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The New Southern Style: The Interiors of a Lifestyle and Design Movement Hardcover – Picture Book, September 22, 2020
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As Lauren Liess, the host of Best House on the Block on HGTV, says of your tour guide, Alyssa Rosenheck: “Alyssa's commitment to the strong creatives shaping today’s South is as beautiful and inspiring as her photography.” Alyssa is a trusted expert, with her work featured in Architectural Digest, Elle Décor, Country Living, Better Homes and Gardens, Southern Living, Domino, and more.
A vibrantly illustrated exploration of the creative, inclusive, and inspiring movement happening in today’s Southern interior design, Alyssa offers interviews with the designers, artists, and creative entrepreneurs who are reinventing Southern design and culture. These talks will help you to understand how designers think and how you should think when creating your own style for a home, apartment, or even a room.
Built on strong foundations, laid-back new Southern dwellings feature wild greenery, plucked straight from the earth; weathered woods; and native, organic, and gorgeously basic materials, such as linen, cotton, and silk. Carefree and composed, these homes strike just the right chord between folksy and refined. Yet, more than anything, these new designers know the value of returning to Southern roots.
The American South is a place steeped in history and tradition. Think of sweet tea, thick drawls, and even thicker summer air. It is also a place with a fraught history, complicated social norms, and dated perspectives. Yet among the makers and artists of the South, there is a powerful movement afoot. Alyssa Rosenheck shines a much-needed spotlight on a burgeoning community of people who are taking what’s beloved, inherent, and honored in the South and making it their own.
This beautifully illustrated book is sure to inspire the home and the soul.
- Print length320 pages
- LanguageEnglish
- PublisherAbrams Books
- Publication dateSeptember 22, 2020
- Dimensions8.45 x 1.45 x 10.3 inches
- ISBN-101419747517
- ISBN-13978-1419747519
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Editorial Reviews
Review
“The New Southern Style urges us beyond aesthetics to see a home for its depth of character and the heart that so vividly beats at its center.”―Sacha Strebe, editorial director of Create & Cultivate
“Alyssa Rosenheck and the Southern women in this book live to a rhythm that will warm your heart and then melt it.”―Lalah Delia, author of Vibrate Higher Daily
“Alyssa Rosenheck is a shining voice for the next generation of progressive creativity and diverse, female empowerment billowing in the South. She has taken on the steadfast responsibility of bringing a voice to the voiceless and turning messages into movements through her vision and lens."
―Julie Solomon, founder of The Influencer Podcast"Alyssa Rosenheck wants you to forget your preconceived notions of American Southern style. In this book, the photographer looks at modern day living in the South through interviews with a fascinating—and refreshingly diverse—array of designers, tastemakers, and makers, revealing the many styles that comprise beautiful living in the region (and, indeed, in the country as a whole)."―House Beautiful
"The American South does have its own identity—complicated, rich, inspiring, ever-evolving. Rosenheck, a Nashville-based photographer and stylist, examines thirty notable homes throughout the region to assess how Southern culture both endures while reinventing itself. Here is a chance for the reader to be immersed in a culture all its own."―Milieu
"Readers can expect to see Rosenheck's visually stunning imagery of people and interior spaces, but the photographer hopes the book will do more than inspire the four walls of their homes. She wants them to discover a deeper message behind the book, which she describes as being part of a movement she founded focused on community, creativity and connection."―Nashville Lifestyles
"In her book, Rosenheck, a renowned interiors and architectural photographer, explores the American South and the ways in which people are using its traditions and culture to design new and innovative spaces."―People
"Each page will encourage you to set aside the preconceived notions of Southern living, balancing beauty and substance with a hearty dose of design tips."―Rue Magazine
"The New Southern ultimately is about community. It’s anyone’s story who has had to rely on humility and heart to make something from nothing. It’s a progressive movement grounded in cultural change and unity and acceptance and love and creative prosperity in a region of the country that has had a really contentious, culpable past."―StyleBlueprint
"Rosenheck ventures inside the private domains of 30 recognizable names---from regional tastemakers (Sean Anderson, Clea Shearer) to former Southerners (Gray Malin, Bobby Berk). Her style of photography perfectly illustrates the invitation she extends in the book's 320 pages "to live in the light."―Luxe Interiors + Design
“In The New Southern Style, Alyssa’s work comes together with more than just spaces and stories.”―Good Grit Magazine
About the Author
Product details
- Publisher : Abrams Books
- Publication date : September 22, 2020
- Language : English
- Print length : 320 pages
- ISBN-10 : 1419747517
- ISBN-13 : 978-1419747519
- Item Weight : 3.45 pounds
- Dimensions : 8.45 x 1.45 x 10.3 inches
- Best Sellers Rank: #59,968 in Books (See Top 100 in Books)
- #16 in Furniture Design (Books)
- #127 in Interior Design
- #191 in Home Decorating (Books)
- Customer Reviews:
About the author

Alyssa Rosenheck is a celebrated interiors and architectural photographer, stylist, author, speaker, cancer survivor, and lifestyle expert.
