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L’Oreal Paris Makeup Voluminous Original Volume Building Waterproof Mascara, Black, 0.28 fl. oz.

4.4 out of 5 stars 116,758 ratings
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Color: Waterproof Black
Size: 0.28 Fl Oz (Pack of 1)
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Purchase options and add-ons

Color Waterproof Black
Product Benefits Thickening
Special Feature Waterproof
Brand L'Oreal Paris
Item Form Liquid

About this item

  • Voluminous Volume Building Mascara: The uniquely maximizing L'Oreal Paris Voluminous Mascara builds lashes to 4x their natural thickness. Longer lashes and a full and dramatic eye look in a single clump free application
  • Volumizing Mascara Brush: Our volume maximizing lash formula and brush builds and thickens lashes evenly and smoothly. A lengthening mascara that leaves lashes supple and soft with virtually no flakes, smudges or clumps
  • Waterproof Makeup Mascara: Easy to remove with waterproof eye makeup remover and suitable for use with sensitive eyes and contact lens wearers
  • Because You're Worth It: Create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
  • L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling and hair color

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From the brand


From the manufacturer

Loreal Paris Voluminous Mascara
Loreal Paris Voluminous Mascara
Loreal Paris Voluminous Mascara
Loreal Paris Voluminous Mascara

Product Description

L’Oral Paris Voluminous Original Waterproof Volume Building Mascara is uniquely formulated to resist clumping, keep lashes soft, and build lashes up to 4X their natural thickness. Volume Maximizing Brush quickly thickens and builds lashes evenly for a full and bold look. Contains Panthenol and Ceramide-R and helps protect and condition lashes. Resists clumping and flaking, and leaves lashes supple and soft to the touch. • Bold, volume building mascara • Up to 4x fuller lashes • Separates and builds every lash • Clump-resistant, Waterproof mascara Place brush at base of lashes and gently sweep up to tip. Removes easily with waterproof eye makeup remover. Flammable until dry. Do not use near fire, flame or heat. To safeguard L’Oral purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute mascara with water, saliva, or any other substance. Cap tightly after use. If change in odor or appearance occurs, discontinue use. Do not use this or any other eye cosmetic if your eye is injured, irritated or infected. Consult a physician.

Product details

  • Is Discontinued By Manufacturer ‏ : ‎ No
  • Product Dimensions ‏ : ‎ 0.67 x 2.75 x 7.06 inches; 0.64 ounces
  • Item model number ‏ : ‎ L17901
  • UPC ‏ : ‎ 071249006412
  • Manufacturer ‏ : ‎ L'Oreal Paris
  • ASIN ‏ : ‎ B004BIZ0SO
  • Country of Origin ‏ : ‎ USA
  • Customer Reviews:
    4.4 out of 5 stars 116,758 ratings

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Price-18% $8.98
List:$10.99
$34.67-19% $12.97
List:$15.99
-6% $25.49
Typical:$26.99
-23% $9.97
List:$12.99
-33% $7.36
List:$10.99
Price Per Unit$32.07 / fluid ounce$55.03 / fluid ounce$39.30 / fluid ounce
Delivery
Get it as soon as Thursday, Jul 17
Get it Jul 22 - 29
Get it as soon as Thursday, Jul 17
Get it Jul 17 - 21
Get it as soon as Thursday, Jul 17
Get it as soon as Thursday, Jul 17
Customer Ratings
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Important information

Safety Information

Flammable until dry. Do not use near fire, flame or heat. To safeguard L’Oréal purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute mascara with water, saliva, or any other substance. Cap tightly after use. If change in odor or appearance occurs, discontinue use. Do not use this or any other eye cosmetic if your eye is injured, irritated or infected. Consult a physician.

Ingredients

AQUA / WATER / EAU • PARAFFIN • CYCLOPENTASILOXANE • CERA ALBA / BEESWAX / CIRE D'ABEILLE • STEARIC ACID • TRIETHANOLAMINE • ACACIA / ACACIA SENEGAL GUM • CARNAUBA / CARNAUBA WAX / CIRE DE CARNAUBA • PALMITIC ACID • DIMETHICONOL • HYDROXYETHYLCELLULOSE • PANTHENOL • IMIDAZOLIDINYL UREA • SODIUM POLYMETHACRYLATE • METHYLPARABEN • PEG/PPG-17/18 DIMETHICONE • 2-OLEAMIDO-1,3-OCTADECANEDIOL • PROPYLPARABEN • SIMETHICONE • BHT • POLYQUATERNIUM-10 [+/- MAY CONTAIN: CI 77492, CI 77499, CI 77491 / IRON OXIDES • CI 77007 / ULTRAMARINES • CI 77891 / TITANIUM DIOXIDE • CI 77266 / BLACK 2 • MICA • CI 75470 / CARMINE • CI 77510 / FERRIC FERROCYANIDE • CI 77288 / CHROMIUM OXIDE GREENS • CI 77289 / CHROMIUM HYDROXIDE GREEN]

Directions

Place brush at base of lashes and gently sweep up to tip. Removes easily with waterproof eye makeup remover.

