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IT Cosmetics Brow Power Eyebrow Pencil - Universal Shades - Long-Lasting, Budge-Proof Formula - With Biotin - Natural-Looking Brows - Built-in Spoolie Brush

4.5 out of 5 stars 6,098 ratings
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It Cosmetics
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Color: Universal Taupe
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Purchase options and add-ons

Brand IT Cosmetics
Item Form Pencil
Color Universal Taupe
Finish Type Polished
Special Feature Long Lasting

Customers usually keep this item

This product has fewer returns than average compared to similar products.

Description

Featuring an exclusive oval tip that mimics the look of real hair, this universal eyebrow pencil adjusts to your eyebrow color based on pressure. Available in four universal shades to match every hair color and cover grays.

Benefits

Budge-proof formula adheres to skin for natural-looking brows & built-in spoolie brush creates polished perfection.

Suggested use

The harder you press, the deeper your color! To finish, lightly brush brows with the built-in spoolie.
Complete the look
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IT Cosmetics Brow Power Eyebrow Pencil - Universal Shades - Long-Lasting, Budge-Proof Formula - With Biotin - Natural-Looking
This item: IT Cosmetics Brow Power Eyebrow Pencil - Universal Shades - Long-Lasting, Budge-Proof Formula - With Biotin - Natural-Looking Brows - Built-in Spoolie Brush
$26.00 ($26.00/Count)
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Sold by IT Cosmetics and ships from Amazon Fulfillment.
+
IT Cosmetics Superhero Mascara – Volumizing and Lengthening Black Mascara – Buildable Lash Volume with Collagen, Biotin & Pep
$28.00 ($93.33/Fl Oz)
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IT Cosmetics Superhero No-Tug Retractable Eyeliner - All-Day Wear, Waterproof Formula Won’t Smudge - With Avocado Oil, Chamom
$24.00 ($3,000.00/Ounce)
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Product Description

IT Cosmetics Brow Power universal eyebrow pencil natural bold definition long lasting

IT Cosmetics Brow PowerFULL universal eyebrow pencil natural bold definition long lasting

IT Looks like Real Hair!

Featuring an exclusive oval tip that mimics the look of real hair, Brow Power adjusts to your eyebrow color based on pressure and also works to completely cover gray. The budge-proof formula ensures natural-looking brows that last.

IT Cosmetics Brow PowerFULL universal eyebrow pencil natural bold definition long lasting

IT’s 3 Pencils for All Your Brow Needs

Brow Power Pencil now comes in a Full and Micro version, too! This tip variety allows you to easily customize your brow look for your most beautiful results.

IT Cosmetics Brow PowerFULL universal eyebrow pencil natural bold definition long lasting

IT’s Your Brows But Better!

To create your most perfect-looking eyebrows, follow these tips:

  1. The start of your eyebrow should line up directly with the edge of your nose.
  2. Your eyebrow arch should align to the outer edge of your iris.
  3. The end of your eyebrow should line up with the outer corner of your eye.

IT Cosmetics Brow PowerFULL universal eyebrow pencil natural bold definition long lasting
Brow Power Micro
Brow PowerFULL
Brow Power Universal
Brow Power Filler
Buying Options
Customer Reviews
4.5 out of 5 stars 792
4.5 out of 5 stars 958
4.5 out of 5 stars 6,098
3.9 out of 5 stars 187
Price $26.00 $26.00 $26.00 —
Description Micro-fine eyebrow pencil Bold defining eyebrow pencil Brow-enhancing eyebrow pencil Volumizing tinted fiber brow gel
Benefit Budge-proof & natural-looking Budge-proof & easy application Budge-proof & natural-looking Waterproof & volumizing
Brush Micro-fine pencil + built-in spoolie brush Triangular-tip pencil + built-in spoolie brush Oval-shaped tip + built-in spoolie brush Micro-flocked tip & soft, molded bristles
Definition Feathery definition Bold definition Effortless definition Volumized definition

Product details

  • Is Discontinued By Manufacturer ‏ : ‎ No
  • Product Dimensions ‏ : ‎ 5.94 x 0.79 x 5.91 inches; 0.34 ounces
  • Item model number ‏ : ‎ HV-PEF8-9F50
  • UPC ‏ : ‎ 893224002703
  • Manufacturer ‏ : ‎ IT Cosmetics
  • ASIN ‏ : ‎ B003VPTA2U
  • Customer Reviews:
    4.5 out of 5 stars 6,098 ratings

Customer reviews

4.5 out of 5 stars
6,098 global ratings

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Old brittle. Possibly sitting in a warehouse too long.
3 out of 5 stars
Old brittle. Possibly sitting in a warehouse too long.
I have used this brow pencil for a few years now. But recently started purchasing on Amazon. Every time I twist the pencil up and use it the make up brakes off like it’s old and brittle..
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Top reviews from the United States

