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Aura Digital Picture Frame - 10.1" HD Mat Display | Wirecutter's Best Digital Frame for Gifting - Send Photos Directly from Your Phone from Anywhere | Quick & Easy Setup Over WiFi - Free App | Black

4.7 out of 5 stars 15,721 ratings
Amazon's Choice highlights highly rated, well-priced products available to ship immediately.
Amazon's Choice

$149.00 with 17 percent savings
List Price: $179.00
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Color: Carver - White Mat
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Purchase options and add-ons

Brand AURA
Color Carver - White Mat
Resolution 1280 x 800
Compatible Devices Works with Apple (iOS 13+) and Android (5.0+) devices
Screen Size 10 Inches

About this item

  • TOP RATED WIFI DIGITAL FRAME: Millions of customers are delighted by Aura as a private and secure way to share and display photos. Recommended by The New York Times/Wirecutter, Wired, and Oprah’s Favorite Things.
  • QUICK & EASY SETUP: Set up in minutes on WiFi and instantly add photos and videos from your phone using the free Aura app, available on iOS and Android.
  • ADD FROM THE APP: Invite friends and family to share photos directly to your digital picture frame. Free unlimited cloud storage, no subscription fees.
  • SMART FEATURES: Designed with high-quality materials and a color-calibrated HD display, the Aura Carver Mat landscape frame automatically manages photo cropping, screen brightness, auto on/off, and more.
  • PERFECT FOR GIFTING: Pre-load this Aura smart frame with photos, videos, and a gift message in the app before it’s opened. Comes in a premium gift-ready box.

Customers usually keep this item

This product has fewer returns than average compared to similar products.

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This item: Aura Digital Picture Frame - 10.1" HD Mat Display | Wirecutter's Best Digital Frame for Gifting - Send Photos Directly from Your Phone from Anywhere | Quick & Easy Setup Over WiFi - Free App | Black
$149.00
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Sold by Aura Home, Inc. and ships from Amazon Fulfillment.
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Important information

Visible screen diagonal

10" / 26 cm

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Price-17% $149.00
List:$179.00
-15% $169.00
List:$199.00
-10% $269.00
Typical:$299.00
-29% $49.98
Typical:$69.99
-44% $89.99
List:$159.99
-12% $139.99
List:$159.00
Delivery
Get it as soon as Wednesday, May 7
Get it as soon as Wednesday, May 7
Get it as soon as Wednesday, May 7
Get it as soon as Wednesday, May 7
Get it as soon as Wednesday, May 7
Get it as soon as Wednesday, May 7
Customer Ratings
Sold By
display size
resolution
memory capacity
connectivity tech
power source
control method
controller type
input interface
frame material
aspect ratio

Product Description

from phone to frame
why you'll love aura
how it works
picture perfect from all sides
The video showcases the product in use.The video guides you through product setup.The video compares multiple products.The video shows the product being unpacked.

hero-video

Merchant Video

Which Aura frame is right for you?

Carver 10"

Carver Mat 10"

Mason 9"

Aspen 12"

Walden 15"

Customer Reviews
4.7 out of 5 stars 15,721
4.7 out of 5 stars 15,721
4.7 out of 5 stars 2,183
4.7 out of 5 stars 15,721
4.7 out of 5 stars 15,721
Price
$149.00 $149.00 $169.00 $269.00
Colorways
Gravel + Sea Salt Gravel + Clay Graphite + White Quartz Ink
Display Size
10.1" 10.1" 9" 11.8" 15"
Overall Size
10.5" x 7.3" x 2.1" 10.5" x 7.3" x 2.1" 9.7" x 2" x 7.6" 12.7" x 10.1" x 1.1” 15.7" x 1.2" x 12.7"
Display Resolution
1280 x 800 1280 x 800 1600 x 1200 1600 x 1200 1600 x 1200
Aspect Ratio
16:10 16:10 4:3 4:3 4:3
Orientation
Landscape Landscape Landscape or Portrait Landscape or Portrait Landscape or Portrait
Built-in Speaker
Photo Pairing
Unlimited free storage

Product information

Product Dimensions 7.32 x 10.51 x 0.99 inches
Item Weight 3.72 pounds
ASIN B09X2CL5HG
Item model number UKEU900-MBLK
Customer Reviews
4.7 out of 5 stars 15,721 ratings

