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King Arthur Measure for Measure Gluten-Free Flour: All-Purpose 1:1 Substitute for Wheat Flour, Non-GMO, Kosher Certified, 3 lbs Bag for Baking Cookies, Cakes, Muffins

4.7 out of 5 stars 21,413 ratings
#1 Best Seller in Wheat Flours & Meals
$8.32 with 5 percent savings $0.17 per Ounce
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Size: 48 Ounce (Pack of 1)
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Purchase options and add-ons

Diet type
Nutrition summary
44.0 servings per container | 4 tbsps (31g)
10020mg2g0g1g
CaloriesSodiumDietary FiberSugarsProtein
Brand King Arthur
Item Weight 3 Pounds
Allergen Information Gluten Free
Specialty GMO Free, Gluten Free, Kosher Certified
Package Weight 1.39 Kilograms

About this item

  • Versatile Baking: Perfect 1:1 substitute for wheat flour in non-yeasted recipes, ideal for gluten-free cookies, cakes, muffins, and pancakes. Simplify your gluten-free baking with this all-purpose flour alternative.
  • Nutrient-Fortified: Enriched with iron, calcium, and vitamin B, this King Arthur gluten free flour blend ensures you don't miss out on essential nutrients. Enjoy delicious baked goods without compromising on nutrition.
  • Certified Quality: Non-GMO Project Verified, Certified Gluten-Free by GFCO, and Kosher certified. Trust in the quality and safety of this meticulously tested flour blend for all your gluten-free baking needs.
  • Convenient Packaging: Comes in a 3-pound resealable bag, ensuring freshness and easy storage. The perfect size for frequent bakers or those new to gluten-free cooking. Measure and pour with ease, keeping your pantry organized and your flour fresh.
  • Trusted Brand: King Arthur Baking Company, founded in 1790, is America's oldest flour company. As a 100% Employee-Owned business, we're committed to providing the highest quality baking products and inspiring recipes for our customers
› See more product details

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Frequently bought together

King Arthur Measure for Measure Gluten-Free Flour: All-Purpose 1:1 Substitute for Wheat Flour, Non-GMO, Kosher Certified, 3 l
This item: King Arthur Measure for Measure Gluten-Free Flour: All-Purpose 1:1 Substitute for Wheat Flour, Non-GMO, Kosher Certified, 3 lbs Bag for Baking Cookies, Cakes, Muffins
$8.76 ($0.18/ounce)
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King Arthur Gluten Free Bread Flour: 1:1 Replacement for Yeasted Recipes - 2 lbs of Premium GF Flour for Artisan Boules, Bage
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King Arthur Gluten-Free Pancake Mix, Certified Gluten-Free, Non-GMO Project Verified, Certified Kosher, 15 Ounces, Packaging
$4.74 ($0.32/ounce)
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From the manufacturer

King Arthur Gluten Free M4M 3lb
King Arthur Gluten Free M4M 3lb
King Arthur Gluten Free M4M 1Ib
King Arthur Gluten Free M4M 3lb

Product Description

Discover the joy of gluten-free baking with King Arthur Measure for Measure Gluten-Free Flour. This versatile, all-purpose flour is the perfect 1:1 substitute for wheat flour in your favorite non-yeasted recipes. Whether you're baking cookies, cakes, muffins, or pancakes, this flour blend ensures consistent, delicious results every time. Carefully crafted and rigorously tested, our gluten-free flour is fortified with iron, calcium, and vitamin B, providing essential nutrients often missing in gluten-free diets. With 12 g of whole grains per serving, you can feel good about the wholesome goodness in every bite. This premium flour is certified gluten-free by the Gluten-Free Certification Organization (GFCO), a program of the Gluten Intolerance Group (GIG). It's also Non-GMO Project Verified and Kosher certified, meeting the highest standards of quality and safety. Packaged in a convenient 3-pound resealable bag, King Arthur Measure for Measure Flour stays fresh and is easy to store. It's an essential pantry staple for both experienced gluten-free bakers and those new to gluten-free cooking. As a 100% employee-owned company and certified B Corporation, King Arthur Baking Company is committed to using the power of business as a force for social and environmental good. With over 200 years of baking expertise, we're dedicated to delivering premium products and inspiring bakers worldwide. To use, simply substitute this flour 1:1 for all-purpose flour in your non-yeasted recipes. For best results, use in cookies, cakes, pancakes, muffins, and other recipes without yeast. While not ideal for yeasted breads, this flour excels in a wide range of other baked goods. Care instructions: Store in a cool, dry place. For maximum freshness, refrigerate after opening. Always use a dry measuring cup for accurate portioning. King Arthur Measure for Measure Gluten-Free Flour is backed by our quality guarantee, ensuring your satisfaction with every purchase.

