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TWIST Hit Reset Light Clarifying Shampoo, 13 ounces

4.5 out of 5 stars 1,238 ratings

Currently unavailable.
We don't know when or if this item will be back in stock.
Brand Twist
Item Form Liquid
Hair Type Curly
Scent Coconut, Ginger, Fig, and Bergamot
Age Range (Description) Adult

About this item

  • Quick Replenish: To combat dull, droopy curls that need to be refreshed and revived, use this on the regular.
  • Delete Build-up: When the weight of styling products, dirt, oil, and build-up starts weighing you down, use this for a gentle, deeper clean.
  • Stay Strong: Balance curls’ pH levels and lock in moisture by fortifying your hair’s natural lipid barrier.
  • Bounce Back: Frequent use improves consistency and elasticity for beautifully bouncy curls.
  • Safe for color and chemically treated hair.

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From the manufacturer

Twist By Ouidad. Moisture focused curl care that hustles as hard as you do.

hit reset bottle

Meet Hit Reset

Our Build-Up Minimalist. When your curls get weighed down by product build-up, grime, and excess oils, it's time for a reset. This gentle clarifying shampoo is all about balance. Eliminate build-up without stripping curls of the natural oils they need to form and stay strong. In just one wash, it will help reboot the curl pattern for a fresh start.

so rich so fresh before and after

Delete Build-Up and Bounce Back

  • To combat dull, droopy curls that need to be refreshed and revived, use this on the regular.
  • When the weight of styling products, dirt, oil, and build-up starts weighing you down, use this for a gentle, deeper clean.
  • Balance curls’ pH levels and lock in moisture by fortifying your hair’s natural lipid barrier.
  • Frequent use improves consistency and elasticity for beautifully bouncy curls.

hit reset product smear

All of the good, none of the ugly

  • Aloe Vera hydrates soothes the scalp and promotes hair growth.
  • Rice Protein encourages volume and texture so curls don't fall flat.
  • Panthenol protects hair's cuticle to add volume, shine, and texture.

moist is good
essential moisture twist products
Twist is grounded in years of expert knowledge about curl care, ingredients, and styling techniques.

Product Description

Meet Hit Reset. Our Build-Up Minimalist. When your curls get weighed down by product build-up, grime, and excess oils, it's time for a reset. This gentle clarifying shampoo is all about balance. Eliminate build-up without stripping curls of the natural oils they need to form and stay strong. In just one wash, it will help reboot the curl pattern for a fresh start. Essential Moisture. Hit Reset is gentle and weightless so curls that get weighed down by heavier formulas can stay healthy and hydrated.

Product details

  • Product Dimensions ‏ : ‎ 1.5 x 3 x 8.75 inches; 15.52 ounces
  • Item model number ‏ : ‎ 70113
  • UPC ‏ : ‎ 736658557428
  • Manufacturer ‏ : ‎ AmazonUs/OUIDC
  • ASIN ‏ : ‎ B08SCW349Z
  • Customer Reviews:
    4.5 out of 5 stars 1,238 ratings

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This Item
TWIST Hit Reset Light Clarifying Shampoo, 13 ounces
TWIST Hit Reset Light Clarifying Shampoo, 13 ounces
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PriceCurrently unavailable.$14.14-15% $9.31
List:$10.95
$18.45$28.00$28.99
Price Per Unit$1.29 / fluid ounce$0.78 / fluid ounce$1.54 / fluid ounce$3.50 / fluid ounce$28.99 / count
Delivery
Get it May 13 - 15
Get it as soon as Monday, May 12
Get it as soon as Monday, May 12
Get it as soon as Monday, May 12
Get it May 13 - 15
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ingredients

Important information

Ingredients

Aqua/Water/Eau, Ammonium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Coco-Sulfate, Aloe Barbadensis Leaf Juice, Glycerin, Sorbitol, Cocamide MEA, Decyl Glucoside, Glycol Distearate, Phenoxyethanol, Parfum/Fragrance, Benzyl Alcohol, Laureth-4, Polyquaternium-7, Guar Hydroxypropyltrimonium Chloride, Sodium Benzoate, Potassium Sorbate, Caprylic/Capric Triglyceride, Tocopheryl Acetate, Simmondsia Chinensis (Jojoba) Seed Oil, Coconut Alkanes, Coco-Glucoside, Glyceryl Oleate, Panthenol, Echinacea Purpurea Extract, Geranium Maculatum Extract, Hydrolyzed Rice Protein, Coco-Caprylate/Caprate, Benzyl Salicylate, Hydroxycitronellal, Limonene.

