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Rich AF: The Winning Money Mindset That Will Change Your Life Hardcover – December 26, 2023

4.6 out of 5 stars 1,220 ratings

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NEW YORK TIMES BESTSELLER

From TikTok star and Your (favorite) Rich BFF Vivian Tu, the definitive book on personal finance for a new generation


When Vivian Tu started working on Wall Street fresh from undergrad, all she knew was that she was making more money than she had ever seen in her life. But it wasn’t until she found a mentor of her own on the trading floor that she began to understand what wealthy people knew intuitively—the secrets to beating the proverbial financial game that has, for too long, been male, pale, and stale.

Building on the lessons she learned on Wall Street about money and the markets, Vivian now offers her best personal finance tips and tricks to readers of all ages and demographics, so that anyone can get rich, whether you grew up knowing the rules to the game or not. Vivian will be
your mentor, dispensing fresh, no-BS advice on how to think like a rich person and create smart money habits. Throughout the pages of Rich AF,Vivian will break down her best recommendations to help you:
  • Maximize your earnings to get more out of your 9-to-5
  • Understand the differences between savings accounts, and where you should keep your money
  • Identify the tax strategies and (legal) loopholes you need to retire in style
  • Overcome investing fears to secure wealth for generations
And much more!

Rich AF will equip readers with the tools and knowledge to not only understand the financial landscape, but to build a financial strategy of their own. And with Your Rich BFF at your side, you’ll be able to start your financial journey already in an affluent mindset, making the most of your money and growing your wealth for years to come.
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Popular Highlights in this book

From the Publisher

"I wish this book existed when I was coming up" --Bretman Rock
Rich People Myth Vs. Reality
"An execellent roadmap" --Alexa Von Tobel, CFP
It's Time to Beat the Rich at their Own Game

Editorial Reviews

Review

“I wish this book existed when I was coming up and making money for the first time, because Vivian shows us how to make our finances WORK for us! So proud to see my fellow Asian girly teach us all how to be Rich AF!”
-
Bretman Rock, social media phenomenon and bestselling author

“I can't get enough of ‘Your Rich BFF’ on social media. Vivian's book,
Rich AF, is as smart, funny, and forthright as her videos, but there are more of her stories to enjoy as she imparts valuable lessons and breaks down complicated financial concepts in a way that will keep you chuckling as you read.”
-
Lisa Ling, award-winning journalist and CBS News reporter

“If you’ve ever felt like the world of finance wasn’t for you, Vivian will show you that no matter who you are, it’s never too late to pull up your seat at the table.
Rich AF proves that finance is for everyone!”
-
Karamo Brown, author, actor, and Queer Eye culture expert

“In
Rich AF, Vivian’s passion for financial literacy and desire to help others shines through. This is an excellent roadmap for those who want to learn how to make the most of their money.”
-
Alexa von Tobel, CFP®, author of Financially Forward and founder of Inspired Capital

"A spry crash course for how young people can build wealth."
-
Publishers Weekly

"This book will appeal to everyone who deals with money, especially younger readers who are starting their career journeys and looking to build financial strategies of their own."
-Booklist

About the Author

Vivian Tu is a former Wall Street trader-turned-expert, educator, public speaker, host, entrepreneur, media powerhouse, and founder and CEO of the financial equity platform Your Rich BFF. Since posting her first TikTok video in 2021, her dedication to promoting financial literacy has earned her crossplatform fame with over six million followers and counting, as well as honors on both the Forbes “30 Under 30—Social Media” (2023) and inaugural “Top Creators” (2022) lists. Vivian’s financial prowess and natural speaking talents have culminated in the debut of her podcast, Networth and Chill, which has climbed to the top of the business podcast charts. Vivian has brought her talent for making finance approachable to panels, keynote presentations, and brand campaigns and partnerships. She currently splits her time between Miami, Florida, and New York City.

Product details

  • Publisher ‏ : ‎ Portfolio (December 26, 2023)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 336 pages
  • ISBN-10 ‏ : ‎ 0593714911
  • ISBN-13 ‏ : ‎ 978-0593714911
  • Item Weight ‏ : ‎ 2.31 pounds
  • Dimensions ‏ : ‎ 6.3 x 1.1 x 9.3 inches
  • Customer Reviews:
    4.6 out of 5 stars 1,220 ratings

About the author

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Vivian Tu
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Vivian Tu began her career as a J.P. Morgan Equities Trader, where she traded Industrials, Materials, and Energy stocks, as well as Event Driven Special Situations via the Risk Arbitrage team. She then pivoted to become a BuzzFeed Strategy Sales Partner, helping brands execute multi-channel marketing campaigns. She made her first $1M by 27 and is the CEO & Founder of Your Rich BFF Media LLC. She lives in the heart of New York City and is likely chowing down on Scarr’s pizza in the Lower East Side or running (read: briskly walking) down the West Side Highway.

