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V&Co. Beauty Curly Hair Shampoo with Peptide Technology, 12 oz, Sulfate Free Shampoo for Naturally Curly Hair, Gentle, Color Safe Shampoo
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Return this item for free
We offer easy, convenient returns with at least one free return option: no shipping charges. All returns must comply with our returns policy.
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Bundles with this item
Purchase options and add-ons
Brand | V&CO |
Item Form | Liquid |
Hair Type | Curly |
Scent | Floral |
Age Range (Description) | Adult |
About this item
- CURLY SHAMOO: Our Curly Hair Shampoo for women is designed to replenish moisture to your natural curls while delivering curl definition that lasts. The curly shampoo tames frizz, leaving your hair looking smooth and hydrated.
- YOUR HAIR DESERVES EXTRA CARE: Our shampoo for curly hair is designed specifically for your curls. Jojoba oil combats curly frizzy hair while enhancing texture and definition, giving your irresistible softness and shine. Hair repair comes from our Proprietary Peptide Technology that nourishes hair while boosting moisture retention.
- CURLS THAT WOW: Expect long-lasting, humidity-resistant texture that maintains its shape and softness. This anti frizz shampoo boosts volume, and enhances your natural curl pattern for hair that’s smooth, shiny, and full of life.
- DEFINES YOUR NATURAL CURLS: Our shampoo for curly hair delivers easy-to-manage hair with less tangling and breakage, while protecting your natural curl pattern. Different from other shampoos, the V&Co. shampoo is designed to protect and fortify, all while increasing hair elasticity.
- YOUR HAIR, YOUR WAY: Give your curls the hair care they truly deserve. Our gentle shampoo is free of sulfates, parabens, phthalates, gluten, and dyes, and are designed to protect your natural curl pattern naturally.
- SUSTAINABLE & TESTED: Easily recyclable and composed of up to 65% recycled material. This cruelty-free and vegan shampoo is dermatologist and clinically tested and approved!
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Product Description
Our curly hair shampoo works best with our curly hair conditioner to tame frizz, replenish moisture, and add curl definition. Infused with our Proprietary Peptide Technology and jojoba oil, our Curly Hair Shampoo delivers voluminous locks and nourished strands with a healthy, shiny defined curls. Curly hair, especially if it’s fine or porous, can be more prone to breakage. Jojoba oil provides the building blocks needed to boost hydration and minimize damage, giving your curls more resilience and longevity. Jojoba oil helps improve curl definition by promoting soft and nourished curl definition while reducing frizz. Our Proprietary Peptide Technology penetrates deep into the hair shaft and helps repair damaged areas by bonding to broken protein structures in the hair. Our curly hair products are lightweight yet highly effective, perfect for anyone looking for lightweight shampoo that won't weigh down their hair. This peptide shampoo for curly hair is designed to keep your curls looking their best every day. Whether you need a shampoo for fine curly hair, a shampoo for frizzy hair, or a shampoo for thick curly hair, this shampoo is the answer. It’s also great for dry curly hair that needs a boost of moisture. We skipped harsh chemicals, sulfates, parabens, phthalates, and dyes, making it a shampoo you can feel good about using. Perfect for thick or fine curly hair, this shampoo will leave your hair healthy, hydrated, and full of life. This is the best shampoo for curly hair that reduces frizz and helps you achieve beautiful, defined curls. Your healthy hair journey starts here! V&Co. is a family-owned company on a mission to provide you with the highest-performing hair care products in the industry
Product details
- Product Dimensions : 2.5 x 2.5 x 8.75 inches; 12 ounces
- Manufacturer : V&Co
- ASIN : B0D361SMXN
- Country of Origin : USA
- Best Sellers Rank: #14,169 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care)
- #1,019 in Hair Shampoo
- Customer Reviews:
Compare with similar items
This Item ![]() V&Co. Beauty Curly Hair Shampoo with Peptide Technology, 12 oz, Sulfate Free Shampoo for Naturally Curly Hair, Gentle, Color Safe Shampoo | Recommendations | |||||
Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | |
Price | $7.98$7.98 | $7.98$7.98 | $7.98$7.98 | -36% $5.97$5.97 List: $9.29 | $7.98$7.98 | -5% $17.48$17.48 Typical: $18.35 |
Price Per Unit | $0.67 / fluid ounce | $0.67 / fluid ounce | $0.67 / fluid ounce | $0.46 / fluid ounce | $0.67 / fluid ounce | $1.09 / fluid ounce |
Delivery | Get it as soon as Wednesday, May 14 | Get it as soon as Wednesday, May 14 | Get it as soon as Wednesday, May 14 | Get it as soon as Wednesday, May 14 | Get it as soon as Wednesday, May 14 | Get it as soon as Wednesday, May 14 |