4.7 out of 5 stars
Best Sellers Rank #2 in Digital Picture Frames
Date First Available April 1, 2022
Manufacturer Aura Home, Inc.
Country of Origin China

Warranty & Support

Product Warranty: For warranty information about this product, please click here

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Aura Digital Picture Frame - 10.1" HD Mat Display | Wirecutter's Best Digital Frame for Gifting - Send Photos Directly from Your Phone from Anywhere | Quick & Easy Setup Over WiFi - Free App | Black


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Customer reviews

4.7 out of 5 stars
15,721 global ratings

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Customers say

Customers find the digital picture frame easy to set up and use, particularly appreciating its ability to upload hundreds of pictures and its suitability as a gift for long-distance family connections. The frame receives positive feedback for its design, with photos looking crisp and brilliant colors, and its picture quality, featuring crystal clear resolution and a 15-inch screen. While the functionality generally works well, some customers report issues with the frame stopping working.

AI-generated from the text of customer reviews

1,323 customers mention "Ease of use"1,222 positive101 negative

Customers find the digital picture frame easy to use, with a user-friendly setup process and intuitive mobile application for uploading pictures.

"...The mobile app is intuitive and makes uploading pictures a smooth experience, allowing me to quickly add photos to the frame...." Read more

"This was very easy to set up as a gift for my MIL. It looks very lovely on her dresser at the home...." Read more

"...My siblings can all upload pics remotely and easily with the app. So it's really cool you can send pics they haven't seen without any fuss...." Read more

"...The setup was a breeze with the WiFi connect, allowing me to link my phone to the frame and merge photos effortlessly...." Read more

1,156 customers mention "Photo sharing"1,071 positive85 negative

Customers appreciate the picture frame's photo sharing capabilities, as they can add and upload hundreds of pictures at once, and invite others to upload their own photos.

"...The mobile app is intuitive and makes uploading pictures a smooth experience, allowing me to quickly add photos to the frame...." Read more

"...I love being able to add images at any time, and if I choose to share the details with family they'll be able to add more pictures also...." Read more

"...My siblings can all upload pics remotely and easily with the app. So it's really cool you can send pics they haven't seen without any fuss...." Read more

"...Sharing photos with family and friends is incredibly simple—whether in landscape or portrait mode, the frame displays each picture beautifully...." Read more

592 customers mention "Gift value"584 positive8 negative

Customers find the digital picture frame makes a great gift, with several mentioning they can set it up themselves. One customer notes it's perfect for long-distance family connections.

"...It's truly a fantastic way to showcase memories, and I highly recommend it!" Read more

"...It’s the perfect gift to keep loved ones connected and brighten their day. Highly recommend!" Read more

"...This frame is beautiful, easy to use, and the perfect way to display precious memories. 📸 Stunning Display & Elegant Design..." Read more

"Perfect gift and such easy set up! Thr app is super easy and let's you have several users which is amazing for long distance family." Read more

589 customers mention "Design"580 positive9 negative

Customers appreciate the digital picture frame's design, noting its brilliant colors and crisp photo display.

"...I also appreciate all the customizable settings, which let me personalize the frame to suit my needs...." Read more

"This was very easy to set up as a gift for my MIL. It looks very lovely on her dresser at the home...." Read more

"...The overall quality and thoughtful design of this digital frame have convinced me of its outstanding value...." Read more

"...iPhone Live photos show movement, due to that video feature. It's cute, especially for pics of animals and kids...." Read more

582 customers mention "Quality"557 positive25 negative

Customers praise the picture frame's solid construction and great screen quality.

"...It looks very lovely on her dresser at the home. The quality for the price is excellent and the viewing angle from her chair is just right...." Read more

"...Good picture quality too. Frame is solid and seems well built." Read more

"...The overall quality and thoughtful design of this digital frame have convinced me of its outstanding value...." Read more

"...and began the setup, I was genuinely impressed with the exquisite quality of the power cord and the sturdy chrome connectors...." Read more

539 customers mention "Picture quality"523 positive16 negative

Customers praise the digital frame's picture quality, noting its crisp 15-inch screen and bright display resolution, with one customer highlighting its vibrant 10.1-inch display.