Directions

To give your curls a gentle and thorough cleanse, massage into wet strands and scalp. Rinse out with warm water. Follow with a conditioner. Use as often as your curls need.

Customer reviews

4.5 out of 5 stars
1,238 global ratings

Review this product

Share your thoughts with other customers

Customers say

Customers find this clarifying shampoo effective at removing build-up and leaving hair feeling clean, with one noting it works well with hair masks. Moreover, the product maintains the right moisture balance, making hair soft and defined, and customers appreciate its pleasant scent and reasonable price. However, some customers mention it can be too moisturizing and causes an itchy scalp after drying.

AI-generated from the text of customer reviews

52 customers mention "Cleanliness"52 positive0 negative

Customers find the shampoo leaves their hair clean, with one customer noting it effectively removes buildup from styling products.

"...It cleaned well in the first wash again; however, there was a slight squeaky feeling this time which went away with the L’Oreal bond repair..." Read more

"...I love that it makes my hair and scalp feel super clean without using a boatload of product...." Read more

"...This shampoo lathers up and cleanses the hair extremely well. I only end up using about 4 pumps total on my hair and it gets the job done...." Read more

"...It’s super essential to cleanse but I normally find all cleansing shampoos make my hair dry and strip all oils making it feel stringy...." Read more

44 customers mention "Effectiveness"44 positive0 negative

Customers find the shampoo effective, with one mentioning it works well when paired with a hair mask, and another noting it requires very little product for good results.

"...My hair looked fuller and my curls were easier to form...." Read more

"...scented products, they typically give me a headache but this one is so pleasant and not overpowering...." Read more

"...Their higher end products are effective and last long. I feel like they maintain those qualities with the Twist line as well...." Read more

"...the cleansing as well as styling, my curls look more defined and style better. I always have this product on hand." Read more

42 customers mention "Moisture level"37 positive5 negative

Customers find that the shampoo provides a perfect balance of moisture without being too drying, leaving their hair soft and not feeling stripped.

"...I can have a clean scalp in just one wash. My scalp & hair isn’t dry like a straw and my curl pattern looks defined...." Read more

"...This shampoo lathers up and cleanses the hair extremely well. I only end up using about 4 pumps total on my hair and it gets the job done...." Read more

"...This is the first product that does NOT do this. My scalp and hair feel amazing after using this and truly allows my hair to then absorb conditioner..." Read more

"...Its lather is like regular shampoo and my hair feels light and hydrated after use." Read more

38 customers mention "Clarifying shampoo"36 positive2 negative

Customers love this clarifying shampoo, particularly for wavy and curly hair, with one customer noting it helps keep hair defined.

"...Low & behold I try Twist. It said it’s a light & non-stripping shampoo so I guessed it could be better than deep cleansing one...." Read more

"...detangle my hair after using just the shampoo which is incredible with a clarifying shampoo...." Read more

"...Its lather is like regular shampoo and my hair feels light and hydrated after use." Read more

"this is a great clarifying shampoo for my curly and fine hair!" Read more

37 customers mention "Scent"31 positive6 negative

Customers like the shampoo's scent.

