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Smashbox Always On Longwear Matte Liquid Lipstick,| Long Lasting, Waterproof + Non-Drying
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Return this item for free
We offer easy, convenient returns with at least one free return option: no shipping charges. All returns must comply with our returns policy.
Learn more about free returns.- Go to your orders and start the return
- Select your preferred free shipping option
- Drop off and leave!
Brand | Smashbox |
Color | Bang Bang |
Skin Type | All |
Item Form | Stick |
Finish Type | Matte |
Description
Benefits
Suggested use
Frequently purchased items with fast delivery
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Always On Setting Powder
From the manufacturer



Find your lip favorite
![]() Always On Liquid Lipstick | ![]() Halo Plump + Glow Gloss | ![]() Be Legendary Lipstick | ![]() Be Legendary Lip Pencil | ![]() Halo Cheek + Lip Tint | |
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Customer Reviews
|
4.3 out of 5 stars 1,220
|
4.7 out of 5 stars 18
|
4.3 out of 5 stars 171
|
3.9 out of 5 stars 77
|
4.6 out of 5 stars 30
|
Price
| $18.90$18.90 | $26.00$26.00 | $28.00$28.00 | $24.00$24.00 | $28.00$28.00 |
Key Benefit
| Non-drying all-day wear | Plumps with Hyaluronic Acid | Cushiony + peptide-infused | Comfy + precise | Multitasking + blendable |
Finish
| Weightless Matte | Glossy, non-sticky | Moisture Satin | Soft Matte | Powder-like matte |
Texture
| Rich matte liquid lipstick | Balm gloss | Creamy with a satin finish | Easy glide color | Blurred soft focus |
Coverage
| Maximum Pigments | High-shine, sheer color | High-impact coverage | High-impact, doubles as color | Buildable coverage |
Wear
| Longwear | 6-hour shine | Comfort longwear | Comfort Wear | Comfort Wear |
Product details
- Is Discontinued By Manufacturer : No
- Product Dimensions : 0.94 x 0.91 x 3.54 inches; 1.34 ounces
- Item model number : C2NP180000
- Department : Unisex
- UPC : 607710050976
- Manufacturer : Smashbox
- ASIN : B01GGCI41C
- Country of Origin : Italy
- Best Sellers Rank: #16,715 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care)
- #105 in Lipstick
- Customer Reviews:
Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonCustomers say
Customers praise the lip color's pigmentation and longevity, noting it stays on for an impressive duration. The product receives positive feedback for its quality, smooth texture, and length. However, customers disagree on whether it dries out their lips, with some finding it too drying. The application process and value for money also receive mixed reviews, with some finding it easy to apply while others disagree, and some considering it a great value while others find it too expensive.
AI Generated from the text of customer reviews
Customers like the lip color, noting its good pigmentation and pretty red shade that lasts a long time.
"Had to keep applying. Beautiful color. Easy to apply. Would reccomended a clear liner be worn with it to reduce feathering." Read more
"I love this lipstick. It's a beautiful color that is long lasting and easy to put on...." Read more
"Love the color but it does not last as long as I wish it did." Read more
"Great color and long lasting." Read more
Customers praise the lip color's longevity, noting it stays on for an impressive duration.
"I love this lipstick. It's a beautiful color that is long lasting and easy to put on...." Read more
"...and lip colors that immediately come off, but this one really stays on and keeps its vibrant color. This one lasts an entire evening!..." Read more
"This lipstick stays on all day! I apply, let it dry, then add a gloss for moisture and shine...." Read more
"...Non drying, lasts all day, great value." Read more
Customers praise the lip color's quality, describing it as the best matte lipstick, with one customer noting it goes well with everything.
"...Affordable and easy to carry. Great product." Read more
"Best lipstick ever" Read more
"...Long lasting. Overall great lipstick! The other colors are nice too but this is my favorite!" Read more
"...everyday, it will dry up in the bottle within 2months..therefore wasting your money..." Read more
Customers like the length of the lipstick, with one mentioning its long-wear properties.
"I love this lipstick. It's a beautiful color that is long lasting and easy to put on...." Read more
"...It's easy to apply once you get the hang of it. Long lasting. Overall great lipstick! The other colors are nice too but this is my favorite!" Read more
"My favorite long-wear lipstick. This one is really long-wear...." Read more
"Amazing product last all day and longer. Just make sure to have makeup remover wipes handy because when it goes on it stays on." Read more
Customers appreciate the lip color's texture, describing it as smooth and soft with a matte finish.
"Love the color of this liquid lipstick. It has a matte finish so it stays on well too. 💄💋..." Read more
"I love how smooth it goes on your lips! and, it does NOT crack my lips at all. It fades away really nicely, kind of blending into the lip...." Read more
"...this as a sample and now decided to buy cause its a beautiful color, soft and looks amazing." Read more
"Love it! Just what wanted, great texture, stays all day." Read more
Customers have mixed experiences with how quickly the lipstick dries, with some reporting it doesn't dry out their lips while others find it very drying.
