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IT Cosmetics Superhero Mascara – Volumizing and Lengthening Black Mascara, Buildable Lash Volume with Collagen, Biotin & Peptides, Lifting & Curling Formula, Suitable for Sensitive Eyes

4.4 out of 5 stars 11,858 ratings
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Purchase options and add-ons

Color Black
Product Benefits Elastic Stretch Technology wraps volume, lengthening and conditioning benefits around each and every lash. See more
Brand IT Cosmetics
Item Form Liquid
Specialty Volumizing, Lengthening

Description

Superhero Mascara gives your lashes super volume & super length in just one coat! Collagen, biotin, proteins & peptides combine to coat every lash from base to tips—lifting & separating them to create a fuller-looking lash line.

Benefits

Elastic Stretch Technology wraps volume, lengthening and conditioning benefits around each and every lash.

Suggested use

Starting at base of eyelashes, wiggle & sweep up & through to the tips. Apply additional coats for more dramatic, volumizing & lengthening results.
Complete the look
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IT Cosmetics Superhero Mascara – Volumizing and Lengthening Black Mascara, Buildable Lash Volume with Collagen, Biotin & Pept
This item: IT Cosmetics Superhero Mascara – Volumizing and Lengthening Black Mascara, Buildable Lash Volume with Collagen, Biotin & Peptides, Lifting & Curling Formula, Suitable for Sensitive Eyes
$28.00 ($93.33/fluid ounce)
Get it as soon as Friday, Jul 11
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IT Cosmetics CC+ Cream Illumination - Full-Coverage Foundation With SPF 50, Color Corrector & Anti-Aging Serum, Formulated Wi
$47.00 ($43.52/fluid ounce)
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Sold by IT Cosmetics and ships from Amazon Fulfillment.
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IT Cosmetics Superhero Volumizing Waterproof Mascara – 24HR Wear – Resists Sweat & Humidity – Lash-loving Biotin, Peptides &
$28.00 ($93.33/fluid ounce)
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Product Description

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No-Tug Eyeshadow Stick

Glides on lids without tugging. Provides all-day wear with tri-peptide complex & caffeine for younger-looking eyes.

gifts for boyfriend, 50th birthday gifts for her, wedding card, mothers day gift, mini makeup

No-Tug Gel Eyeliner

Waterproof & sharpenable gel eyeliner pencil provides smooth glide, super pigment power, and super all-day wear.

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Superhero Mascara

Elastic Stretch Technology wraps volume, lengthening and conditioning benefits around each and every lash.

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Makeup Cleansing Balm

Melts away makeup, SPF, dirt, oil & traces of pollution, which can cause signs of aging—without drying skin.

  • Superhero Mascara is IT’s best mascara for length and volume to transform the look of short eyelashes into long natural eyelashes! Plus, it’s clinically proven to give your lashes super volume, super length and super elastic stretch in just one coat!

  • Superhero Mascara is a super volumizing and lengthening mascara.

  • Superhero Mascara is made with lash-loving biotin, hydrolyzed collagen and peptides.

  • Superhero Elastic Stretch Volumizing & Lengthening Mascara is your go-to mascara product! The proprietary Elastic Stretch Technology works to stretch the look of lashes while giving you super volume and length without the look of clumpy eyelashes.

Product details

  • Is Discontinued By Manufacturer ‏ : ‎ No
  • Product Dimensions ‏ : ‎ 19.69 x 19.69 x 11.02 inches; 0.8 ounces
  • Item model number ‏ : ‎ SG_B01AKTZFZU_US
  • UPC ‏ : ‎ 817919014642
  • Manufacturer ‏ : ‎ IT Cosmetics
  • ASIN ‏ : ‎ B01AKTZFZU
  • Country of Origin ‏ : ‎ USA
  • Customer Reviews:
    4.4 out of 5 stars 11,858 ratings

Customer reviews

4.4 out of 5 stars
11,858 global ratings

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Customers say

Customers find this mascara effective at making lashes appear longer and fuller, with good staying power throughout the day. The product receives positive feedback for its dramatic look and quality, though some consider it overpriced. Customers disagree on whether it flakes or smudges, and there are mixed opinions about water resistance, with some noting it stays wet while others say it dries out quickly.