"...I love how affordable it is and how well it works for the price. I love the scent and I am very very sensitive to scented products, they typically..." Read more

"...A little goes a loooonnnggg way! The scent is very light and clean, so it won’t give you a migraine...." Read more

"...The consistency, fragrance, ingredients AND it's affordable: everything on point. I wash my hair every 3 or 4 days. It says what it does...." Read more

"...Thankfully, the smell isn’t super strong so I just deal with it because the shampoo itself works well for my hair and I don’t want to waste..." Read more

29 customers mention "Curls"25 positive4 negative

Customers love how this shampoo enhances their curls, making them soft, defined, and bouncy. One customer mentions it works well for fine, thin curls.

"...My hair looked fuller and my curls were easier to form...." Read more

"...I love how its helped define my curls. All around amazing product. I hope they never stop making it." Read more

"...It feels clean, the curls are popping and bouncy. I follow this up with their leave in and it does wonders...." Read more

"...It keeps my hair feeling less heavy, not oily, and definitely keeping my curls bouncy...." Read more

15 customers mention "Value for money"15 positive0 negative

Customers find the shampoo to be reasonably priced.

"...I don’t think more can be asked of it at such a reasonable price." Read more

"...I love how affordable it is and how well it works for the price...." Read more

"...The consistency, fragrance, ingredients AND it's affordable: everything on point. I wash my hair every 3 or 4 days. It says what it does...." Read more

"Value is wonderful. My hair feels great after using the leave-in conditioner. Great product" Read more

7 customers mention "Moisturizing"2 positive5 negative

Customers report that the shampoo is too moisturizing and causes an itchy scalp when hair dries, with one customer mentioning it makes their hair feel greasy.

"...Very itchy scalp once my hair dries that only goes away with washing again with another shampoo...." Read more

"...Says light, but I found it too moisturizing. I have wavy white girl hair." Read more

"...This shampoo left my scalp feeling very clean and itch free. My hair was not dry feeling after which is usually the case with most shampoos for me...." Read more

"...It was thicker and more moisturizing than expected and I ended up having to greasy my hair with Neutrogena clarifying shampoo to get it out...." Read more

Best Product I've Ever Used - curly dude
5 out of 5 stars
Best Product I've Ever Used - curly dude
Honestly twist has the best products out there. I used to use Shea moisture when I first started wearing my hair curly. Ive tried devacurl (found out it makes your hair fall off), kevin murphy, and other expensive products but always came back to Shea moisture it was affordable and it worked. Then I discovered twist from a YouTuber. I'm the kind of shopper that will research for so long before I buy something. After I saw an overwhelming amount of good reviews I finally got it. The consistency, fragrance, ingredients AND it's affordable: everything on point. I wash my hair every 3 or 4 days. It says what it does. Hits the reset without making my hair feel stripped of moisture. It feels clean, the curls are popping and bouncy. I follow this up with their leave in and it does wonders. Alot of products out there exploit curly haired folks and place giant price tags on their products because they know we spend the most on our hair. I like that twist eliminates that exploitation and has excellent quality products. I've been getting all my curl friends into twist and they love it too.
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Top reviews from the United States

  • Reviewed in the United States on June 18, 2024
    I apply oil to my hair pre-shampoo so have tried quite a few clarifying shampoos. Most of them suggest to use twice and that was supremely drying my scalp & hair. Especially, the high-end ones. My scalp was itchy and flaky just two days post washing. Then, I mixed first wash with clarifying and second with a hydrating one and that ended up leaving my roots flat.

    Low & behold I try Twist. It said it’s a light & non-stripping shampoo so I guessed it could be better than deep cleansing one. I was surprised by the amount I got for $7.

    I used it on my 4th day, heavy oiled hair. It removed all the oil in first wash and didn’t leave my hair a squeaky feeling. It also lathered well.

    The second part of the test was how long can I go between washes. I went 5 days and finally washed on the 6th day without oil this time. It cleaned well in the first wash again; however, there was a slight squeaky feeling this time which went away with the L’Oreal bond repair conditioner.

    The amazing thing is that I spent 15min on styling my hair by spraying leave-in, combing, side parting my hair and then applying gel and scrunching. For the first time ever in a long time a cast actually formed. My hair looked fuller and my curls were easier to form.

