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Ships from: Amazon Sold by: LA Beauty 2026
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Tower 28 ShineOn Milky Lip Jelly, PISTACHIO, Non-Sticky, Hydrating Vegan Lip Gloss in Milky Nude Pink, Moisturizing Apricot and Raspberry Seed Oil, Clean, Cruelty Free
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Learn more
Return this item for free
We offer easy, convenient returns with at least one free return option: no shipping charges. All returns must comply with our returns policy.
Learn more about free returns.- Go to your orders and start the return
- Select your preferred free shipping option
- Drop off and leave!
Purchase options and add-ons
Brand | Tower 28 |
Color | Pistachio |
Skin Type | All, Sensitive |
Item Form | Liquid |
Finish Type | Glossy |
About this item
- ShineOn Milky Lip Jelly: This milky nude pink lip gloss offers the shine of a gloss, the comfort of a lip balm, and a wash of milky color; Non-sticky jelly gloss formula soothes and protects lips from drying and peeling
- Ultra-Wearable Colors: From milky nude pinks to bright juicy tints of color, choose from 12 shades suitable for all skin tones; Perfect combination of lip hydration and beauty with a non-sticky gloss
- Nourishing Oils: Blend of 5 moisturizing oils, including apricot kernel oil, castor seed oil, avocado oil, rosehip oil, and raspberry seed oils keeps lips hydrated and protected without being sticky
- Designed for Sensitive Skin, Made for All: This non-toxic, irritant-free lip gloss is designed for sensitive skin; Vegan and cruelty-free lip gloss
- How To Use: Apply this Tower 28 Lip Gloss over bare lips or on top of your favorite lip color
Additional Details


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Product Description





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What does ShineOn Lip Jelly feel like on the lips?
ShineOn Lip Jelly feels literally like a lightweight jelly on your lips! It's everything you want in a lip gloss with none of the hang-ups: non-sticky and made with lip conditioning ingredients to keep your lips soft.
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Is ShineOn Lip Jelly a plumping lip gloss?
ShineOn Lip Jelly does not contain plumping ingredients and will not sting or irritate lips. However, the high-shine glossy finish will give lips a fuller effect!
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What does ShineOn Lip Jelly taste like?
ShineOn Lip Jelly has a light food-grade beachy coconut flavor!
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Is ShineOn Lip Jelly vegan + cruelty-free?
Yes, ShineOn Lip Jelly is formulated without animal byproducts, and never tested on animals. ALL Tower 28 products are vegan & cruelty-free.
Tower 28 ShineOn Lip Jelly Product Comparison
![]() ShineOn Lip Jelly | ![]() BeachPlease Cream Blush | ![]() SunnyDays Tinted SPF 30 | ![]() MakeWaves Mascara | ![]() SOS Rescue Spray | |
---|---|---|---|---|---|
Customer Reviews
|
4.6 out of 5 stars 894
|
4.6 out of 5 stars 235
|
4.4 out of 5 stars 368
|
4.1 out of 5 stars 618
|
4.4 out of 5 stars 1,162
|
Price
| $16.00$16.00 | $20.00$20.00 | $32.00$32.00 | $20.00$20.00 | $28.00$28.00 |
Shade Range
| 12 | 6 | 17 | 1 | 2 Sizes |
Finish
| High-Shine | Luminous | Natural | Matte | N/A |
Non-Irritating
| ✔ | ✔ | ✔ | ✔ | ✔ |
Dermatologist Approved
| ✔ | ✔ | ✔ | ✔ | ✔ |
Clinically-Tested
| ✔ | ✔ | ✔ | ✔ | ✔ |
Safe for Sensitive Skin
| ✔ | ✔ | ✔ | ✔ | ✔ |
Product details
- Package Dimensions : 4.06 x 0.87 x 0.83 inches; 1.13 ounces
- Item model number : 2549970
- UPC : 850003234649
- Manufacturer : Tower 28 Beauty
- ASIN : B09YGBHPYJ
- Best Sellers Rank: #5,045 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care)
- #32 in Lip Gloss
- Customer Reviews:
Compare with similar items
This Item ![]() Tower 28 ShineOn Milky Lip Jelly, PISTACHIO, Non-Sticky, Hydrating Vegan Lip Gloss in Milky Nude Pink, Moisturizing Apricot and Raspberry Seed Oil, Clean, Cruelty Free | Recommendations | |||||
Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | |
Price | $16.00$16.00 | $9.90$9.90 | -15% $5.10$5.10 List: $6.00 | $8.00$8.00 | $8.97$8.97 | $22.00$22.00 |
Price Per Unit | $123.08 / Fl Oz | $66.00 / Fl Oz | $18.89 / Fl Oz | $32.00 / Fl Oz | $56.06 / Fl Oz | $129.41 / Fl Oz |
Delivery | Get it as soon as Saturday, May 3 | Get it as soon as Saturday, May 3 | Get it as soon as Saturday, May 3 | Get it as soon as Saturday, May 3 | Get it as soon as Saturday, May 3 | Get it as soon as Saturday, May 3 |
Customer Ratings | ||||||
Sold By | LA Beauty 2026 | CLUBCLIO | Amazon.com | Amazon.com | Amazon.com | Front Row Group |
form | Liquid | Liquid | Liquid | Liquid | Liquid | Liquid |
finish type | Glossy | Glossy | Glossy | Shimmery | Glossy | High-Glossy |