Known for her crisp and intentional style, Alyssa has carved a space for herself in both the photography and interiors world by pioneering a new business model that elevates her clients’ businesses as well as her own. As the founder of “The New Southern” movement and author of The New Southern Style, Alyssa’s mission is to inspire others to lean into their creativity by highlighting those in and from the South producing work that unites and inspires growth and acceptance within communities.
Following a consuming corporate career and a cancer diagnosis, photography allowed Alyssa to see a new way of doing business, a new way of living, and a new way to connect with others. Alyssa knows firsthand that creativity is a force for unity and purpose, and aims to inspire individuals to live courageously every day and to lean whole-heartedly into their creativity.
Aside from her book and blog, Alyssa’s work appears in the world’s leading publications - Architectural Digest, Elle Décor, Domino, People Magazine, Real Simple, Cosmopolitan, Allure, HGTV Magazine, Southern Living, MyDomaine and House Beautiful.
Named one of five "Pioneering Voices" and "Fresh New Faces", Alyssa was selected for a 2019 national campaign encouraging women to stand in their truth. When not writing, photographing interiors and architecture nationally, volunteering her time and voice to speak to women of all ages, or documenting the work of creatives in the South and beyond, you can find Alyssa in Nashville, TN with her supportive husband Benjamin, and their light filled, four legged Pomeranian, Meyer Lemon.
Customer reviews
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Learn more how customers reviews work on AmazonCustomers say
Customers praise the book's beautiful photographs and stunning spaces, appreciating the author's ability to capture pure beauty through her photography. Moreover, the book offers great insight into the thought process, with one customer highlighting insightful interviews with creative souls. Additionally, the writing is beautifully crafted, and customers find the content heartfelt and engaging, with one review noting it's full of quality content. Customers also appreciate the author's talent, with one describing her as an extraordinarily gifted artist who writes from her heart.
AI Generated from the text of customer reviews
Customers find the book inspiring, praising its beautiful photographs of stunning spaces and interior design ideas, while appreciating the author's ability to capture pure beauty through her photography.
"This book is gorgeous from front to back! Alyssa is an inspiration on paper and in person...." Read more
"...on the commonalities that we treasure as human beings such as love, creativity, generosity, hospitality and authenticity, and points out that we..." Read more
"...The cover is simplistic and beautiful and the hardback underneath is neutral and gorgeous as well if you are like me and take the covers off of..." Read more
"...table book not only for its gorgeous photography and collection of stunning spaces but also for the insightful interviews with many creative..." Read more
Customers appreciate the beautiful photographs in the book, with one noting the authors' creative way of presenting them.
"...The beautifully shot photos pulled me in and I caught myself yourself smiling while getting immersed into the stories, spaces and faces...." Read more
"...It's my new favorite coffee table book not only for its gorgeous photography and collection of stunning spaces but also for the insightful..." Read more
"...Every page with such beautiful photographers and even more beautiful writing. Alyssa is the most gracious example of living life with purpose...." Read more
"...Some of the pics and ideas are lovely, but the text leaves something to be desired. I’ll never actually read it...." Read more
Customers appreciate the book's thought process and interviews with creative individuals, with one customer noting its open-minded perspective.
"...and collection of stunning spaces but also for the insightful interviews with many creative souls...." Read more
"...There are great little bits of advice for simple DIYs or decorating tips on a budget. Love Alyssa and what she stands for. Get the book!..." Read more
"...So beautifully written from Alyssa’s heart with an open minded perspective about the NEW south and the journey of her life and how it shaped her..." Read more
"An amazing coffee table book with so many stunning photographs and insights! Loved reading about Alyssa’s story and how she funneled her creativity...." Read more
Customers appreciate the writing quality of the book, describing it as beautifully written content.
"...Every page with such beautiful photographers and even more beautiful writing. Alyssa is the most gracious example of living life with purpose...." Read more
"...Great quality cover and pages." Read more
"...So beautifully written from Alyssa’s heart with an open minded perspective about the NEW south and the journey of her life and how it shaped her..." Read more
"...reading, I immediately realize that she needs to keep writing and creating books like this. It is my new favorite design and coffee table book!..." Read more
Customers appreciate Alyssa's talent, with one noting her extraordinary artistic abilities and another highlighting the great industry professionals featured in the book.
