
Enjoy fast, free delivery, exclusive deals, and award-winning movies & TV shows with Prime
Try Prime
and start saving today with fast, free delivery
Amazon Prime includes:
Fast, FREE Delivery is available to Prime members. To join, select "Try Amazon Prime and start saving today with Fast, FREE Delivery" below the Add to Cart button.
Amazon Prime members enjoy:- Cardmembers earn 5% Back at Amazon.com with a Prime Credit Card.
- Unlimited Free Two-Day Delivery
- Streaming of thousands of movies and TV shows with limited ads on Prime Video.
- A Kindle book to borrow for free each month - with no due dates
- Listen to over 2 million songs and hundreds of playlists
- Unlimited photo storage with anywhere access
Important: Your credit card will NOT be charged when you start your free trial or if you cancel during the trial period. If you're happy with Amazon Prime, do nothing. At the end of the free trial, your membership will automatically upgrade to a monthly membership.
One-time purchase:
$34.00$34.00 $2.83 per fluid ounce ($2.83$2.83 / fluid ounce)
Ships from: Amazon.com Sold by: Amazon.com
Subscribe & Save:
0%
5%
$34.00$34.00 $2.83 per Fl Oz ($2.83$2.83 / Fl Oz)
$32.30 with 5 percent savings $32.30 $2.69 per Fl Oz ($2.69$2.69 / Fl Oz)
First delivery on May 19 FREE delivery Thursday, May 15 to Nashville 37217 on orders shipped by Amazon over $35
Ships from: Amazon.com Sold by: Amazon.com
Unlock 5% savings
Save 5% when you receive 5 or more products in one auto-delivery to one address.Choose how often it's delivered
From once every 2 weeks to once every 6 monthsSkip or cancel any time
We'll send you a reminder before each delivery.
Added to cart
-
-
-
-
-
-
-
6 VIDEOS
-

Image Unavailable
Color:
-
-
-
- To view this video download Flash Player
AG Care Balance Apple Cider Vinegar Sulfate-Free Shampoo, 12 Fl Oz
Premium Brand Sourced
We work closely with your favorite premium beauty brands and their approved resellers to ensure the premium products sold in our stores are authentic.
Return this item for free
We offer easy, convenient returns with at least one free return option: no shipping charges. All returns must comply with our returns policy.
Learn more about free returns.- Go to your orders and start the return
- Select your preferred free shipping option
- Drop off and leave!
Learn more
Return this item for free
We offer easy, convenient returns with at least one free return option: no shipping charges. All returns must comply with our returns policy.
Learn more about free returns.- Go to your orders and start the return
- Select your preferred free shipping option
- Drop off and leave!
Purchase options and add-ons
Brand | AG Care |
Item Form | Liquid |
Hair Type | All |
Scent | Floral |
Age Range (Description) | Adult |
Description
Benefits
Suggested use
Buy it with

Frequently purchased items with fast delivery
From the manufacturer



For All Hair Types
Our naturally derived ingredients won't strip hair of nourishing oils or cause dryness or stress. Perfectly balanced for all hair types.
- Ideal for normal, textured, curly or dry hair.
- Safe for color or chemically treated hair.
- Can be used daily.
Sulfate-Free
Always formulated without sulfates, our Balance Shampoo cleanses without harshness or chemicals that may cause damage. Choose a sulfate-free shampoo to:
- Minimize frizz and dryness.
- Avoid scalp and skin irritation and itchiness.
- Provide a gentle, clean feeling.
Plant-Based Ingredients
Enjoy a light fragrance and the clean-boosting power of organic apple cider vinegar.
- Balanced to restore natural pH.
- 98% plant-based ingredients.
- Infused with lavender, lemongrass, and rosemary.