Customer reviews

4.4 out of 5 stars
116,758 global ratings

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Customers say

Customers find this mascara effective and appreciate its beautiful dark black color that makes lashes look amazing. The product provides good length and volume, and customers consider it good value for money. The waterproof and smudge resistance aspects receive mixed feedback - while some say it's waterproof and doesn't smudge, others report it dries up quickly and smudges terribly. The clumpiness aspect also gets mixed reviews, with some saying it doesn't clump while others find it clumpy.

3,029 customers mention "Mascara quality"2,433 positive596 negative

Customers find this mascara to be of good quality, noting that it gets the job done and applies well.

"Great mascara and great price" Read more

"Great product and as described." Read more

"Good product, nothing special other that color" Read more

"...It's still a great mascara though." Read more

2,708 customers mention "Color"2,218 positive490 negative

Customers love the color of this mascara, describing it as a nice dark black that makes their lashes look amazing.

"Love the color, get many compliments on my eyes, and eye make up" Read more

"...By the end of the day I had about half of my mascara still on. Great color but the formula needs some work." Read more

"ALLERGY! The product worked super well! And I love the color, but unfortunately I had a horrible allergic reaction to it...." Read more

"Nice mascara. It gies on maroon but dries dark almost looks black. So I wouldn't buy if you want to see the maroon." Read more

1,160 customers mention "Value for money"956 positive204 negative

Customers find the mascara offers good value for money.

"Great mascara and great price" Read more

"Great price, no smudges and goes on easily" Read more

"Very nice, not too thick and sticky. Great value" Read more

"Good price love this mascara, shipped fast. Alloy cheaper than in stores." Read more

972 customers mention "Lengthens lashes"900 positive72 negative

Customers report that the mascara makes their lashes longer and fuller, with multiple reviews confirming this effect.

"The mascara was easy to apply and long lasting. I did not have to touch up during the evening which is a plus for me. It was also affordable." Read more

"...It provides incredible volume and length, instantly enhancing my lashes...." Read more

"...It’s still a great product. Long-lasting, good colors, and priced very well." Read more

"...This mascara really defines, lengthens & volumizes lashes (especially if you use it after the lash primer!)...." Read more

842 customers mention "Volume"691 positive151 negative

Customers appreciate how the mascara adds volume and length to their lashes.

"...My lashes are naturally very long, so for me it gives great length and volume!..." Read more

"Good quality" Read more

"My go-to drugstore pick. Great volume and brush and wears very well." Read more

"...This is such a classic mascara that is moisturizing on the lashes, adds volume, adds length, and I can add separation when shimmying the lashes from..." Read more

1,429 customers mention "Clumpiness"610 positive819 negative

Customers have mixed opinions about the mascara's clumpiness, with some finding it doesn't clump at all while others report that it goes on in clumps.

"...It's also hard to get on, doesn't go on very dark, is clumpy and FLAKES like no other!..." Read more

"...The brush is full and luscious, no clumping and gives a beautiful glam lash effect...." Read more

"Clumpy. I have to wipe lots away on the stick and on eyelashes even when I use eyelash comb." Read more

"Went on smooth and feels great. Made my lashed look full and not clumpy." Read more

1,145 customers mention "Smudge resistance"383 positive762 negative

Customers have mixed experiences with the mascara's smudge resistance, with some reporting it doesn't smudge at all while others find it smudges terribly and leaves marks under their eyes.

"...Cons: smudges I love the formula and what this mascara does for my lashes. For the first couple of hours this mascara looks beautiful!..." Read more

"9.5/10 recommend this brand. The question above said smudge proof and I never really thought of that until that question and my answer is, if..." Read more

"Smudges & not returnable after use (which i understand, but i would love a refund)" Read more

"...On me, it smudges under my eyes every time I wear it...." Read more

Best
5 out of 5 stars
Best
This is the best mascara I’ve ever had — my lashes always look full and never clumpy. I also love how easy it is to remove!
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Top reviews from the United States

