’m not blending it in anymore. I go gentle on my knees and elbows since those areas tend to be drier. I also used the Cerave lotion BEFORE to moisture all of my skin- then I go in with the tanning lotion and Cerave lotion mix and apply it. I then let it sit for the recommended 15 minutes BEFORE putting anny clothing on and I usually just go to sleep with it on. WASH YOUR HANDS after you use the mitt. This will prevent them from staining. I use a small buffing brush I got from target or I’ll use the eco tools tanning brush also from target to blend my hands and feet well so they’re at-least not pale white. For my face I mix the tanologist face drops with my night moisturizer- only a few drops and then use my hands to blend it well- don’t forget your neck- and to blend it up into your hairline so there’s no line. Apply the tanning lotion to your whole body including shoulders and neck/ the back of your neck- everywhere and BLENDDD with your hands and use the mitt after to smooth the product even more then I use the tanning brush by eco tools to blend my face/hands/ and feet after I used my hands to get most of it blended and put on. You can build this tan up gradually and it doesn’t make me look orange and with the routine above it has worked well for me. I did get streaks the first time I used it but I did not blend it with the Cerave lotion using my hands. Make sure the 2 products are well combined by rubbing it through your hands before applying it. Best self tanner I’ve ever used. I got the shade light/medium because I’m new to tanning and also wanted it to look more natural on me. Pictures are the day after I used this product.
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Top reviews from the United States

  • Reviewed in the United States on April 17, 2025
    Size: 7.5 Fl Oz (Pack of 1)Color: Fair to MediumVerified Purchase
    This lotion works great! The first time I applied, it went on smoothly, and I had an incredible tan within minutes. There are no streaks; it has a very natural look! Make sure you wash your hands immediately to avoid discoloration. Supreme product, I would recommend it to everyone! I went with the fair to medium color. I have olive-colored skin; typically, I would have purchased the medium to dark. But I didn’t want it to be too dark. I am happy with my choice; it looks like a nice, healthy, glowing tone!!
    17 people found this helpful
    Report
  • Reviewed in the United States on April 6, 2025
    Size: 7.5 Fl Oz (Pack of 1)Color: Fair to MediumVerified Purchase
    My go-to self tanner! Been using for a while now. Mostly appreciate that it is non-toxic. It has a mild smell. But it isn’t bad at all. It goes on white, takes 15 min to dry, and usually see results within 8 hours. Pretty natural/golden looking tan. I use it most in the spring since most of my body hasn’t seen the sun in several months, and I’m starting to wear short dresses. People have noticed that it looks like I’ve gotten some sun!
    11 people found this helpful
    Report
  • Reviewed in the United States on April 12, 2025
    Size: 7.5 Fl Oz (Pack of 1)Color: Medium to DarkVerified Purchase
    This is a great self-tanner. Easy to apply; no harsh smell. The results are noticeable and natural looking. I've used others before that don't seem to be effective. Highly recommend.
    One person found this helpful
    Report
  • Reviewed in the United States on April 13, 2025
    Size: 7.5 Fl Oz (Pack of 1)Color: Fair to MediumVerified Purchase
    I think it's worth the purchase. I needed a quick glow up and applied it in the AM. Very easy to apply and leaves your skin soft and moisturized. About 6 hours after application, I noticed a difference in my skin tone color. About 8 hours past application, I started to smell the after tan smell so just plan accordingly when you are applying.
    2 people found this helpful
    Report
  • Reviewed in the United States on March 31, 2025
    Size: 7.5 Fl Oz (Pack of 1)Color: Medium to DarkVerified Purchase
    I’ve tried so many self-tanners, but Beauty by Earth’s Self Tanner Lotion is hands down the best! I love that it’s made with natural and organic ingredients, so I don’t have to worry about harsh chemicals on my skin. The lotion applies smoothly, doesn’t streak, and develops into a beautiful, natural-looking tan.

    One of my favorite things is that it doesn’t have that strong, unpleasant self-tanner smell. Instead, it has a light, pleasant scent that fades quickly. Plus, it’s super moisturizing, leaving my skin feeling soft and hydrated.

    I noticed a subtle glow within a few hours, and after applying it for a couple of days, I had the perfect sun-kissed tan that looked so natural. No streaks, no blotchiness—just an even, gorgeous color.

