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RTIC Ultra-Tough Soft Cooler 30 Can, Insulated Bag Portable Ice Chest Box for Lunch, Beach, Drink, Beverage, Travel, Camping, Picnic, Car, Trips, Floating Cooler Leak-Proof with Zipper

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Brand	RTIC
Color	Black
Material	Nylon
Package Information	Box
Capacity	10.62 Liters
Product Dimensions	11.7"D x 15.75"W x 13"H
Item Weight	4.28 Pounds
Special Feature	Leak Proof, Floatable
Included Components	shoulder strap
Recommended Uses For Product	Camping, Outdoors

About this item

UP TO 24 HOURS OF COOLING – The RTIC ultra-tough soft insulated cooler is the perfect insulated cooler bag to keep your food and drinks cool wherever needed for up to 24 hours. Locks in the cold for up to 2 days when following RTIC’s Cooling Tips.
IT’S A FLOATING COOLER – Not to mention it’s a floating cooler, it floats, so your drinks and snacks can go wherever you go. Ideal for a day at the pool or lake, no matter where the adventure takes.
LIGHTWEIGHT AND DURABLE – The soft cooler is lightweight yet tough to take on any terrain with its heavy-duty nylon shell. Dimensions: 12 Can: 11” × 11” × 9½”; 20 Can: 13 ½” × 13 ¾” × 15 ½”; 30 Can: 15 ½” × 12 ¾” × 11 ½”; 40 Can: 18 ½” × 17” × 12”.
MULTIPLE USES – It’s the perfect ice cooler, drink cooler, travel cooler, beer cooler, lunch cooler, camping cooler, beach cooler. Features up to 1.5 inches of closed cell foam.
LEAK-PROOF WITH ZIPPER – This outdoor cooler is a 100% leak-proof cooler thanks to a durable zipper that prevents spills and leaks. This Soft Pack comes in four sizes - 12 Can, 20 Can, 30 Can and 40 Can.

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This item: RTIC Ultra-Tough Soft Cooler 30 Can, Insulated Bag Portable Ice Chest Box for Lunch, Beach, Drink, Beverage, Travel, Camping, Picnic, Car, Trips, Floating Cooler Leak-Proof with Zipper

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RTIC Refreezable Reusable Cooler Ice Packs Cold Ice Chest Pack Long-Lasting Break-Resistant for Food, Drink, Travel and Storage, 2 Pack

$24.99

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1 sustainability feature
Sustainability features
This product has sustainability features recognized by trusted certifications.
Recycled materials
Contains at least 95% recycled material.
As certified by
Recycled Claim Standard 100
Recycled Claim Standard 100
Products certified to the Recycled Claim Standard (RCS) contain recycled content that has been independently verified at each stage of the supply chain, from the source to the final product. The purchase of Recycled Claim Standard (RCS) certified products demonstrates demand for recycled materials.
Certification Body
GCL International Ltd.
Certification Number
TE-00298328
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12, 20, 30, or 40 Can

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20, 45, 65, 110, or 145 Quart

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Heavy-Duty and Lightweight

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Large and Small Tote Bags

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We love the great outdoors. And we love those who love the great outdoors. That’s why we’ve dedicated ourselves to building outdoor gear you can rely on.

Product Description

Product Description

RTIC Ultra-Tough Soft Cooler The RTIC ultra tough soft insulated cooler is just what you need for a day trip at the lake, camping, picnic, fishing, a day on the beach, or at the pool. The perfect carry cooler bag to keep your food and drinks cool wherever needed for up to 24 hours. Not to mention it’s a floating cooler bag, it floats, so your drinks and snacks can go wherever you go. The cooler box has a zippered pocket and an adjustable shoulder strap for easy carrying. It Floats With You The cooling bag cooler is lightweight yet tough to take on any terrain with its heavy-duty nylon shell. It makes an ideal beverage cooler, travel cooler, beer can cooler, lunch box cooler, camp cooler, fishing cooler, boat cooler, beach cooler, and more. It’s a 100% leak-proof cooler bag thanks to a durable zipper that prevents spills and leaks. Features a puncture and tear-resistant liner. Comes in a 12 can cooler bag, 20 can cooler bag, 30 can cooler bag, and 40 can cooler bag size.THIS ITEM IS NOT INTENDED FOR USE BY CHILDREN 12 AND UNDER The Ultra-Tough Soft Cooler got a new name to reflect just how tough it is. Some packaging may still say "Soft Pack Cooler" to help us reduce waste during this transition.