Product details

  • Is Discontinued By Manufacturer ‏ : ‎ No
  • Product Dimensions ‏ : ‎ 12.4 x 7.6 x 11.2 inches; 3 Pounds
  • Item model number ‏ : ‎ 0071012075232
  • UPC ‏ : ‎ 071012075232
  • Manufacturer ‏ : ‎ King Arthur Flour
  • ASIN ‏ : ‎ B01JJ9H1Q8
  • Country of Origin ‏ : ‎ USA
  • Units ‏ : ‎ 48.0 Ounce
  • Customer Reviews:
    4.7 out of 5 stars 21,413 ratings

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King Arthur Measure for Measure Gluten-Free Flour: All-Purpose 1:1 Substitute for Wheat Flour, Non-GMO, Kosher Certified, 3 lbs Bag for Baking Cookies, Cakes, Muffins
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Price$8.76$16.00$52.98-8% $27.14
Typical: $29.43		$80.00$20.95
Price Per Unit$0.18 / ounce$0.22 / ounce$0.22 / ounce$0.38 / ounce$0.25 / ounce$0.33 / ounce
Delivery
Get it as soon as Friday, May 9
Get it as soon as Friday, May 9
Get it May 6 - 8
Get it as soon as Friday, May 16
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Get it as soon as Friday, May 9
Customer Ratings
4.74.7 out of 5 stars21,413
5.05.0 out of 5 stars2
4.64.6 out of 5 stars53
4.64.6 out of 5 stars194
4.94.9 out of 5 stars27
4.14.1 out of 5 stars109
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weight

Important information

Safety Information

This product is labelled to United States standards and may differ from similar products sold elsewhere in its ingredients, labeling and allergen warnings

Ingredients

Rice flour, whole grain brown rice flour, whole sorghum flour, tapioca starch, potato starch, cellul

Directions

This flour is best suited for non-yeasted recipes. Directly swap the amount of all-purpose flour called for with the same amount of Measure for Measure flour: No need for additional specialty ingredients. Works beautifully in your favorite recipes, whether you're substituting just a few ounces of conventional flour or several cups. Baker's hotline: We're here to help. Feel free to call our friendly staff of experienced bakers for help and advice. Chat online at kingarthurflour.com/contact.

Legal Disclaimer

Statements regarding dietary supplements have not been evaluated by the FDA and are not intended to diagnose, treat, cure, or prevent any disease or health condition.

Customer reviews

4.7 out of 5 stars
21,413 global ratings

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Customers say

Customers find this gluten-free flour works well in most recipes, with great taste in pies and cookies, and appreciate its ease of use as a one-to-one substitute. The product receives positive feedback for its quality, being not gritty or crumbly, and customers consider it good value for money. While some customers describe the texture as fluffy, others mention it has a mealy texture.

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901 customers mention "Baking ability"832 positive69 negative

Customers find that this gluten-free flour works well in most recipes, with one customer noting it produces consistently great results.

"...The quality of the flour is top-notch – it's finely milled and doesn’t have that gritty texture that some gluten-free flours can have...." Read more

"...It worked perfectly for dredging and created a crisp, flavorful coating that held up beautifully during frying...." Read more

"Worked great for homemade soft matzo" Read more

"This works for most regular recipes to make them gluten free...." Read more

885 customers mention "Gluten free flour"846 positive39 negative

Customers praise this gluten-free flour for its high quality and ability to substitute for regular flour, noting that it performs like traditional flour in recipes.

"...Plus, it’s made with a blend of rice flour, tapioca starch, and other quality ingredients that provide just the right structure and moisture...." Read more

"I use this in everything because I have celiac and it’s just a stellar flour...." Read more

"...or just trying to keep your gluten-free friends happy, this flour delivers. 10/10, and I’m now convinced it’s magic." Read more

"The best gluten free flour. I use it for baking for my mother in-law and the rest of the family. No one can tell the difference!" Read more

513 customers mention "Taste"424 positive89 negative

Customers enjoy the taste of this gluten-free flour, with one customer specifically mentioning that the yeast adds a lot of flavor.

"...Plus, it’s made with a blend of rice flour, tapioca starch, and other quality ingredients that provide just the right structure and moisture...." Read more

"Super easy and delicious! I made blueberry scones and they were the best tasting I’ve ever had. Will definitely purchase this product again!" Read more

"...It worked perfectly for dredging and created a crisp, flavorful coating that held up beautifully during frying...." Read more

"...It has become my favorite and makes light fluffy muffins. The best taste and texture of all the flours that I have used." Read more

258 customers mention "Value for money"192 positive66 negative

Customers find the flour to be a great value for the cost, with one customer noting it's a time and money saver.