![]()
Balance Shampoo
|
![]()
Boost Conditioner
|
![]()
Nourish Moisture Mask
|
![]()
Cloud Air Light Volumizing Mousse
|
![]()
Rosehip Balm Smoothing Lotion
|
![]()
Remedy Apple Cider Leave-On Mist
|
|
---|---|---|---|---|---|---|
Customer Reviews |
4.5 out of 5 stars 1,440
|
4.6 out of 5 stars 1,268
|
4.5 out of 5 stars 102
|
4.4 out of 5 stars 564
|
4.6 out of 5 stars 202
|
4.4 out of 5 stars 294
|
Price | $34.00$34.00 | $34.00$34.00 | $28.00$28.00 | $28.00$28.00 | — no data | $28.00$28.00 |
Sulfate-Free | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
Silicone-Free | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
100% Vegan | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
Cruelty-Free | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
Plant-Based Ingredients | 98% | 98% | 98% | 98% | 98% | 98% |
Shower-Safe Aluminum Packaging | ✓ | ✓ | no data | no data | no data | no data |
PCR Sustainable Packaging | no data | no data | ✓ | no data | no data | ✓ |
Product details
- Product Dimensions : 2.28 x 2.42 x 7.76 inches; 11.99 ounces
- Item model number : FJFIEJFOK132
- UPC : 625336001851
- Manufacturer : AG Hair
- ASIN : B0B8DZCM58
- Country of Origin : Canada
- Best Sellers Rank: #18,784 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care)
- #539 in Hair Shampoo
- Customer Reviews:
Videos
Videos for this product
0:10
Click to play video
Plant-Based Balance Shampoo. Vegan & Cruelty FreeAG Hair Ltd.
Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonCustomers say
Customers find the shampoo leaves their hair feeling great, soft, and clean, particularly noting it's wonderful for curly hair, especially fine types. The product has a pleasant smell, and while some say it works well, others report issues with the pump mechanism. Opinions are divided on whether it makes hair greasy or not, and on whether it's worth the price.
AI-generated from the text of customer reviews
Customers like the shampoo's pleasant scent.
"...build up on my hair and leaves it soft and shiny and no it does not have a vinegar smell." Read more
"...Oh! And another huge bonus of this shampoo is that it smells BOMB. Even on the bottle, it talks about aromatherapy and it's no joke...." Read more
"...Does not leave my hair dry but clean and hydrated. Smells absolutely amazing. Does have almond incase you have an allergy." Read more
"...I like how it is (mostly) plant based, and it does smell nice...." Read more
Customers love this shampoo, saying it leaves their hair feeling great.
"...It made the whole shower experience very pleasant and honestly made me feel very relaxed. Five stars so far!..." Read more
"...Overall, it is a decent shampoo and I would recommend it." Read more
"...I love a foamy shampoo. I just wish the bottle was bigger for having to pay $30+ for it." Read more
"Although this is a extremely pricey shampoo I feel it’s a great product. My scalp never felt better than when I started using the shampoo...." Read more
Customers find that the shampoo leaves their hair clean, with one customer noting that it cleans without making it feel dry.
"...Works ve. Does not seem harsh and does leave my hair squeaky clean. I use it every three or four shampoos...." Read more
"I am a black woman with very coily hair and this product cleans my scalp and the length of my hair very well. In my opinion the smell is good...." Read more
"Gets my 4c hair to beautifully squeaky clean state. Does not leave my hair dry but clean and hydrated. Smells absolutely amazing...." Read more
"...I love this shampoo. It cleans my hair without it feeling dry. I use it on myself and my 2 daughter’s hair, and all 3 of us have different textures...." Read more
Customers find the shampoo leaves their hair soft and perfect, with one customer noting it makes their hair smooth.
"Love the way this makes my hair feel" Read more
"...Works ve. Does not seem harsh and does leave my hair squeaky clean. I use it every three or four shampoos...." Read more
"...It helps with any build up on my hair and leaves it soft and shiny and no it does not have a vinegar smell." Read more
"...I've added the AG cloud foam as a styler and the 2 together make my hair look so soft and shiney!! Still 5 stars from me!" Read more
Customers find this shampoo beneficial for their hair, particularly noting it works well for curly and fine hair, with one customer mentioning it leaves their hair with plenty of body.
"...and after the first use of this product, I'm seeing curls forming in areas that I havent seen curl in a long long time...." Read more
"Gets my 4c hair to beautifully squeaky clean state. Does not leave my hair dry but clean and hydrated. Smells absolutely amazing...." Read more
"...I can go 3- 4 days between washes. And my hair is wavy like when I was a child. Highly recommend this shampoo! Just hang in there!" Read more
"...I love the smell it leaves my hair with plenty of body, but no frizz. For someone with curly hair, that is important." Read more
Customers have mixed experiences with the shampoo's functionality, with some saying it works great while others report issues with the pump mechanism not working properly.