    I think I will be repurchasing this for the foreseeable future. I can have a clean scalp in just one wash. My scalp & hair isn’t dry like a straw and my curl pattern looks defined. I don’t think more can be asked of it at such a reasonable price.
    9 people found this helpful
    Report
  • Reviewed in the United States on July 2, 2024
    I have used this shampoo and this shampoo alone for the past 4 years or so. I have never written a review before but this one really warrants it. I love everything about it. I love that I can detangle my hair after using just the shampoo which is incredible with a clarifying shampoo. I love that it makes my hair and scalp feel super clean without using a boatload of product. I love how affordable it is and how well it works for the price. I love the scent and I am very very sensitive to scented products, they typically give me a headache but this one is so pleasant and not overpowering. My partner who also has curly hair has also been converted to using it for the past couple of years and he also loves it and the scent, as the scent is pretty unisex which I love. I love how its helped define my curls. All around amazing product. I hope they never stop making it.
    5 people found this helpful
    Report
  • Reviewed in the United States on October 10, 2024
    I’m a big fan of Ouidad products. Their higher end products are effective and last long. I feel like they maintain those qualities with the Twist line as well. This shampoo lathers up and cleanses the hair extremely well. I only end up using about 4 pumps total on my hair and it gets the job done. For context, I have naturally curly hair (type 4) that is high in density. It cleanses the hair without leaving it feeling stripped of moisture. A little goes a loooonnnggg way! The scent is very light and clean, so it won’t give you a migraine. You get a lot more for your money with this shampoo. I recommend this product to everyone! 10/10 would recommend and buy again!
    One person found this helpful
    Report
  • Reviewed in the United States on October 13, 2024
    With curly hair, you definitely have to go the extra mile to take care of it. It’s super essential to cleanse but I normally find all cleansing shampoos make my hair dry and strip all oils making it feel stringy. This is the first product that does NOT do this. My scalp and hair feel amazing after using this and truly allows my hair to then absorb conditioner better. I do also like using this in my routine, followed by one of Twist’s overnight deep conditioners. I notice a difference from how well my hair absorbs product after the cleansing as well as styling, my curls look more defined and style better. I always have this product on hand.
  • Reviewed in the United States on January 1, 2025
    Love this product, I’ve been using it on my very wavy long hair and it works great to reduce build up and doesn’t strip my hair. Its lather is like regular shampoo and my hair feels light and hydrated after use.
  • Reviewed in the United States on February 26, 2022
    Honestly twist has the best products out there. I used to use Shea moisture when I first started wearing my hair curly. Ive tried devacurl (found out it makes your hair fall off), kevin murphy, and other expensive products but always came back to Shea moisture it was affordable and it worked. Then I discovered twist from a YouTuber. I'm the kind of shopper that will research for so long before I buy something. After I saw an overwhelming amount of good reviews I finally got it. The consistency, fragrance, ingredients AND it's affordable: everything on point. I wash my hair every 3 or 4 days. It says what it does. Hits the reset without making my hair feel stripped of moisture. It feels clean, the curls are popping and bouncy. I follow this up with their leave in and it does wonders.

    Alot of products out there exploit curly haired folks and place giant price tags on their products because they know we spend the most on our hair. I like that twist eliminates that exploitation and has excellent quality products. I've been getting all my curl friends into twist and they love it too.
    Customer image
    5.0 out of 5 stars
    Best Product I've Ever Used - curly dude

    Reviewed in the United States on February 26, 2022
    Honestly twist has the best products out there. I used to use Shea moisture when I first started wearing my hair curly. Ive tried devacurl (found out it makes your hair fall off), kevin murphy, and other expensive products but always came back to Shea moisture it was affordable and it worked. Then I discovered twist from a YouTuber. I'm the kind of shopper that will research for so long before I buy something. After I saw an overwhelming amount of good reviews I finally got it. The consistency, fragrance, ingredients AND it's affordable: everything on point. I wash my hair every 3 or 4 days. It says what it does. Hits the reset without making my hair feel stripped of moisture. It feels clean, the curls are popping and bouncy. I follow this up with their leave in and it does wonders.

