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IT Cosmetics Confidence in a Cream Anti Aging Face Moisturizer – Visibly Reduces Fine Lines, Wrinkles & Signs of Aging Skin in 2 Weeks, 48HR Hydration with Hyaluronic Acid, Niacinamide

4.5 out of 5 stars 3,077 ratings
It Cosmetics
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Size: 2.00 Fl Oz (Pack of 1)
Brand IT Cosmetics
Item Volume 60 Milliliters
Item dimensions L x W x H 2.87 x 2.72 x 2.2 inches
Age Range (Description) Adult
Special Feature Travel Size, Anti Aging

Description

From the #1 Women's Anti-Aging Moisturizer Franchise, Confidence in a Cream works to reveal healthier, younger-looking skin instantly & over time.

Benefits

Confidence in a Cream targets 10 visible signs of aging and provides intense hydration to strengthen & repair.

Suggested use

Apply moisturizer to clean skin in morning & evening. Using upward sweeping motions, smooth onto face, neck & anywhere skin needs moisture & rejuvenation.

From the brand

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Product Description

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Confidence in a Cleanser

Removes makeup, oil, SPF & traces of pollution without stripping. Delivers hydration & supports the skin barrier.

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Beauty Sleep Antioxidant Serum

Our proprietary blend of antioxidants protects against signs of aging skin caused by environmental stressors like sun exposure & pollution.

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Confidence in an Eye Cream

Improves the look of firmness & crow’s feet, reduces the look of dark eye circles & reinforces the skin barrier.

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Beauty Sleep Night Cream

After 1 sleep, skin will feel hydrated, smooth & supple. After 7 sleeps, fine lines will lessen in appearance & skin will feel firmer & look plumper.

  • Confidence in a Cream has been tested to be suitable for all skin types, including sensitive skin, and is non-comedogenic. We also tested the new formula across various ages and skin tones to reach a higher degree of compatibility.

  • Up to 50% of our skin moisture barrier is made up of ceramides. Our ceramide-enriched formula helps reinforce the skin moisture barrier, locking in hydration and reinforcing the skin against external aggressors for a healthier look.

  • Confidence in a Cream works beautifully to prep your skin for makeup. We recommend the following 3-step makeup routine: Confidence in an Eye Cream, Confidence in a Cream and your favorite CC+ Cream for SPF protection.

  • We updated and streamlined the ingredients to include niacinamide, peptide-lipid complex, hyaluronic acid, squalane and ceramides. The new formula provides the benefits you loved in the old formula while promoting skin firmness and elasticity.

Product details

  • Is Discontinued By Manufacturer ‏ : ‎ No
  • Product Dimensions ‏ : ‎ 2.87 x 2.72 x 2.2 inches; 8.15 ounces
  • Item model number ‏ : ‎ 4219-80072
  • Manufacturer ‏ : ‎ IT Cosmetics
  • ASIN ‏ : ‎ B09TV4XXD3
  • Customer Reviews:
    4.5 out of 5 stars 3,077 ratings

Customer reviews

4.5 out of 5 stars
3,077 global ratings

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Customers say

Customers find the moisturizer effective for dry skin and appreciate its smooth, silky texture that doesn't feel greasy or heavy. The cream improves skin texture, with one customer noting it tightens facial skin over time, and another mentioning it works well under makeup. While some customers say it's worth the price, others find it too expensive for the sample size, and opinions about the scent are divided between those who like it and those who find it too perfumed.

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163 customers mention "Moisturizer effectiveness"132 positive31 negative

Customers find this moisturizer effective, noting that it leaves skin super hydrated and works particularly well for dry and sensitive skin.

"...I have been using “it” now for about 2 months and I just love it! No more dryness, no more dryness itching and in some places my skin was so dry it..." Read more

"...I love how it primes my skin for makeup. Makes makeup look better and last longer. Also keeps skin moisturized all day...." Read more

"...It’s incredibly moisturizing, it doesn’t make your skin breakout (I’m combination oily, relatively sensitive skin), it only takes a small dab of..." Read more

"...I don’t notice any increasing. I don’t notice any dryness. It feels good on my skin. I highly suggest in a little bit goes a very long way...." Read more

88 customers mention "Skin feel"74 positive14 negative

Customers report that the moisturizer makes their skin feel great, is soothing, and works well for sensitive skin, while also improving texture and tightening it over time.

"...My skin feels a lot smoother and could be my imagination but appears to be more even toned...." Read more

"...I don’t notice any increasing. I don’t notice any dryness. It feels good on my skin. I highly suggest in a little bit goes a very long way...." Read more

"...Feels great goes on perfect under make up and very happy." Read more

"...i also feel like it improves the texture of my skin as well as even out my skin tone. I have combination skin...." Read more

78 customers mention "Texture"63 positive15 negative

Customers appreciate the moisturizer's texture, describing it as smooth, silky, and luxurious, noting that it doesn't feel greasy or thick.