Select to learn more

LengthMascara qualityLongevityLashes look greatValue for moneyFlakingClumpinessWater resistance
406 customers mention "Length"364 positive42 negative

Customers love how this mascara makes their lashes appear longer and fuller, with multiple reviews noting that one application makes them look thick and long.

"...The lifting and curling formula gave my lashes the perfect “I woke up like this” vibe, even though I definitely did not...." Read more

"This mascara is amazing!!! The first use my lashes looked longer, fuller, and more defined without needing multiple coats...." Read more

"...It defines and lengthens eye lashes AND stays on- which is critical to me as I have a tendency to cry when I laugh (and I laugh a lot!)...." Read more

"...than the other one that I had it comes out immediately right away Lashes along you don't have to stroke 10 times to get a little bit of volume...." Read more

386 customers mention "Mascara quality"347 positive39 negative

Customers love this mascara, describing it as the best high-end option for everyday use.

"Great product. I've used it for years." Read more

"...I don’t wear a lot of make up - but I splurge on my mascara. This stuff is amazing!" Read more

"...And the package is thick and quality." Read more

"Very good product" Read more

160 customers mention "Longevity"126 positive34 negative

Customers praise the mascara's staying power, noting it lasts throughout the day.

"...It doesn’t flake and stays on all day. I wear contacts and have zero issues." Read more

"My favorite mascara. Last a long time and does not look clumpy" Read more

"...It makes your natural long, voluminous but natural. It lasts all day and doesn't budge, even in the pool or after crying!..." Read more

"Be careful , I bought mine and this item did not last 2months I barely used it and it was drying out and I made sure it was closed tightly." Read more

152 customers mention "Lashes look great"152 positive0 negative

Customers love the mascara's effect on their lashes, noting that it makes them look fuller, amazing, and dramatic, with one customer mentioning it works well for sparse lashes.

"...It gave me a dramtic look without clumping. This is and will always be ny go to mascara." Read more

"...It makes them look fuller, darker, and longer — almost like I’m wearing falsies or got a lash lift." Read more

"...All in all- it’s a natural looking application, no flaking, doesn’t smudge. I just wish the wand tip went to a finer tip for me, personally." Read more

"It's a Superhero, but flakes :( Lashes looked great, full and long and black, but flakes had to be swept away several times a day." Read more

214 customers mention "Value for money"74 positive140 negative

Customers have mixed opinions about the mascara's value for money, with some finding it worth the price while others consider it a low-quality drugstore product.

"...Super clumpy and dried out quickly. Lots of fall out and just not great." Read more

"...However I have found this mascara to be worth paying a bit more...." Read more

"...This mascara feels more like a low-quality drugstore product rather than something from a high-end brand. Final Thoughts:..." Read more

"...wand is average, lash lengthening is minimal... no idea why it costs so much when it's no different than cheap drugstore brands!..." Read more

137 customers mention "Flaking"46 positive91 negative

Customers have mixed experiences with the mascara's flaking properties, with some reporting it stays on all day without flaking, while others mention it flakes off in their eyes and all over their face.

"...( Lashes looked great, full and long and black, but flakes had to be swept away several times a day." Read more

"...I usually use waterproof but thought I’d give this one a try. It doesn’t flake and stays on all day. I wear contacts and have zero issues." Read more

"...Now every time I put it on I have tons of flakes under my eyes. Maybe it's once that just has to be replaced once a month....!" Read more

"...It does flake by the end of the day as well and it does not hold up at all if it gets wet...." Read more

338 customers mention "Clumpiness"69 positive269 negative

Customers report that the mascara gets clumpy, particularly noting that it starts to clump up on the brush during application.

"...Tends to clump on my small lashes. Does provide length, but I'm going back to the thin line." Read more

"...Super clumpy and dried out quickly. Lots of fall out and just not great." Read more

"...It can get a little clumpy if you layer too much, but it's still my absolute favorite!" Read more

"This is my favorite mascara. Not clumpy at all. Applies very smooth and makes my lashes look long and full!" Read more

163 customers mention "Water resistance"26 positive137 negative

Customers report issues with the mascara's water resistance, noting that it gets dry and the bottle dries out faster than expected.

