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Rust-Oleum ZINSSER 1 qt 02004 White, Bulls Eye 1-2-3 Water-Based Stain Blocking Primer/Sealer
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Learn more
Return this item for free
We offer easy, convenient returns with at least one free return option: no shipping charges. All returns must comply with our returns policy.
Learn more about free returns.- Go to your orders and start the return
- Select your preferred free shipping option
- Drop off and leave!
Purchase options and add-ons
Brand | Zinsser |
Color | White |
Finish Type | Flatt / Matte |
Size | 32 Fl Oz (Pack of 1) |
Item Volume | 1 Quarts |
Special Feature | Stain-resistant |
Unit Count | 32.0 Fl Oz |
Paint Type | Water Based |
Specific Uses For Product | Interior/Exterior |
Surface Recommendation | Drywall, Concrete, Wood, Masonry, Metal |
About this item
- Interior/exterior use on new or previously painted drywall, concrete, wood, masonry, metal and glossy or difficult surfaces
- Water-based formula seals uniformly and will stick to surface without sanding
- Dries to the touch in 35 minutes, ready to topcoat in 1 hour and covers up between 87-112 sq. ft. per quart
- Has excellent stain blocking resistance and can be used with any oil or latex topcoat
- One coat hide saves time and money by improving hide and coverage of topcoats
- Can be applied in temperatures as low as 35 degrees Fahrenheit
Frequently bought together

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- Sustainability features for this product
Sustainability features
This product has sustainability features recognized by trusted certifications.Safer chemicalsMade with chemicals safer for human health and the environment.As certified byU.S. Environmental Protection Agency (EPA) created the Safer Choice label to help you find products made with safer ingredients for the health of families, pets, workplaces, and the environment. Safer Choice certified products have been carefully evaluated by EPA scientists. Every ingredient must meet strict safety criteria for both human health and the environment. Products must also meet performance requirements to make sure they work. Products made with safer ingredients can help improve indoor air quality and protect municipal waterways. - Sustainability features for this product
Sustainability features
This product has sustainability features recognized by trusted certifications.Forestry practicesMade with materials from well-managed forests, recycled materials, and/or other controlled wood sources.As certified byThe Forest Stewardship Council
The Forest Stewardship Council (FSC) supports responsible forestry, which is a vital solution to combat climate change. Choosing FSC-certified products – whether furniture, building materials, paper, rubber, or textiles – helps protect forests, wildlife, clean water and supports the Indigenous Peoples, forest workers and communities who depend on them. Choosing FSC-certified products can also help to mitigate climate change by supporting responsible management of the world’s forests. For a better future, choose FSC. - Sustainability features for this product
Sustainability features
This product has sustainability features recognized by trusted certifications.Forestry practicesMade with materials from well-managed forests, recycled materials, and/or other controlled wood sources.As certified byThe Forest Stewardship Council
The Forest Stewardship Council (FSC) supports responsible forestry, which is a vital solution to combat climate change. Choosing FSC-certified products – whether furniture, building materials, paper, rubber, or textiles – helps protect forests, wildlife, clean water and supports the Indigenous Peoples, forest workers and communities who depend on them. Choosing FSC-certified products can also help to mitigate climate change by supporting responsible management of the world’s forests. For a better future, choose FSC. - Sustainability features for this product
Sustainability features
This product has sustainability features recognized by trusted certifications.Packaging efficiencyReduced air and/or water in the product or packaging for more efficient transportation.As certified byCompact by Design (Amazon-developed Certification)
Compact by Design identifies products that, while they may not always look very different, have a more efficient design. By reducing water and/or air in the product or packaging, these become more efficient to ship. At scale, these small differences in product size and weight lead to significant carbon emission reductions.Safer chemicalsMade with chemicals safer for human health and the environment.As certified byU.S. EPA Safer Choice
