One-time purchase:
Subscribe & Save
5%
15%
- No fees
- Cancel anytime
Unlock 15% savings
Save 15% when you receive 5 or more products in one auto-delivery to one address. Currently, you'll save 5% on your Jan 9 delivery.Choose how often it's delivered
From once every 2 weeks to once every 6 monthsSkip or cancel any time
We'll send you a reminder before each delivery.Potential Savings
Potential Yearly Savings is an estimate based on your selected delivery frequency and the base discount. Actual savings may change based on delivery frequency and discount eligibility.Pricing
While you will always receive a Subscribe & Save discount, individual product prices can go up or down over time. If the price of your subscribed product changes, the new price will be displayed in your order review email and will be applied only on future shipments. You can review your subscription price and edit or cancel your subscription at any time
Added to cart
L'Oreal Paris Makeup Voluminous Lash Boosting Conditioning Primer Mascara, White Primer, 0.24 fl; oz.
Learn more
Return this item for free
We offer easy, convenient returns with at least one free return option: no shipping charges. All returns must comply with our returns policy.
Learn more about free returns.- Go to your orders and start the return
- Select your preferred free shipping option
- Drop off and leave!
Learn more
Learn more
Return this item for free
We offer easy, convenient returns with at least one free return option: no shipping charges. All returns must comply with our returns policy.
Learn more about free returns.- Go to your orders and start the return
- Select your preferred free shipping option
- Drop off and leave!
Purchase options and add-ons
Color | White |
Product Benefits | Volumizing, Conditioning, Softening |
Special Feature | Lightweight |
Brand | L'Oreal Paris |
Item Form | Liquid |
About this item
- Voluminous Lash Primer, the perfect partner to your favorite mascara to instantly boost every lash look; Lightweight eyelash primer instantly builds dramatic volume and length on each lash
- L'Oreal Paris Mascara: Get the long, full eyelashes you love with our best mascaras and primers; Choose from our innovative volumizing formulas and variety of brushes
- Create you perfect eye makeup look with our collection of Voluminous mascaras, achieve sleek lines with smudge proof eyeliner, define your brows and discover eye shadow palettes with shades made for every eye color
- Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
- Perfect To Pair With: Voluminous Original Volume Building Mascara, uniquely formulated to resist clumping, soften and build lashes up to 5X their natural thickness
There is a newer version of this item:
Frequently bought together

Frequently purchased items with fast delivery
From the brand

-
Shop New Arrivals
-
Shop Best Sellers
-
Shop Allure Winners
-
From the manufacturer




Product Description
L’Oral Paris Voluminous Original Primer is a mascara amplifier and lash conditioner the perfect pair for your favorite mascara to maximize every lash look. Lightweight mascara primer instantly creates a boosting effect to lengthen, thicken and amplify lashes. Conditions lashes over time for soft nourished lashes. • Instantly thicker, longer lashes • Mascara Amplifier • Boosts every lash look • Conditions and volumizes Place brush at base of lashes and gently sweep up to tip. Does not smudge. Removes easily. Ophthalmologist tested. Suitable for sensitive eyes. Tested under dermatological control. To safeguard L’Oreal purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute mascara with water, saliva, or any other substance. Cap tightly after use. If change in odor or appearance occurs, discontinue use. Do not use this or any other eye cosmetic if your eye is injured, irritated, or infected. Consult a physician promptly.