"...pleasure of meeting her and I found her heart so genuine and her talent endless. Her knowledge and creativity woke me up!..." Read more
"...Love Alyssa and what she stands for. Get the book! You won’t regret it!" Read more
"...She is such an amazing light and inspiration. I love her positivity and the voice she is bring to the south through this book...." Read more
"An extraordinarily gifted artist inspires us to see beauty in our world." Read more
Customers appreciate the heartfelt content of the book, describing it as loving and supportive.
"...I recently had the pleasure of meeting her and I found her heart so genuine and her talent endless. Her knowledge and creativity woke me up!..." Read more
"...to them through the eyes of Alyssa allows me feel the love, connection, joy, creativity and enchantment with the New Southern movement...." Read more
"...She has such a kind and beautiful way of encouraging change and connectivity and creativity...." Read more
"...quite some time and find her to be so genuine, inspiring and unbelievably supportive. Get a copy of this book!..." Read more
Customers enjoy the storytelling in the book, finding it compelling and engaging, with one customer noting it is rich with pictures and stories.
"...creatives, visionaries, artists, designers and entrepreneurs are engaging and delightful...." Read more
"...The individual stories are intentional and easy to follow. The underlining tone of women supporting women is special...." Read more
"...The New Southern is something genuine, needed and you'll feel inspired by each story...." Read more
"...Loved reading about Alyssa’s story and how she funneled her creativity. Also loved seeing the many different types of interior style featured!" Read more
Customers appreciate the authenticity of the book, with one noting its quality content and another highlighting its beautiful presentation.
"...This book feels like a beautifully wrapped composition of all things that contribute to making Alyssa the incredibly beautiful individual she is..." Read more
"...I've followed Alyssa for quite some time and find her to be so genuine, inspiring and unbelievably supportive. Get a copy of this book!..." Read more
"...Great quality cover and pages." Read more
"...The New Southern is something genuine, needed and you'll feel inspired by each story...." Read more
Reviews with images

More than the stunning visuals. Profound. Connecting. Necessary.
Top reviews from the United States
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- Reviewed in the United States on January 26, 2025Format: HardcoverVerified PurchaseThis book is gorgeous from front to back! Alyssa is an inspiration on paper and in person. I recently had the pleasure of meeting her and I found her heart so genuine and her talent endless. Her knowledge and creativity woke me up! So much so, that I just had to have this book!
- Reviewed in the United States on October 11, 2020
5.0 out of 5 stars I feel my soul being filled with all the right nutrients while enjoying this book
Format: HardcoverVerified PurchaseAlyssa Rosenheck, where do I even start!
I had the privilege to work on a project with Alyssa last year and it was truly unforgettable. This book feels like a beautifully wrapped composition of all things that contribute to making Alyssa the incredibly beautiful individual she is inside and out.
Visually the book is stunning, I love how it feels in my hands and it looks gorgeous on my coffee table. The beautifully shot photos pulled me in and I caught myself yourself smiling while getting immersed into the stories, spaces and faces.
The interviews with the New Southern creatives, visionaries, artists, designers and entrepreneurs are engaging and delightful. Being able to connect to them through the eyes of Alyssa allows me feel the love, connection, joy, creativity and enchantment with the New Southern movement. The New Southern focuses on the commonalities that we treasure as human beings such as love, creativity, generosity, hospitality and authenticity, and points out that we have more in common than we ever imagined.
I can feel that Alyssa truly put her heart and soul into this book the same way she does with her photography. It has become a nightly treat to read a new interview every evening, I feel my soul being filled with all the right nutrients while enjoying this book.
I love watching Alyssa soar to new heights.
Thank you for writing this book ❤️❤️❤️❤️❤️❤️❤️
I have gotten copies for all of my favorite people! :)
- Reviewed in the United States on September 26, 2020Format: HardcoverVerified PurchaseWow! Where to even begin?! This book is profound. Alyssa’s words will jump right off the pages and live in your heart. She has such a kind and beautiful way of encouraging change and connectivity and creativity. She challenges us to reimagine the old Southern way of thinking and to move into a NEW SOUTHERN way of thinking, way of looking at others through ourselves first. Through eyes that have a lighter filter. This book is more than stunning interiors, which it ABSOLUTELY is. It is a movement. It is a vessel for change, for light, for connectiveness and grounding. The visuals and the perspective from behind her lens will capture you and the words beside them will captivate you. Alyssa is truly a visionary and a beauty that I am proud and feel lucky to be able to watch her flourish in the craft she was born to do. You will not regret this purchase for yourself or for any friend. Not to mention it’s a fabulous book for your coffee table. The cover is simplistic and beautiful and the hardback underneath is neutral and gorgeous as well if you are like me and take the covers off of everything. Would rate beyond 5 stars if I could!
