Deal Price
Regular Price
-
-
-
-
-
-
-
8 VIDEOS
-

Image Unavailable
Color:
-
-
-
- To view this video download Flash Player
Julep It's Balm Tint of Color Lip Balm - Rich Plum | Hydrating Lip Color with Vitamin E Core | Natural Gloss Finish | Vegan & Cruelty-Free
Learn more
Return this item for free
We offer easy, convenient returns with at least one free return option: no shipping charges. All returns must comply with our returns policy.
Learn more about free returns.- Go to your orders and start the return
- Select your preferred free shipping option
- Drop off and leave!
Return this item for free
We offer easy, convenient returns with at least one free return option: no shipping charges. All returns must comply with our returns policy.
Learn more about free returns.- Go to your orders and start the return
- Select your preferred free shipping option
- Drop off and leave!
Bundles with this item
Brand | Julep |
Item Form | Stick |
Finish Type | Natural Gloss |
Skin Type | All |
Color | 10 Rich Plum |
About this item
- IT’S BALM 2-IN-1 LIP BALM + BUILDABLE LIPSTICK RICH PLUM: soft purple mauve - Enhance your allure with this soft purple mauve.
- FULL COVERAGE LIP BALM CRAYON: Full coverage, rich color, a hint of gloss, and ultra-smooth application. This tinted lip balm has it all, making it a makeup bag essential. Choose from wear-with-everything neutrals, playful pinks, and sultry berry shades…or collect them all!
- FORMULATED WITH NATURALLY EFFECTIVE INGREDIENTS: Formulated with Sunflower Butter, Vitamin E, and extra-finely milled pigments, this natural lip balm delivers on color and healthy hydration. The Sunflower Butter is high in antioxidants and Omega-6 fatty acids, locking in moisture for hours. Meanwhile, the Vitamin E core protects against dehydration and free radical damage. Both keep your lips extra soft, while the fine pigments ensure color goes on smooth and makes a statement.
- VITAMIN E CORE: Vitamin E infused super-hydrating treatment core enriched with sunflower butter and vitamin E to moisturize, conditions, and protects against free radical damage on your lips.
- NO MIRROR OR SHARPENER NECESSARY EASY TO APPLY: This tinted lip balm gives you smooth, rich color on the go. Simply glide directly across lips for instant impact. Twist-up bottom of the lip crayon to reveal more color.
Consider a similar item
Frequently purchased items with fast delivery
From the brand

-
Julep Beauty Best Sellers
-
Eyeshadow 101 Crème to Powder Stick: Waterproof crease-proof powder that won't transfer or budge.
-
When Pencil Met Gel Liner: High-performance pigments offer bold color that lasts all day or night.
-
It's Balm Lip Crayon: Provides smooth, rich color, and a hint of gloss (with vitamin E and sunflower butter).
-
Skip the Brush: Convenient 2-in-1 blush sticks instantly give a flush of soft color to lips and cheeks, no brushes required!
-
Length Matters Mascara: Define, lengthen, and darken lashes in a single swipe with this black mascara.
-
Brow 101 Pencil + Tinted Gel: This two-in-one product will have you looking like you were born with runway-ready arches.
-
24/7 Hydrating Lip Treatment: Meet your new jelly lip mask, everyday balm, and night lip treatment all in one.
-
Cushion Complexion Concealer: This stick does it all— hides acne, dark circles, and hyperpigmentation.
-
No Excuses SPF 40: Protects against UVA/UVB rays with SPF 40, soothes, nourishes, and repairs skin.
-
Vitamin E Cleansing Oil: Makeup remover, hydrating oil, and lightweight cleanser in one.
-
Torpedo Liner Sharpener: Travel Friendly, Easy Cleaning Beauty Sharpener for Eyeliner, Lip Liner and Brow Pencils
-
Detoxifying + Cleansing Stick: Travel-friendly stick unclogs pores & dissolves waterproof makeup while moisturizing skin.
-
Rosehip Seed Facial Oil: Prevents and Repairs the Appearance of Fine Lines and Hyperpigmentation
-
Toning + Cleansing Stick: Travel-friendly stick gently exfoliates and dissolves waterproof makeup while brightening skin.
-
Konjac Face Sponge: A powerful pore cleaner combines Konjac Root and Bamboo Charcoal that absorbs impurities.
-
So Plush Ultra-Hydrating Lip Gloss: Amp up lips, delivers kissable shine, hydrates and protects lips all day long.
-
It's Whipped Matte Lip Mousse: Add a weightless pop of comfortable matte color that stays put for up to 12 hours.
