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AG Care Liquid Effects Extra-Firm Styling Lotion, 8 Fl Oz

4.4 out of 5 stars 705 ratings
AG Care
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Scent: New collection
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Purchase options and add-ons

Product Benefits Smooths, nourishes, and protects to improve elasticity and prevent breakage for glossy, defined curls. See more
Hair Type Coarse, Thick, Wavy, Curly
Material Type Free Sulfate Free, Cruelty Free
Scent New collection
Liquid Volume 8 Fluid Ounces

Description

This extra firm liquid look curl cream provides long-lasting hold for bold, bodacious curls that won't fall flat. Ideal for kinky, coily, curly, and wavy hair patterns.

Benefits

Smooths, nourishes, and protects to improve elasticity and prevent breakage for glossy, defined curls.

Suggested use

Work through washed, damp hair. Diffuse dry or air dry for a wet look.

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AG Care Liquid Effects Extra-Firm Styling Lotion, 8 Fl Oz
This item: AG Care Liquid Effects Extra-Firm Styling Lotion, 8 Fl Oz
$22.00 ($2.75/fluid ounce)
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AG Care Conditioner
$26.00 ($3.25/fluid ounce)
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AG Care Re:Coil Curl Activator Curl Cream with Keratin Amino Acids - Ultra-Nourishing Curly Hair Cream for Defined, Healthy C
$26.00 ($4.33/fluid ounce)
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From the manufacturer

AG Care Liquid Effects Extra-Firm Curl Cream - for hydrated, defined curls
Glossy Definition - Vegan and cruelty-free. Always without sulfates, gluten, parabens
Advanced Goodness Since 1989 - Care for people, planet and self. We pair with One Girl Can charity.

100% Vegan - For normal, textured, curly, dry, colored or chemically treated hair. For daily use.

Made for Curly Hair

Achieve high-definition, frizz-free, silky curls with AG Care's expertly crafted superfood formulas. This high-powered, liquid effect defining cream makes styling a breeze.

  • Ideal for wavy, curly, coily, and kinky hair patterns and coarse, thick, and thin textures.
  • Safe for color- and chemically-treated hair.
  • Apply to damp hair and air dry or diffuse.

No Harmful Sulfates - Minimize frizz and dryness. Avoid scalp and skin irritation and itchiness.

Plant-Powered Curl Creating Complex

We consciously harness the power of plants to nourish, hydrate, repair, and define without harmful ingredients. Our Curl Creating Complex contains:

  • Pea proteins to rebuild and fortify curls.
  • Keratin amino acids to seal the cuticle and prevent breakage.
  • Oryza sativa (rice) extract to smooth and strengthen.

Silicone-Free - 98% plant-based ingredients. Infused with lavender, lemongrass, and rosemary.

No Silicones

Always formulated without silicones, our liquid effects styling lotion is ideal for eliminating frizz and damage. Choose silicone-free styling products to:

  • Style curls without product build-up.
  • Avoid crunchy, greasy, heavy texture.
  • Maintain balanced cellular hydration.

AG Care RE:COIL Curl Activator
AG Care Curl Revive Shampoo
AG Care Curl Thrive Conditioner
AG Care Beach Bomb Cream
AG Care Liquid Effects Lotion
AG Care Mousse Gel
Customer Reviews
4.5 out of 5 stars 1,132
4.2 out of 5 stars 407
4.4 out of 5 stars 429
4.5 out of 5 stars 144
4.4 out of 5 stars 705
4.2 out of 5 stars 1,131
Price $26.00 $26.00 $26.00 $26.00 $22.00 $28.00
Free From Harmful Sulfates no data ✓ no data no data no data no data
Silicone-Free ✓ ✓ ✓ no data no data ✓
100% Vegan ✓ ✓ ✓ ✓ ✓ ✓
Cruelty-Free ✓ ✓ ✓ ✓ ✓ ✓
PCR Sustainable Packaging ✓ ✓ ✓ ✓ ✓ no data