Product details
- Is Discontinued By Manufacturer : No
- Product Dimensions : 0.67 x 2.75 x 7.06 inches; 0.64 ounces
- Item model number : 071249330265
- UPC : 071249330265
- Manufacturer : L'Oreal - Cosmetics
- ASIN : B01DPA6OHO
- Country of Origin : USA
- Best Sellers Rank: #765 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care)
- #2 in Eyelash Primers
- Customer Reviews:
Compare with similar items
This Item ![]() L'Oreal Paris Makeup Voluminous Lash Boosting Conditioning Primer Mascara, White Primer, 0.24 fl; oz. | Recommendations | |||||
Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | |
Price | -28% $7.94$7.94 List: $10.99 | -14% $11.12$11.12 List: $12.99 | -14% $11.12$11.12 List: $12.99 | -23% $9.99$9.99 List: $12.99 | -30% $11.13$11.13 List: $15.99 | -36% $7.05$7.05 List: $10.99 |
Price Per Unit | $33.08 / fluid ounce | $27.80 / fluid ounce | — | — | $33.73 / fluid ounce | — |
Delivery | Get it as soon as Saturday, Jul 12 | Get it as soon as Saturday, Jul 12 | Get it as soon as Saturday, Jul 12 | Get it as soon as Saturday, Jul 12 | Get it as soon as Saturday, Jul 12 | Get it as soon as Saturday, Jul 12 |
Customer Ratings | ||||||
Sold By | Amazon.com | Amazon.com | Amazon.com | Amazon.com | Amazon.com | Amazon.com |
color | White | Waterproof Blackest Black | Washable Blackest Black | Soft White | Blackest Black | Black |
unit count | 0.24 | 0.4 | 0.27 | 0.27 | 0.33 | 0.28 |
volume | 0.24 fluid ounces | 12.7 fluid ounces | 0.27 fluid ounces | 0.27 fluid ounces | 10 milliliters | 0.28 fluid ounces |
waterproof | — | ✓ | ✓ | ✗ | ✗ | ✗ |
form | Liquid | Liquid | Liquid | Liquid | Liquid | Liquid |
product benefit | Volumizing, Conditioning, Softening | Waterproof | Lengthening, Volumizing, Long Lasting | Pink-tinted mascara primer. Thickens lashes and helps enhance mascara wear. | Lengthening, Volumizing, Thickening | Volumizing |
skin tone | All | — | All | All | All | Deep |
skin type | Sensitive | — | Sensitive | Sensitive | All, Combination | All |
package type | Tube | Tube | Carton | Tube | Tube | Tube |
labeled country | US | US | — | US | — | FR |
Important information
Safety Information
To safeguard L’Oreal purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute mascara with water, saliva, or any other substance. Cap tightly after use. If change in odor or appearance occurs, discontinue use. Do not use this or any other eye cosmetic if your eye is injured, irritated, or infected. Consult a physician promptly.
Ingredients
AQUA / WATER / EAU, POLYBUTENE, PARAFFIN, POTASSIUM, CETYL PHOSPHATE, CERA ALBA / BEESWAX / CIRE, DABEILLE, COPERNICIA, CERIFERA CERA / CARNAUBA WAX / CIRE DE CARNAUBA, STEARETH-2, CETYL ALCOHOL, ALCOHOL DENAT, PHENOXYETHANOL, HYDROXYETHYLCELLULOSE, ACACIA SENEGAL GUM, PANTHENOL, ETHYLENEDIAMINE/STEARYL, DIMER DILINOLEATE COPOLYMER, CAPRYLYL, GLYCOL, HYDROGENATED JOJOBA OIL, HYDROGENATED PALM OIL, 2-OLEAMIDO-1,3 OCTADECANEDIOL, DISODIUM EDTA, BHT, ROSA CANINA FRUIT OIL, STEARYL ALCOHOL, MYRISTYL ALCOHOL, PENTAERYTHRITYL TETRA-DI-T-BUTYL, HYDROXYHYDROCINNAMATE, PROPYLENE GLYCOL, PROPYL GALLATE, CITRIC ACID
Directions
Place brush at base of lashes and gently sweep up to tip. Does not smudge. Removes easily. Ophthalmologist tested. Suitable for sensitive eyes. Tested under dermatological control.
Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonCustomers say
Customers find this mascara primer effective at lengthening and thickening their lashes, with results comparable to more expensive options. The product is easy to apply, making mascara application faster and easier, and customers appreciate its good value for money. While some customers report it's totally clump-free, others mention it can get clumpy. The primer improves mascara application and delivers a dramatic look without appearing artificial.
AI Generated from the text of customer reviews
Customers report that the mascara makes their lashes look longer and fuller, with one customer noting it adds structure to them.
"...I am switching over to this primer instead. It really extends your eyelashes making them not only look much longer but much fuller...." Read more
"Use this as your base for gorgeous lashes. I always prime my lashes and they have grown thicker with each use...." Read more
"...In addition, I think my lashes look and feel healthier." Read more
"Pros: game changer for legthening my lashes prior to putting on mascara. Easy to apply...." Read more
Customers find the mascara to be good value for money, describing it as the best affordable eyelash primer.