Customer Ratings | ||||||
Sold By | Amazon.com | Amazon.com | Amazon.com | Amazon.com | Amazon.com | DeMert Brands |
hair type | Curly | Thick | Wavy | Curly | All | Curly |
scent | Floral | Floral | Floral | Coconut | Lightly Scented | Citrus |
active ingredients | — | — | — | water ( aqua,coconut oil | Water | jasmine,lemon |
liquid volume | 13 fluid ounces | 15 fluid ounces | 12 fluid ounces | 13 fluid ounces | 12 fluid ounces | 16 fluid ounces |
form | Liquid | Liquid | Liquid | Liquid | Liquid | Liquid |
target species | Human | Human | Human | Human | — | Human |
suitable hair color | all hair colors | all hair colors | — | all hair colors | — | all hair colors |
recommended uses | Moisturizing, Anti-Frizz, Curl Enhancing | Volume | Condition | Hydrating,Softness,Curl | — | — |
ingredients | Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Dimethyl Lauramide/Myristamide, Pisum Sativum (Pea) Peptide, Salvia Hispanica Seed Extract, Saccharomyces Cerevisiae Extract, Yeast, Amino Acids, Hydrolyzed Kale Protein, Hydrolyzed Carrot Protein, Hydrolyzed Lemon Protein, Leuconostoc/Radish Root Ferment Filtrate, Lactobacillus Ferment, Simmondsia Chinensis (Jojoba) Seed Oil, Sodium Benzoate, Potassium Sorbate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Fragrance, Citric Acid, Tetrasodium Glutamate Diacetate, Sodium Chloride | Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Dimethyl Lauramide/Myristamide, Pisum Sativum (Pea) Peptide, Salvia Hispanica Seed Extract, Saccharomyces Cerevisiae Extract, Yeast Amino Acids, Hydrolyzed Kale Protein, Hydrolyzed Carrot Protein, Hydrolyzed Lemon Protein, Leuconostoc/Radish Root Ferment Filtrate, Lactobacillus Ferment, Biotin, Cocos Nucifera (Coconut) Oil, Sodium Benzoate, Potassium Sorbate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Fragrance, Citric Acid, Tetrasodium Glutamate Diacetate, Sodium Chloride. | Water (Aqua), Cetyl Alcohol, Glycerin, Glyceryl Stearate, Behentrimonium Chloride, Cocos Nucifera (Coconut) Oil, Pisum Sativum (Pea) Peptide, Salvia Hispanica Seed Extract, Saccharomyces Cerevisiae Extract, Yeast, Amino Acids, Hydrolyzed Kale Protein, Hydrolyzed Carrot Protein, Hydrolyzed Lemon Protein, Leuconostoc/Radish Root Ferment Filtrate, Lactobacillus Ferment, Hydrolyzed Rice Protein, Guar Hydroxypropyltrimonium Chloride , Amodimethicone, Trideceth-12, Cetrimonium Chloride, Sodium Benzoate, Potassium Sorbate, Fragrance, Tetrasodium Glutamate Diacetate | Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycol Distearate, Cocos Nucifera (Coconut) Oil, Honey Extract, Citrus Limon (Lemon) Peel Oil, Citrus Aurantium Dulcis (Orange) Fruit Extract, Sodium Hydrolyzed Potato Starch Dodecenylsuccinate, Polyquaternium-22, Linoleamidopropyl PG-Dimonium Chloride Phosphate, PEG-7 Amodimethicone, Polyquaternium-39, PEG-150 Pentaerythrityl Tetrastearate, PPG-2 Hydroxyethyl Cocamide, Glycerin, Laureth-4, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Propylene Glycol, Hexylene Glycol, Sodium Citrate, Sodium Hydroxide, Citric Acid, Sodium Benzoate, Fragrance (Parfum) | Water (Aqua), Cetyl Alcohol, Glycerin, Glyceryl Stearate, Behentrimonium Chloride, Cocos Nucifera (Coconut) Oil, Pisum Sativum (Pea) Peptide, Salvia Hispanica Seed Extract, Saccharomyces Cerevisiae Extract, Yeast Amino Acids, Hydrolyzed Kale Protein, Hydrolyzed Carrot Protein, Hydrolyzed Lemon Protein, Leuconostoc/Radish Root Ferment Filtrate, Lactobacillus Ferment, Biotin, Guar Hydroxypropyltrimonium Chloride, Amodimethicone, Trideceth-12, Cetrimonium Chloride, Sodium Benzoate, Potassium Sorbate, Fragrance, Tetrasodium Glutamate Diacetate | Water (Aqua), Sodium Lauroyl Sarcosinate, Sodium Cocoyl Isethionate, Cocamidopropyl Hydroxysultaine, Glycol Distearate, PEG-150 Distearate, Propanediol, Hydroxypropylgluconamide, Hydroxypropylammonium Gluconate, Aspergillus Ferment, Arginine, Rice Amino Acids, Persea Gratissima (Avocado) Oil, Mauritia Flexuosa Fruit Oil, Sclerocarya Birrea Seed Oil, Polyquaternium-10, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Tocopherol, Tetrasodium Glutamate Diacetate, Fragrance (Parfum), Phenoxyethanol, Ethylhexylglycerin, Citric Acid. |
Videos
Important information
Ingredients
Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Dimethyl Lauramide/Myristamide, Pisum Sativum (Pea) Peptide, Salvia Hispanica Seed Extract, Saccharomyces Cerevisiae Extract, Yeast, Amino Acids, Hydrolyzed Kale Protein, Hydrolyzed Carrot Protein, Hydrolyzed Lemon Protein, Leuconostoc/Radish Root Ferment Filtrate, Lactobacillus Ferment, Simmondsia Chinensis (Jojoba) Seed Oil, Sodium Benzoate, Potassium Sorbate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Fragrance, Citric Acid, Tetrasodium Glutamate Diacetate, Sodium Chloride
Directions
Apply to wet hair, lather, and rinse.
Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonCustomers say
Customers find this shampoo excellent for curly hair, with one mentioning it helps activate curls. The product keeps hair soft, smells good, and effectively controls frizz, with one customer noting it works well for detangling course hair. While customers appreciate its quality and value for money, some report that it dries their hair out.
AI-generated from the text of customer reviews
Customers find this shampoo wonderful for their curls, with one mentioning that it holds them with no frizz and another noting that their hair has become healthier.
"...the amount of product but I’ll definitely say that my hair has been getting much healthier!" Read more
"Smells good ,bouncy curls, no harsh chemicals" Read more
"...product works vwry well to detangle course curly hair as well as fine curly hair...." Read more
"I like this shampoo because it relaxed my curls. Frizziness is much better now. I have thick hair, so I needed my curls to relax...." Read more
Customers find the shampoo makes their hair soft, with one customer noting it keeps curls hydrated.
"...It smells amazing and has great slip, moisturizes my hair greatly so I can detangle it with ease...." Read more
"...I have thick hair, so I needed my curls to relax. Makes hair very soft. I also use the conditioner and brush out my hair after." Read more
"Made my hair so soft and it smells sooo good...." Read more
"It’s okay but it makes my hair a little bit fuzzy." Read more
Customers like the shampoo's pleasant scent.
"...It smells amazing and has great slip, moisturizes my hair greatly so I can detangle it with ease...." Read more
"Smells good ,bouncy curls, no harsh chemicals" Read more
"...Smells very good as well and doesn’t leave any weird coating on your hair as others might...." Read more
"Made my hair so soft and it smells sooo good...." Read more
Customers find the shampoo effective, with one mentioning it works very well for detangling course curly hair.
"Amazing product works vwry well to detangle course curly hair as well as fine curly hair...." Read more
"Not for everyone. My daughter has very curly hair and this product works amazing for her...." Read more
"...that can get dry at times but after just a few uses I’ve been happy with the results!" Read more
"...& Co curly hair shampoo , I am truly impressed by its effectiveness in fulfilling its purpose." Read more
Customers report that the shampoo effectively controls frizz.
"I like this shampoo because it relaxed my curls. Frizziness is much better now. I have thick hair, so I needed my curls to relax...." Read more
"...My daughters curls look so good tho, more defined curls and way less frizz even after being at school all day in this hot Georgia humid heat." Read more
"...Keeps down the frizz. Smells great" Read more
"Kept my hair soft and controlled frizz but i wish the bottle could be stored upside down. Smells great!" Read more
Customers love this shampoo and conditioner set.
"Great shampoo" Read more
"A great conditioner that doesn't make my hair feel super dry." Read more
"Love this shampoo and conditioner set! It keeps my curls hydrated and keeps the frizz low. Smell is great and not overpowering." Read more
"Good product..." Read more
Customers find the shampoo offers good value for money.
"Great price!" Read more
"I really like it for the price. I feel good after using it I havnt lost hair with it...." Read more
"...A little goes a long way with the shampoo. Also the price is incredibly reasonable...." Read more
"Good for price" Read more
Customers report that the shampoo dries out their hair.