"...but it’s the holy grail of skincare for me, it truly is “confidence in a cream.”..." Read more

"...This seemed to help a lot. I kept the skin moist is very nice feeling on the skin. I would say it keeps my skin feeling soft and moist all day...." Read more

"This cream is wonderful! It is thick but is smooth and grease-free when applying it. I have sensitive skin and this causes no problems...." Read more

"...Works great for her face, she loves the glow and the softness that it gives, got it for her on Christmas!" Read more

57 customers mention "Functionality"57 positive0 negative

Customers find that the moisturizer works well, with one customer noting its effectiveness under makeup, and several mentioning that it eliminates flakiness.

"...It's a great consistency, smells amazing, is easy to put on and super effective. I love how it primes my skin for makeup...." Read more

"...This is a great brand!..." Read more

"...I have sensitive skin and this causes no problems. My skin looks healthier from a few months of use." Read more

"...It works so well! It’s so reassuring to see my skin plumping up again, & lines disappearing in just a few weeks of use!..." Read more

32 customers mention "Cream quality"32 positive0 negative

Customers praise the moisturizer's quality, describing it as the best facial lotion, with one customer noting it feels rich like a night cream.

"Best face cream. Used it for years" Read more

"This is a great facial cream. I wish they hadn't changed the original formula, which I really liked much better. But new formula is ok...." Read more

"This is by far my favorite day and night cream. It doesn’t have a lot of the harsh ingredients in it that most do, and it still works really well...." Read more

"Awesome cream, moisturizing and does its work. Highly recommend." Read more

73 customers mention "Value for money"36 positive37 negative

Customers have mixed opinions about the moisturizer's value for money, with some finding it well worth the price while others feel it's not worth $59.

"...this cream - a little goes a long way and therefore the cost for the value is excellent...." Read more

"...It’s truly lightweight and absorbs quickly I think the amount could be more and is deceiving as they use glass and that’s heavy makes you think you..." Read more

"...It’s rich and creamy but I don’t get that “lift” feeling. Will use it to the end but will not purchase again...." Read more

"...I typically only use it if I’m going outside. It is a bit expensive so it’s not something I use constantly. I like to buy it when it is on sale...." Read more

61 customers mention "Scent"36 positive25 negative

Customers have mixed opinions about the moisturizer's scent, with some saying it smells great while others find it too perfumed.

"...Scent is really light and refreshing and goes away in seconds once applied...." Read more

"...It’s thinner, whiter, and the smell is different. Always disappointing when companies change something perfect in a negative way...." Read more

"...It's a great consistency, smells amazing, is easy to put on and super effective. I love how it primes my skin for makeup...." Read more

"...But at 40% it is worth the splurge. Only consideration is that it has fragrance (mild) so be sure to test if you have sensitive skin!" Read more

32 customers mention "Stickiness"20 positive12 negative

Customers have mixed opinions about the moisturizer's stickiness, with some finding it not greasy or oily, while others report that it feels sticky.

"This cream is wonderful! It is thick but is smooth and grease-free when applying it. I have sensitive skin and this causes no problems...." Read more

"...This one felt like it just sat on top of my skin,and was slightly greasy. Just too thick to really absorb." Read more

"...Light but packed with moisture, not greasy. Amazing!!" Read more

"...It moisturizes but it's not very oily." Read more

The BEST anti aging moisturizer EVER!
5 out of 5 stars
The BEST anti aging moisturizer EVER!
I have to have this cream on my face every morning. It is the best moisturizer out there! It is so worth the price! It makes me look younger and keeps my fine lines away! Highly recommend it. I would be so sad if they ever stopped producing this product. It’s my absolute favorite!
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Top reviews from the United States

  • Suzie
    5.0 out of 5 stars Very nice moisturizer
    Reviewed in the United States on March 23, 2025
    Size: 2.00 Fl Oz (Pack of 1)Verified Purchase
    Everything it says it is! I’m in my 60’s and drink 2L of water a day while at work but I’ve noticed as I got older my skin got dryer. I’ve tried so many different high end low end products and nothing seem to help or it didn’t last all day or it felt greasy. I have been using “it” now for about 2 months and I just love it! No more dryness, no more dryness itching and in some places my skin was so dry it would flake a little but all that has stopped! My skin feels a lot smoother and could be my imagination but appears to be more even toned. I have alway gotten compliments on my skin even before using this product but I feel I’m getting more lately. I highly recommend this product. It’s truly lightweight and absorbs quickly I think the amount could be more and is deceiving as they use glass and that’s heavy makes you think you’re getting more than you are for that price. I don’t like the container because when I use it or as it starts to get low it’s very hard to get out without getting the cream all under my nails and my nails are very short because I’m a nurse and have to keep them short. I would love to have a pump or at the very least make the opening as wide as the bottom part so nothing gets stuck under that indented part of the jar but again another deceiving part making you think you get more but the indented parts displace where more product can go. Scent is really light and refreshing and goes away in seconds once applied. Again the container is poor design for a face moisturizer and is NOT user friendly at all! But in Lu of that I would recommend the product itself but not the glass container the way is made.
    7 people found this helpful
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  • Zen Mama
    5.0 out of 5 stars Great for fighting wrinkles and priming skin
    Reviewed in the United States on April 19, 2025
    Size: 2.00 Fl Oz (Pack of 1)Verified Purchase
    I have been using this for 2 years and love it. It has made a visible difference in my skin quality - mostly in my moisture and wrinkles! It's a great consistency, smells amazing, is easy to put on and super effective. I love how it primes my skin for makeup. Makes makeup look better and last longer. Also keeps skin moisturized all day.