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Technical Details

Brand	‎RTIC
Color	‎Black
Material	‎Nylon
Package Information	‎Box
Capacity	‎10.62 Liters
Product Dimensions	‎11.7"D x 15.75"W x 13"H
Item Weight	‎4.28 Pounds
Special Feature	‎Leak Proof, Floatable
Included Components	‎shoulder strap
Recommended Uses For Product	‎Camping, Outdoors
Model Name	‎Soft Pack Cooler
Product Care Instructions	‎Hand Wash
Pattern	‎Letter Print
Insulation Material	‎Polyurethane Foam
Chamber Depth	‎15.5 Inches
Chamber Height	‎12.75 Inches
UPC	‎819260021836
Size	‎30 Cans
Water Resistance Level	‎Water Resistant
Manufacturer	‎RTIC
Item Package Dimensions L x W x H	‎17.28 x 14.8 x 12.8 inches
Package Weight	‎2.81 Kilograms
Item Dimensions LxWxH	‎11.7 x 15.75 x 13 inches
Brand Name	‎RTIC
Warranty Description	‎RTIC warrants its Ultra-Tough Soft Coolers to be free from defects in material or workmanship under normal use and service for a period of one year from the date of original receipt. The warranty is valid for the original retail purchaser and is not transferable.
Number of Items	‎1
Part Number	‎5181

Additional Information

ASIN	B07576BXTY
Customer Reviews	6,294 ratings 4.4 out of 5 stars
Best Sellers Rank	#9,020 in Sports & Outdoors (See Top 100 in Sports & Outdoors) #86 in Camping Coolers
Date First Available	August 29, 2017

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Customers say

Customers find the cooler effective at keeping items cold for up to two days and appreciate its durability, noting it holds up well with heavy use for years. The size is perfect for families of four, and customers like its portability, being light and easy to store in the back seat. The zipper receives mixed feedback - while some find it tough, others report it breaking. Customers disagree on whether it offers good value for money.

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Ice retention Build quality Size Portability Holds ice well Works well Value for money Zipper strength

519 customers mention "Ice retention"395 positive124 negative

Customers are satisfied with the ice retention of the cooler, noting it keeps things cold for at least 2 days and has good insulation.

"...It did hold ice for two days and on day three mid morning the water was very cool...." Read more

"Great cooler but man is that zipper hard to open and close! I guess that’s what it takes to keep things cold? Love the color and price." Read more

"...Not a scientific test, but the freezer bag was thawed, and showed 49 degrees. Water bottle was cool to the touch, showed 59 degrees...." Read more

"Cooler does it's job well!!" Read more

320 customers mention "Build quality"240 positive80 negative

Customers praise the cooler's exceptional build quality, noting it is durable for a soft cooler and has held up well with heavy use for up to 4 years, with one customer mentioning it performs well in Texas 100-degree temperatures.

"Bigger than I pictured, but looks like it will work fine. Quality looks solid, less expensive than yeti." Read more

"...but its the best & my second one. They last a long trime." Read more

"...Until it fails. Let me start by saying that this is a sturdy built soft cooler, however, the zipper sim seling will fail, and then all its great..." Read more

"...In closing, this product fails for its stated purpose, and I cannot recommend it, for performance, or for the expense one must pay to obtain this..." Read more

89 customers mention "Size"72 positive17 negative

Customers like the ice chest's size, describing it as perfect for two people or a family of four, and appreciate that it fits nicely in overhead bins and as a space saver in boats.