"...This is it!!! It is very comparable. I like how full my lashes are when I wear this with my mascara. I will definitely buy this again...." Read more
"...It is way better then my usual mascara primer that I use. I am switching over to this primer instead...." Read more
"...It's a wise investment if you don't want fake lashes. (I couldn't be bothered.)" Read more
"Great product and have used it for years. Plumps up your lashes to make your mascara work better." Read more
Customers find that the mascara primer works fantastically, performing as well as expensive alternatives and being particularly effective for lash extensions.
"...It works really well" Read more
"I use this every time I wear mascara and it works so good. Helps my eyelashes hold onto the mascara and makes my mascara easy to remove...." Read more
"...my mascara, it makes my eyelashes look more full and longer, works really well and have repurchased more than once" Read more
"It just works. I love my natural lashes but this is a game changer!" Read more
Customers find the mascara primer easy to apply, noting that it goes on smoothly and makes the application process faster and easier compared to using mascara alone.
"...Easy to apply. Tip: it goes on as a white color, so you will need mascara, too. Cons: it can occasionally have tiny clumping...." Read more
"Length and extends. I have been using this for years. It is great to apply then massacre." Read more
"...Applying the Lash Boosting Conditioning Primer Mascara is straightforward. The brush is designed to coat each lash evenly...." Read more
"Makes it easier to apply mascara & it makes your eyelashes look thicker. Not as much mascara is needed because it already makes your lashes thicker." Read more
Customers appreciate how the mascara makes their lashes appear thicker and longer.
"...This is it!!! It is very comparable. I like how full my lashes are when I wear this with my mascara. I will definitely buy this again...." Read more
"...I always prime my lashes and they have grown thicker with each use. It's a wise investment if you don't want fake lashes. (I couldn't be bothered.)" Read more
"...of added volume, giving even the thinnest lashes a fuller, thicker appearance...." Read more
"...It’s not as thick and leaves my lashes spiky and spider like...." Read more
Customers love how the mascara makes their lashes look, describing them as gorgeous and dramatic, while maintaining a natural appearance without appearing artificial or clumpy.
"...The black pigment is rich and intense, offering a bold, full look that lasts throughout the day without smudging or flaking...." Read more
"...My lashes look great when I'm done. I took a star away because I expected the primer to wipe on white without effort...." Read more
"...Packaging: The mascara comes in a sleek and compact tube with a brush applicator...." Read more
"...Oh my goodness! My lashes were so gorgeous- extra long and luscious. People started asking if they were real... and they meant my eyelashes!..." Read more
Customers appreciate how the primer enhances mascara application, making lashes ready for the product and improving overall results.
"...Plumps up your lashes to make your mascara work better." Read more
"...The primer is wonderful at getting lashes ready for mascara. My lashes look great when I'm done...." Read more
"...Mascara Compatibility: This primer is compatible with most mascaras, but it works best when used with L'Oréal Voluminous mascaras...." Read more
"...It's a daily go-to prior to applying mascara. I've been blessed with decent lashes but as I've aged, they're not what they used to be...." Read more
Customers have mixed experiences with the mascara's clumpiness, with some reporting it's not clumpy at all and prevents clumps, while others mention it gets clumpy and causes mascara to become super clumpy.
"...Cons: it can occasionally have tiny clumping. (Tip: I use a lash separator to fix this). Bottomline: game changer for me...." Read more
"Goes on without clumps. Definitely adds length to my lashes once I apply my mascara. Definitely worth the purchase." Read more
"Brush is a little messy, yet not a lot of product comes out at every use...." Read more
"Ok at first but clumps up quickly and wears off." Read more
Reviews with images

Long lashes
Top reviews from the United States
There was a problem filtering reviews. Please reload the page.
- Reviewed in the United States on June 25, 2025Color: WhiteSize: 0.24 Fl Oz (Pack of 1)Verified PurchaseLOVE THIS! I usually buy Lancôme but wanted to try something that wasn’t so expensive. This is it!!! It is very comparable. I like how full my lashes are when I wear this with my mascara. I will definitely buy this again. Highly recommend.
- Reviewed in the United States on June 12, 2025Color: WhiteSize: 0.24 Fl Oz (Pack of 1)Verified PurchaseI don't know why I was skeptical that it was white & would affect the look of my eyelashes with mascara but I was sure wrong. It is way better then my usual mascara primer that I use. I am switching over to this primer instead. It really extends your eyelashes making them not only look much longer but much fuller. Highly recommend 10/10 starts forsure!