"...The resolution is stunning – the images come out crisp and vibrant...." Read more

"...The color brightness is on point. She has a lot of pictures of her flowers and it shows them beautifully...." Read more

"...Good picture quality too. Frame is solid and seems well built." Read more

"...think the best part is the large 10+ inch bright screen, that shows photos so vividly...." Read more

249 customers mention "Family value"249 positive0 negative

Customers appreciate the digital picture frame's ability to share family moments, making it a perfect platform for family and friends to experience memories together.

"...It was super easy to set up, and the best part is that relatives can join the frame to add photos anytime, making it a great way to share special..." Read more

"...can download the app and send photos to this frame, so the whole family can use it and send pics at any time...." Read more

"...It’s sleek, smart, and incredibly easy to use, making it perfect for families, grandparents, or anyone who loves displaying their memories...." Read more

"This is one of the most fun things we have in our house!..." Read more

343 customers mention "Functionality"187 positive156 negative

Customers have mixed experiences with the picture frame's functionality, with some reporting that it works very well and the app performs well, while others mention that it stopped working after about a year of use.

"...This is an excellent function for when we can't be there; we can then send her special messages and make sure she sees them when we send them—highly..." Read more

"...have better luck, but consider what happens after 30 days when it stops working and you can’t even contact the company for support, especially if..." Read more

"...Been using both since Christmas 2025 and no problems. My siblings can all upload pics remotely and easily with the app...." Read more

"...Why wait so long to write a review? It suddenly stopped working, so I went on the website to troubleshoot...." Read more

"You get what you pay for" is still a saying that holds true!
5 out of 5 stars
"You get what you pay for" is still a saying that holds true!
I could go on for pages about my experience, but I’ll keep it concise. The first digital frame I bought for $39.99 failed just 15 minutes after setup. The images froze, and any accompanying sound turned into a dreadful screeching noise. I thought about reaching out to the manufacturer, but there was no name on the box, no manual—just a plain white box with “Digital Frame” printed on it, clearly an attempt to keep their identity under wraps. Fortunately, after consulting an AI tool for recommendations on decent digital picture frames, this brand, Aura, came highly suggested, and I couldn’t be happier with the choice. I explored the various models they offer and selected one that caught my eye. As someone who has spent over 39 years in IT and has a perfectionist streak, I can confidently say: don’t waste your money on other brands. There’s simply no comparison. From the beautiful packaging to the exquisite details, it’s all top-notch quality. Once I unwrapped it and began the setup, I was genuinely impressed with the exquisite quality of the power cord and the sturdy chrome connectors. They even included clever clips to keep the power cord organized instead of the usual wire ties. Every single aspect of this product exudes excellence. It was more than just unpacking another electronic item; it was a delightful experience. I won’t spoil everything about this fantastic device because I want you to share in this experience. I’m so glad I chose to invest properly this time rather than skimping out for the sake of saving a few dollars. Sure, you could opt for something cheaper and perhaps have better luck, but consider what happens after 30 days when it stops working and you can’t even contact the company for support, especially if they’re based in China. Ultimately, you might end up tossing it in the trash along with your hard-earned money, only to face the hassle of purchasing another one. It’s worth asking: wouldn’t it have been easier and less frustrating to make a smart investment from the start? In the long run, you may find that you end up spending even more than I did.
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Top reviews from the United States

  • Reviewed in the United States on April 2, 2025
    Color: Carver - White MatVerified Purchase
    The manufacture of my old frame notified me that they were going to charge over $20 per month to keep my existing photos or I will lose thousands of photos on my frame. How companies can do this is beyond me. I have a cloud subscription (Apple iCloud) and all my photos are stored in iCloud. No point in paying another cloud storage subscription I already have one.
    After reviewing many other frames, I decided to go with Aura as it seamlessly integrates with shared or regular albums on iCloud Photos (and checks for new photos regularly), so a no brainer.
    Setup was a breeze and within a few short minutes the photos from my selected iCloud Photos Albums magically appeared on the frame. It does not get easier than that!
    I initially bought this for my in-laws but I liked it so much, I replaced mine as well.
    Unfortunately it does not play video from the iCloud albums yet. Hopefully the manufacturer will add this functionality in the near future.
    This will be my go to gift for friends and family.
    One person found this helpful
    Report
  • Reviewed in the United States on January 17, 2025
    Color: Carver - GravelVerified Purchase
    I could go on for pages about my experience, but I’ll keep it concise. The first digital frame I bought for $39.99 failed just 15 minutes after setup. The images froze, and any accompanying sound turned into a dreadful screeching noise. I thought about reaching out to the manufacturer, but there was no name on the box, no manual—just a plain white box with “Digital Frame” printed on it, clearly an attempt to keep their identity under wraps.