Product details

  • Product Dimensions ‏ : ‎ 2.05 x 2.05 x 6.65 inches; 9.59 ounces
  • Item model number ‏ : ‎ FJFIEJFOK89
  • UPC ‏ : ‎ 625336002247
  • Manufacturer ‏ : ‎ AG Hair
  • ASIN ‏ : ‎ B0B8GTKXNC
  • Country of Origin ‏ : ‎ Canada
  • Customer Reviews:
    4.4 out of 5 stars 705 ratings

Customer reviews

4.4 out of 5 stars
705 global ratings

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Customers say

Customers find this styling gel works well for curly hair, providing strong hold without stiffness. The product performs particularly well in humid conditions, with one customer noting it prevents frizz. They appreciate its pleasant scent and consider it an excellent product, though some mention it can be a little crunchy.

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30 customers mention "Hair style"26 positive4 negative

Customers love this styling gel for curly hair, noting that it makes their hair look beautiful and shiny, with one customer mentioning it creates tons of curl.

"I love that this gel is a one and done product for curly hair...." Read more

"...It’s the best my hair has ever looked. After styling it is soft and has way less frizz and perfect hold." Read more

"...The product is more like a thin gel- not a lotion. I only used it one time and my hair feels and looks amazing!..." Read more

"...With this and the curl activator I start out with pretty defined hair after I've worked them in, but as my hair dries my curls have kind of..." Read more

18 customers mention "Hair quality"18 positive0 negative

Customers find that the styling lotion works well on curly hair, describing it as a great one-and-done product. One customer notes that it performs well without creating a stiff crunch.

"I love this product! I use it with other Ag curl products and it works amazing. It’s the best my hair has ever looked...." Read more

"...my curls, especially when it is raining because it leaves a nice casting on your curls...." Read more

"AG Liquid Effects Extra Firm Styling Lotion is by far the best hair gel that I have ever used. AG has gotten it right in hair gel for curly hair...." Read more

"This gel is a much thinner liquid than I expected. It works good once you learn the amount your hair needs." Read more

17 customers mention "Hold"17 positive0 negative

Customers appreciate the styling gel's hold, describing it as a strong gel that works well for curls without making the hair stiff.

"...Now I have a big bottle of it. I have fine, thin hair and this works great to hold curl when I style with a curling iron or other styling hot..." Read more

"...It adds moisture and hold to my curls and my curls are left so soft after crunching the scrunch after the gel casts." Read more

"...After styling it is soft and has way less frizz and perfect hold." Read more

"...After some experimenting, I found that I like how this holds my curls, especially when it is raining because it leaves a nice casting on your curls...." Read more

11 customers mention "Curling ability"11 positive0 negative

Customers are satisfied with the styling product's curling ability, noting that it leaves hair soft and smooth, with one customer mentioning it keeps curls all day without frizz.

"...It adds moisture and hold to my curls and my curls are left so soft after crunching the scrunch after the gel casts." Read more

"...It’s the best my hair has ever looked. After styling it is soft and has way less frizz and perfect hold." Read more

"...Curls are defined, not crunchy. Next time I might see what happens with a light blow dry with a diffuser. I highly recommend this for unruly curls!..." Read more

"...It does not make my hair stiff. I can wash it, use the gel, and after 3 days it still looks good. I highly recommend it." Read more

11 customers mention "Quality"11 positive0 negative

Customers find the styling lotion to be of excellent quality.

"...Final thoughts - It is a great product and I do believe that most people with curls will find it useful for their hair...." Read more

"...Even after I scrunched out the crunch it still looked heavy. It’s a nice product but probably just not for my fine, curly hair." Read more

"Love this product! Can't get along without it!" Read more

"Excellent product" Read more

10 customers mention "Moisture level"7 positive3 negative

Customers appreciate the styling lotion's moisture level, noting it performs well in humid conditions and dries quickly, with one customer mentioning it prevents frizz even in humid weather.

