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FOREVER NEW Liquid Laundry Detergent - Fabric Care Wash - Unscented, 32 Fl Oz

4.7 out of 5 stars 1,626 ratings
$25.20 with 10 percent savings $0.79 per Load
One-Time Price: $28.00
$23.80 with 15 percent savings $0.74 per Load
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Scent: Unscented
Size: 32 Fl Oz (Pack of 1)
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Purchase options and add-ons

Brand FOREVER NEW
Item Form Liquid
Scent Unscented
Unit Count 32.0 Fluid Ounces
Material Type Free No Bleach,Phosphates

About this item

  • GENTLE CLEAN – Forever New fabric wash liquid detergent has a natural base of multiple sodas and citrus, creating a highly effective formula that deep cleans and extends the life of your garments.
  • NO RESIDUE AFTERWARDS – The concentrated blend removes stains and soils while rinsing completely free from fabric, leaving no soap residue or damage to the thread fibers.
  • SAFE & FRIENDLY – Forever New products have no bleach, brighteners, dyes, phosphates, lanolin, or petroleum ingredients. All products are also certified as not being tested on any animals.
  • KEEP COLORS THEIR COLOR – Safe for colorfast clothing, but always test for colorfastness ahead of time just to be sure.
  • GENTLE & SAFE FOR YOUR SKIN – Dermatology to prevent any irritation or skin reaction. It’s safe and gentle to use for all ages.
› See more product details

Competitively priced item

Amazon's Choice
82.5 Fl Oz (Pack of 1)
4.5 out of 5 stars (3639)
$10.77 ($0.10/Load)
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Frequently bought together

FOREVER NEW Liquid Laundry Detergent - Fabric Care Wash - Unscented, 32 Fl Oz
This item: FOREVER NEW Liquid Laundry Detergent - Fabric Care Wash - Unscented, 32 Fl Oz
$28.00 ($0.88/Load)
Get it as soon as Saturday, May 3
In Stock
Sold by Forever New International and ships from Amazon Fulfillment.
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FOREVER NEW Granular Detergent Powder - Delicate Laundry Care Wash - Original Scented, 32 Oz
$28.00 ($0.88/Load)
Get it as soon as Saturday, May 3
In Stock
Sold by Forever New International and ships from Amazon Fulfillment.
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Ovacion by FOREVER NEW (2 pk) Liquid Laundry Detergent - Natural Fabric Care Wash - Scented, 16 Fl Oz Each
$28.00 ($0.88/Load)
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Sold by Forever New International and ships from Amazon Fulfillment.
Total price: $00
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  6. Sustainability features

    This product has sustainability features recognized by trusted certifications.
    Safer chemicals
    Made with chemicals safer for human health and the environment.
    As certified by
    U.S. EPA Safer Choice

    U.S. EPA Safer Choice

    U.S. Environmental Protection Agency (EPA) created the Safer Choice label to help you find products made with safer ingredients for the health of families, pets, workplaces, and the environment. Safer Choice certified products have been carefully evaluated by EPA scientists. Every ingredient must meet strict safety criteria for both human health and the environment. Products must also meet performance requirements to make sure they work. Products made with safer ingredients can help improve indoor air quality and protect municipal waterways.

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Product Description

Forever New Delicate fabric care wash
Safe, effective, and gentle enough to prolong the life of garments.
Product Line

Delicate Product Line

Delicate Powder

Powder Detergent

Liquid Detergent

Liquid Detergent

Ovacion for Darks

Customer Reviews
4.7 out of 5 stars 5,056
4.7 out of 5 stars 5,056
4.7 out of 5 stars 1,626
4.7 out of 5 stars 1,626
4.7 out of 5 stars 1,068
Price
$28.00 $48.00 $28.00 $28.00 $16.00
Size
32 oz 32 oz - 2 Pack 32 fl oz 32 fl oz 16 fl oz
Type
Powder Powder Liquid Liquid Liquid
Fragrance
Original Fragrance-Free Original Fragrance-Free Original
No Residue
✔ ✔ ✔ ✔ ✔
Gentle on Fabrics
✔ ✔ ✔ ✔ ✔
Safe for Sensitive Skin
✔ ✔ ✔ ✔ ✔
Ideal for cold water/darks
✘ ✘ ✘ ✘ ✔
Maintains fabric elasticity
✔ ✔ ✔ ✔ ✔