    Fortunately, after consulting an AI tool for recommendations on decent digital picture frames, this brand, Aura, came highly suggested, and I couldn’t be happier with the choice. I explored the various models they offer and selected one that caught my eye. As someone who has spent over 39 years in IT and has a perfectionist streak, I can confidently say: don’t waste your money on other brands. There’s simply no comparison. From the beautiful packaging to the exquisite details, it’s all top-notch quality.

    Once I unwrapped it and began the setup, I was genuinely impressed with the exquisite quality of the power cord and the sturdy chrome connectors. They even included clever clips to keep the power cord organized instead of the usual wire ties. Every single aspect of this product exudes excellence. It was more than just unpacking another electronic item; it was a delightful experience.

    I won’t spoil everything about this fantastic device because I want you to share in this experience. I’m so glad I chose to invest properly this time rather than skimping out for the sake of saving a few dollars. Sure, you could opt for something cheaper and perhaps have better luck, but consider what happens after 30 days when it stops working and you can’t even contact the company for support, especially if they’re based in China. Ultimately, you might end up tossing it in the trash along with your hard-earned money, only to face the hassle of purchasing another one. It’s worth asking: wouldn’t it have been easier and less frustrating to make a smart investment from the start? In the long run, you may find that you end up spending even more than I did.
    Customer image
    5.0 out of 5 stars
    "You get what you pay for" is still a saying that holds true!

    Reviewed in the United States on January 17, 2025
    I could go on for pages about my experience, but I’ll keep it concise. The first digital frame I bought for $39.99 failed just 15 minutes after setup. The images froze, and any accompanying sound turned into a dreadful screeching noise. I thought about reaching out to the manufacturer, but there was no name on the box, no manual—just a plain white box with “Digital Frame” printed on it, clearly an attempt to keep their identity under wraps.

    Fortunately, after consulting an AI tool for recommendations on decent digital picture frames, this brand, Aura, came highly suggested, and I couldn’t be happier with the choice. I explored the various models they offer and selected one that caught my eye. As someone who has spent over 39 years in IT and has a perfectionist streak, I can confidently say: don’t waste your money on other brands. There’s simply no comparison. From the beautiful packaging to the exquisite details, it’s all top-notch quality.

    Once I unwrapped it and began the setup, I was genuinely impressed with the exquisite quality of the power cord and the sturdy chrome connectors. They even included clever clips to keep the power cord organized instead of the usual wire ties. Every single aspect of this product exudes excellence. It was more than just unpacking another electronic item; it was a delightful experience.

    I won’t spoil everything about this fantastic device because I want you to share in this experience. I’m so glad I chose to invest properly this time rather than skimping out for the sake of saving a few dollars. Sure, you could opt for something cheaper and perhaps have better luck, but consider what happens after 30 days when it stops working and you can’t even contact the company for support, especially if they’re based in China. Ultimately, you might end up tossing it in the trash along with your hard-earned money, only to face the hassle of purchasing another one. It’s worth asking: wouldn’t it have been easier and less frustrating to make a smart investment from the start? In the long run, you may find that you end up spending even more than I did.
    Images in this review
    Customer image
    9 people found this helpful
    Report
  • Reviewed in the United States on February 6, 2025
    Color: 15" - Black with MatVerified Purchase
    I recently purchased the Aura Walden 15” WiFi Digital Picture Frame, and I couldn’t be happier! This frame is beautiful, easy to use, and the perfect way to display precious memories.

    📸 Stunning Display & Elegant Design

    The 15-inch screen is crisp, vibrant, and high-resolution, making every photo look stunning. The Ink with White Mat design adds an elegant touch, making it look like a real framed photo rather than a digital screen. It fits beautifully in any room!

    📱 Super Easy Setup & Unlimited Photo Storage

    Setting up the frame took just a few minutes using the Aura app. I love that multiple family members can upload photos remotely, making it perfect for sharing moments with loved ones. The unlimited storage is a huge bonus—no worrying about running out of space!