"...It’s easy to use and dries fast. I like to air dry my hair so I scrunch it up and let it dry...." Read more

"I love that this gel is a one and done product for curly hair. It adds moisture and hold to my curls and my curls are left so soft after crunching..." Read more

"This is like a slightly runny gel, yet it is strong and holds curls really well." Read more

"...control so I have a cascade of long beautiful curls with no frizz even in humid weather...." Read more

5 customers mention "Scent"5 positive0 negative

Customers like the product's scent.

"...I didn't take a pic today but man I should have. It has a very light scent and I am sensitive to smells and my skin is very sensitive and this..." Read more

"This gel smells amazing and has beautiful slip. But I found that it weighed down my hair and made it crunchy...." Read more

"...Love how thin consistency is. Doesnt smell to me which is fine. I find it works best in combination with another hair product...." Read more

"...Fun product. Very light, fresh scent. If used with velcro rollers on wet hair and let dry, it can create tons of curl as well." Read more

4 customers mention "Crunchiness"0 positive4 negative

Customers report that the styling lotion makes their curls crunchy and frizzy.

"...But I found that it weighed down my hair and made it crunchy. Even after I scrunched out the crunch it still looked heavy...." Read more

"I really like it, but if you use too much, makes curls crunchy" Read more

"...diffusing I had to use a ton of hairspray because my hair was limp and frizzy and lacked curl definition...." Read more

"This makes my hair crunchy and knotted, my curls look better without it." Read more

Producto abierto
1 out of 5 stars
Producto abierto
La estrella que doy es solo por lo rápido del tiempo de entrega, pero el producto llegó abierto y con menos cantidad, ya solicité mi reemplazo. Ojalá me llegue rápido 🙏🏼
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Top reviews from the United States

  • Designing Grandma
    5.0 out of 5 stars Best Gel for styling without being hard
    Reviewed in the United States on March 26, 2025
    Scent: New collectionVerified Purchase
    Oh my gosh I love this gel! Now I have a big bottle of it. I have fine, thin hair and this works great to hold curl when I style with a curling iron or other styling hot tool.
    It’s easy to use and dries fast. I like to air dry my hair so I scrunch it up and let it dry. It’s not hard when it’s dry so I can brush through my hair easily.
    Helpful
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  • Jules Radjavitch
    5.0 out of 5 stars Great one and done product for curly hair
    Reviewed in the United States on December 17, 2024
    Scent: New collectionVerified Purchase
    I love that this gel is a one and done product for curly hair. It adds moisture and hold to my curls and my curls are left so soft after crunching the scrunch after the gel casts.
    One person found this helpful
    Helpful
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  • Vee
    5.0 out of 5 stars Great product
    Reviewed in the United States on June 22, 2024
    Scent: New collectionVerified Purchase
    I love this product! I use it with other Ag curl products and it works amazing. It’s the best my hair has ever looked. After styling it is soft and has way less frizz and perfect hold.
    One person found this helpful
    Helpful
     Report
  • Paula Pittman
    5.0 out of 5 stars This a GAME changer
    Reviewed in the United States on September 21, 2023
    Scent: New collectionVerified Purchase
    If you have coarse/dry wavy/curly hair this is a must try! The product is more like a thin gel- not a lotion. I only used it one time and my hair feels and looks amazing! I have been thinking about buying this for some time and my only regret is not trying it sooner. My hair is on the 2b/2c side, coarser and I bleach regularly (thanks to my genetics of gray hair). This product is thin and it has so much slip it just covers your hair without being thick and sticky. I have tried literally almost everything out there and this by far has taken the number one spot. Treluxe, Curlsmith, Inahsi, Mixed Chicks...Harry's, LUS, Curl Talk, Miss Jessies, Carol's Daughter, Ouidad, Jessicurl, Cantu, Mielle, Shea Moisture, all the drug store/walmart brands.. the list goes on-SO MUCH $$$. I am also part of Curls Monthly and have tried almost every product I've received over the past 8 months. I didn't take a pic today but man I should have. It has a very light scent and I am sensitive to smells and my skin is very sensitive and this does not bother me @ all. If you are in the fence TRY it. Will update regarding longevity and include pics. Holy Grail contender definitely 😍
    46 people found this helpful
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  • Blanca
    4.0 out of 5 stars The Wet Look
    Reviewed in the United States on September 26, 2024
    Scent: New collectionVerified Purchase
    I live in a very humid area where it rains all fall and winter. I struggled when I moved to this location to find the right products to hold my curls but not damage my hair. After some experimenting, I found that I like how this holds my curls, especially when it is raining because it leaves a nice casting on your curls. However, my curls have textures that range from course, thick and unruly to soft and bouncy and I find that I need a product that is slightly thicker than that of AG Care Liquid Effects Extra-Firm Styling Lotion.