Customer reviews

4.6 out of 5 stars
1,220 global ratings

Review this product

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Customers say

Customers find the book filled with knowledge and practical advice, making financial concepts easy to follow and understand. Moreover, the content is comprehensive and actionable, with one customer noting its interactive features with additional online resources. Additionally, customers appreciate the book's authenticity and voice, with one mentioning they can practically hear the author's voice while reading.

AI-generated from the text of customer reviews

101 customers mention "Educational value"87 positive14 negative

Customers find the book educational, praising its practical advice and clear explanations of complex concepts.

"What a fantastic resource!..." Read more

"Vivian not only gives solid advice in easy to understand language (I hate that super fancy finance bro talk), she also has your back...." Read more

"...There’s a ton of fantastic advice and resources, and its written in a very fun and empathetic way. I plan on telling all my friends and mom about it!" Read more

"...a great job of making financial concepts easy to follow and relatable to young adults. I hope lots of people will be able to execute on her advice." Read more

80 customers mention "Ease of reading"80 positive0 negative

Customers find the book easy to read, praising its clear breakdown of financial topics and simple language that makes financial concepts accessible to everyone.

"I think it’s a really well written book and it’s comprehensive, but as someone who already puts most of their paychecks in savings and has an..." Read more

"Vivian not only gives solid advice in easy to understand language (I hate that super fancy finance bro talk), she also has your back...." Read more

"I read a lot of finance books and this is actually funny and relatable. I enjoyed reading it and she feels like a helpful big sister" Read more

"...explanations for seemingly complicated concepts were, but also how step-by-step and clear it is to actually start DOING the thing...." Read more

49 customers mention "Insight"49 positive0 negative

Customers find the book insightful and engaging, describing it as a transformative read.

"...Absolutely reliable and honest with a uniquely fun voice, this book is an engaging read. I highly recommend it!..." Read more

"...Her book is super insightful, it's written really well, and even funny! Great purchase. Highly recommend!" Read more

"I read a lot of finance books and this is actually funny and relatable. I enjoyed reading it and she feels like a helpful big sister" Read more

"...There’s a ton of fantastic advice and resources, and its written in a very fun and empathetic way. I plan on telling all my friends and mom about it!" Read more

19 customers mention "Money advice"14 positive5 negative

Customers appreciate the financial advice in the book, with one customer highlighting its practical approach to finance and another noting its strategies for paying off debt.

"...perspective to embrace abundance, strategic thinking, and proactive financial management...." Read more

"Worth. Every. Cent. I Strongly Recommend Everyone Needs A Real Good And Genuine Person In Their Corner..." Read more

"...property I thought the information was for beginners and light on value (for me)...." Read more

"...Additionally, it goes into other topics, such as setting a budget for yourself and not to feel guilty about spending money on things as long as you..." Read more

15 customers mention "Content"15 positive0 negative

Customers appreciate the comprehensive content of the book, with one customer highlighting its interactive features and additional online resources.

"...Absolutely reliable and honest with a uniquely fun voice, this book is an engaging read. I highly recommend it!..." Read more

"I think it’s a really well written book and it’s comprehensive, but as someone who already puts most of their paychecks in savings and has an..." Read more

"...I also like that her book is interactive with additional online resources...." Read more

"...Absolutely love it. She provides free resources! (While others are charging over $3500-$5000 for the same education and resources.)..." Read more

14 customers mention "Motivation"14 positive0 negative

Customers find the book motivating and actionable, with one customer noting that each chapter is filled with practical strategies, while another mentions how it provides insights relevant to today's economic landscape.

"...in here is written out in a way to not only educate, but motivate you to act on it...." Read more

"...money but about shifting your perspective to embrace abundance, strategic thinking, and proactive financial management...." Read more

"...Appreciate the voice and perspective and the drive to remind people how to make money work for you in your life...." Read more

"...Each chapter is filled with actionable strategies and motivational insights, turning complex financial principles into simple, manageable steps...." Read more

6 customers mention "Authenticity"6 positive0 negative

Customers appreciate the authenticity of the book, finding it real and relatable.

"...Absolutely reliable and honest with a uniquely fun voice, this book is an engaging read. I highly recommend it!..." Read more

"...I appreciate her candor and many hilarious examples that followed...." Read more

"...She is authentic, real and dishes out ZERO guilt! I was so excited to pre-order my copy and have marked it up as I've read...." Read more

"...Her examples are accessible and realistic. Highly recommend to all my friends - regardless of where they’re at in their financial journey." Read more

6 customers mention "Voice"6 positive0 negative

Customers appreciate the author's voice, with one mentioning they can practically hear her speaking while reading, and another noting how well the audio book is delivered.