U.S. Environmental Protection Agency (EPA) created the Safer Choice label to help you find products made with safer ingredients for the health of families, pets, workplaces, and the environment. Safer Choice certified products have been carefully evaluated by EPA scientists. Every ingredient must meet strict safety criteria for both human health and the environment. Products must also meet performance requirements to make sure they work. Products made with safer ingredients can help improve indoor air quality and protect municipal waterways. - Sustainability features for this product
Sustainability features
This product has sustainability features recognized by trusted certifications.Forestry practicesMade with materials from well-managed forests, recycled materials, and/or other controlled wood sources.As certified byThe Forest Stewardship Council
The Forest Stewardship Council (FSC) supports responsible forestry, which is a vital solution to combat climate change. Choosing FSC-certified products – whether furniture, building materials, paper, rubber, or textiles – helps protect forests, wildlife, clean water and supports the Indigenous Peoples, forest workers and communities who depend on them. Choosing FSC-certified products can also help to mitigate climate change by supporting responsible management of the world’s forests. For a better future, choose FSC. - Sustainability features for this product
Sustainability features
This product has sustainability features recognized by trusted certifications.Carbon impactCarbon emissions from the lifecycle of this product were measured, reduced and offset.As certified byClimatePartner certified
The ClimatePartner certified product label confirms that a product meets the requirements for the five steps in climate action including calculating carbon footprints, setting reduction targets, implementing reductions, financing climate projects and communicating transparently to continuously reduce emissions.Certification NumberRTD5MB
From the manufacturer
Zinsser: The Professional's Choice Since 1849

Quality solutions for every job
Whether you need a premium primer to resolve common issues around the home or are looking for industrial-strength endurance for commercial properties, Zinsser offers effective formulas. Extend the life and enhance the durability of painting jobs by providing a quality base coat proven to give top-of-the-line adhesion to a wide range of coatings, even on difficult surfaces and substrates. Many of these best-selling primers come in both traditional quarts/gallons for roll and brush on applications as well as quick-apply aerosol sprays.

Difficult or problem surfaces? Not an issue. Check Zinsser's full line of specialized primers.

Prime a wide range of interior and exterior surfaces, including:
- Wood
- Metal
- Plaster
- Concrete
- Tile
- Glass
- Gloss Enamels
- ...and more!
Do It Right the First Time
Why it's important to prime
Priming isn't just an extra step in the painting process - it ensures that the work and money spent painting surfaces isn't wasted. Use primer as a buffer between what you need to paint and the top coat you want to use to make sure that nothing interferes with the final appearance of your work.
Reasons to prime:
- Prevents top coat paints from flaking, scraping or scratching away easily by providing better adhesion to surfaces
- Seals or bonds to difficult-to-paint surfaces, allowing regular paint to be used on otherwise impossible surfaces
- Can cover and eliminate surface problems (like water damage, odors and more) so that they can be painted directly over without repairs
- Creates a smooth, uniform coating that ensure top coat paint goes on easily and evenly
- Covers up bright or dark colors to help paint require less coats to achieve "true" color
- Protects items from wear and weathering when used better than paint can alone
Before
Cover up outdated, dark colors...
After
...with a bright new look!
Before
Seal away problem areas, stains and odors...
After
...for a like-new, paintable surface!

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Customer Reviews |
4.6 out of 5 stars 1,314
|
3.8 out of 5 stars 73
|
4.5 out of 5 stars 492
|
4.3 out of 5 stars 162
|
4.3 out of 5 stars 44
|
4.6 out of 5 stars 3,294
|
Price | $14.98$14.98 | $15.97$15.97 | $22.05$22.05 | — no data | $29.15$29.15 | $41.55$41.55 |
Interior? | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
Exterior? | ✓ | ✓ | ✓ | no data | no data | no data |
Use for: | All purpose - works on most residential or commercial spaces | Fast coverage - works 4X faster than standard spray primers | Blocking stains/damage, hiding dark colors, preventing tannin bleeds | Eliminating imbedded odors like pet urine, cigarettes, smoke, food and more | Areas where fumes or odors from painting are a concern | Sealing new drywall, chalky surfaces, skim, or other porous substrates |