    Final thoughts - It is a great product and I do believe that most people with curls will find it useful for their hair. The environment your curls are around does matter, so experiment with your products with different weather or locations.
    One person found this helpful
    Helpful
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  • Kelsie
    5.0 out of 5 stars 10 OUT OF 10
    Reviewed in the United States on April 29, 2025
    Scent: New collectionVerified Purchase
    ABSOLUTLEY LOVE THIS PRODUCT FOR MY CURLY HAIR HIGHLY RECOMMEND AND DEFINITELY BUYING AGAIN!
    Helpful
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  • Rebekah White
    3.0 out of 5 stars I expected more for the price
    Reviewed in the United States on December 13, 2019
    Verified Purchase
    I bought this recently with the curl activator as a bit of a splurge. Since I've been going natural with my curly hair I've mostly used drug store brands for my hair. My hair is super fine and needs a lot of hold to keep my curls in place while they dry, this AG gives the product a 5/5 for hold. Compared to other strong hold gels and mousse I've used I would say it's more of a 3/5. With this and the curl activator I start out with pretty defined hair after I've worked them in, but as my hair dries my curls have kind of stretched out and gone a bit limp in places. I also pretty much need a refresh each day after wash day, with my herbal essence mouse I usually don't need a refresh until the third day. The second thing that I was't impressed with is how dull and lifeless my hair looks when I use these products. I've used a lot of gels by the Mane Choice in combination with the herbal essence mouse, and they always leave my hair super shiny and glossy. The color of my hair is much darker with this and kind of looks like it's greasy even if the texture doesn't look greasy, If that makes any sense. I doubt I'll even finish the bottle. I've been experimenting with the curl activator and different products with some really amazing results.

    If you're looking for a really strong hold gel, I would say skip this one. But I would recommend the curl activator by AG if you're after more definition.
    19 people found this helpful
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  • Maria Pena
    1.0 out of 5 stars Producto abierto
    Reviewed in the United States on April 11, 2025
    Scent: New collectionVerified Purchase
    La estrella que doy es solo por lo rápido del tiempo de entrega, pero el producto llegó abierto y con menos cantidad, ya solicité mi reemplazo. Ojalá me llegue rápido 🙏🏼
    Customer image
    Maria Pena
    1.0 out of 5 stars
    Producto abierto

    Reviewed in the United States on April 11, 2025
    La estrella que doy es solo por lo rápido del tiempo de entrega, pero el producto llegó abierto y con menos cantidad, ya solicité mi reemplazo. Ojalá me llegue rápido 🙏🏼
    Images in this review
    Customer imageCustomer image
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Top reviews from other countries

  • Silvia
    5.0 out of 5 stars My favourite gel
    Reviewed in Australia on March 30, 2021
    Verified Purchase
    Still my favourite gel I've ever used - really nice, smooth consistency that adds great hold and definition to my curls. Easy to scrunch out, leaving hair soft and shiny with no sticky residue or feeling of buildup. Usually I can just re-activate it with a little water each day to refresh my hair.
    Report
  • Jillian
    5.0 out of 5 stars 10000% worth the price for curly hair!
    Reviewed in Canada on September 2, 2020
    Verified Purchase
    (1st photo: me on a normal day after using this product. 2nd photo: no hair product - an old picture I took to illustrate to my friends how crazy my hair can get!)