"...I absolutely love it and am sad it doesn't work...." Read more
"...Bottle is sturdy top you top to dispense shampoo. Works ve. Does not seem harsh and does leave my hair squeaky clean...." Read more
"...and i absolutely love it, but sometimes it comes in and the bump doesn’t work" Read more
"...Overall, it works great. I like how it is (mostly) plant based, and it does smell nice...." Read more
Customers have mixed experiences with how the shampoo affects their hair, with some finding it great for oily hair while others report it leaves their straight hair super greasy.
"I have been using for few years now. It helps with any build up on my hair and leaves it soft and shiny and no it does not have a vinegar smell." Read more
"...This shampoo though makes my hair look and feel greasy within the same DAY of showering. I’m not kidding...." Read more
"...I absolutely love it and am sad it doesn't work. The shampoo did not make my hair greasy as others reported but dried outy scalp and made it rather..." Read more
"...about this product, or not using conditioner, which prevents my scalp from producing excess oil. Highly recommended!" Read more
Customers have mixed opinions about the shampoo's value for money, with some finding it worth the price while others consider it overpriced for its size.
"Although this is a extremely pricey shampoo I feel it’s a great product. My scalp never felt better than when I started using the shampoo...." Read more
"...It’s a great value for your money...." Read more
"...It left there smelling wonderful with my curls looking beautiful. They are expensive, but last a long time, and worth the price tag!" Read more
"...It's a little pricey but if your hair is important to you then this is worth it! Reviewing after first use really cleans Hair & Scalp!!..." Read more
Reviews with images

Came with out the straw
Top reviews from the United States
There was a problem filtering reviews. Please reload the page.
- Reviewed in the United States on August 8, 2019I ordered this product for the fact that it will help seal the cuticle of my hair. My hair has become over moisturized from using products that are too heavy for my fine hair, and jas started to look and feel damaged. I used this shampoo for the first time last night and air dried my hair. Usually, if I air dry, my hair is completely stuck to my scalp and my hair looks nasty. And if I diffuse, my hair looks super poofy and frizzy. I have curly hair and have lost a lot of curl from being over moisturized and after the first use of this product, I'm seeing curls forming in areas that I havent seen curl in a long long time. My hair still needs fixing but I thing I'm headed in the right direction. My hair dried nicely too, it doesn't feel stuck to my scalp, it feels very light and fluffy. I'm going to continue to update this review as I wash my hair more with this product. As a disclaimer, I dont use conditioner because it hair doesn't need the added moisture and I just hate it. So I'm using this product alone, without the matching conditioner. Oh! And another huge bonus of this shampoo is that it smells BOMB. Even on the bottle, it talks about aromatherapy and it's no joke. It's not overpowering at all, it smells very natural and earthy, fully of essential oil scents. It made the whole shower experience very pleasant and honestly made me feel very relaxed. Five stars so far!
Update: I've washed with this shampoo 4 times now and I'm still loving the results. Continuing to have curl in areas where I didn't before and my hair feels and looks much healthier. I've added the AG cloud foam as a styler and the 2 together make my hair look so soft and shiney!! Still 5 stars from me!
- Reviewed in the United States on May 28, 2024Scent: FloralVerified PurchaseI am a black woman with very coily hair and this product cleans my scalp and the length of my hair very well. In my opinion the smell is good. It's not my favorite as I like more sweet, vanilla type scents and this is more of an organic scent if that makes sense but that's obviously not important as it's shampoo and will be rinsed out regardless. Lastly, I love the way this product suds up with water and because a little goes a long way, it lasts a very long time especially if you're someone who washes their hair weekly like me.
- Reviewed in the United States on August 1, 2023Scent: FloralVerified PurchaseAlthough this is a extremely pricey shampoo I feel it’s a great product. My scalp never felt better than when I started using the shampoo. I have very short hair and it’s hard to judge it on long hair, I suspect it would be good.for long hair too.I’m a retired Stylist and Image Consultant and I’ve used many Hair and skin products. I do feel this is a excellent hair and scalp cleanser. The packaging is nice too .