Product details

  • Is Discontinued By Manufacturer ‏ : ‎ No
  • Product Dimensions ‏ : ‎ 8 x 2 x 5 inches; 2 Pounds
  • Item model number ‏ : ‎ 754584300314A
  • Date First Available ‏ : ‎ November 13, 2014
  • Manufacturer ‏ : ‎ FOREVER NEW
  • ASIN ‏ : ‎ B00PJBSB10
  • Customer Reviews:
    4.7 out of 5 stars 1,626 ratings

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This Item
FOREVER NEW Liquid Laundry Detergent - Fabric Care Wash - Unscented, 32 Fl Oz
FOREVER NEW Liquid Laundry Detergent - Fabric Care Wash - Unscented, 32 Fl Oz
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Price$28.00$12.99$18.00$11.00-13% $26.00
List: $30.00		$32.00
Price Per Unit$0.88 / Load$0.27 / Load$0.56 / Load$1.38 / load$0.84 / Load$0.89 / Load
Delivery
Get it as soon as Saturday, May 3
Get it as soon as Saturday, May 3
Get it as soon as Saturday, May 3
Get it as soon as Saturday, May 3
Get it as soon as Saturday, May 3
—
Customer Ratings
4.74.7 out of 5 stars1,626
4.64.6 out of 5 stars547
4.44.4 out of 5 stars2,250
4.64.6 out of 5 stars1,163
4.74.7 out of 5 stars562
4.94.9 out of 5 stars41
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scent
form
unit count
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weight
specific uses

Important information

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Statements regarding dietary supplements have not been evaluated by the FDA and are not intended to diagnose, treat, cure, or prevent any disease or health condition.

Customer reviews

4.7 out of 5 stars
1,626 global ratings

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Customers say

Customers find this laundry detergent effective, particularly for delicate items like bras and underwear, and appreciate that it works better than other products. The detergent is gentle on fabrics, leaving clothes feeling softer, and helps maintain their appearance, with customers noting that pillowcases look like new after washing. Customers praise its longevity, saying it helps delicates last longer and maintains fabric strength. The scent receives positive feedback, with one customer mentioning it effectively removes sweat and odors. While some customers consider it good value for money, others find it pricey.

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114 customers mention "Rinseability"111 positive3 negative

Customers find the detergent effective for delicate items, including bras, underwear, and active wear clothes, and appreciate that it rinses out easily.

"...such as sweaters silk tops etc.it is very gentle and my clothes come out of the washer clean and still In beautiful condition...." Read more

"Use this for dance costumes. Dissolves easily and rinses thoroughly." Read more

"This gentle detergent cleans so well for delicates. Don’t need to use much of it for it to clean well. Best one I’ve found yet...." Read more

"Smells wonderful, suds up nicely, gives me confidence that my clothes are getting clean...." Read more

93 customers mention "Scent"81 positive12 negative

Customers like the detergent's scent, describing it as clean and noting that it effectively removes sweat and odors.

"...On top of that, it has a faint scent like clean, fresh air after a winter rain! It's just enough to say, "Ahhhhhhhh," when you smell your clothes...." Read more

"I love this product! It smells so good. It is pricy, but I just use it on my delicates so I try to grin and bear the cost!..." Read more

"Smells wonderful, suds up nicely, gives me confidence that my clothes are getting clean...." Read more

"...I notice a very slight "clean" scent from the clothes, which I like and doesn't seem to bother my very sensitive nose...." Read more

65 customers mention "Works well"65 positive0 negative

Customers find that the laundry detergent works well, performing better than other soaps, with one customer specifically noting its effectiveness with fine fabrics.

"...Thank you Forever New for your wonderful product. I can't say enough good things about it. All I can say to everyone is try it. You will LOVE it!..." Read more

"The laundry product is fine. I’ve used it before. But I ordered the no scent wash and I received the original scent instead...." Read more

"I’ve used this product for years. It performs as hoped and it’s never damaged an article of clothing, no matter how delicate...." Read more

"...This product is also great. Problem is it seems to leak, not so much that I thought i was losing product...." Read more

44 customers mention "Care for delicates"44 positive0 negative

Customers find this laundry detergent effective for delicate items, particularly lingerie, and one customer mentions it works well with silks and lace.