Product Description






Complete the Look
![]() It's Balm | ![]() Eyeshadow 101 | ![]() When Pencil Met Gel | ![]() Skip the Brush | ![]() Cushion Complexion | ![]() Brow 101 | ![]() Length Matters | |
---|---|---|---|---|---|---|---|
Customer Reviews
|
4.1 out of 5 stars 14,361
|
4.2 out of 5 stars 52,738
|
4.1 out of 5 stars 19,699
|
4.2 out of 5 stars 5,514
|
4.1 out of 5 stars 2,389
|
4.3 out of 5 stars 1,514
|
4.2 out of 5 stars 1,431
|
Price
| $10.20$10.20 | $10.80$10.80 | $9.00$9.00 | $13.77$13.77 | $13.60$13.60 | $10.39$10.39 | $10.00$10.00 |
What it is:
| Moisturizing Lip Color | Crème to Powder Eyeshadow | All-Day Eyeliner | 2-in-1 Cheek & Lip Color | 5-in-1 Skin Perfecter | 2-in-1 Pencil + Tinted Gel | Buildable Lengthening Mascara |
What it does:
| Adds soft color | Delivers crease-proof color | Glides without tugging | Blends seamlessly | Corrector + Foundation | Sculpts and defines | Adds instant drama |
Key Ingredients:
| Vitamin E + Sunflower Butter | Vitamin E + Candelilla Wax | High-performance polymers | Rich Emollients | Hyaluronic Acid + Turmeric | Synthetic Beeswax + Jojoba Oil | Vitamin B5 + Aloe Leaf Juice |
Finish:
| Semi-Gloss | Matte, Shimmer & Metallic | Matte & Shimmer | Luminous & Matte | Natural | Natural | Natural |
Shades Available
| 10+ | 30+ | 30+ | 9 | 10+ | 4 | 1 |
Cruelty-Free
| ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ |
Product details
- Package Dimensions : 4.41 x 0.75 x 0.75 inches; 0.63 ounces
- UPC : 849154071906
- Manufacturer : Julep
- ASIN : B0CNH8HFQV
- Country of Origin : China
- Best Sellers Rank: #1,787 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care)
- #34 in Lip Balms & Moisturizers
- Customer Reviews:
Compare with similar items
This Item ![]() Julep It's Balm Tint of Color Lip Balm - Rich Plum | Hydrating Lip Color with Vitamin E Core | Natural Gloss Finish | Vegan & Cruelty-Free | Recommendations | ||||
Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | ||
Price | -26% $10.40$10.40 List Price: $14.00 | -8% $24.00$24.00 List: $26.00 | $26.99$26.99 | $22.99$22.99 | $26.99$26.99 |
Price Per Unit | $130.00 / ounce | $48.00 / ounce | $6.75 / count | $186.15 / ounce | $6.75 / count |
Delivery | Get it as soon as Wednesday, Jul 16 | Get it as soon as Wednesday, Jul 16 | Get it Jul 16 - 18 | Get it as soon as Wednesday, Jul 16 | Get it as soon as Wednesday, Jul 16 |
Customer Ratings | |||||
Sold By | Julep Direct | Front Row Group | BALMSHOT Lip Balm Products | Global Trading US | MetaRetail |
form | Stick | Balm | Balm | — | Balm |
flavor | — | Butter | Classic | — | Minty Combo (Variety Pack) |
skin type | All | Dry, All Skin Types | Dry | — | Dry |
number of items | 1 | 1 | 180 | — | 180 |
product benefit | Delivers color and healthy hydration with natural ingredients | Softens, Smooths, Hydrates, Moisturizes | Moisturizing | — | Moisturizing |
Important information
Safety Information
For external use only.