Product information
Technical Details
Brand | Zinsser |
---|---|
Color | White |
Finish Type | Flatt / Matte |
Size | 32 Fl Oz (Pack of 1) |
Item Volume | 1 Quarts |
Special Feature | Stain-resistant |
Unit Count | 32.0 Fl Oz |
Paint Type | Water Based |
Specific Uses For Product | Interior/Exterior |
Surface Recommendation | Drywall, Concrete, Wood, Masonry, Metal |
Item Form | Liquid |
Included Components | Surface Primer |
Age Range (Description) | Adult |
Is Waterproof | True |
Model Name | 2004 |
Package Information | Can |
Color Code | White |
Full Cure Time | 1 Hours |
Coverage | 100 sq ft |
Water Resistance Level | Water Repellent |
UPC | 047719020042 |
Global Trade Identification Number | 00047719020042 |
Manufacturer | Rust-Oleum |
Part Number | 2004 |
Item Weight | 2.15 pounds |
Product Dimensions | 4.25 x 4.25 x 5 inches |
Country of Origin | USA |
Item model number | 2004 |
Is Discontinued By Manufacturer | No |
Style | Sealer |
Finish | Flatt / Matte |
Material | Plastic |
Pattern | Brush |
Item Package Quantity | 1 |
Special Features | Stain-resistant |
Batteries Included? | No |
Batteries Required? | No |
Warranty Description | Warranty |
Additional Information
ASIN | B000H5VKBQ |
---|---|
Customer Reviews |
4.6 out of 5 stars |
Best Sellers Rank | #2,044 in Tools & Home Improvement (See Top 100 in Tools & Home Improvement) #2 in Primer Paint |
Date First Available | September 10, 2006 |
Warranty & Support
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Rust-Oleum ZINSSER 1 qt 02004 White, Bulls Eye 1-2-3 Water-Based Stain Blocking Primer/Sealer
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Product Description
Product Description
Bulls-Eye 1-2-3 Primer is an all purpose, high-performance primer for interior and exterior residential, commercial and industrial applications. Use under or over any paint to improve hide, coverage and get the right color in less coats. Blocks tough stains and seals smelly odors. Primer creates a flat/matte bright white finish.
From the Manufacturer
The Zinsser Bulls Eye 1-2-3 Water-Based White Interior/Exterior Primer and Sealer can be used on a variety of surfaces throughout the whole house. It adheres well to glossy surfaces, including tile and enameled trim. The primer inhibits rust on new metal and is ideal for application on alkaline surfaces. Its breathable, flexible finish resists blistering and peeling
Top Brand: Rust-Oleum
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This Item Rust-Oleum ZINSSER 1 qt 02004 White, Bulls Eye 1-2-3 Water-Based Stain Blocking Primer/Sealer | Recommendations | |||||
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Price | -30% $12.59$12.59 List: $17.99 | $9.97$9.97 | -11% $15.12$15.12 List: $16.99 | $81.15$81.15 | -9% $63.94$63.94 List: $69.98 | $15.00$15.00 |
Delivery | Get it as soon as Monday, May 12 | Get it as soon as Monday, May 12 | Get it as soon as Monday, May 12 | Get it May 12 - 14 | Get it as soon as Wednesday, May 14 | Get it as soon as Monday, May 12 |
Customer Ratings | ||||||
Sold By | Amazon.com | Amazon.com | Amazon.com | MaxWarehouse | Amazon.com | Rustins Ltd |
volume | 1 quarts | 32 fluid ounces | 32 fluid ounces | 1 gallons | 256 fluid ounces | 250 milliliters |
unit count | 32 | 32 | 32 | 128 | 256 | 8.45 |
paint type | Water Based | Watercolor | Acrylic | Acrylic | Water-based | Spray |
surface suggestion | Drywall, Concrete, Wood, Masonry, Metal | Plaster | Multi-Surface | Porous Surfaces | Masonry,Metal,Wood | Plaster,Wood |
exterior finish | Glossy,Metal,Painted | Glossy | Aluminum | — | — | Painted |
full cure time | 1 hours hours | 1 hours hours | — | 2 hours hours | 1 hours hours | — |
waterproof | ✓ | ✗ | ✗ | ✓ | ✗ | — |
Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonCustomers say
Customers find the primer works well on various surfaces and provides good coverage, with one noting it covers dark areas without sanding. The product is easy to apply, adheres well to surfaces, and delivers a great finished look. While customers consider it worth the price, the paint quality receives mixed reviews, with some customers reporting water staining issues.
AI-generated from the text of customer reviews
Customers find the primer to be worth every penny, with one customer specifically noting it works well as an undercoat.
"Great products and finally covered a drywall patch for a ceiling leak we had...." Read more
"Just like they said good product" Read more
"WORKS GREAT....GREAT PRICE" Read more
"Good price and easy cleanup but not great at covering mold and mildew stains. Probably due to the water base but easy to clean up after using." Read more
Customers find the primer works well on various surfaces, including walls, tiles, and cement, and is particularly effective as a primer for pearl paint.