"...You wouldn’t know it’s Gluten free! This is the best price available hands down for GF flower" Read more

"...King Arthur is reasonably priced." Read more

"...This flour is delicious and cost effective...." Read more

"Good, but very expensive for no good reason" Read more

111 customers mention "Ease of use"111 positive0 negative

Customers find the flour easy to use, particularly as a substitute for regular flour.

"...It’s also incredibly easy to use – just substitute it in a 1:1 ratio for all-purpose flour in most recipes...." Read more

"Super easy and delicious! I made blueberry scones and they were the best tasting I’ve ever had. Will definitely purchase this product again!" Read more

"...There’s no complicated math or additional ingredients needed—just swap it in and go...." Read more

"...The flour is easy to work with and doesn’t clump, making it a breeze to measure and mix...." Read more

110 customers mention "Quality"77 positive33 negative

Customers praise the flour's quality, noting it is not gritty or crumbly, holds together well, and is fortified.

"...The quality of the flour is top-notch – it's finely milled and doesn’t have that gritty texture that some gluten-free flours can have...." Read more

"...It worked perfectly for dredging and created a crisp, flavorful coating that held up beautifully during frying...." Read more

"...work 1-1 closely but when used in dessert recipes, it quickly breaks down unlike flour...." Read more

"...If you’re looking for a reliable, high-quality gluten-free flour, I highly recommend this one...." Read more

51 customers mention "Versatility"51 positive0 negative

Customers appreciate the flour's versatility, noting it works as a one-to-one replacement for wheat flour in various recipes.

"...It substitutes 1:1, meaning if your recipe calls for 2 cups all purpose flour you use 2 cups of the gluten free flour. I love the packaging as well." Read more

"This flour is so versatile and produces consistently great bakes...." Read more

"...All in all, it is a good, versatile product." Read more

"...Also, I've used this recipe for non-gluten free flour and it substitutes wonderfully!" Read more

154 customers mention "Texture"104 positive50 negative

Customers have mixed opinions about the texture of this gluten-free flour, with some finding it good and fluffy, while others report a mealy, tough, or grainy texture.

"...What I love most about this flour is how well it mimics the texture and consistency of regular all-purpose flour...." Read more

"Your baked goods will have a delightful texture. We aren't a gluten free household, just thought we'd try this out...." Read more

"...My only issue is that it has the slight graininess lingering after a bite, like many other gluten-free flours...." Read more

"...The best taste and texture of all the flours that I have used." Read more

Great for gluten/wheat free!
5 out of 5 stars
Great for gluten/wheat free!
My little is allergic to wheat so it has been a total overhaul to our lives, this flour make sugary fun possible! We used the recipe on the back for cookies. I cooked them for an extra 2 minutes as my family likes cookies with a little more crunch. They almost reminded me of chewy chips a hoy. Have it on auto delivery now!
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Top reviews from the United States

  • Bridgette Romanov
    5.0 out of 5 stars Perfect for Gluten-Free Baking – A Game Changer!
    Reviewed in the United States on April 23, 2025
    Size: 48 Ounce (Pack of 1)Verified Purchase
    Someone near and dear to me follows a gluten-free diet, and finding a versatile and reliable flour is a challenge – but King Arthur Measure for Measure Gluten-Free Flour has been an absolute game changer. I’ve used it in everything from cookies and cakes to bread and pizza dough, and it works beautifully every time.

    What I love most about this flour is how well it mimics the texture and consistency of regular all-purpose flour. Whether I'm baking for myself or for family and friends, no one can tell the difference between my gluten-free creations and traditional ones. It’s also incredibly easy to use – just substitute it in a 1:1 ratio for all-purpose flour in most recipes. This makes baking so much less stressful and more enjoyable.

    The quality of the flour is top-notch – it's finely milled and doesn’t have that gritty texture that some gluten-free flours can have. Plus, it’s made with a blend of rice flour, tapioca starch, and other quality ingredients that provide just the right structure and moisture. The results are always light, fluffy, and delicious.