Ingredients
INGREDIENTS / INGRÉDIENTS (OUTER FORMULA): POLYBUTENE, HYDROGENATED POLYISOBUTENE, METHYL HYDROGENATED ROSINATE, PENTAERYTHRITYL ADIPATE/CAPRATE/CAPRYLATE/HEPTANOATE, TRIETHYLHEXANOIN, BIS-BEHENYL/ISOSTEARYL/PHYTOSTERYL DIMER DILINOLEYL DIMER DILINOLEATE, POLYETHYLENE, SILICA, MICA, DIISOSTEARYL MALATE, CAPRYLIC/CAPRIC TRIGLYCERIDE, OZOKERITE, CERA MICROCRISTALLINA / MICROCRYSTALLINE WAX / CIRE MICROCRISTALLINE, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX, TOCOPHEROL, STEARALKONIUM HECTORITE, PROPYLENE CARBONATE, METHYL GLUCOSE DIOLEATE, SILICA DIMETHYL SILYLATE, TOCOPHERYL ACETATE, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, ETHYL VANILLIN. MAY CONTAIN / PEUT CONTENIR (+/-): TITANIUM DIOXIDE (CI 77891), RED 7 LAKE (CI 15850), BLUE 1 LAKE (CI 42090), IRON OXIDES (CI 77491, CI 77492, CI 77499), YELLOW 5 LAKE (CI 19140), RED 6 LAKE (CI 15850), RED 40 LAKE (CI 16035), YELLOW 6 LAKE (CI 15985), RED 27 LAKE (CI 45410). INGREDIENTS (TREATMENT CORE): TRIETHYLHEXANOIN, DIISOSTEARYL MALATE, PENTAERYTHRITYL ADIPATE/CAPRATE/CAPRYLATE/HEPTANOATE, POLYETHYLENE, SILICA, BIS-BEHENYL/ISOSTEARYL/PHYTOSTERYL DIMER DILINOLEYL DIMER DILINOLEATE, SILICA DIMETHYL SILYLATE, OZOKERITE, CERA MICROCRISTALLINA / MICROCRYSTALLINE WAX / CIRE MICROCRISTALLINE, METHYL GLUCOSE DIOLEATE, ETHYL VANILLIN, CAPRYLIC/CAPRIC TRIGLYCERIDE, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX, TOCOPHERYL ACETATE, TOCOPHEROL, STEARALKONIUM HECTORITE, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, MICA, PROPYLENE CARBONATE. MAY CONTAIN / PEUT CONTENIR (+/-): TITANIUM DIOXIDE (CI 77891).
Directions
1. Twist up the bottom of the lip crayon to reveal more color. 2. Glide directly across lips for instant impact.
Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonCustomers say
Customers like the lip balm's color, describing it as sheer with a nice shine, and appreciate its moisturizing properties that keep lips soft and comfortable. The product is easy to apply and receives positive feedback for its quality. Regarding longevity, while some say it lasts all day, others report it doesn't stay on long. Moreover, customers disagree on the stickiness, with some finding it not sticky or gloppy while others describe it as sticky. Additionally, the value for money receives mixed reviews, with several customers feeling it's not worth the price.
AI Generated from the text of customer reviews
Select to learn more
Customers find the lip balm moisturizing and hydrating, with one customer noting it doesn't cake or dry out their lips.
"My favorite nude shade and love how moisturizing it is!" Read more
"Great. Good color that doesn't wipe off. Moisturizing. Will be getting more colors!" Read more
"...But it shakes around in the tube & it is very dry. Otherwise I’d def rate it higher, I like the way it looks...." Read more
"Very moisturizing. Great color. Good quality for the price." Read more
Customers appreciate how the lip balm feels on their lips, describing it as smooth, silky, and comfortable, while keeping them soft and creamy.
"This is smooth, not sticky and long lasting." Read more
"Smooth, creamy, stays on a long time!" Read more
"Doesn't get all over your teeth. Smooth but doesn't color build Like it says." Read more
"The balm is okay. Color is nice and it goes on smooth. You do have to reapply often...." Read more
Customers find the lip balm to be of good quality.
"Great product! Goes on smooth, color matches perfectly with what they show samples on line. Moisturize's lips...." Read more
"Good product" Read more
"...Nice product and will need to reapply after eating. Looks same exact as picture." Read more
"...smooth feeling and natural ingredients make this lipstick a great product. Would buy again" Read more
Customers find the lip balm easy to apply, noting that it goes on smoothly and quickly.
"I ordered Black Cherry. The color is bold, but very nice and it goes on smoothly...." Read more
"...Sort of drying. And the color wasnt what i was expecting. It is easy to apply and blends well (i blended it out in the pic)...." Read more
"...brings life back to your lips. They feel so smooth. Easy to apply. Will purchase again." Read more
"Easy to use. Color stays on. Moisturizes lips." Read more
Customers have mixed opinions about the lip balm's longevity, with some saying it lasts all day while others report it doesn't stay on long.
"This is smooth, not sticky and long lasting." Read more
"Great color but it doesn’t last long and you have to reapply after a few hours." Read more
"Moisture without stickiness and good color that stays on." Read more
"...Nothing to dislike. Love the colour and staying power. Doesn’t dry my lips out. Don’t you just hate that?! I know I do! 100% recommended." Read more
Customers have mixed opinions about the lip balm's stickiness, with some finding it not sticky or gloppy while others report that it doesn't stay on their lips.