- Reviewed in the United States on June 27, 2025Color: WhiteSize: 0.24 Fl Oz (Pack of 1)Verified PurchaseLove this primer. This is my 3 time buying. I have short straight lashes. Even though it doesn’t curl them how I would like. It does help the mascara stick on and not flake or transfer.
- Reviewed in the United States on June 23, 2025Color: WhiteSize: 0.24 Fl Oz (Pack of 1)Verified PurchaseNot bad. Drys out quickly
- Reviewed in the United States on June 26, 2025Color: WhiteSize: 0.24 Fl Oz (Pack of 1)Verified PurchaseUse this as your base for gorgeous lashes. I always prime my lashes and they have grown thicker with each use. It's a wise investment if you don't want fake lashes. (I couldn't be bothered.)
- Reviewed in the United States on June 14, 2025Color: WhiteSize: 0.24 Fl Oz (Pack of 1)Verified PurchaseI have been using this product for a long time and am a huge fan. My mascara does not smear/smudge when I use this….EVER. I don’t know why that is but that is my experience. In addition, I think my lashes look and feel healthier.
- Reviewed in the United States on June 10, 2025Color: WhiteSize: 0.24 Fl Oz (Pack of 1)Verified PurchaseI used to use Lancome's primer until I found out Loreal bought out Lancome and made their products in the same warehouse, so I thought why not try this. It's the exact same stuff, just a different brush. Tbh, I wish it had a different brush attached, but I still really love it.
- Reviewed in the United States on June 6, 2025Color: WhiteSize: 0.24 Fl Oz (Pack of 1)Verified PurchaseI like this primer in general however, the last few times that I have ordered it, the primer is partially dried out and the container is only approximately 1/3 full. I'm going to change brands.
Top reviews from other countries
- HReviewed in the United Arab Emirates on December 24, 2023
5.0 out of 5 stars Using for years
Color: WhiteSize: 0.24 Fl Oz (Pack of 1)Verified PurchaseMakes my lashes look so much longer. Been using this for years and won’t stop! Fantastic
- snoozeReviewed in Australia on August 26, 2024
5.0 out of 5 stars Love it
Color: WhiteSize: 0.24 Fl Oz (Pack of 1)Verified PurchaseMy lashes as I like them, are more defined.
-
GemaReviewed in Spain on June 11, 2018
5.0 out of 5 stars Ok
Color: WhiteSize: 0.24 Fl Oz (Pack of 1)Verified PurchaseMe gusta,funciona bien espesa y alarga pero tienes q poner una mascara q sea medio buena encima para q no haga pegote s
-
martel jessicaReviewed in France on June 1, 2025
5.0 out of 5 stars Je le met comme base avant un mascara noir
Color: WhiteSize: 0.24 Fl Oz (Pack of 1)Verified PurchaseAu top ! Je le met comme
Base avant de mettre le noir et cela aide à faire de plus long cils . Là où avec seulement un mascara noir je n’arrivais pas à avoir un super résultat, même avec les grosses marques . Là, vous mettez celui-ci comme base ensuite un mascara, même un mascara de premier prix vous aurez un final plus que satisfaisant.
-
Amazon KundeReviewed in Germany on March 18, 2025
5.0 out of 5 stars Für den perfekten Augenaufschlag!
Color: WhiteSize: 0.24 Fl Oz (Pack of 1)Verified PurchaseFür den perfekten Augenaufschlag bestens geeignet! Ich trage das Produkt jeden Tag auf. Zweimal Mascara darüber auftragen und die Wimpern sind perfekt und sehen natürlich aus. Preis- und Leistung: PERFEKT!
Disclaimer: While we work to ensure that product information is correct, on occasion manufacturers may alter their ingredient lists. Actual product packaging and materials may contain more and/or different information than that shown on our Web site. We recommend that you do not solely rely on the information presented and that you always read labels, warnings, and directions before using or consuming a product. For additional information about a product, please contact the manufacturer. Content on this site is for reference purposes and is not intended to substitute for advice given by a physician, pharmacist, or other licensed health-care professional. You should not use this information as self-diagnosis or for treating a health problem or disease. Contact your health-care provider immediately if you suspect that you have a medical problem. Information and statements regarding dietary supplements have not been evaluated by the Food and Drug Administration and are not intended to diagnose, treat, cure, or prevent any disease or health condition. Amazon.com assumes no liability for inaccuracies or misstatements about products.