    If you're looking for a safe, effective, and natural self-tanner, this is THE ONE. I will definitely be repurchasing!
    32 people found this helpful
    Report
  • Reviewed in the United States on April 7, 2025
    Size: 7.5 Fl Oz (Pack of 1)Color: Fair to MediumVerified Purchase
    Never go to the tanning bed again!! I LOVE this product. Goes on clear smoothly but then slowly gives you that glow. One application was enough. Did not stain hands. Great smell (not too girly and light) and seems like it has very clean non-toxic ingredients.
    Customer image
    5.0 out of 5 stars
    Best Ever - no more tanning beds!

    Reviewed in the United States on April 7, 2025
    Never go to the tanning bed again!! I LOVE this product. Goes on clear smoothly but then slowly gives you that glow. One application was enough. Did not stain hands. Great smell (not too girly and light) and seems like it has very clean non-toxic ingredients.
    Images in this review
    Customer image
    13 people found this helpful
    Report
  • Reviewed in the United States on April 2, 2025
    Size: 7.5 Fl Oz (Pack of 1)Color: Medium to DarkVerified Purchase
    Just a warning, I was using Jergens Glow and I had the thought that this product was similar, just better ingredients.. let’s just say I wasn’t as careful as I should have been. I had sloppy orange hands for about four days. This is not a gradual tanning lotion, this is the full blown stuff lol. I like that it’s easy to apply, there aren’t streaks, but you need to make sure you’re taking the same precautions as any other self tanner. I thought it was just going to be a subtle glow like Jergens but it packs a bigger punch. I’m still deciding if I’m ok with the color, I have light olive skin and I feel like this lotion makes me look a little jaundice. Jergens just sun kissed my natural tone. I will say, a little goes a long way.. that was the other mistake I made. This bottle should last awhile. Hopefully this helps! I’m still glad I tried it, and I will use it, it just wasn’t what I thought it’d be.
    73 people found this helpful
    Report
  • Reviewed in the United States on April 29, 2025
    Size: 7.5 Fl Oz (Pack of 1)Color: Medium to DarkVerified Purchase
    I am very impressed with this product. The smell, smells fine to me. I can see the golden color which makes my dark skin tone pop. Very pretty. I apply mine with the hand soft brush I purchased on Amazon. Ladies, don't be cheap. Your tools make a difference. Get a good brush. I strongly recommend purchasing tan product.
    One person found this helpful
    Report

Top reviews from other countries

  • Michele
    5.0 out of 5 stars A great self tanner!
    Reviewed in Canada on April 28, 2025
    Size: 7.5 Fl Oz (Pack of 1)Color: Medium to DarkVerified Purchase
    I would totally recommend this self tanner!! It gives a beautiful natural tan look and glow! It goes on nicely, no odour. Give it the full 8 hours before layering, and be sure to wash your hands with soap and water after applying!
  • Julie
    1.0 out of 5 stars Says organic but had allergic reaction
    Reviewed in Australia on December 1, 2021
    Size: 7.5 Fl Oz (Pack of 1)Color: Medium to DarkVerified Purchase
    Had a allergic reaction
  • Amazon Customer
    5.0 out of 5 stars GREAT PRODUCT
    Reviewed in Canada on April 20, 2025
    Size: 7.5 Fl Oz (Pack of 1)Color: Medium to DarkVerified Purchase
    IVE USED MANY TANNING PRODUCTS OVER THE YEARS. THIS ONE I HAVE USED FOR AT LEAST 6 YEARS AND IT IS BY FAR THE BEST ONE IMO. IT GOES ON EASILY - IVE NEVER HAD A STREAKING ISSUE. THE COLOR, AT LEAST ON MY SKIN, IS VERY NATURAL LOOKING. MANY PEOPLE COMMENT ON HOW TAN MY LEGS AND WHNE I TELL THEM IT IS OUT OF A TUBE THEY ARE SHOCKED AND CANT BELIEVE HOW NATURAL IT LOOKS. THAT BEING SAID, NO MATTER WHAT MANUFACTURERS SAY ALL THE PRODUCTS COME OFF . THIS S NO DFFERENT WITH BEAUTY EARTH. HOWEVER IT WASHES OUT NO PROBLEM. AND I DO HAVE USE IT EVERY DAY.
  • Tara
    4.0 out of 5 stars Good product, but might not be suitable for everyone
    Reviewed in Canada on July 8, 2019
    Size: 7.5 Fl Oz (Pack of 1)Color: Medium to DarkVerified Purchase
    When I first bought this product, I had no idea what to expect. I've never used sunless self-tanners and I was happy to find one that was natural.