"I kinda feel like these small ones are dry and for whatever reason, my eyes starting itching after using...." Read more

"...mine and this item did not last 2months I barely used it and it was drying out and I made sure it was closed tightly." Read more

"...Super clumpy and dried out quickly. Lots of fall out and just not great." Read more

"...the mascara gives decent volume and length, but the formula dries out incredibly fast...." Read more

Buy it!
5 out of 5 stars
Buy it!
It unreal how well this mascara works. I didn’t even realize I had this many lashes of my own! 😂 If you found yourself here because you’re unsure — buy it..
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Top reviews from the United States

  • Brier Reserve
    5.0 out of 5 stars Five stars and a cape for this mascara!
    Reviewed in the United States on June 11, 2025
    Size: 0.30 Fl Oz (Pack of 1)Verified Purchase
    I put on this mascara and suddenly felt like I could save the world, or at least my morning coffee from spilling on my shirt. The volume? Supercharged. The length? Seriously suspicious, like my lashes might have been photoshopped.

    I blinked once and accidentally flirted with my reflection. The lifting and curling formula gave my lashes the perfect “I woke up like this” vibe, even though I definitely did not. Superhero level fabulousness.
    4 people found this helpful
    Helpful
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  • Karina Remy
    5.0 out of 5 stars Excellent
    Reviewed in the United States on June 18, 2025
    Size: 0.30 Fl Oz (Pack of 1)Verified Purchase
    This mascara is amazing!!! The first use my lashes looked longer, fuller, and more defined without needing multiple coats. It gave me a dramtic look without clumping. This is and will always be ny go to mascara.
    One person found this helpful
    Helpful
     Report
  • Erica
    5.0 out of 5 stars Best mascara!
    Reviewed in the United States on May 18, 2025
    Size: 0.30 Fl Oz (Pack of 1)Verified Purchase
    This is the best mascara I have found! I am usually a cheapstake, even when it comes to make up. However I have found this mascara to be worth paying a bit more. It defines and lengthens eye lashes AND stays on- which is critical to me as I have a tendency to cry when I laugh (and I laugh a lot!). In addition, I have sensitive eyes that frequently react to eye makeup. I’ve had no problems with this mascara and highly recommend it
    3 people found this helpful
    Helpful
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  • susan corsbie
    4.0 out of 5 stars Good mascara
    Reviewed in the United States on May 13, 2025
    Size: 0.30 Fl Oz (Pack of 1)Verified Purchase
    I bought this mascara because of how many people bought it and liked it. It's definitely better than the other one that I had it comes out immediately right away Lashes along you don't have to stroke 10 times to get a little bit of volume. It works pretty good. I'd order it again. The only thing I don't like is the brush is really long
    One person found this helpful
    Helpful
     Report
  • Susan W.
    5.0 out of 5 stars Best ever
    Reviewed in the United States on June 23, 2025
    Size: 0.30 Fl Oz (Pack of 1)Verified Purchase
    Someone asked me if I was wearing false eyelashes! 😁
    Helpful
     Report
  • Loren Wooten
    5.0 out of 5 stars My go to
    Reviewed in the United States on June 4, 2025
    Size: 0.30 Fl Oz (Pack of 1)Verified Purchase
    This mascara is legit. The IT Cosmetics Superhero Mascara gives my lashes insane volume and length with just one coat. It makes them look fuller, darker, and longer — almost like I’m wearing falsies or got a lash lift.
    One person found this helpful
    Helpful
     Report
  • Benny
    3.0 out of 5 stars Disappointed with the small size!
    Reviewed in the United States on June 14, 2025
    Size: 0.17 Fl. OzVerified Purchase
    I have used the larger size of their waterproof mascara. This size is quite small. The brush isn’t easy to handle due to its small short size. I’d never buy this size again.
    Helpful
     Report
  • Kindle Customer
    5.0 out of 5 stars Love IT products
    Reviewed in the United States on June 18, 2025
    Size: 0.30 Fl Oz (Pack of 1)Verified Purchase
    Great product. I've used it for years.
    Helpful
     Report