    I've been using this product on my 3B curly hair for ~10 years, which is long enough for me to occasionally forget that this is the HOLY GRAIL. Sometimes I try to branch out for a cheaper option ... it's always a disaster. I truly cannot recommend this enough. It leaves my hair defined and totally frizz free (as long as I'm careful to avoid the worst of the humidity where I live) when on its own it would be a frizzy disaster.

    1 bottle lasts me 1.5-2 months. I recommend not using too much - it's not needed. It is often the only thing I use in my hair. If the hair is not manipulated, it dries with a shiny gel cast which is incredibly easy to scrunch out, and leaves your hair looking completely natural with almost no residue!

    I've never uploaded a photo to a review before, much less a photo of myself, but it felt necessary to show how awesome this stuff is!
    Customer image
    Jillian
    5.0 out of 5 stars
    10000% worth the price for curly hair!

    Reviewed in Canada on September 2, 2020
    (1st photo: me on a normal day after using this product. 2nd photo: no hair product - an old picture I took to illustrate to my friends how crazy my hair can get!)

    I've been using this product on my 3B curly hair for ~10 years, which is long enough for me to occasionally forget that this is the HOLY GRAIL. Sometimes I try to branch out for a cheaper option ... it's always a disaster. I truly cannot recommend this enough. It leaves my hair defined and totally frizz free (as long as I'm careful to avoid the worst of the humidity where I live) when on its own it would be a frizzy disaster.

    1 bottle lasts me 1.5-2 months. I recommend not using too much - it's not needed. It is often the only thing I use in my hair. If the hair is not manipulated, it dries with a shiny gel cast which is incredibly easy to scrunch out, and leaves your hair looking completely natural with almost no residue!

    I've never uploaded a photo to a review before, much less a photo of myself, but it felt necessary to show how awesome this stuff is!
    Images in this review
    Customer image
    Report
  • susan
    5.0 out of 5 stars Great product but...
    Reviewed in Canada on December 2, 2024
    Scent: New collectionVerified Purchase
    My second order cause I love the product but everything was open and spilled so back it goes!
    Customer image
    susan
    5.0 out of 5 stars
    Great product but...

    Reviewed in Canada on December 2, 2024
    My second order cause I love the product but everything was open and spilled so back it goes!
    Images in this review
    Customer image
    Report
  • Muliyil
    5.0 out of 5 stars My favourite product
    Reviewed in Canada on June 26, 2024
    Scent: New collectionVerified Purchase
    This Product has really firm hold - so I always just mix a bit of it in with my other AG brand gel - usually recoil. Every time I try new products, I regret it and always end up going back to AG for my 2a wavy/curly hair. This is new packaging though, and doesn’t dispense as well as the old packaging.
    Report
  • A. MacDonald
    5.0 out of 5 stars Great hold
    Reviewed in Canada on June 25, 2024
    Scent: New collectionVerified Purchase
    This is a nice strong-hold gel! My hair is wavy/curly and tends to lose its volume and curl without help. I use this on wet hair, rake it through all over and then use a towel to scrunch and squeeze the excess water. I let my hair air dry and then scrunch out the crunch, and i love the results.
    Report

Product Summary: AG Care Liquid Effects Extra-Firm Styling Lotion, 8 Fl Oz

From AG Care

4.4 out of 5 stars, 705 ratings

Customer reviews

200+ bought in past week

Price

One-time purchase: $22.00 ( $2.75 / fluid ounce)

Subscribe & Save price (No fees, Cancel anytime): $22.00 ( $2.75 / Fl Oz)