5.0 out of 5 starsWow! Where to even begin?! This book is profound. Alyssa’s words will jump right off the pages and live in your heart. She has such a kind and beautiful way of encouraging change and connectivity and creativity. She challenges us to reimagine the old Southern way of thinking and to move into a NEW SOUTHERN way of thinking, way of looking at others through ourselves first. Through eyes that have a lighter filter. This book is more than stunning interiors, which it ABSOLUTELY is. It is a movement. It is a vessel for change, for light, for connectiveness and grounding. The visuals and the perspective from behind her lens will capture you and the words beside them will captivate you. Alyssa is truly a visionary and a beauty that I am proud and feel lucky to be able to watch her flourish in the craft she was born to do. You will not regret this purchase for yourself or for any friend. Not to mention it’s a fabulous book for your coffee table. The cover is simplistic and beautiful and the hardback underneath is neutral and gorgeous as well if you are like me and take the covers off of everything. Would rate beyond 5 stars if I could!More than the stunning visuals. Profound. Connecting. Necessary.
Reviewed in the United States on September 26, 2020
Images in this review
- Reviewed in the United States on September 23, 2020Format: HardcoverVerified PurchaseAs an architect, designer and lover of all things elegant and beautifully planned I have so much admiration for this book! It's my new favorite coffee table book not only for its gorgeous photography and collection of stunning spaces but also for the insightful interviews with many creative souls.
I've followed Alyssa for quite some time and find her to be so genuine, inspiring and unbelievably supportive. Get a copy of this book! You will want to curl up with and enjoy every single page.
- Reviewed in the United States on December 26, 2021Format: HardcoverVerified PurchaseThis book is a refreshing new approach to creative connection. The individual stories are intentional and easy to follow. The underlining tone of women supporting women is special. The references and reflective resources are take aways for each reader to incorporate if you so choose. This might be her first book, but I can tell she’s a pretty special human… putting great things out into the world. Don’t hesitate to pick this one up! I open my version often because to be honest, it reads slightly different depending on where my mind is that day.
5.0 out of 5 starsThis book is a refreshing new approach to creative connection. The individual stories are intentional and easy to follow. The underlining tone of women supporting women is special. The references and reflective resources are take aways for each reader to incorporate if you so choose. This might be her first book, but I can tell she’s a pretty special human… putting great things out into the world. Don’t hesitate to pick this one up! I open my version often because to be honest, it reads slightly different depending on where my mind is that day.A lifestyle movement with soul, balance, and action points if you want them
Reviewed in the United States on December 26, 2021
Images in this review
- Reviewed in the United States on October 4, 2020Format: HardcoverVerified PurchaseWhere do I begin! This book arrived on my doorstep and I dove right in. Every page with such beautiful photographers and even more beautiful writing. Alyssa is the most gracious example of living life with purpose. She has guided us all on her journey and I cannot say enough about this gorgeous coffee table book. Thank you Alyssa, for sharing your creative energy with us and reminding us that we all have it in us, we just need to settle our minds sometimes and find inner peace to let it flow. Sunny
- Reviewed in the United States on August 21, 2023Format: HardcoverVerified PurchaseI bought this for my own personal use (I’m an Interior Designer), but I’ve used it as a coffee table book as well and people really enjoy it. Great quality cover and pages.
- Reviewed in the United States on November 11, 2022Format: HardcoverVerified PurchaseI personally love this book. I go back to it often, just flipping through it to get inspo or read the interviews to get my creative juices flowing. There are great little bits of advice for simple DIYs or decorating tips on a budget. Love Alyssa and what she stands for. Get the book! You won’t regret it!
Top reviews from other countries
- Natalie K.Reviewed in Canada on October 20, 2020
5.0 out of 5 stars Inspiring
Format: HardcoverVerified PurchaseFabulous book with so much heart put in it!
- Monica RamosReviewed in Canada on February 20, 2021
3.0 out of 5 stars Not my style
Format: HardcoverVerified PurchaseWas not my style but good quality and pictures are beautiful.
- HeidiReviewed in Canada on June 7, 2021
1.0 out of 5 stars Book arrived damaged
Format: HardcoverVerified PurchaseBox was fine, but the book arrived damaged. The front cover is torn and the back is damaged and dented as well.