Top reviews from other countries

Translate all reviews to English
  • Josefa R.S.
    5.0 out of 5 stars Que siempre se mantienen perfectas
    Reviewed in Spain on November 21, 2024
    Size: 0.30 Fl Oz (Pack of 1)Verified Purchase
    Lo q no me gusta que siempre está en falta de asistencia
    Report
  • Reni Kostova
    1.0 out of 5 stars IRREFÜHRENDES ANGEBOT!
    Reviewed in Germany on February 8, 2025
    Size: 0.17 Fl. OzVerified Purchase
    4ml und dies ist in der Produktbeschreibung nicht vermerkt! Ich dachte zuerst, ich hätte Rosenenöl erhalten! 4ml für 33,84€ inkl. Versand/27,00€ netto!!! 4ml für ein Produkt mit einer Haltbarkeit von 6 Monaten? Betrüg! Nebenbei ist XXL Lippenstift.
    Customer image
    Reni Kostova
    1.0 out of 5 stars
    IRREFÜHRENDES ANGEBOT!

    Reviewed in Germany on February 8, 2025
    4ml und dies ist in der Produktbeschreibung nicht vermerkt! Ich dachte zuerst, ich hätte Rosenenöl erhalten! 4ml für 33,84€ inkl. Versand/27,00€ netto!!! 4ml für ein Produkt mit einer Haltbarkeit von 6 Monaten? Betrüg! Nebenbei ist XXL Lippenstift.
    Images in this review
    Customer image
    Report
  • Amazon Customer
    5.0 out of 5 stars best mascara ever!
    Reviewed in the United Kingdom on April 22, 2020
    Size: 0.17 Fl. OzVerified Purchase
    Best mascara you will ever own!
    Report
  • l0k0f0
    5.0 out of 5 stars Meilleur mascara
    Reviewed in France on May 23, 2025
    Size: 0.30 Fl Oz (Pack of 1)Verified Purchase
    Trop heureuse qu’il soit enfin en vente sur Amazon. Le meilleur mascara. Fait vraiment du volume et allonge, pas de paquet. Vaut son prix. Je l’achète depuis des années , c’est le meilleur que j’ai essayé. Je le recommande à tout le monde autour de moi, et les retours sont toujours très positifs.
    Report
  • Dragonfly Gardener
    5.0 out of 5 stars At last! I’ve found a great waterproof mascara
    Reviewed in the United Kingdom on January 27, 2025
    Size: 0.30 Fl Oz (Pack of 1)Verified Purchase
    I’m in my 50’s and don’t wear much make-up but mascara is a staple. I’ve tried dozens of brands over the years some good, some bad and some ugly! My old favourite got discontinued so I had to start searching again. This one is probably the best I’ve ever had as far as improving the look of my lashes (which are ok but very fair). I applied one coat this morning (top lashes only) and have had no smudges all day. The brush is really slim and gets all the little lashes which us great, I’ve yet to test its effectiveness in the rain but that will come tomorrow and I will update my review if I end up looking like Alice cooper! So far I’m thrilled! UPDATE: It's not waterproof - but, on checking, it doesn't claim it is! :) My mistake - still top marks. Best of all, it's made in Italy and anything not made in China is worthy of credit!
    Customer image
    Dragonfly Gardener
    5.0 out of 5 stars
    At last! I’ve found a great waterproof mascara

    Reviewed in the United Kingdom on January 27, 2025
    I’m in my 50’s and don’t wear much make-up but mascara is a staple. I’ve tried dozens of brands over the years some good, some bad and some ugly! My old favourite got discontinued so I had to start searching again. This one is probably the best I’ve ever had as far as improving the look of my lashes (which are ok but very fair). I applied one coat this morning (top lashes only) and have had no smudges all day. The brush is really slim and gets all the little lashes which us great, I’ve yet to test its effectiveness in the rain but that will come tomorrow and I will update my review if I end up looking like Alice cooper! So far I’m thrilled! UPDATE: It's not waterproof - but, on checking, it doesn't claim it is! :) My mistake - still top marks. Best of all, it's made in Italy and anything not made in China is worthy of credit!
    Images in this review
    Customer imageCustomer image
    Report