    🌍 Perfect for Gifting & Staying Connected

    This is a fantastic gift, especially for parents and grandparents. My family loves receiving new photos from me instantly, no matter where I am. The wireless sharing feature means I can send pictures straight from my phone with just a tap.

    ⚡ No Subscription Fees & Smart Features

    Unlike other digital frames, there are no hidden fees or subscriptions required. The frame automatically adjusts brightness and even turns off when the room is dark, which is a thoughtful touch.

    Final Thoughts

    The Aura Walden digital frame is truly one of the best on the market. It’s sleek, smart, and incredibly easy to use, making it perfect for families, grandparents, or anyone who loves displaying their memories.

    ✅ Highly recommend! If you’re looking for a thoughtful gift or a way to enjoy your photos every day, this is it!

    ⭐ Rating: 5/5 – Absolutely worth it!
    2 people found this helpful
    Report
  • Reviewed in the United States on April 19, 2025
    Color: 10" - White with MatVerified Purchase
    They were sceptical, and so was I, because it's a computer gadget. But once we got it set up and the family started uploading pics from the app every week, it is a huge hit. They don't have to touch it other than to hit the "like" or swipe to another photo. They often sit and watch it for extended periods, and I see almost daily notifications that they "liked" a photo, letting us know they've been sitting there enjoying it.

    Screen is bright, beautiful, and viewable from all angles.
  • Reviewed in the United States on March 29, 2025
    Color: Carver - White MatVerified Purchase
    So my one requirement for a picture frame is that it automatically sync with Google Photos albums. I have had digital picture frames in the past and I would load them up and forget about them. After doing some research the resounding response was the Aura frame and while I was hesitant about the premium price, I’m super happy with my purchase. I can easily add photos to an album and they appear seamlessly on the frame.

    It would be nice if Google allowed a sync with the favorites album, which is not supported now, but I can’t fault Aura for that.

    Photo quality is excellent, light levels are just right, and the appearance is real classy.

    Top marks so far!

Top reviews from other countries

Translate all reviews to English
  • echegut
    5.0 out of 5 stars cadre photo avec utilisation facile et rapide
    Reviewed in France on January 8, 2025
    Color: Carver - White MatVerified Purchase
    Ce cadre m'a été offert pour Noël et je dois dire que je suis agréablement surprise tant sur le fait que l'envoie des photos se fait extrêmement facilement via l'application Aura! de plus c'est très agréable de pouvoir visionner nos photos qui malheureusement en règles générales se trouvent dans notre téléphone ou autre support.
    Report
  • RiverStone23
    5.0 out of 5 stars Best gift of the year. Our family now has three.
    Reviewed in Canada on July 1, 2024
    Color: Carver - White MatVerified Purchase
    I bought our first Aura for my mom as a present, then my sister, and now I received one for my birthday. Screen quality is quite good. Colours and brightness do not drop off even when viewing from the side. Software is good without being too geeky. Overall, this Aura frame is a 5/5. The software and hardware work well together to create a wonderful electronic picture frame. The semi-random pairing of vertical format pictures is quite rewarding. The frame is scheduled so it turns off overnight automatically. Thank you Aura.
  • Nana
    5.0 out of 5 stars Having all pictures on a closed circuit. Protect integrity of the pictures and who can see them.
    Reviewed in Canada on May 24, 2022
    Having all pictures on a closed circuit. Protecting the integrity of the pictures and who can view them.
    I like the options on when to view, how to view, timing to change pictures. What an innovation. Great gift for family particularly Grandparents. Very secure.
  • souhaité
    5.0 out of 5 stars Super achat
    Reviewed in France on August 8, 2022
    Super cadre photo, esthétique, pratique, programmable, contrôllable à distance... tout est parfait!
    L'installation pourrait être plus simple, des personnes pas très à l'aise avec la technologie peuvent y perdre des cheveux.
  • Trish Tinkham
    5.0 out of 5 stars Easy to use.
    Reviewed in Canada on July 19, 2023
    I have bought several of these for gifts and I own two for myself. They turn off at night when lights are turned off. Nice and easy to send pics to it from afar. Easy to remove pics or pause pics. Very programmable. The only problem- it does not work unless you have high functioning wi if.