"...Great product, unfortunately the product packaging has been changed, and the new top is extremely difficult to remove...." Read more

"Great product, arrived as promised but leaked in the box due to inapropriate product seal and packaging. Thanks!" Read more

"...Highly recommended for negligee that you paid a lot for so you want it to last!" Read more

"...Gets the dirt and sweat out. Takes care of silks and lace." Read more

42 customers mention "Appearance"42 positive0 negative

Customers report that their clothes stay looking new after washing with this detergent, particularly noting that pillowcases and delicates maintain their freshness.

"...gentle and my clothes come out of the washer clean and still In beautiful condition...." Read more

"...It keeps the color fresh and helps my delicates last longer...." Read more

"...that hasn't tried Forever New, this product really works to add life to lingerie and clothing. It will also perk up some old looking clothing...." Read more

"...This is 100% worth it to keep your delicates looking new. Really helps keep the fabric and elastics in good condition." Read more

34 customers mention "Gentleness"31 positive3 negative

Customers appreciate the detergent's gentleness, noting it is suitable for delicate fabrics and leaves clothes feeling soft, with no need for additional fabric softener.

"...this to wash delicate fabrics such as sweaters silk tops etc.it is very gentle and my clothes come out of the washer clean and still In beautiful..." Read more

"...It's gentle, yet effective. I think my clothes, towels, and carpet have had their life extended by using this product...." Read more

"...times in this laundry liquid (I finished a 2-pack) that they are noticeably softer with no other product used in the wash or dry cycle...." Read more

"...No need for fabric softener, and of course hang clothes to dry...." Read more

25 customers mention "Longevity"25 positive0 negative

Customers praise the detergent's durability, noting it helps delicates last longer and maintains fabric strength, particularly for lingerie.

"...It's not so strong it knocks you out like some detergents do. Thank you Forever New for your wonderful product...." Read more

"...It keeps the color fresh and helps my delicates last longer...." Read more

"...This large bottle lasts forever for someone who only has a few items to wash every two weeks to a months, or so." Read more

"...oils and build up in the delicate garment that are bras and keeps them in good shape for a long time. I just wish it cost less!..." Read more

27 customers mention "Value for money"16 positive11 negative

Customers have mixed opinions about the laundry detergent's value for money, with some finding it pricey.

"...I can also use cold water saving the heating bills for water. On top of that, it has a faint scent like clean, fresh air after a winter rain!..." Read more

"I love this product! It smells so good. It is pricy, but I just use it on my delicates so I try to grin and bear the cost!..." Read more

"...Worth the money, too, because it takes so little to do a load of laundry." Read more

"Use this product to wash my sheets. Amazing splurge for me." Read more

Not bad detergent for underwear
3 out of 5 stars
Not bad detergent for underwear
My wife asked me to order some detergent for underwear, suggested by my friends. So this was purchased and I tried it for the underwears of my family. It looks not bad, to be honest, I can not find any difference between this more expensive FOREVER NEW detergent and others, like Tide.
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Top reviews from the United States

