This product has been sold virtually unchanged for well over a century. It works. But you do have to understand what it is and how it works.
White laundry that is dull and dingy may be physically dirty despite having been washed (some dirt can be difficult to get out), or it may be chemically stained. For physical dirt, you’re just going to have to wash it with good detergent. For chemical stains, use chlorine bleach or an oxygen bleach such as Oxy. For some stains, you may need a specialized stain remover. And some stains are just hopeless.
This product is not a detergent. It’s not a bleach. It’s not a stain remover. Your laundry has to be basically white to begin with for bluing to do any good.
So what is this product? What is bluing? It’s a weak blue dye (weak once it’s diluted). Used correctly, it will shift your whites very slightly blue. The effect is very subtle. It’s such a slight color shift that your eyes will still perceive it as white. But, shifting white very slightly to blue makes it look “brighter.” The human eye actually perceives a very slightly blue shade as whiter than white. This is why many “fabric softener” and liquid laundry detergent products are blue. It’s why many powdered laundry detergents have blue crystals in them.
The effect is not dramatic. Don’t expect your gray towels to suddenly glow in the dark. Your whites must be basically clean and white to begin with. Adding a touch of bluing is a “finishing touch.” It adds that last bit that will put your whites “over-the-top.”
Straight out of the bottle, this product is a powerful blue dye. To use it to achieve this “last finishing touch” very slight blue shift, you’ll use just a fraction-of-a-teaspoon of this product into a batch of white laundry. You must dilute that fraction-of-a-teaspoon of this product in a quart or two of water.
I use this product in a front-loading High-efficiency front-loading washer. I use this product diluted in water in place of fabric softener and it works great. It’s
Product contains at least 95% organic material.
As certified by
USDA Organic
USDA Organic is protected by law, inspected by experts, traced from farm to store, and shaped by public input. USDA develops and enforces the organic standards, which require products to be produced using farming practices that maintain and improve soil and water quality, minimize the use of synthetic materials, conserve biodiversity, and avoid genetic engineering, among other factors. Crops can be certified organic if they’re grown without prohibited substances such as most synthetic fertilizers and pesticides for three years prior to harvest. Livestock are raised on pasture and treated humanely without growth hormones or antibiotics. Organic products do not contain GMOs or artificial colors, flavors, or preservatives. Products that contain a minimum of 95 percent organic ingredients and use the USDA Organic seal are part of Climate Pledge Friendly.