"Very dry and flaky." Read more
"Completely dried out! Ordered replacement and same thing! Feel like it may have been used as well. Steer clear!!!!" Read more
"...Doesn’t make your lips feel overly dry (Kylie lips)." Read more
"This lipstick arrived completely dried out." Read more
Customers have mixed experiences with the lipstick's application, with some finding it easy to use while others report difficulties.
"Had to keep applying. Beautiful color. Easy to apply. Would reccomended a clear liner be worn with it to reduce feathering." Read more
"...I wear it almost every single day. It's easy to apply once you get the hang of it. Long lasting. Overall great lipstick!..." Read more
"The color was pretty, but the doefoot applicator is too imprecise. I applied it and it was extremely drying. I literally had to go and take it off...." Read more
"...It is ok just reapply after about two to three hours. Love this color. Also, treat your lips to a mask or hydration...." Read more
Customers have mixed opinions about the lip color's value for money, with some finding it a great value while others consider it too expensive.
"...To be honest, it is too expensive for what it's worth." Read more
"...I wore it for about 13 hours and I can attest to that it is a good price for the quality...." Read more
"...Not dry but also not sticky or greasy. Kind of pricey, but you get what you pay for and this one is worth it." Read more
"Color is as advertised, doesn't smudge too easily, stays on for long. Affordable and easy to carry. Great product." Read more
Reviews with images

Great lipstick!
Top reviews from the United States
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- Reviewed in the United States on April 15, 2025Color: Babe AlertVerified PurchaseWow! This was perfect for a recent wedding I was in. The color was vibrant and beautiful but not obnoxious. Truly didn’t crack or flake and stayed on throughout the day. My only complaint is that it is not smudge proof. It would smear on anything that touched my lips, but didn’t dry out my lips. Great buy!
Wow! This was perfect for a recent wedding I was in. The color was vibrant and beautiful but not obnoxious. Truly didn’t crack or flake and stayed on throughout the day. My only complaint is that it is not smudge proof. It would smear on anything that touched my lips, but didn’t dry out my lips. Great buy!
Images in this review
- Reviewed in the United States on April 7, 2025Color: Stepping OutVerified PurchaseI love smash box products. I love the color of this lipstick. Stays on a long time.
- Reviewed in the United States on March 22, 2025Color: Girl GangVerified PurchaseLove it! Just what wanted, great texture, stays all day.
- Reviewed in the United States on March 24, 2025Color: BawseVerified PurchaseThis is my second time owning this brand and color. I really love how long it stays. It doesn't transfer at all.
Keep in mind that it does dry our your lips and you'll end up with "lip-cracks/wrinkles" after maybe 1.5hrs.
To be honest, it is too expensive for what it's worth.
- Reviewed in the United States on July 4, 2025Color: Yes HoneyVerified PurchaseWhy did you pick this product vs others?:
Excellent quality lip cover. I only wish this company was cruelty free.
- Reviewed in the United States on June 14, 2025Color: Fair GameVerified PurchaseFair Game. Yuck
It's a flat beige color. Not even lipliner or a gloss gives this color dimension. I can't imagine this color looking good on any skin tone.
1.0 out of 5 starsFair Game. YuckFair Game. Don't waste your money
Reviewed in the United States on June 14, 2025
It's a flat beige color. Not even lipliner or a gloss gives this color dimension. I can't imagine this color looking good on any skin tone.
Images in this review
- Reviewed in the United States on January 8, 2025Color: BawseVerified PurchaseI’ve had a lot of lipsticks and lip colors that immediately come off, but this one really stays on and keeps its vibrant color. This one lasts an entire evening! I was very impressed by it not coming off on glasses, etc, and it did not smudge on my face or on anything else.
- Reviewed in the United States on June 12, 2025Color: Big SpenderVerified PurchaseI’ve purchase this brand and color of product from Ulta in the past and this one just didn’t seem like the color or texture was the same. Very disappointing, it wasn’t cheap, I barely use it, goes on way darker, not at all the way I remembered. I used my one from Ulta all the time, not this one.
Top reviews from other countries
- Sian BradfordReviewed in the United Kingdom on November 12, 2018
5.0 out of 5 stars Pucker up
Color: Babe AlertVerified PurchaseLove this colour and does have good staying power - not quite 8 hours but given I'm a smoker & drink a lot of water, it didn't do badly. Lips little dry but that does tend to be a common issue with matt lipsticks. Would buy this brand /type of lipstick again.
- ChezzabellReviewed in the United Kingdom on June 19, 2025
5.0 out of 5 stars Fav nude - great for tanned skin
Color: Driver's SeatVerified PurchaseLove this specific lip colour - wish they brought this back into the UK stores!
- AMEReviewed in Germany on September 24, 2020
5.0 out of 5 stars never using any other lipstick
Color: Babe AlertVerified Purchaseits the best lipstick on the market. Have used only this, nothing else for 3 years
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manuelaReviewed in Italy on March 21, 2020
3.0 out of 5 stars Non indelebile
Color: Miss ConductVerified PurchaseNon rimane indelebile... mentre un altro colore sempre della stessa marca era perfetto
- AMEReviewed in Germany on November 11, 2021
5.0 out of 5 stars best lipstick on earth
Color: BawseVerified Purchaseha e not used any other brand for the last 6 years