size | 0.13 Fl Oz (Pack of 1) | 0.15 Fl Oz (Pack of 1) | 0.27 Fl Oz (Pack of 1) | 0.25 Fl Oz (Pack of 1) | 0.16 Fl Oz (Pack of 1) | 0.17 Fl Oz (Pack of 1) |
weight | — | 10 grams | 0.02 grams | — | 24 grams | 0.01 pounds |
skin tone | All | All | All | All | All | All |
skin type | All, Sensitive | Combination | All | All | All | All |
specialty | Cruelty Free | Long-lasting | Cruelty Free | Moisturizing | — | — |
target audience | Women | Women | Unisex-Adults | Unisex-Adults | Unisex-Adults | Unisex-Adults |
Videos
Videos for this product
1:07
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tower 28 non sticky lip gloss #creatorfavorites2024Sloane Vosen
Videos for this product
1:17
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Watch BEFORE YOU USE Tower 28 Lip Jelly!⭐️ BY KIMBERLY FAYE ⭐️
Videos for this product
0:57
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Everyday Mom Review- is this gloss sticky?Reviews with Matt & Autumn
Videos for this product
1:10
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Honest Review - Color Staying Power without Being HeavySteve & Megan
Important information
Safety Information
Use as directed.
Ingredients
Polybutene, Hydrogenated Polyisobutene, Hydrogenated Polybutene, Prunus Armeniaca (Apricot) Kernel Oil, Ethylene/Propylene/Styrene Copolymer, Octyldodecanol, Silica Dimethyl Silylate, Ricinus Communis (Castor) Seed Oil, Persea Gratissima (Avocado) Oil, Rosa Canina Seed Oil, Rubus Idaeus (Raspberry) Seed Oil, Oryza Sativa (Rice) Bran Extract, Helianthus Annuus (Sunflower) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Butylene/Ehtylene/Styrene Copolymer, Aroma/Flavor, Caprylyl Glycol, Ethylhexylglycerin, Tocopherol, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, MAY CONTAIN (+/-): Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499), Titanium Dioxide (CI 77891), Red 7 Lake (CI 15850).
Directions
Apply this hydrating lip gloss over bare lips or on top of your favorite lip color
Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonCustomers say
Customers love this lip gloss for its gorgeous creamy nude color and silky texture that makes lips feel smooth and moisturized. The product glides on easily and has a pleasant smell, with one customer noting it's not overtly fragranced or flavored. While some customers say it lasts long, others mention it runs out quickly.
AI-generated from the text of customer reviews
Select to learn more
Customers love the lip gloss's gorgeous creamy nude color and nice shine, with one customer noting it's not tacky at all.
"...First and foremost, the coconut flavor is heavenly. It's a subtle, sweet, and authentic coconut scent that is not overpowering, making it perfect..." Read more
"Gives a very natural coloring to the lips. The shine is gorgeous, lasts for about 2-3 hours before needing to reapply...." Read more
"...It kept my lips hydrated and looked amazing on the lips! I really liked the color and I have already finished it and repurchased it...." Read more
"...I adore the color pistachio! It's the perfect rosy nude. My only complaint is that I have to reapply it frequently, which is why I gave it 4 stars." Read more
Customers appreciate that the lip gloss is not sticky.
"...It's not sticky or greasy, which is the most important part...." Read more
"...I ordered the shade "pistachio" and I really like it. Not sticky, smells good too! Will definitely be trying out some other colors." Read more
"The color is so pretty and feels good on lips. Not sticky and doesn’t clomp up on lips after a while." Read more
"Not sticky at all and it’s a good price, lasts a couple hours and keeps my lips hydrated for a while during this last winter...." Read more
Customers find that the lip gloss works well, with one mentioning that it applies smoothly.
"...gave my lips a natural pretty shine overall great product!" Read more
"This product is a lot thicker than I imagined, but it feels and looks phenomenal and I love that you can change depending on how much you want to..." Read more
"...tastes really strange, almost kind of plastic-y. Other than that, good product!" Read more
"...It glides on easy, has a beautiful tint, lasts and actually worked!! My lips were moisturized and felt healthy!!!..." Read more
Customers appreciate the lip gloss's texture, describing it as silky and creamy, with their lips feeling smooth and moisturized.
"...creamy, and comfortable texture that glides on smoothly and feels incredibly soothing. It's not sticky or greasy, which is the most important part...." Read more
"The color is so pretty and feels good on lips. Not sticky and doesn’t clomp up on lips after a while." Read more
"Hydrating & not sticky, feels amazing" Read more
"This is a silky smooth gloss. I wouldn’t say it’s not sticky.. but it is less sticky than your standard gloss...." Read more
Customers find the lip gloss moisturizing and not drying.
