I have a lot of relatively fine hair that takes forever to dry. In an attempt to shorten the time I spend blow drying my hair (and also be gentler on it), I was looking for an upgrade to my reliable old hair dryer. I have an armada of hair tools, but space is limited, so it seemed like a smart move to go for this small powerhouse. T3 is one of the three big (and most expensive) companies when it comes to hair tools for regular consumers. I figured I can’t go wrong. The truth is that this hair dryer is decent for travel, for your guest room or maybe for your teen, who wants their own hair dryer in their room. I took it on a week long trip and loved it for that. Other than that I have been nothing but disappointed. Let me explain why: 1. Drying power: it is marginally faster than my old hair dryer but not because it’s powerful. It can dry your hair faster on the highest setting because it gets really darn hot. So hot in fact that you have to be careful not to burn yourself; and the hot air even damages the concentrator attachment. See pictures. 2. Ion air technology: despite the claims of drying hair gentler it did not take long for me to notice that my hair takes a much bigger beating with this dryer. I have always used a heat protectant, but now I have effectively doubled the amount I use on my hair - as well as the hair oil that I put in the lengths and ends. Considering that I am using expensive product, I would have been much better off investing more money into my hair dryer initially than upping the amount of product used long term. 3. Durability: I bought this hair dryer sometime in December. It is now March and as you can tell from the pictures, the concentrator attachment has tiny cracks all over. I have no explanation other than the heat of the dryer cracking it. Isn’t that something that should have been discovered in product testing? I also don’t understand why it looks like it has been dragged through dirt. It is sitting on a little sill outside the bathroom and never leaves that spot except for when I use it. The one time I took it with me to travel, I tugged it between clothes to protect it. Also note that the attachment, even though it initially sat on the dryer very securely, now is loose and has even fallen off once. There is no visible damage other than the cracks. So it also must be warped from the heat. 4. Unexpected safety concerns: here is one that I did not expect from T3. The on/off switch SPARKS(!!) fairly often when turning the hair dryer off. At first I thought it was connected to other appliances in the house being turned on. So I turned them all off. It still happened. Then I realized that it happens just randomly. I don’t know when or how or why. So yes, this thing catching on fire is a serious concern to me. The good: one positive thing I will mention is the cold shot button. It works well. The hair dryer is also light and it looks nice. Conclusion: for the price and the name that this product carries, it wildly under delivers. I could have bought a ghd travel blow dryer for two thirds of the price and would have had the convenience of a fold in handle. Also, as I write this review, the larger model T3 hair dryer is on sale and only $10 more than this little “firecracker”. Do yourself a favor and spend a little more on an actual hair dryer. I’d also like to address the large number of positive reviews in exchange for a free product. I am not saying that these people didn’t give their honest opinion, but if I was given this product for free (maybe not even looking for a new hair dryer) I would have filed it under nice little guest/travel hair dryer and think “not bad for it’s size”. The situation completely changes if you are looking to replace another hair dryer and pay good money. Just something to keep in mind. I honestly regret not returning it when I could.