- Reviewed in the United States on September 30, 2024Scent: FloralVerified PurchaseI did some research on great shampoos for oily hair, and found this product. Overall, it works great. I like how it is (mostly) plant based, and it does smell nice. My only complaint is that I was looking for a product that would keep my hair looking "not greasy" for more than one day, but day after using it, my hair still looks like "hair that was washed the day before." This may be a "me problem" instead of a "product problem." Overall, it is a decent shampoo and I would recommend it.
- Reviewed in the United States on December 21, 2024Scent: FloralVerified PurchaseI have been using for few years now. It helps with any build up on my hair and leaves it soft and shiny and no it does not have a vinegar smell.
- Reviewed in the United States on March 6, 2025Scent: FloralVerified PurchaseLove the way this makes my hair feel
- Reviewed in the United States on December 18, 2024Scent: FloralVerified PurchaseI really like this product
Bottle is
sturdy top you top to dispense shampoo. Works ve.
Does not seem harsh and does leave my hair squeaky clean. I use it every three or four shampoos. It also cleans my hairbrushes very well.
- Reviewed in the United States on January 26, 2025Scent: FloralVerified PurchaseI originally bought this for my sister because I read Apple cider is good for naturally oily hair and wanted to help her and give it a shot myself. I had previously been using Vegamour’s shampoo/conditioner and liked it, but figured I’d switch things up. I have now been using this shampoo since October and officially cannot take it anymore. I just reordered my Vegamour set and cannot wait for it to come. For context, my sister has naturally greasy hair and struggles to have her hair last more than a day or so. I’ve never had that issue, my hair usually lasts 5 days without looking or feeling oily. This shampoo though makes my hair look and feel greasy within the same DAY of showering. I’m not kidding. The back patch of my head will start separating by the end of the first full day post shower?! I’ve started having to use dry shampoo to get by since I can’t shower everyday. I’ve never needed that before! Nothing else has changed about my routine so this new grease trend can only be because of the shampoo. I’ve only continued to use this shampoo for so long because I had hope that my hair would adjust and correct itself but after over 3 months of trying I’m done. I can’t wait to wash my hair and for it to feel soft and oil free again. The only good things about this shampoo are that it lathers nicely and the bottle is pretty. Needless to say, I would not recommend this shampoo. (Side note, my sister gave up on this shampoo after a week because for someone with previously oily hair this was like a joke)
Top reviews from other countries
- MReviewed in Saudi Arabia on March 11, 2023
1.0 out of 5 stars different
Scent: FloralVerified PurchaseI have been using this shampoo for years, purchased from AG hair care website and it was a great shampoo BUT this time it is different, hard to mix with water and makes my hair looks oily unlike usual. I don’t know if it was stored in bad condition or it is expired as there is no expiration date on the bottle. Sadly I returned it.
- Jessica95Reviewed in Canada on April 14, 2019
5.0 out of 5 stars Amazing ingredients!
I spent a long time searching for a shampoo and conditioner duo with natural and safe ingredients. This one smells great, like essential oils. It makes my hair soft. It helps with my dandruff because of the apple cider vinegar. The only ingredient I have an issue with is the Polysorbate 20. It’s worth the higher price tag. I’ve researched every shampoo at Sephora and they all have at least a few bad ingredients.
- Namita SrivastavaReviewed in Singapore on September 24, 2021
1.0 out of 5 stars Received damaged and with 1/3rd contents
It’s so disappointing that after a delay of a month and finally receiving such an expensive shampoo most of the content had leaked. It’s really very upsetting
-
Cliente de AmazonReviewed in Mexico on February 12, 2020
5.0 out of 5 stars Muy bueno
Me gustó mucho este shampoo, los ingredientes naturales le hacen fresco y huele delicioso, además de que deja el cabello suave y no tiene sulfatos
- Rhonda WuerchReviewed in Canada on March 18, 2024
5.0 out of 5 stars Great shampoo
Scent: FloralVerified PurchaseI love the way my hair feels after ! Extremely cleansed , with no buildup. Make hair feel thicker, and great on scalp. Wonderful scent !