  • Amazon Customer
    5.0 out of 5 stars Great product
    Reviewed in the United States on January 20, 2024
    Scent: OriginalSize: 32 Fl Oz (Pack of 1)Verified Purchase
    I purchased this to wash delicate fabrics such as sweaters silk tops etc.it is very gentle and my clothes come out of the washer clean and still In beautiful condition. I wash on a hand wash cycle or you can use it washing your items in the sink by hand. Best product I have found yet!
    3 people found this helpful
    Helpful
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  • D. Gollwitzer
    5.0 out of 5 stars Love This Product!!! Been Using it for 20+ Years for Everything!!!
    Reviewed in the United States on March 27, 2023
    Scent: OriginalSize: 32 Fl Oz (Pack of 2)Verified Purchase
    When I originally discovered Forever New, it was at Nordstrom who no longer sells it. Too bad for them. I used Forever New for washing my Lingerie, my Towels, my Clothes, my Carpet and anything else that needs cleaning. It's gentle, yet effective. I think my clothes, towels, and carpet have had their life extended by using this product. I can also use cold water saving the heating bills for water. On top of that, it has a faint scent like clean, fresh air after a winter rain! It's just enough to say, "Ahhhhhhhh," when you smell your clothes. It's not so strong it knocks you out like some detergents do. Thank you Forever New for your wonderful product. I can't say enough good things about it. All I can say to everyone is try it. You will LOVE it! DeeDee G. An extremely satisfied customer!
    23 people found this helpful
    Helpful
     Report
  • CFavaloro
    5.0 out of 5 stars Perfect for costumes
    Reviewed in the United States on November 17, 2024
    Scent: UnscentedSize: 32 Fl Oz (Pack of 1)Verified Purchase
    Use this for dance costumes. Dissolves easily and rinses thoroughly.
    Helpful
     Report
  • NorCal707
    5.0 out of 5 stars Love, love, love
    Reviewed in the United States on August 3, 2023
    Scent: OriginalSize: 32 Fl Oz (Pack of 1)Verified Purchase
    I love this product! It smells so good. It is pricy, but I just use it on my delicates so I try to grin and bear the cost! It keeps the color fresh and helps my delicates last longer. I stopped using it for awhile due to price and I can sure tell the difference between items washed with regular laundry detergent and this. The scent is enchanting to me. Sometimes I use a little extra just so my clothes smell stronger.
    One person found this helpful
    Helpful
     Report
  • JJ
    5.0 out of 5 stars Best thing for delicates
    Reviewed in the United States on May 5, 2024
    Scent: OriginalSize: 32 Fl Oz (Pack of 2)Verified Purchase
    This gentle detergent cleans so well for delicates. Don’t need to use much of it for it to clean well. Best one I’ve found yet. I order in bulk as I use it so much for a lot of my laundry items.
    2 people found this helpful
    Helpful
     Report
  • Sarah Larson
    4.0 out of 5 stars Works as expected
    Reviewed in the United States on November 3, 2017
    Scent: OriginalSize: 32 Fl Oz (Pack of 1)Verified Purchase
    Smells wonderful, suds up nicely, gives me confidence that my clothes are getting clean. If you use on a particularly dirty item, expect it to smell dirty and fragrancy--in which case, use baking soda and vinegar first. This large bottle lasts forever for someone who only has a few items to wash every two weeks to a months, or so.
    3 people found this helpful
    Helpful
     Report
  • MacKenzie
    5.0 out of 5 stars Softer clothes, worth it
    Reviewed in the United States on February 9, 2020
    Scent: UnscentedSize: 32 Fl Oz (Pack of 2)Verified Purchase
    I am new to Forever New. My review is for the unscented liquid. I have started to feel now that my clothes have probably been washed 2-3 times in this laundry liquid (I finished a 2-pack) that they are noticeably softer with no other product used in the wash or dry cycle. I think that this soap goes a long way, because you do not need more than a few tablespoons in an HE washer. I notice a very slight "clean" scent from the clothes, which I like and doesn't seem to bother my very sensitive nose. I recommend this detergent because it is eco-friendly, and blankets, sweaters, cotton shirts etc all feel really nice and soft, and look and smell clean. It might cost more than the typical everyday detergent, but I will be reordering.
    My one particularly important note for those with hardwood floors, this *might* take the finish off if not cleaned up. I rent and the floor was already bad, but I did notice a few spots that looked new and like drip marks in front of the washer. Because the soap is clear it is hard to notice if you accidentally have a drop or two hit the floor, and now I just make sure I wipe up every time.
    8 people found this helpful
    Helpful
     Report
  • Tair A.
    5.0 out of 5 stars Most favorite detergent in many years
    Reviewed in the United States on April 17, 2025
    Scent: OriginalSize: 32 Fl Oz (Pack of 2)Verified Purchase
    My favorite detergent ever, so far, which I've been using for many years already. Most importantly to me it washes away easily and doesn't leave chemical smell, as opposed to many others that don't go away even after a very thorough rinsing.
    Helpful
     Report

