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AG Care Balance Apple Cider Vinegar Sulfate-Free Shampoo, 12 Fl Oz

4.5 4.5 out of 5 stars 1,318 ratings
AG Care
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$34.00 $2.83 per Fl Oz
-5% $32.30 ($2.69 / Fl Oz)
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Purchase options and add-ons

Brand AG Care
Item Form Liquid
Hair Type All
Scent Floral
Age Range (Description) Adult

Description

This plant-based apple cider vinegar shampoo gently cleanses and exfoliates the scalp while rehydrating the cuticle and locking in moisture for glossy, clean hair and a frizz-free finish. Great for all hair types and textures.

Benefits

Hydrating

Suggested Use

Add a quarter-sized amount of shampoo to your hands and lather into wet hair. Rinse thoroughly. Use as needed. Gentle formula is suitable for frequent use.

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AG Care Balance Apple Cider Vinegar Sulfate-Free Shampoo, 12 Fl Oz
$34.00 ($2.83/Fl Oz)
Get it as soon as Tuesday, May 14
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AG Care Conditioner
$26.00 ($3.25/Fl Oz)
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AG Care Re:Coil Curl Activator Curl Cream with Keratin Amino Acids - Ultra-Nourishing Curly Hair Cream for Defined, Healthy C
$26.00 ($4.33/Fl Oz)
Get it as soon as Wednesday, May 15
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From the manufacturer

Balance Apple Cider Vinegar Sulfate-Free Shampoo - For super-soft healthy hair. Vegan cruelty-free.
Shine Naturally - Vegan and cruelty-free. No sulfates, gluten, parabens, dea, paba, dmdmh.
Advanced Goodness Since 1989 - Care for people, planet and self. We pair with One Girl Can charity.

100% Vegan - For normal, textured, curly, dry, colored or chemically treated hair. For daily use.

No Harmful Sulfates - Minimize frizz and dryness. Avoid scalp and skin irritation and itchiness.

Silicone-Free - 98% plant-based ingredients. Infused with lavender, lemongrass, and rosemary.

For All Hair Types

Our naturally derived ingredients won't strip hair of nourishing oils or cause dryness or stress. Perfectly balanced for all hair types.

  • Ideal for normal, textured, curly or dry hair.
  • Safe for color or chemically treated hair.
  • Can be used daily.

Sulfate-Free

Always formulated without sulfates, our Balance Shampoo cleanses without harshness or chemicals that may cause damage. Choose a sulfate-free shampoo to:

  • Minimize frizz and dryness.
  • Avoid scalp and skin irritation and itchiness.
  • Provide a gentle, clean feeling.

Plant-Based Ingredients

Enjoy a light fragrance and the clean-boosting power of organic apple cider vinegar.

  • Balanced to restore natural pH.
  • 98% plant-based ingredients.
  • Infused with lavender, lemongrass, and rosemary.
a a a a Rosehip Balm Smoothing Lotion Remedy Apple Cider Leave-On Mist
Balance Shampoo Boost Conditioner Nourish Moisture Mask Cloud Air Light Volumizing Mousse Rosehip Balm Smoothing Lotion Remedy Apple Cider Leave-On Mist
Customer Reviews
4.5 out of 5 stars
1,318
4.5 out of 5 stars
259
4.5 out of 5 stars
74
4.4 out of 5 stars
515
4.6 out of 5 stars
32
4.5 out of 5 stars
285
Price $34.00 $34.00 $28.00 $28.00 $28.00 $28.00
Sulfate-Free ✓ ✓ ✓ ✓ ✓ ✓
Silicone-Free ✓ ✓ ✓ ✓ ✓ ✓
100% Vegan ✓ ✓ ✓ ✓ ✓ ✓
Cruelty-Free ✓ ✓ ✓ ✓ ✓ ✓
Plant-Based Ingredients 98% 98% 98% 98% 98% 98%
Shower-Safe Aluminum Packaging ✓ ✓
PCR Sustainable Packaging ✓ ✓

Product details

  • Product Dimensions ‏ : ‎ 2.28 x 2.42 x 7.76 inches; 14.4 ounces
  • Item model number ‏ : ‎ FJFIEJFOK132
  • UPC ‏ : ‎ 625336001851
  • Manufacturer ‏ : ‎ AG Hair
  • ASIN ‏ : ‎ B0B8DZCM58
  • Country of Origin ‏ : ‎ Canada
  • Customer Reviews:
    4.5 4.5 out of 5 stars 1,318 ratings

Looking for specific info?