    I don't think it helps much with skin redness, that's my only negative. But it does keep my skin blemish free!
    One person found this helpful
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  • Carrie Fromm
    5.0 out of 5 stars Say GoodBye to Dry Skin
    Reviewed in the United States on April 24, 2025
    Size: 2.00 Fl Oz (Pack of 1)Verified Purchase
    I love IT products, and this is my new favorite face cream! I have used Secret Sauce by IT for years and I tried this when it was on sale. I don't think I will go back. My normally dry skin is gone! Will definitely buy again!
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  • Lacey Williams
    4.0 out of 5 stars Not for sensitive acne prone skin! It has fragrance.
    Reviewed in the United States on April 8, 2025
    Size: 2.00 Fl Oz (Pack of 1)Verified Purchase
    It's just okay. I should have paid attention to details. I didn't realize this had fragrance in it. Why does it need fragrance?! It gave me a rash of tiny little bumps on my face. I do have sensitive acne prone skin. It moisturizes wonderfully but unfortunately gave me the rash.
    One person found this helpful
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  • REBECCA VICE
    5.0 out of 5 stars I love It!
    Reviewed in the United States on April 27, 2025
    Size: 4 Fl.OzVerified Purchase
    Lasts a long time. Really helps minimize wrinkles. Provides a good base for full coverage foundation. I like the confidence in a cleanser to. I have only had two blemish’s since I started using these It products two years ago.
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  • Nadja Marques dos Santos
    5.0 out of 5 stars Yo indico
    Reviewed in the United States on May 1, 2025
    Size: 2.00 Fl Oz (Pack of 1)Verified Purchase
    Lá mejor que ya use
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  • Alissa
    5.0 out of 5 stars Noticeable results
    Reviewed in the United States on April 9, 2025
    Size: 2.00 Fl Oz (Pack of 1)Verified Purchase
    This cream is wonderful! It is thick but is smooth and grease-free when applying it. I have sensitive skin and this causes no problems. My skin looks healthier from a few months of use.
    One person found this helpful
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  • CTW
    3.0 out of 5 stars Pricey and just ok
    Reviewed in the United States on March 15, 2025
    Size: 4 Fl.OzVerified Purchase
    I bought this after hearing a lot of hype about how wonderful it was. I took a break from my Cerave moisturizer and tried this. The thickness is right and it didn’t cause any irritation to my super sensitive skin. I ended up switching back to my original product because I had more of a glow and visible results. I will probably give the remainder away .. I think it is way overpriced.
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Top reviews from other countries

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  • Amazon Customer
    5.0 out of 5 stars Fab product
    Reviewed in the United Kingdom on April 26, 2025
    Size: 2.00 Fl Oz (Pack of 1)Verified Purchase
    This is a great product that really does look after and nourish your skin. The price paid was approx 25% off which made it excellent value for money.
    Report
  • A.C
    5.0 out of 5 stars Game changer
    Reviewed in Canada on August 13, 2024
    Size: 2.00 Fl Oz (Pack of 1)Verified Purchase
    I got this on prime day. It is amazing cream!
    My skin got so much smoother and no break out.
    It smells nice and cream is just right consistence.
    Report
  • Elizabeth Mireles
    4.0 out of 5 stars Me gusta
    Reviewed in Mexico on January 2, 2025
    Size: 0.5 Fl. OzVerified Purchase
    Me gustó mucho tengo tiempo usándolo y me encanta textura y olor
    Report
  • Lu
    5.0 out of 5 stars Hidratante
    Reviewed in Mexico on November 25, 2024
    Size: 2.00 Fl Oz (Pack of 1)Verified Purchase
    se siente muy hidratante , no es pesada ni ligera término medio, da un poco de brillo al rostro
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  • Sylvie SJ Lebailly
    4.0 out of 5 stars Très bon produit hydratant mais...
    Reviewed in France on November 23, 2024
    Size: 2.00 Fl Oz (Pack of 1)Verified Purchase
    Pas encore assez pour moi
    Texture agréable, elle ne colle pas.
    Report