    When I got the box I immediately gave it a try, both nervous and excited to see what it would look like. I showered and scrubbed my skin with an exfoliator, and then once dry, used my hands to apply a very thin amount, mindful of areas such as the knees, elbows and ankles. When I read reviews of the product on Amazon, I saw that people had mentioned it takes too long to rub in. This being my first self-tanner experience and not having much else to compare to, I wasn't sure that I felt the product was "impossible to rub in". It does have a bit of a thicker consistency but is still malleable enough in my experience that you can spread it with ease.

    After my first experience, I learned a few things:
    - rubbing it in by hand will result in a streaky, uneven tan
    - even if you wash your hands after application, it can turn orange (especially if you have a light complexion like me)
    - it's very important to exfoliate areas like your inner elbow and knees, as these areas can absorb more colour and make your tan look very strange

    After this first application, I purchased the applicator gloves and tried another few times time. This time I watched a few tutorials and learned to put cream on my elbows, knees, ankles and wrists a few minute prior to application. The glove 100% makes the application process way easier. My tan came out quite even, and glowy.

    A heads up that this product doesn't give you a dark tan right away. It's quite subtle, which works for light skin like mine as I can work up to a tan gradually.

    My reason for taking away 1 star is that the colour airs on the orange side. I did some reading on this and found that it may have to do with your complexion, in which case this cream may not suit yellow-undertone fair skin very well. I personally don't mind a subtle glow without layering on too much of the product, but for those going for something a little bit more dramatic, this may not be a good match.
  • Amber Dawn
    5.0 out of 5 stars Color is great, smell is awful.
    Reviewed in Canada on February 20, 2025
    Size: 7.5 Fl Oz (Pack of 1)Color: Fair to MediumVerified Purchase
    Great product. Tan is super natural and pretty. It does contain DHA so although it says no smell it can smell depending on how your skin reacts to DHA. Seller is also very attentive and easy to work with.

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Product Summary: Beauty by Earth Self Tanner - USA Made with Natural & Organic Ingredients, Moisturizing Self Tanning Lotion with Aloe Vera & Coconut for a Natural Glow, Streak-Free Fake Tan, Medium to Dark

From Beauty by Earth

4.3 out of 5 stars, 22,945 ratings

Customer reviews

5K+ bought in past week

Price

One-time purchase: $35.99 ( $4.80 / fluid ounce)

Save $5.00: Coupon available when you select Subscribe & Save . Shop items | Terms

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About this Item

  • A NATURAL, SUN-KISSED GLOW: Goodbye to orange hues and hello to a natural-looking tan. Our bronzing tanning lotion comes in fair to medium & medium to dark shades for all skin types.
  • CLEAN BEAUTY: Trust Beauty by Earth for a natural self tanner organic made with organic aloe vera, shea butter, and botanical extracts without any harmful additives or dyes.
  • SUITABLE FOR FACE & BODY: Our organic tanning lotion can be used on both face and body for a seamless, all-over tan. For acne-prone skin, use our tanner lotion for glowing skin.
  • OPTIONS FOR EVERYONE: We offer a variety of USA-made best self tanning lotions and formats, including mousse, spray tan, tanning drops, tanning mist, and more. Find your perfect match!
  • EASY APPLICATION, NO STREAKS: Our best self tanner for body is easy to apply & goes on clear, without leaving any streaks or patches. You'll have a beautiful, even tan in no time. And no staining your sheets or clothes!
  • LONG-LASTING RESULTS: Our natural tanning lotion self tanner delivers a beautiful tan that lasts for days. With proper care, maintain your gorgeous glow without any sun damage.

Product Description

Beauty by Earth Self Tanner - USA Made with Natural & Organic Ingredients, Moisturizing Self Tanning Lotion with Aloe Vera & Coconut for a Natural Glow, Streak-Free Fake Tan, Medium to Dark

Options Available

Size

  • 7.5 Fl Oz (Pack of 1)

Color

  • Fair to Medium
  • Medium to Dark
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Important Information

Safety Information

For external use only. Stop using if allergic reaction occurs.

Ingredients

Water, Organic Aloe Vera Leaf Juice, Organic Shea Butter, Dihydroxyacetone (DHA), Cetyl Alcohol, Stearyl Alcohol, Organic Coconut Oil, Glycerin (Vegetable), Organic Japanese Green Tea Leaf Extract, Organic Pomegranate Extract, Organic Witch Hazel Extract, Organic Cranberry Fruit Extract, Organic Jojoba Seed Oil, Organic Argan Oil, Radish Root Ferment Filtrate, Coconut Pulp Extract, Vanilla Fruit Extract

Directions

Cleanse,Exfoliate Skin,Apply Product Evenly,Wait For A Few Hours Before Washing Off

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