"...would give this a 2.5 were I able to, since it is well-built, fit and finish is nice, and even full, it is portable and more lightweight than..." Read more

"...Great size and cooling but the zipper is a problem, it broke at our last game. We are now paying to replace the zipper on a barely used cooler...." Read more

"...new 22 quart hard cooler after this one and it's just as light, same amount of room and no annoying zipper." Read more

"...This is just the right size for the trip up north to the cabin." Read more

87 customers mention "Portability"77 positive10 negative

Customers find the cooler portable and easy to store in the back seat, appreciating that it's not as heavy as hard coolers.

"...Frankly, the 30 can model will hold more than my Yeti and it's much lighter. For a day of fishing on the boat, I think it's going to do a great job...." Read more

"...Love that it is lighter than a hard cooler. Holds plenty of cans/bottles for 1-2 people...." Read more

"...The size, shape, and portability were the perfect configuration for a trip such as ours. The price was reasonable, had it worked as advertised...." Read more

"...Two days later everything was still very cold. Much better cooler and lighter than the Yeti soft cooler I gave away." Read more

83 customers mention "Holds ice well"83 positive0 negative

Customers find that the cooler holds ice well, accommodating a bag of ice and plenty of drinks, with even room for sandwiches.

"...It did hold ice for two days and on day three mid morning the water was very cool...." Read more

"...Love that it is lighter than a hard cooler. Holds plenty of cans/bottles for 1-2 people...." Read more

"...It can hold up to 30 cans and has a detachable shoulder strap for easy carrying...." Read more

"...beach or a picnic or just your average day outing and if it holds Ice for the whole day I'm good with that...." Read more

82 customers mention "Works well"79 positive3 negative

Customers find that the cooler works well, performing like a regular cooler and functioning effectively on boats, with one customer noting it matches the performance of expensive brands.

"Ok, I want to give this product a great review, because it worked well while it lasted, but after about 15 to 20 uses, the zipper tab broke off..." Read more

"...shut and even being forced open the zipper is still intact and working great!..." Read more

"Good performance and insulation. Quality manufacturing. My only knock would be that I don't see it holding 30 cans...." Read more

"As far as the cooler holding ice, it does a good job. The Zipper is weak. It will not hold up...." Read more

185 customers mention "Value for money"129 positive56 negative

Customers have mixed opinions about the cooler's value for money, with some finding it a great value and others saying it's not worth the price.

"...Quality looks solid, less expensive than yeti." Read more

"...Not disappointed! Rtic has great value, especially for the price. Add in a Prime Day deal, and it was a no brainer...." Read more

"Although expensive, the quality is exceptional! I'm very happy with this purchase." Read more

"...The price was reasonable, had it worked as advertised...." Read more

305 customers mention "Zipper strength"46 positive259 negative

Customers have mixed experiences with the zipper strength of the cooler: while some find it tough, others report issues with it breaking and being difficult to maneuver.

"Great cooler but man is that zipper hard to open and close! I guess that’s what it takes to keep things cold? Love the color and price." Read more

"...Only downfall is the zipper is pretty tight, need both hands to open/close, but this is not a concern as the tightness i am sure helps with cold..." Read more

"zipper is hard to use even with the lub. but its the best & my second one. They last a long trime." Read more

"...that this is a sturdy built soft cooler, however, the zipper sim seling will fail, and then all its great temperature maintenance properties will..." Read more

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Brett
Well built and Lightweight
Reviewed in the United States on April 25, 2025
Color: CamoVerified Purchase

Great cooler for boat or a weekend trip. Keeps items cold and the waterproof interior is great so you can use Ice instead of icepacks which take up space. Love that it is lighter than a hard cooler. Holds plenty of cans/bottles for 1-2 people. Only downfall is the zipper is pretty tight, need both hands to open/close, but this is not a concern as the tightness i am sure helps with cold retention.

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BlackOPS
I love this cooler!!
Reviewed in the United States on April 8, 2025
Color: CamoVerified Purchase
I decided to buy another cooler for the boat, as my super pricey Yeti is too heavy and bulky to tote around. This thing got some good reviews so I thought I would try it. I found the camo on sale on Amazon so I bought it. After looking at their best practices, which looked a lot like Yeti's suggestions, I iced it up waited.