"...painting and you will be happy with the results It dries quick and works well. Comes in white and covers all blemishes. Love it. Hope you do too" Read more
"Worked great" Read more
"WORKS GREAT....GREAT PRICE" Read more
"...I used in a home garage fix-up project and it worked perfectly. Minimal chemical odor, dried quickly and evenly." Read more
Customers are satisfied with the primer's coverage, with one customer noting it works well over dark areas without sanding, and another mentioning it's easy to cover small imperfections.
"This primer has great coverage. Apply on raw wood before painting and you will be happy with the results It dries quick and works well...." Read more
"Tge best stain blocker acid gorgeous bright white! Bests all other manufacturers!" Read more
"A very good product. Value for money . Good coverage" Read more
"...Zinsser is a good quality brand but it's not going to cover metal or other slick surfaces, at least not metal that gets moved around or bumped around." Read more
Customers find the primer easy to apply and appreciate that it doesn't require sanding.
"I really like this primer! I find it easy to use, easy to clean up, pretty quick-drying, and very low odor. Highly recommend for most uses!..." Read more
"...No sanding for hours and all that nonsense...." Read more
"This primer went on like a dream! It had no noticeable smell...." Read more
"Would highly recommend. Works great. Easy to use" Read more
Customers find the primer durable, with multiple reviews noting it holds up well after one coat, and one customer mentioning it performs well even on old painted surfaces.
"Good quality primer. Good coverage" Read more
"...Have bout one gallon and it has lasted so long, hard to believe we are still on our first gallon...." Read more
"...Then I put a clear coat and it's pretty durable and it's in the bathroom. If I was able to upload a picture I would show you." Read more
"...Zinsser is a good quality brand but it's not going to cover metal or other slick surfaces, at least not metal that gets moved around or bumped around." Read more
Customers like the paint's appearance, with one mentioning it creates a crisp white surface, while another notes it effectively covers up brass molding.
"...wife primes everything before we paint and this product creates a great surface to allow for a great finished look...." Read more
"...primer to put on the door first and wow, it looks 100 times better on the first coat without even the finishing paint on...." Read more
"...It allowed for a smooth, even top coat. My dressers came out looking like new...." Read more
"...so they were cracking and peeling badly Two coats of this and they looked great and the finish coat went on like ice cream on a two year old's face..." Read more
Customers report that the primer adheres well to surfaces, particularly noting its effectiveness on metal and how it helps paint adhere nicely. One customer mentions it bonds well to marble.
"...job at making sure the paint I put over it went down smooth and stays on the surface I put it on." Read more
"...It says it sticks to metal but I tried it with three tins and let it dry, dry, dry and I could still scratch it off with the point of a safety pin...." Read more
"Doesn’t do as it says. Claims it adheres to all surfaces without prepping or sanding but that isn’t true...." Read more
"...do any sanding to the smooth faux wood finish and the primer helped the paint adhere nicely...." Read more
Customers have mixed experiences with the paint quality, with some finding it awesome while others report getting paint all over and visible water staining.
"...The paint is good, and fairly easy to clean up if mistakes are made...." Read more
"Good price and easy cleanup but not great at covering mold and mildew stains. Probably due to the water base but easy to clean up after using." Read more
"...The paint's okay but its can is so thin and cheap you can't hold it in one hand. It bend like aluminum foil." Read more
"...because I wanted it to be so perfect I think it came out beautifully amazing paint so happy I bought it reasonably priced good so worth it thank you..." Read more
Reviews with images

Excelente me encanto como quedaron mis gabinetes
Top reviews from the United States
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- Reviewed in the United States on March 26, 2025Color: WhiteSize: 32 Fl Oz (Pack of 1)Style: SealerPattern Name: BrushVerified PurchaseWORKS GREAT....GREAT PRICE
- Reviewed in the United States on April 27, 2025Color: WhiteSize: 32 Fl Oz (Pack of 1)Style: SealerPattern Name: BrushVerified PurchaseGreat products and finally covered a drywall patch for a ceiling leak we had. This was recommended to us by a family friend that is a professional painter.