"...It’s worth the money because the color is great and flattering, it’s not sticky nor Does it disappear Immediately after you put it on...." Read more
"Not sticky feels so good on your lips..." Read more
"...Color was way off. Comes right off. Reminded me of the cheap, waxy, flavored chapsticks, that you used to get a holiday as a kid, in one of those..." Read more
"...It's smooth and keeps my lips soft - not waxy, sticky, or dry. It's light and has no detectable odor...." Read more
Customers find the lip balm not worth the money, noting that it contains very little product for the price.
"...Waste of money." Read more
"It’s like chemical flavored carmex. Full of mineral oil. Not worth the money...." Read more
"Great price. Love the product it's a lovely color creamy and very complimentary" Read more
"...Very disappointing. The feel, smell and texture are completely different. Will not be purchasing again." Read more
Reviews with images

Hydrating and Colorful, But the Applicator Could Use a Revamp
Top reviews from the United States
There was a problem filtering reviews. Please reload the page.
- Reviewed in the United States on May 8, 2024Color: 04 Dusty Orchid ShimmerVerified PurchaseI ordered Dusty Orchid Shimmer on a whim. I don’t usually spend $14.95 on lip color at this point in my life(I used to buy top of the line make up from department stores). I have to say this is a nice product! It’s worth the money because the color is great and flattering, it’s not sticky nor Does it disappear Immediately after you put it on. The color is buildable, but then it comes off more easily. It’s moisturizing and the color lasts if you don’t go crazy with it. There are several colors I’d love to try. But I think I’ll try this one out for longer than a couple of days before I invest in more. But if you feel like treating yourself to a nice moisturizing lip color, I say go for it with this product! I do use a lip liner with it, as with other, sheer Or moisturizing lip products because I’m 56 and my lip outline can use a little boost to keep it neat and keep the color in place. I used a neutral Sephora lip balm with it and it was fine. The color blended and didn’t look weird. It looked natural but finished in attractive way! I don’t like to include photos with my reviews, but if I was going to, this would be a product that I would take a selfie with (If I took selfies regularly and not just to make sure look OK and then delete the photo). I looked too much like my mom and my dad in selfies for my own comfort, even though I’m MUCH thinner than either of them! Too thin to feel comfortable with random photos of myself. Blah, blah, blah!
My point here is that it’s a great product so far and if you want a nice product without going overboard, I highly recommend this. Even without trying it on, and only a photo of the color and some reviews to go on I took a chance and it really was worth it! Normally, I buy Burt’s Bees colored lip balm, but this lip color lasts longer. It doesn’t have the nice minty taste- In fact, it has no discernible taste at all, which I find unusual. No fragrance like Chanel products. No taste like Burt’s Bees etc. Just moisturizing color that stays in place, especially if you use Lip liner because you’re getting a little bit older or you just appreciate a very neat lip outline! 👄
Thanks for taking the time to read this review and I hope it helps! I find reviews very helpful so I tried to leave them whenever I’m impressed or terribly disappointed. This one is because I’m impressed!
- Reviewed in the United States on July 2, 2025Color: 03 Cashmere NudeVerified PurchaseSuper soft and a great color. I really like this one. I have very dry lips and my skin peels a lot. This helps them to feel and look better.
- Reviewed in the United States on April 22, 2025Color: 04 Dusty Orchid ShimmerVerified PurchaseI’m really loving the Julep It's Balm Tint of Color Lip Balm! It's the perfect mix of hydration and color. The formula feels super lightweight and comfortable on my lips, without any greasy or sticky residue. I love that it’s packed with nourishing ingredients like sunflower butter and vitamin E, so my lips stay soft and moisturized throughout the day.
The color is buildable, which is awesome because I can either go for a soft, natural tint or layer it for a more vibrant pop. It's also super easy to apply on the go, thanks to the twist-up crayon design, so no sharpener needed. The best part is that it’s vegan and cruelty-free, so I feel good about using it.
My only small gripe is that the color doesn’t last as long as traditional lipsticks, especially after eating or drinking, so I do need to reapply. But because the formula is so comfortable and it comes in such cute shades, it’s definitely worth the quick touch-ups. Overall, it’s become my go-to for a natural, everyday lip look with a little extra color!
- Reviewed in the United States on June 23, 2025Color: 09 Canyon RoseVerified PurchaseThe balm is okay. Color is nice and it goes on smooth. You do have to reapply often. My only complaint is that the cap does not stay on securely enough to carry in your purse or pocket. I had it in my purse and the cap came off. The mess was everywhere. I won't be buying again.