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About this Item

  • SUPER-FIRM CURL ENHANCER: Our keratin complex curling cream for curly hair creates an unshakeable hold without feeling sticky or heavy. This revolutionary curl defining cream contains plant-based amino acids for buoyant, happy curls.
  • LIGHTWEIGHT FORMULA: Our extra firm curl definer is an ideal volumizing curl enhancer for wavy hair, tight coils, and loose curls. AG silicone-free curl defining hair products leave no residue, feel soft to the touch, and don't fall flat.
  • PLANT-BASED STYLING CREAM FOR CURLY HAIR: AG curly hair products with curl creating complex contain amino acids from rice and vegetables that penetrate deep to help repair breakage and eliminate frizz. This wet look curl activator for curly hair has a gorgeous, soothing scent from wild cherry, hops, and chamomile.
  • CURL RETENTION HAIR MOISTURIZER: Liquid Effects is a vegan silicone-free extra firm curly hair cream for women and men with medium and thick textured hair that needs an extra-firm hold and deep hydration. Rice amino acids are one of the best curl cream ingredients for promoting elasticity, shine, and bounce.
  • NATURALLY DERIVED INGREDIENTS: AG Care plant-based curl enhancing cream combines science and nature to deliver beautiful results without sulfates, gluten, silicone, DEA, PABA, parabens, DMDMH, and more. Our products are vegan, and cruelty-free.

Product Description

AG Care Liquid Effects extra firm curl enhancer provides an unstoppable hold without stickiness, crunchy texture, or residue. Get glossy, wet look curls and defined segmentation with a double-action curl lotion that protects as it styles. This lightweight hair curl cream contains our signature curl creating complex, which delivers amino acids to address hair damage and rehydrate. This intensive curl definer is a curly hair cream for women and men that builds healthy volume for medium and thick hair textures. Our deeply restorative Curl Creating Complex curl defining hair products contain a superfood formula with rice amino acids, vegetable-based proteins, holistic herbs, and terpenes. Keep your hair where you want it for frizz control, high-fidelity curls, and all-day hold. This lightweight curl moisturizer contains soothing extracts from chamomile, hops, and wild cherry. Deep penetrating amino acids feed the cuticle for smooth, soft, defined curls. Our anti frizz hair products are 98% plant-based, vegan, cruelty-free, minimising the use of gluten, sulfates, DEA, PABA, or other harmful substances. At AG Care, we believe how we create our products is meaningful — from end to end. It's how we make our products, care about our people, and treat our planet.

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Important Information

Ingredients

AQUA (WATER/EAU), POLYQUATERNIUM-4, PROPYLENE GLYCOL, PVP, GLYCERIN, PHENOXYETHANOL, CAPRYLYL GLYCOL, CITRIC ACID, POLYSORBATE 20, TETRASODIUM EDTA, PANTHENOL, PEG-12 DIMETHICONE, SODIUM PCA, HYDROLYZED PEA PROTEIN, HYDROLYZED VEGETABLE PROTEIN, ACHILLEA MILLEFOLIUM EXTRACT, CALENDULA OFFICINALIS FLOWER EXTRACT, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER EXTRACT, CYMBOPOGON SCHOENANTHUS EXTRACT, HUMULUS LUPULUS (HOPS) EXTRACT, MELISSA OFFICINALIS LEAF EXTRACT, PRUNUS SEROTINA (WILD CHERRY) BARK EXTRACT, ROSMARINUS OFFICINALIS (ROSEMARY) LEAF EXTRACT, SALVIA OFFICINALIS (SAGE) LEAF EXTRACT, URTICA DIOICA (NETTLE) EXTRACT, LACTOBACILLUS/TOMATO FRUIT FERMENT EXTRACT, KERATIN AMINO ACIDS, ORYZA SATIVA (RICE) EXTRACT, LINALOOL, BENZOTRIAZOLYL DODECYL P-CRESOL, LEUCONOSTOC/RADISH ROOT FERMENT FILTRATE, ACYL COENZYME A DESATURASE, TRIS(TETRAMETHYLHYDROXYPIPERIDINOL) CITRATE, CI 16035 (RED 40).

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