    Alot of products out there exploit curly haired folks and place giant price tags on their products because they know we spend the most on our hair. I like that twist eliminates that exploitation and has excellent quality products. I've been getting all my curl friends into twist and they love it too.
    Images in this review
    Customer image
    141 people found this helpful
    Report
  • Reviewed in the United States on March 3, 2024
    This and all their other hair products are and have been a life saver for me and my hair.
    I use to use Monday and I love that hair brand too but my hair was just too curly and I really needed something for my hair and the weather at the same time.
    This right here, plus the other conditioner I have and the spray de tangling, works wonders and I have been a repeated customer for the past year and a half. It keeps my hair feeling less heavy, not oily, and definitely keeping my curls bouncy. I have the weather down conditioner and the curly hair conditioner as well, I have the light shampoo . I use the shampoo on top and the conditioner at the bottom at the same time, works wonders and less worry bout scalp issues, and or oily hair let a long dry flaky hair.

    Note if you want to keep your curls , don't brush through your hair after the shower.
    4 people found this helpful
    Report

Top reviews from other countries

  • User
    2.0 out of 5 stars Makes hair frizzy and dry
    Reviewed in the United Arab Emirates on June 21, 2023
    I like that it removes all the products from my hair, but it makes my hair very frizzy and dry.
  • Rachel
    5.0 out of 5 stars does what it advertises
    Reviewed in Singapore on January 8, 2023
    amazinggggggg! my hair gets super itchy and flaky not even a day after wash day and i have been so frustrated. after i got this, my hair has found instant relief. it cleans thoroughly and i don’t have as much itch and flakes as i used to have. this is a must-have!

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Product Summary: TWIST Hit Reset Light Clarifying Shampoo, 13 ounces

From Twist

4.5 out of 5 stars, 1,238 ratings

Customer reviews

50+ viewed in past week

Price

No featured offers available

Other sellers

Other sellers

About this Item

  • Quick Replenish: To combat dull, droopy curls that need to be refreshed and revived, use this on the regular.
  • Delete Build-up: When the weight of styling products, dirt, oil, and build-up starts weighing you down, use this for a gentle, deeper clean.
  • Stay Strong: Balance curls’ pH levels and lock in moisture by fortifying your hair’s natural lipid barrier.
  • Bounce Back: Frequent use improves consistency and elasticity for beautifully bouncy curls.
  • Safe for color and chemically treated hair.

Product Description

Meet Hit Reset. Our Build-Up Minimalist. When your curls get weighed down by product build-up, grime, and excess oils, it's time for a reset. This gentle clarifying shampoo is all about balance. Eliminate build-up without stripping curls of the natural oils they need to form and stay strong. In just one wash, it will help reboot the curl pattern for a fresh start. Essential Moisture. Hit Reset is gentle and weightless so curls that get weighed down by heavier formulas can stay healthy and hydrated.

Important Information

Ingredients

Aqua/Water/Eau, Ammonium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Coco-Sulfate, Aloe Barbadensis Leaf Juice, Glycerin, Sorbitol, Cocamide MEA, Decyl Glucoside, Glycol Distearate, Phenoxyethanol, Parfum/Fragrance, Benzyl Alcohol, Laureth-4, Polyquaternium-7, Guar Hydroxypropyltrimonium Chloride, Sodium Benzoate, Potassium Sorbate, Caprylic/Capric Triglyceride, Tocopheryl Acetate, Simmondsia Chinensis (Jojoba) Seed Oil, Coconut Alkanes, Coco-Glucoside, Glyceryl Oleate, Panthenol, Echinacea Purpurea Extract, Geranium Maculatum Extract, Hydrolyzed Rice Protein, Coco-Caprylate/Caprate, Benzyl Salicylate, Hydroxycitronellal, Limonene.

Directions

To give your curls a gentle and thorough cleanse, massage into wet strands and scalp. Rinse out with warm water. Follow with a conditioner. Use as often as your curls need.

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