"...for a lip product that delivers both beautiful shine and nourishing hydration, this is it. First and foremost, the coconut flavor is heavenly...." Read more
"This lip gloss/lip oil was so good! It kept my lips hydrated and looked amazing on the lips!..." Read more
"...at all and it’s a good price, lasts a couple hours and keeps my lips hydrated for a while during this last winter...." Read more
"Hydrating & not sticky, feels amazing" Read more
Customers like the lip gloss's pleasant smell, with one noting it is not overtly fragranced or flavored.
"...It's a subtle, sweet, and authentic coconut scent that is not overpowering, making it perfect for everyday wear...." Read more
"...I ordered the shade "pistachio" and I really like it. Not sticky, smells good too! Will definitely be trying out some other colors." Read more
"...Doesn’t really have a smell to it and is a good consistency 💕..." Read more
"...No scent or weird taste. However, I do not love the brush it comes with, could be better quality...." Read more
Customers find the lip gloss easy to apply and appreciate its smooth formula, with one customer noting it keeps lips moisturized all day.
"...It provides a soft, creamy, and comfortable texture that glides on smoothly and feels incredibly soothing...." Read more
"Goes on like butter!" Read more
"...The packaging is nice. The formula goes on smooth and doesn’t feel sticky or heavy on my lips. No scent or weird taste...." Read more
"...It's smooth and not sticky at all. I love it so much!" Read more
Customers have mixed opinions about the longevity of the lip gloss, with some finding it long-lasting and of good quality, while others report that it runs out quickly.
"...The shine is gorgeous, lasts for about 2-3 hours before needing to reapply. I ordered the shade "pistachio" and I really like it...." Read more
"...it so much, only thing, it’s my problem but it felt like it ran out kinda fast" Read more
"Not sticky at all and it’s a good price, lasts a couple hours and keeps my lips hydrated for a while during this last winter...." Read more
"...Not stain has no staying power..my favorite lip stain/gloss was Smith&Cult also clean company that closed despite loyal fans...." Read more
Reviews with images

Bad packaging
Top reviews from the United States
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- Reviewed in the United States on March 14, 2025Color: CoconutVerified PurchaseIf you're looking for a lip product that delivers both beautiful shine and nourishing hydration, this is it. First and foremost, the coconut flavor is heavenly. It's a subtle, sweet, and authentic coconut scent that is not overpowering, making it perfect for everyday wear. The "milky" aspect of this lip jelly is what sets it apart. It provides a soft, creamy, and comfortable texture that glides on smoothly and feels incredibly soothing. It's not sticky or greasy, which is the most important part. This lip jelly is also packed with nourishing ingredients that keep your lips hydrated and soft. It's a perfect blend of skincare and makeup, and the delightful coconut flavor is the cherry on top. Highly recommended!
- Reviewed in the United States on March 28, 2025Color: SesameVerified PurchaseThis lip gloss/lip oil was so good! It kept my lips hydrated and looked amazing on the lips! I really liked the color and I have already finished it and repurchased it. One of the bed lip glosses or lip oils I’ve tried
- Reviewed in the United States on February 13, 2025Color: PistachioVerified PurchaseGives a very natural coloring to the lips. The shine is gorgeous, lasts for about 2-3 hours before needing to reapply. I ordered the shade "pistachio" and I really like it. Not sticky, smells good too! Will definitely be trying out some other colors.
- Reviewed in the United States on February 8, 2025Color: PistachioVerified PurchaseI love this lipgloss and have bought it multiple times. I adore the color pistachio! It's the perfect rosy nude. My only complaint is that I have to reapply it frequently, which is why I gave it 4 stars.
- Reviewed in the United States on February 7, 2025Color: PistachioVerified PurchaseThe color is so pretty and feels good on lips. Not sticky and doesn’t clomp up on lips after a while.
- Reviewed in the United States on April 6, 2025Color: MagicVerified PurchaseSo pretty the formula is amazing I would recommend it to anyone if your thinking abt it do it
- Reviewed in the United States on March 14, 2025Color: PistachioVerified PurchaseGoes on like butter!
- Reviewed in the United States on March 12, 2025Color: PistachioVerified PurchaseThis is the best lip gloss I've ever worn! Absolutely obsessed 😍
Top reviews from other countries
- Lauren SilverReviewed in the United Arab Emirates on June 24, 2024
5.0 out of 5 stars Obsessed!
Color: PistachioVerified PurchaseSuch a nice change to gloss or lipstick, non sticky and gorgeous color, just ordered XOXO - great new addition to my make up bag.
- ReizReviewed in the United Arab Emirates on February 14, 2025
1.0 out of 5 stars Received an item that had already been used.
Color: SesameVerified PurchaseI received a used item.
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