- Reviewed in the United States on April 11, 2025Color: WhiteSize: 32 Fl Oz (Pack of 1)Style: SealerPattern Name: BrushVerified PurchaseThis primer has great coverage. Apply on raw wood before painting and you will be happy with the results It dries quick and works well. Comes in white and covers all blemishes. Love it. Hope you do too
- Reviewed in the United States on March 1, 2025Color: WhiteSize: 32 Fl Oz (Pack of 1)Style: SealerPattern Name: BrushVerified PurchaseThe paint can is way smaller than I expected it to be that was my mistake for not reading the size. The paint is good, and fairly easy to clean up if mistakes are made. Like many other reviews the can came dented, but there was no leakage.
I honestly would just recommend going to Home Depot.
- Reviewed in the United States on March 29, 2025Color: WhiteSize: 32 Fl Oz (Pack of 1)Style: SealerPattern Name: BrushVerified PurchaseWorked great
- Reviewed in the United States on April 17, 2025Color: WhiteSize: 32 Fl Oz (Pack of 1)Style: SealerPattern Name: BrushVerified PurchaseJust like they said good product
- Reviewed in the United States on March 27, 2025Color: WhiteSize: 32 Fl Oz (Pack of 1)Style: SealerPattern Name: BrushVerified PurchaseTge best stain blocker acid gorgeous bright white! Bests all other manufacturers!
- Reviewed in the United States on April 24, 2025Color: WhiteSize: 32 Fl Oz (Pack of 1)Style: SealerPattern Name: BrushVerified PurchaseProduct delivered, exactly as advertised!
Top reviews from other countries
- MubashirReviewed in the United Arab Emirates on November 10, 2024
5.0 out of 5 stars Good product
Color: WhiteSize: 32 Fl Oz (Pack of 1)Style: SealerPattern Name: BrushVerified PurchaseGood product, easy to apply
- RahmaReviewed in Egypt on December 19, 2022
5.0 out of 5 stars As described
Color: WhiteSize: 32 Fl Oz (Pack of 1)Style: SealerPattern Name: BrushVerified PurchaseAs described
-
Soni@Reviewed in Mexico on October 5, 2024
5.0 out of 5 stars Excelente
Color: WhiteSize: 32 Fl Oz (Pack of 1)Style: SealerPattern Name: BrushVerified PurchaseLo utice para un proyecto bajo la escalera, quedó espectacular y ayudó mucho a qué rindiera el esmalte posterior. Seca muy rápido y el olor es mínimo.
-
SandraReviewed in Mexico on July 17, 2023
5.0 out of 5 stars Excelente
Color: WhiteSize: 32 Fl Oz (Pack of 1)Style: SealerPattern Name: BrushVerified PurchaseLo compré por un problema de moho que tuve y, después de limpieza, parece que sí está ayudando
- YazzReviewed in the United Arab Emirates on October 8, 2024
5.0 out of 5 stars Perfect quality
Color: WhiteSize: 32 Fl Oz (Pack of 1)Style: SealerPattern Name: BrushVerified PurchasePerfect quality
Product summary presents key product information
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Product Summary: Rust-Oleum ZINSSER 1 qt 02004 White, Bulls Eye 1-2-3 Water-Based Stain Blocking Primer/Sealer
From Rust-Oleum
Price
One-time purchase: $12.59 ( $0.39 / fluid ounce) 30% Savings
List Price: $17.99
Subscribe & Save price (No fees, Cancel anytime): $12.59 ( $0.39 / Fl Oz) 30% Savings
List Price: $17.99
Additional savings available through Subscribe & Save (No fees, Cancel anytime)
About this Item
- Interior/exterior use on new or previously painted drywall, concrete, wood, masonry, metal and glossy or difficult surfaces
- Water-based formula seals uniformly and will stick to surface without sanding
- Dries to the touch in 35 minutes, ready to topcoat in 1 hour and covers up between 87-112 sq. ft. per quart
- Has excellent stain blocking resistance and can be used with any oil or latex topcoat
- One coat hide saves time and money by improving hide and coverage of topcoats
- Can be applied in temperatures as low as 35 degrees Fahrenheit
Product Description
Options Available
Color
- White
Size
- 32 Fl Oz (Pack of 1)
Style
- Sealer
Pattern Name
- Brush
Important Information
Proposition 65 Warning for California Consumers
WARNING: Cancer and Reproductive Harm - www.P65Warnings.ca.gov
Proposition 65 Warning for California Consumers
WARNING: Cancer - www.P65Warnings.ca.gov
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