  • Reviewed in the United States on July 1, 2025
    Color: Cobalt Blue WashableSize: 0.26 Fl Oz (Pack of 1)Verified Purchase
    All the reviews I read were good. One review almost caused me not to purchase. I have been looking for this exact one. I purchased it maybe 4 years ago but couldn't remember since most of the letters erased. I haven't used it yet, but it is the same brand and mildly enhanced your appearance. Please purchase. I ordered another.
  • Reviewed in the United States on June 6, 2025
    Color: Washable Black BrownSize: 0.28 Fl Oz (Pack of 1)Verified Purchase
    The mascara was easy to apply and long lasting. I did not have to touch up during the evening which is a plus for me. It was also affordable.
  • Reviewed in the United States on June 22, 2025
    Color: Deep Burgundy WashableSize: 0.26 Fl Oz (Pack of 1)Verified Purchase
    Really pretty color. Makes hazel eyes pop. Just dont you dare cry while wearing it unless you want to appear to bleed from your eyes lol. It's not waterproof. Otherwise nice.
  • Reviewed in the United States on April 25, 2025
    Color: Black Brown WaterproofSize: 0.28 Fl Oz (Pack of 2)Verified Purchase
    I’ve been using L'Oréal Waterproof Mascara for years, and it’s still my go-to! It provides incredible volume and length, instantly enhancing my lashes. The waterproof formula truly stays put all day, even through rain or tears, without smudging or flaking. It’s easy to apply, separates lashes beautifully, and washes off easily at the end of the day. I love that I have it on auto-ship — I never run out! Reliable, durable, and always high quality — a staple in my makeup routine. Highly recommend!
    8 people found this helpful
    Report
  • Reviewed in the United States on June 28, 2025
    Color: Washable Blackest BlackSize: 0.28 Fl Oz (Pack of 1)Verified Purchase
    I tried every mascara recommended by NYT Wirecutter staff, some were 3-6Xs more expensive. None worked better than this L’Oréal Original Black Noir 15Xs Volume with straight wand. Save yourself $$$$, time & effort. This is the absolute best mascara. BTW, it is also most economical @ Amazon!!
    6 people found this helpful
    Report
  • Reviewed in the United States on June 15, 2025
    Color: Washable Carbon BlackSize: 0.26 Fl Oz (Pack of 1)Verified Purchase
    It gives good volume but takes FOREVER to dry down and gets clumpy so easily. Twenty minutes after applying if I touch my lashes sometimes it's still tacky or even leaves a black smudge (I'm talking just, like, barely a touch). It's not buildable. It gets clumpy after a few swipes. Three stars because it looks good some of the time. Maybe would be better for someone who has short lashes naturally, but since mine are long it just clumps them together.
    One person found this helpful
    Report
  • Reviewed in the United States on May 27, 2025
    Color: Washable Carbon BlackSize: 0.26 Fl Oz (Pack of 1)Verified Purchase
    My all time favorite mascara! It lasts all day (plus more, for the nights I forget to wash it off) and doesn't run or smear.
    I have tried so many name brand mascaras ranging from $20-$100 and this drugstore brand takes the cake. The brush is full and luscious, no clumping and gives a beautiful glam lash effect. It's buildable too, so you can choose if you're wanting to have a more natural, subtle look or a more voluminous look.
    The product lasts a while. I try to buy a new one every 3 months just for freshness, but I'm sure 1 bottle could stretch a solid 6 months even with using it everyday.

    I would save your money on getting the high end mascaras and go for this instead! The price and quality are unbeatable.
    16 people found this helpful
    Report
  • Reviewed in the United States on July 7, 2025
    Color: Washable Blackest BlackSize: 0.28 Fl Oz (Pack of 1)Verified Purchase
    This is my very favorite brand. Always goes on great, makes your lashes look great. Doesn't dry out fast, very long lasting. This is a very good value for the money, I will always use this brand.
    2 people found this helpful
    Report

Top reviews from other countries

Translate all reviews to English
  • Lau
    5.0 out of 5 stars Muy buen rímel, fácil de retirar
    Reviewed in Mexico on May 27, 2022
    Color: Washable Blackest BlackSize: 0.28 Fl Oz (Pack of 1)Verified Purchase
    Es el original, y solo aquí lo encuentro, en el súper solo hay waterproof. Muy buen rimel y no irrita los ojos.
    Report
  • iryna
    5.0 out of 5 stars I like
    Reviewed in Japan on February 21, 2024
    Color: Washable Carbon BlackSize: 0.26 Fl Oz (Pack of 1)Verified Purchase
    Good black color. I recommend it.
  • Anna_G
    5.0 out of 5 stars Idealny tusz
    Reviewed in Poland on November 26, 2022
    Color: Cobalt Blue WashableSize: 0.26 Fl Oz (Pack of 1)Verified Purchase
    Dobry tusz w kolorze niebieskim. Nie skleja rzęs.
  • Sarrat marie-pierre
    5.0 out of 5 stars mascara voluminous original de l'Oréal, tube gris.
    Reviewed in France on March 4, 2025
    Color: Washable BlackSize: 0.28 Fl Oz (Pack of 1)Verified Purchase
    Mascara, conforme à ma demande, et les 2 tubes, ils sont arrivés sous blisters. Très contente du vendeur, ma beauté. Je le recommande. Très consciencieux.
  • Anne
    5.0 out of 5 stars Superbe couleur
    Reviewed in France on July 10, 2025
    Color: Deep Green WashableSize: 0.27 Fl Oz (Pack of 1)Verified Purchase
    Un mascara de qualité

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