It did hold ice for two days and on day three mid morning the water was very cool. It was not in direct sunlight, but it was in 80 degree ambient temperature. Frankly, the 30 can model will hold more than my Yeti and it's much lighter. For a day of fishing on the boat, I think it's going to do a great job. One suggestion is to fill it half way the night before you are going to get it really cooled down. I plan on throwing a towel over it to keep it out of direct sunlight because in the South that sun can be brutal in the summer. For the money I'm impressed.

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allan
Great Quality
Reviewed in the United States on March 16, 2025
Color: BlackVerified Purchase
Cooler does it's job well!!

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Maggie
Good cooler
Reviewed in the United States on September 4, 2024
Color: Blue / GreyVerified Purchase
It's a good cooler however first one we received had a broken zipper. Company made it right and sent a replacement. I can see why it was broken though, because the zipper is hard to close and open. They do send you some oil with the cooler to put on zipper. However I feel it's still a little hard to use zipper so we don't use it as much.

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Amazon Customer
Good quality and looks durable. Won’t get to use it till summer.
Reviewed in the United States on April 13, 2025
Color: CamoVerified Purchase
Bigger than I pictured, but looks like it will work fine. Quality looks solid, less expensive than yeti.

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Mike C.
Great insulated cooler bag.
Reviewed in the United States on July 14, 2022
Color: Blue / GreyVerified Purchase
I really like this bag a lot. I'm guessing a lot of the negative reviews are from people comparing this to a rotomolded or hard side cooler. Let's be clear, this is never going to hold up to a rotomolded or hard side cooler for ice retention, but it's not designed to. It's meant to be filled up, taken to the beach or a picnic or just your average day outing and if it holds Ice for the whole day I'm good with that. Just to give an idea of it's retention though, I filled it with a 12 pack of bottles with a 10lb bag of ice, took out by the pool for about 4hrs in 95 degree+ weather, granted it was in the shade, but by 6pm it still had most of its ice left. I then left it in my very hot uninsulated garage over night and by the morning it still had plenty of ice in it. I'm honestly impressed by that. So in all fairness, sure it's not gonna hold ice like a more expensive rotomolded ice chest but it did the job for me. The only 2 knocks I can give this bag is that it doesn't have a bottle opener attached which would be nice, and the front pocket is so slim it's basically useless, other than that it's a nice cooler.

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Katherine Newbold
Great cooler
Reviewed in the United States on December 14, 2024
Verified Purchase
Great cooler but man is that zipper hard to open and close! I guess that’s what it takes to keep things cold? Love the color and price.

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Agustin CR
Zip sealing fails
Reviewed in the United States on March 9, 2025
Color: TanVerified Purchase
All around, this seems a great product. Until it fails. Let me start by saying that this is a sturdy built soft cooler, however, the zipper sim seling will fail, and then all its great temperature maintenance properties will fail.
The zipper if sturdy, but it is also a PIA to open and close, even when we have used the recommended lubricant every 3 uses.
I tried to get to customer service to get this sorted out, and after wasting a couple of hours I simply decided to let it go.
Overall, this could be a great product if they include a magnetic soft close, so that the zipper problems are solved.

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Agustin CR

Zip sealing fails

Reviewed in the United States on March 9, 2025
All around, this seems a great product. Until it fails. Let me start by saying that this is a sturdy built soft cooler, however, the zipper sim seling will fail, and then all its great temperature maintenance properties will fail.
The zipper if sturdy, but it is also a PIA to open and close, even when we have used the recommended lubricant every 3 uses.
I tried to get to customer service to get this sorted out, and after wasting a couple of hours I simply decided to let it go.
Overall, this could be a great product if they include a magnetic soft close, so that the zipper problems are solved.

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RTIC Ultra-Tough Soft Cooler 30 Can, Insulated Bag Portable Ice Chest Box for Lunch, Beach, Drink, Beverage, Travel, Camping, Picnic, Car, Trips, Floating Cooler Leak-Proof with Zipper

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20, 45, 65, 110, or 145 Quart

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