Product summary presents key product information
Keyboard shortcut
shift
+
alt
+
opt
+
D
Product Summary: AG Care Balance Apple Cider Vinegar Sulfate-Free Shampoo, 12 Fl Oz
From AG Care
Price
One-time purchase: $34.00 ( $2.83 / fluid ounce)
Subscribe & Save price (No fees, Cancel anytime): $34.00 ( $2.83 / Fl Oz)
Additional savings available through Subscribe & Save (No fees, Cancel anytime)
About this Item
- CLARIFYING SHAMPOO: Apple cider vinegar shampoo helps to balance pH and gently removes the build-up of gels, mousse, and oil without dehydrating your hair. You can use apple cider vinegar shampoo for greasy hair, normal, and dry hair types.
- HEALTHY, GLOSSY HAIR: Argan oil and ACV is absorbed into the cuticle to enhance natural shine without weighing your hair down. Our sulfate-free hair shampoo supports strong, healthy hair with a blend of nourishing superfoods and soothing botanicals.
- HERBAL SHAMPOO: Thoughtfully selected aromatic herbs and oils reinvigorate your hair, encourage natural luster, and smell absolutely divine. The naturally derived shampoo has a light, floral scent and contains argan oil, lavender, rosemary, and sage.
- LIGHT & HYDRATING: Balance is a clarifying shampoo for curly hair, wavy hair, or straight. Great for all hair types, apple cider vinegar shampoo adds high shine and locks in moisture, reducing frizz and flyaways without weighing the hair down.
- NATURALLY DERIVED INGREDIENTS: The AG Care Essentials plant-based shampoo and hair care line combines science and nature to deliver beautiful results without sulfates, gluten, DEA, PABA, or parabens. Our products are sulfate-free, vegan, and cruelty-free.
Product Description
Important Information
Ingredients
AQUA (WATER/EAU), POTASSIUM COCOYL GLYCINATE, SODIUM LAUROYL METHYL ISETHIONATE, SODIUM LAUROYL SARCOSINATE, HYDROXYPROPYL METHYLCELLULOSE, POLYSORBATE 20, C10-16 ALKYL GLUCOSIDE, PISUM SATIVUM (PEA) PEPTIDE, SODIUM PCA, CAPRYLYL GLYCOL, PHENETHYL ALCOHOL, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, DECYL GLUCOSIDE, PROPANEDIOL, GLYCERIN, MENTHA ARVENSIS LEAF OIL, MENTHA VIRIDIS (SPEARMINT) LEAF OIL, ROSMARINUS OFFICINALIS (ROSEMARY) LEAF OIL, BUTYLENE GLYCOL, CITRAL, ROSMARINUS OFFICINALIS (ROSEMARY) LEAF EXTRACT, LINALOOL, CYMBOPOGON SCHOENANTHUS OIL, LAVANDULA ANGUSTIFOLIA (LAVENDER) OIL, SALVIA SCLAREA (CLARY) OIL, ACACIA CONCINNA FRUIT EXTRACT, BALANITES AEGYPTIACA FRUIT EXTRACT, TRIETHYL CITRATE, PANTHENOL, ACETUM (VINEGAR), HELIANTHUS ANNUUS (SUNFLOWER) SEED EXTRACT, LIMONENE, ALOE BARBADENSIS LEAF EXTRACT, GYPSOPHILA PANICULATA ROOT EXTRACT, GERANIOL, ARNICA MONTANA FLOWER EXTRACT, LINUM USITATISSIMUM (LINSEED) SEED EXTRACT, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, PANICUM MILIACEUM (MILLET) SEED EXTRACT, PRUNUS AMYGDALUS DULCIS (SWEET ALMOND) SEED EXTRACT, ARGANIA SPINOSA KERNEL OIL, TETRASODIUM GLUTAMATE DIACETATE, CITRIC ACID, PRUNUS ARMENIACA (APRICOT) FRUIT EXTRACT, PRUNUS PERSICA (PEACH) FRUIT EXTRACT, PYRUS MALUS (APPLE) FRUIT EXTRACT, SODIUM HYDROXIDE.
Feedback
Did you find this product summary feature useful?