- Reviewed in the United States on November 1, 2024Color: 08 Cherry Wood CrèmeVerified PurchaseFor years I'd worn long-last lipstick because I used to work 8-12 hour shifts, 5-6 days/week. My priority was rich, fully pigmented color that would last all day without reapplication and that would not smear or smudge. The only problem with long-last lipstick is that it's very drying, so I'd sometimes have to deal with chapped lips.
Now that I'm retired, my priority is moisture and comfort. No more need for the long-last lipstick. I've used Burt's Bees Lip Shimmer. That's a great product but, because my natural skin color is tan, I found the tint too light for me. It just didn't show up on my lips.
Enter Julep It's Balm. I was surprised at how deep the color was--it looked like lipstick! But you can apply this without a mirror. I swipe my bottom lip, then the middle of my top lip, and press my lips together, and my lips are comfortably smooth. It's Balm provides good moisture with a welcome, natural-looking pop of color on my lips. Yes, it comes off with eating and drinking, but it's easy to reapply. It's non-sticky. It's scent- and flavor-free, which I love. I have one on my nighstand and one in my handbag. It fits easily into a pocket. I've never before seen a lip balm that provided definitive but natural-looking lip color. BTW, I ordered Cherry Wood Creme and Black Cherry. Cherry Wood Creme is a deep, subtle red. Black Cherry is a heavily pigmented blue-red that also stains your lips. When I want just moisture, not another application of color, I swipe my lips with the top of the balm--the vitamin E core. A little color goes a long way, so I can see where these lip balms would last a while.
I think I'm rambling now, but I love this product. It's a little pricey (yes, I'm a cheapskate), so I signed up for subscribe and save for these two colors. Great product. I can't recommend highly enough.
- Reviewed in the United States on June 10, 2025Color: 23 Roasted PeachVerified PurchaseThis is a great lip balm! Had ordered it twice in “Rosewood Nude” and decided I’d like a little more color for the summer. Just received my newest color, “Roasted Peach,” and love it even more! It’s a very pretty color and goes well with my medium skin tone. Seems perhaps this newest purchase was a little smaller in size than previous ones, but the color more than makes up for that difference! Highly recommend this product.
Top reviews from other countries
-
ChiaraReviewed in Italy on December 12, 2023
5.0 out of 5 stars Lip Balm Meraviglioso!
Color: 08 Cherry Wood CrèmeVerified PurchasePenso sia diventato ufficialmente il mio lip balm preferito, colora e ammorbidisce le labbra in modo del tutto naturale! Sicuramente comprerò in altre colorazioni.
- nazuReviewed in the United Kingdom on June 4, 2025
5.0 out of 5 stars Smooth lips
Color: 16 Brown SugarVerified PurchaseGreat soft balm easy to use and glides on lips nice subtle colour.
- JMReviewed in the United Arab Emirates on March 30, 2024
4.0 out of 5 stars Good
Color: 02 90's NeutralVerified PurchaseIt glides smoothly.The color needs to be built .medium staying power.Not many color choices.
-
IrMaReviewed in Italy on June 30, 2023
5.0 out of 5 stars Non male...
Color: 08 Cherry Wood CrèmeVerified Purchase... direi buon prodotto, anche se il colore è un po' diverso. Non ho avuto nessuna allergia post uso.
- Zoe DawesReviewed in the United Kingdom on February 7, 2025
4.0 out of 5 stars Good quality lipstick
Color: 19 Velvet NudeVerified PurchaseBought this following a magazine recommendation. It’s nice and soft with good colour which lasts. Only reason for 4 not 5 stars is that it’s slightly darker than it looks in photo and I wanted a very pale colour.
Disclaimer: While we work to ensure that product information is correct, on occasion manufacturers may alter their ingredient lists. Actual product packaging and materials may contain more and/or different information than that shown on our Web site. We recommend that you do not solely rely on the information presented and that you always read labels, warnings, and directions before using or consuming a product. For additional information about a product, please contact the manufacturer. Content on this site is for reference purposes and is not intended to substitute for advice given by a physician, pharmacist, or other licensed health-care professional. You should not use this information as self-diagnosis or for treating a health problem or disease. Contact your health-care provider immediately if you suspect that you have a medical problem. Information and statements regarding dietary supplements have not been evaluated by the Food and Drug Administration and are not intended to diagnose, treat, cure, or prevent any disease or health condition. Amazon.com assumes no liability for inaccuracies or misstatements about products.