"...I feel good after using it I havnt lost hair with it. It does feel a little dry after but my hair is not the healthiest so I don’t blame it...." Read more
"I have thick curly hair and the shampoo dries out my hair and the conditioner doesn’t add any softness or moisture, but does add a weird film to my..." Read more
"...Unfortunately, both of them dried my hair out more than usual...." Read more
"Not good dried my hair..." Read more
Reviews with images

Works but not for everyone.
Top reviews from the United States
There was a problem filtering reviews. Please reload the page.
- Reviewed in the United States on April 6, 2025Style: ConditionerVerified PurchaseMy new go to conditioner! I have been looking for a clean ingredient conditioner for quite some time that doesn’t dry my hair out too much and this is the one ! I wish they would make a bigger sized bottle for the conditioner because we all know that as curly heads we use double the amount of conditioner for the amount of shampoo :)
It smells amazing and has great slip, moisturizes my hair greatly so I can detangle it with ease. It is a bit pricey for the amount of product but I’ll definitely say that my hair has been getting much healthier!
- Reviewed in the United States on April 7, 2025Style: ShampooVerified PurchaseSmells good ,bouncy curls, no harsh chemicals
- Reviewed in the United States on February 13, 2025Style: ConditionerVerified PurchaseAmazing product works vwry well to detangle course curly hair as well as fine curly hair. Smells very good as well and doesn’t leave any weird coating on your hair as others might. I would recommend this product it is a nice texture and glides through your hair smoothly. The thickness is a mixture of shampoo and a deep conditioning mask.
- Reviewed in the United States on December 19, 2024Style: ShampooVerified PurchaseI like this shampoo because it relaxed my curls. Frizziness is much better now. I have thick hair, so I needed my curls to relax. Makes hair very soft. I also use the conditioner and brush out my hair after.
- Reviewed in the United States on March 15, 2025Style: ShampooVerified PurchaseGreat product will buy again
- Reviewed in the United States on March 13, 2025Style: ShampooVerified PurchaseIt was wonderful for my curly hair.
- Reviewed in the United States on April 9, 2025Style: ConditionerVerified PurchaseDoesn't really curl my naturally curly hair any better than salon products. I was disappointed .
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Product Summary: V&Co. Beauty Curly Hair Shampoo with Peptide Technology, 12 oz, Sulfate Free Shampoo for Naturally Curly Hair, Gentle, Color Safe Shampoo
From V&CO
Price
One-time purchase: $7.98 ( $0.67 / fluid ounce)
Subscribe & Save price (No fees, Cancel anytime): $7.58 ( $0.63 / Fl Oz) 5% Savings
List Price: $7.98
Additional savings available through Subscribe & Save (No fees, Cancel anytime)
About this Item
- CURLY SHAMOO: Our Curly Hair Shampoo for women is designed to replenish moisture to your natural curls while delivering curl definition that lasts. The curly shampoo tames frizz, leaving your hair looking smooth and hydrated.
- YOUR HAIR DESERVES EXTRA CARE: Our shampoo for curly hair is designed specifically for your curls. Jojoba oil combats curly frizzy hair while enhancing texture and definition, giving your irresistible softness and shine. Hair repair comes from our Proprietary Peptide Technology that nourishes hair while boosting moisture retention.
- CURLS THAT WOW: Expect long-lasting, humidity-resistant texture that maintains its shape and softness. This anti frizz shampoo boosts volume, and enhances your natural curl pattern for hair that’s smooth, shiny, and full of life.
- DEFINES YOUR NATURAL CURLS: Our shampoo for curly hair delivers easy-to-manage hair with less tangling and breakage, while protecting your natural curl pattern. Different from other shampoos, the V&Co. shampoo is designed to protect and fortify, all while increasing hair elasticity.
- YOUR HAIR, YOUR WAY: Give your curls the hair care they truly deserve. Our gentle shampoo is free of sulfates, parabens, phthalates, gluten, and dyes, and are designed to protect your natural curl pattern naturally.
- SUSTAINABLE & TESTED: Easily recyclable and composed of up to 65% recycled material. This cruelty-free and vegan shampoo is dermatologist and clinically tested and approved!
Product Description
Important Information
Ingredients
Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Dimethyl Lauramide/Myristamide, Pisum Sativum (Pea) Peptide, Salvia Hispanica Seed Extract, Saccharomyces Cerevisiae Extract, Yeast, Amino Acids, Hydrolyzed Kale Protein, Hydrolyzed Carrot Protein, Hydrolyzed Lemon Protein, Leuconostoc/Radish Root Ferment Filtrate, Lactobacillus Ferment, Simmondsia Chinensis (Jojoba) Seed Oil, Sodium Benzoate, Potassium Sorbate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Fragrance, Citric Acid, Tetrasodium Glutamate Diacetate, Sodium Chloride
Directions
Apply to wet hair, lather, and rinse.
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