Top reviews from other countries

Translate all reviews to English
  • マカロン55
    3.0 out of 5 stars 結局は界面活性剤入りの弱アルカリ性洗剤なのだった
    Reviewed in Japan on May 17, 2022
    Scent: OriginalSize: 32 Fl Oz (Pack of 1)Verified Purchase
    肌が弱いとか気になってることがある方以外は、高いお金を出してわざわざ買う必要はなさそうです。
    つけ置き＆すすぎが早いのは日本の洗剤でも十分できますし、洗面器で小さじ1杯、手洗い桶なら大さじ1杯、洗濯機ならば大さじ2杯というのは、日本の濃縮タイプの洗剤とそんなに変わりません。
    汚れ落ちも、スーパーNANOXを使って同じような衣類（靴下とか下着とか）を同じく手洗いして比較してみましたが、水の濁りの程度はいずれも変わらなく思えました。
    アルカリは皮脂汚れに強いけど、おしゃれ着を長持ちさせるには中性洗剤がよい（衣類の材質を問わず衣類に優しい）そうなので、衣類の新しさを保つとはいってもご家庭でのおしゃれ着洗には向かないのかなと。
    「汚れ落ちの良いアルカリ洗剤で短時間で洗い、タオルドライで衣類に負荷をかけず、平干しする」という工程が、衣類を劣化させないポイントであって、洗剤は関係ないんじゃないかなと思いました。
    匂いはいい匂いです。
    高評価は海外の方が多くレビューしているからで、輸入コストがかかる日本での利用はコスパが悪くなりますから、星の数を鵜呑みにすべきではないなーと思いました。
    Customer image
    マカロン55
    3.0 out of 5 stars
    結局は界面活性剤入りの弱アルカリ性洗剤なのだった

    Reviewed in Japan on May 17, 2022
    肌が弱いとか気になってることがある方以外は、高いお金を出してわざわざ買う必要はなさそうです。
    つけ置き＆すすぎが早いのは日本の洗剤でも十分できますし、洗面器で小さじ1杯、手洗い桶なら大さじ1杯、洗濯機ならば大さじ2杯というのは、日本の濃縮タイプの洗剤とそんなに変わりません。
    汚れ落ちも、スーパーNANOXを使って同じような衣類（靴下とか下着とか）を同じく手洗いして比較してみましたが、水の濁りの程度はいずれも変わらなく思えました。
    アルカリは皮脂汚れに強いけど、おしゃれ着を長持ちさせるには中性洗剤がよい（衣類の材質を問わず衣類に優しい）そうなので、衣類の新しさを保つとはいってもご家庭でのおしゃれ着洗には向かないのかなと。
    「汚れ落ちの良いアルカリ洗剤で短時間で洗い、タオルドライで衣類に負荷をかけず、平干しする」という工程が、衣類を劣化させないポイントであって、洗剤は関係ないんじゃないかなと思いました。
    匂いはいい匂いです。
    高評価は海外の方が多くレビューしているからで、輸入コストがかかる日本での利用はコスパが悪くなりますから、星の数を鵜呑みにすべきではないなーと思いました。
    Images in this review
    Customer imageCustomer image
    Report
  • surfrider1
    5.0 out of 5 stars No more itchy back
    Reviewed in Australia on June 9, 2020
    Scent: OriginalSize: 32 Fl Oz (Pack of 1)Verified Purchase
    On using this product, my clothes no longer cause my back to itch. Product is just as effective as other detergents in cleaning clothes.
    Report
  • 闇剣魔夜
    1.0 out of 5 stars 漏れてました…
    Reviewed in Japan on May 21, 2020
    Scent: OriginalSize: 32 Fl Oz (Pack of 1)Verified Purchase
    届いた段ボール開けたら…
    液体が
    漏れてました(；Д；)
    Customer image
    闇剣魔夜
    1.0 out of 5 stars
    漏れてました…

    Reviewed in Japan on May 21, 2020
    届いた段ボール開けたら…
    液体が
    漏れてました(；Д；)
    Images in this review
    Customer image
    Report
  • Gezza
    5.0 out of 5 stars Like the other makes from this collection Easy on the skin.
    Reviewed in Australia on November 20, 2020
    Scent: OriginalSize: 32 Fl Oz (Pack of 1)Verified Purchase
    Great clothes wash when using these Detergents
    Report

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