    I’ve tried other gluten-free flours before, but none compare to the consistency and ease of use of King Arthur’s Measure for Measure. If you're gluten-free, this is a must-have in your pantry. I can’t recommend it enough for anyone who loves to bake!
    One person found this helpful
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  • Garet Hofer
    5.0 out of 5 stars King Arthur Measure for Measure Gluten-Free Flour – Fried Chicken Game-Changer
    Reviewed in the United States on January 14, 2025
    Size: 48 Ounce (Pack of 1)Verified Purchase
    Being gluten-free, I’ve had my fair share of “close enough” substitutes that didn’t quite hit the mark. So when my buddy decided to use King Arthur Measure for Measure Gluten-Free Flour to make fried chicken just so I could enjoy it too, I was cautiously optimistic. Let me tell you—this flour knocked it out of the park.

    The fried chicken came out crispy, golden, and absolutely delicious. Honestly, if I hadn’t known it was made with gluten-free flour, I wouldn’t have guessed. My buddy, a self-proclaimed fried chicken purist, even admitted he couldn’t taste the difference between this and regular wheat flour. That’s high praise coming from someone who treats deep frying like an art form.

    What’s great about this flour is that it’s a true 1:1 substitute for wheat flour. There’s no complicated math or additional ingredients needed—just swap it in and go. It worked perfectly for dredging and created a crisp, flavorful coating that held up beautifully during frying.

    Now I’m eyeing all the recipes I’ve missed out on—breading, baking, thickening sauces—and feeling like I’ve struck gluten-free gold. I’m not saying this flour will solve all my food problems, but it definitely gave me back fried chicken, which is basically the same thing.

    Final thoughts: King Arthur Measure for Measure is a total win for anyone looking for a seamless gluten-free flour substitute. Whether you’re frying, baking, or just trying to keep your gluten-free friends happy, this flour delivers. 10/10, and I’m now convinced it’s magic.
    12 people found this helpful
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  • Savanna N.
    5.0 out of 5 stars Great substitute
    Reviewed in the United States on January 21, 2025
    Size: 48 Ounce (Pack of 1)Verified Purchase
    I love this gluten free flour! It has a nice thick texture and is not gritty. I find that my baked goods rise well and have good flavor. I have had no complaints from either gluten free or gluten eaters. Of course like with all gluten free baking I let my batter or dough sit for at least 10 minutes.
    13 people found this helpful
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  • Cheryl Beaudoin
    5.0 out of 5 stars Matzo correct for gluten free!
    Reviewed in the United States on April 20, 2025
    Size: 48 Ounce (Pack of 1)Verified Purchase
    Worked great for homemade soft matzo
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  • Terri Donica
    4.0 out of 5 stars Price is high for the amount
    Reviewed in the United States on September 7, 2024
    Size: 48 Ounce (Pack of 1)Verified Purchase
    This flour makes good cooked pudding and works pretty well as a thickener. Taste is very mild. Will buy again!
    2 people found this helpful
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  • Kristi's Reviews
    5.0 out of 5 stars Perfect for Gluten-Free Baking!
    Reviewed in the United States on November 18, 2024
    Size: 48 Ounce (Pack of 1)Verified Purchase
    I’ve been using this gluten-free flour for a few weeks now, and I’m so impressed with how well it works in my baking! As someone who needs to follow a gluten-free diet, I’ve tried several flours, and this one is by far my favorite. It has a great texture—light and airy—and it behaves just like regular flour in most recipes.

    I used it to make cookies, muffins, and even bread, and everything turned out delicious! The taste is neutral, with no weird aftertaste like some gluten-free flours have. My baked goods have a soft, tender crumb, and they rise perfectly every time. I also love that it’s made from a blend of high-quality ingredients, so I don’t have to worry about additives or fillers.

    The flour is easy to work with and doesn’t clump, making it a breeze to measure and mix. I’ve also noticed that it doesn’t absorb as much liquid as some other gluten-free flours, so I can get the right consistency for my batters and doughs.

    If you’re looking for a reliable, high-quality gluten-free flour, I highly recommend this one. It’s become my go-to for all my gluten-free baking needs!
    24 people found this helpful
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  • momel101
    5.0 out of 5 stars Great product!
    Reviewed in the United States on April 15, 2025
    Size: 48 Ounce (Pack of 1)Verified Purchase
    I love this flour. It has become my favorite and makes light fluffy muffins. The best taste and texture of all the flours that I have used.
    One person found this helpful
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  • Arianne Grand-Gassaway
    5.0 out of 5 stars Best gluten free flour!
    Reviewed in the United States on March 30, 2025
    Size: 48 Ounce (Pack of 1)Verified Purchase
    The best gluten free flour out there IMO. I've made fluffy pancakes, brownies, and more and everything turns out delicious. King Arthur products are a must.
    2 people found this helpful
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