"...Appreciate the voice and perspective and the drive to remind people how to make money work for you in your life...." Read more

"Loved her voice in this book. Very no nonsense, I'll live my life vibes!..." Read more

"...It has a great tone and it’s a great read with full of information that is useful for your daily lives. It’s great for beginners...." Read more

"...This girl really speaks my language. S he breaks things down from perspectives I can relate to...." Read more

Modern day Finance book
5 out of 5 stars
Modern day Finance book
So I originally bought this book because of the author. Vivian is just a relatable influencer and a productive one. Her influencing is finance and saving you money. Not weight loss, MLM, get rich quick schemes, *insert useless info from influencer here*, etc. She has actually saved me money in the past, maybe not millions but a dollar saved means a lot to me. Her book is filled with her relatable mannerisms as well. I have read “male, pale, and stale” finance books as Vivian likes to put it. But Vivian’s book actually has made me laugh and think, plus take action. And it’s made for the modern day person trying to understand finances. On your journey to build financial literacy, this is a great read. It’s entertaining and engaging. I hope she puts out another book, because it is very well written.
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Top reviews from the United States

  • Reviewed in the United States on April 21, 2025
    The old truths are out, and the new reality is in: Vivian Tu explains the details of financial planning in new terms that apply to today’s facts, not the experiences of rich people 50 years ago.
  • Reviewed in the United States on March 12, 2025
    What a fantastic resource! This is THE BOOK I was looking for when I was starting my finance journey in my early 20s, it would have saved me so much time! Absolutely reliable and honest with a uniquely fun voice, this book is an engaging read. I highly recommend it! This would be a great gift and investment to get for the young people in your life just starting out, as well as your friend that’s interested in finance but is hesitant to start learning.
    One person found this helpful
    Report
  • Reviewed in the United States on April 17, 2025
    Good
  • Reviewed in the United States on February 7, 2025
    I think it’s a really well written book and it’s comprehensive, but as someone who already puts most of their paychecks in savings and has an investment property I thought the information was for beginners and light on value (for me). Like if I was in my 20’s I would’ve appreciated the wisdom but as I’m encroaching on my 40’s I feel like I have most of the information in the book in broad strokes. Plus things like saving money in ATM fees is really not as life changing as let’s say… how to invest in real estate in the right market or something more meaningful.
    8 people found this helpful
    Report
  • Reviewed in the United States on February 26, 2025
    Vivian not only gives solid advice in easy to understand language (I hate that super fancy finance bro talk), she also has your back. She knows what it's like to hustle and grind, and understands the real world. Not everyone comes from money and even if you have $20 in your account, she tells you how to bounce back from that. Her book is super insightful, it's written really well, and even funny! Great purchase. Highly recommend!
  • Reviewed in the United States on March 22, 2025
    I read a lot of finance books and this is actually funny and relatable. I enjoyed reading it and she feels like a helpful big sister
  • Reviewed in the United States on October 19, 2024
    I consider myself somewhat financially savvy. I’m certainly not Warren Buffett- but I never carry a balance on my credit cards, I contribute to my 401k, and I have a brokerage account. I wasn’t sure how much actual actionable advice there would be in this book, but I truly felt like I was learning something new every chapter.

    All of the advice in here is written out in a way to not only educate, but motivate you to act on it. I was really impressed not only at how great the explanations for seemingly complicated concepts were, but also how step-by-step and clear it is to actually start DOING the thing. I really appreciated all the breakdowns regarding how to invest and how to prioritize your investing. I didn’t know anything about HSA’s, and they always seemed like kind of a niche, unnecessary thing (as a healthy 30 year old, a health savings account just doesn’t seem like something that would set me up for success), BUT! Now I know better thanks too Vivian!

    I highly recommend this book, no matter your financial situation or age. There’s a ton of fantastic advice and resources, and its written in a very fun and empathetic way. I plan on telling all my friends and mom about it!
    33 people found this helpful
    Report
  • Reviewed in the United States on February 18, 2025
    Vivian does a great job of making financial concepts easy to follow and relatable to young adults. I hope lots of people will be able to execute on her advice.

Top reviews from other countries

  • HP
    5.0 out of 5 stars Fun and Informative read
    Reviewed in India on February 10, 2024
    While I’m 35, felt like I was reading a book meant for the late 20s. Doesn’t matter .. learnt a lot and the writing makes it a fun read.
  • Amazon Customer
    5.0 out of 5 stars Awesome book!
    Reviewed in Spain on November 11, 2024
    It took me 3 days to read it, what a great find!
  • Doreen Toh
    3.0 out of 5 stars Fast delivery..
    Reviewed in Singapore on February 17, 2025
    Book came with a slight defect
    Customer image
    Doreen Toh
    3.0 out of 5 stars
    Fast delivery..

    Reviewed in Singapore on February 17, 2025
    Book came with a slight defect
    Images in this review
    Customer image
  • Luke
    5.0 out of 5 stars Good product
    Reviewed in Australia on March 8, 2025
    Great advice from a great writer that really knows her stuff!!!
  • Toyin Olaegbe
    5.0 out of 5 stars Interesting
    Reviewed in Canada on November 9, 2024
    Love the break down