  • Andrea
    5.0 out of 5 stars Can get many uses
    Reviewed in the United States on March 31, 2025
    Color: Universal TaupeVerified Purchase
    This brow pencil does cost a bit more than regular in store brands, but it lasted me 4x longer than any I've bought from target or the pharmacy. The shape that eventually forms from use makes application more seamless as well. The only downside for me is that I'm not great at remembering not to touch my face and it smudges off easily
    Helpful
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  • Grace Simpson
    5.0 out of 5 stars The natural look
    Reviewed in the United States on March 8, 2025
    Color: Universal TaupeVerified Purchase
    Been using the brow pencil for several years. Had to have radiation and lost my eyebrows. Love it because they look so natural. Wonderful product as all the it cosmetics are.
    4 people found this helpful
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  • Kelly Sanders
    5.0 out of 5 stars Great product
    Reviewed in the United States on March 6, 2025
    Color: Universal TaupeVerified Purchase
    I love this stuff. It stays on pretty good. I love that it is the universal Taupe. Apply a little more pressure and then it goes on little darker!
    3 people found this helpful
    Helpful
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  • Brittany M Anderson
    4.0 out of 5 stars Easy to use
    Reviewed in the United States on December 16, 2024
    Color: Universal Dark BrunetteVerified Purchase
    Love this product as it’s easy to use. It glides on and provides great coverage. The only downfall is that it’s not smudge/waterproof.
    3 people found this helpful
    Helpful
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  • Linda Stelse
    5.0 out of 5 stars Expensive but worth it
    Reviewed in the United States on March 4, 2025
    Color: Universal TaupeVerified Purchase
    Great
    Helpful
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  • Kim Polen
    5.0 out of 5 stars I love this brow pencil
    Reviewed in the United States on January 15, 2025
    Color: Universal BlondeVerified Purchase
    It stays on all day, doesn’t smear and goes on easily. My mom is blonde and I am dark brown and we share the light brown and it looks good on both of us! I really love this pencil and it’s all we use!
    7 people found this helpful
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  • Candy Girl
    5.0 out of 5 stars It’s All in the Pressure
    Reviewed in the United States on February 2, 2024
    Color: Universal TaupeVerified Purchase
    I can confidently say this is one of my favorites. This versatile eyebrow pencil is a game-changer for anyone with light or dark hair, as it effortlessly adapts to your desired shade depending on the pressure you apply.

    One of the standout features of this eyebrow pencil is its creamy texture, which glides on smoothly and allows for easy blending. The result? Natural-looking brows that perfectly frame your face.

    I particularly appreciate the flexibility this pencil offers in terms of shade. By applying lighter pressure, you can achieve a beautiful taupe color that complements lighter hair shades. On the other hand, a firmer hand will create a rich brown shade that suits darker hair tones. This adaptability makes it a fantastic option for those who like to switch up their hair color or prefer a more subtle or bold brow look.

    While this eyebrow pencil has many commendable qualities, I must mention that its longevity falls a bit short of my expectations. Although it lasts throughout the day, I have noticed that it requires a touch-up after a few hours, especially in warmer weather or during physical activities. However, considering its other outstanding features, I find this to be a minor inconvenience.

    Overall, I truly love this eyebrow pencil for its versatility, creamy texture, and ability to create natural-looking brows. If you're someone who enjoys experimenting with different hair colors or desires a product that effortlessly blends and adapts to your desired shade, this eyebrow pencil is definitely worth a try. Just be prepared for the occasional touch-up throughout the day.

    Note: This review is based on my personal experience and preferences. Individual results may vary.
    14 people found this helpful
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  • Rhonda Radford
    3.0 out of 5 stars Old brittle. Possibly sitting in a warehouse too long.
    Reviewed in the United States on March 29, 2025
    Color: Universal TaupeVerified Purchase
    I have used this brow pencil for a few years now. But recently started purchasing on Amazon. Every time I twist the pencil up and use it the make up brakes off like it’s old and brittle..
    Customer image
    Rhonda Radford
    3.0 out of 5 stars
    Old brittle. Possibly sitting in a warehouse too long.

    Reviewed in the United States on March 29, 2025
    I have used this brow pencil for a few years now. But recently started purchasing on Amazon. Every time I twist the pencil up and use it the make up brakes off like it’s old and brittle..
    Images in this review
    Customer image
    Helpful
     Report

Top reviews from other countries

Translate all reviews to English
  • Softysophy
    5.0 out of 5 stars Great product
    Reviewed in Canada on June 26, 2023
    Color: Universal TaupeVerified Purchase
    Great product I do not usually order this from amazon and now I remember why! I’m in Canada, it came from States took three weeks with three delays … never again
    Report
  • Carole Paine
    5.0 out of 5 stars Eyebrow pencil
    Reviewed in the United Kingdom on October 23, 2024
    Color: Universal TaupeVerified Purchase
    Brilliant. No sharpening and stays on all day.
    Report
  • Ivana Davoli
    5.0 out of 5 stars Eccezionale
    Reviewed in Italy on November 30, 2023
    Color: Universal TaupeVerified Purchase
    Ne ho provate tante di matite x sopracciglia, ma torno sempre a prendere questa, è la migliore. Rimane tutto il giorno, non sbava neanche con il caldo, è il top.
    Report
  • Saftschubse
    5.0 out of 5 stars Must have
    Reviewed in Germany on March 2, 2020
    Color: Universal TaupeVerified Purchase
    Beste Stift ever
    Report
  • jennifer grant
    5.0 out of 5 stars Best pencil ever
    Reviewed in Canada on October 19, 2018
    Color: Universal TaupeVerified Purchase
    Best brow pencil ever.
    Customer image
    jennifer grant
    5.0 out of 5 stars
    Best pencil ever

    Reviewed in Canada on October 19, 2018
    Best brow pencil ever.
    Images in this review
    Customer image
    Report