Customer reviews

4.5 out of 5 stars
4.5 out of 5
1,318 global ratings

Customers say

Customers like the versatility of the shampoo, saying it's wonderful for curly hair and sensitive skin. They appreciate the smell, saying the shampoo leaves their curls looking beautiful. Customers also appreciate cleanliness. However, some customers have reported issues with leakage. Opinions are mixed on value, effect on hair, quality, and ease of pump.

AI-generated from the text of customer reviews

25 customers mention22 positive3 negative

Customers like the cleanliness of the shampoo. For example, they say it leaves their hair clean, smooth, and shiny. Some mention that it's an excellent hair and scalp cleanser that doesn't strip their hair of its natural oils.

"...to have curl in areas where I didn't before and my hair feels and looks much healthier...." Read more

"...this shampoo removed years of built up goop, left me with a clean and moisturized scalp - and a month later it’s the only shampoo I’ve used and my..." Read more

"...I love this shampoo. It cleans my hair without it feeling dry. I use it on myself and my 2 daughter’s hair, and all 3 of us have different textures...." Read more

"I love how clean it is and without the sulfates…my hair feel and looks better." Read more

25 customers mention22 positive3 negative

Customers like the smell of the shampoo. They say it leaves their hair smelling wonderful and with a light, natural fragrance.

"...Oh! And another huge bonus of this shampoo is that it smells BOMB. Even on the bottle, it talks about aromatherapy and it's no joke...." Read more

"...Reviewing after first use really cleans Hair & Scalp!! Light earthy natural fragrance, which I love!..." Read more

"Great quality and smell of shampoo! Expect the pump broke on the first use. I have to pour it out which isn’t a big concern though...." Read more

"...stripping the hair of it’s natural oils, it’s color safe and has a mild fragrance. It leaves my hair clean and ready for conditioner." Read more

9 customers mention9 positive0 negative

Customers find the shampoo wonderful for curly hair, and sensitive skin. They also say it encourages curls, and is amazing for very fine hair. Some customers also mention that the shampoo continues to have curl in areas where they didn't before.

"...Continuing to have curl in areas where I didn't before and my hair feels and looks much healthier...." Read more

"...I can go 3- 4 days between washes. And my hair is wavy like when I was a child.Highly recommend this shampoo! Just hang in there!" Read more

"The best shampoo for my fine curly hair. I’ve been using it for about four years. It’s great for regular use!" Read more

"Love this Shampoo. Very gentle and light on my hair. Love how it encourages the curls. I also use the coordinating conditioner." Read more

31 customers mention20 positive11 negative

Customers are mixed about the effect of the shampoo on hair. Some mention it makes their hair feel great, soft, and gentle on the skin and hair. They say it looks healthy and clean for longer. However, others say that it was bad on their hair, itchy, and irritated the scalp. They also say it leaves their hair with a waxy film that creates buildup.

"...I've added the AG cloud foam as a styler and the 2 together make my hair look so soft and shiney!! Still 5 stars from me!" Read more

"This shampoo smells really good, but it makes my scalp itch like crazy." Read more

"...and a month later it’s the only shampoo I’ve used and my hair is incredibly soft and looks so healthy!..." Read more

"I love how clean it is and without the sulfates…my hair feel and looks better." Read more

23 customers mention13 positive10 negative

Customers are mixed about the ease of pump. Some mention that it's a great everyday shampoo and conditioner, while others say that it never works.

"Great quality and smell of shampoo! Expect the pump broke on the first use. I have to pour it out which isn’t a big concern though...." Read more

"...and i absolutely love it, but sometimes it comes in and the bump doesn’t work" Read more

"...I reccomend this to everyone. Just a great everyday shampoo and conditioner." Read more

"...They are supposed to make things easier. This pump doesn't come back up after being pressed down. When the shampoo comes out, it's thick...." Read more

20 customers mention12 positive8 negative

Customers are mixed about the quality of the shampoo. Some mention that it's great, smells good, and cleans the hair well. They are happy with the result, while others say that it didn't reach any expectations, was broken, and was unusable.

"...It's not overpowering at all, it smells very natural and earthy, fully of essential oil scents...." Read more

"...The shampoo wasn’t properly closed so the product wasted in the bag which means I am left with less shampoo than what I was promised which is..." Read more

"The shampoo works well. I like it, but the smell is a little different...." Read more

"...ordered this without smelling it as it doesn’t smell great, but it Works GREAT and doesn’t leave a strong scent on my hair...." Read more

16 customers mention7 positive9 negative

Customers have mixed opinions about the value of the shampoo. Some say it's worth the price tag, while others say it is overpriced for the size.

"Was recommended to this product by a group of friends. It's a little pricey but if your hair is important to you then this is worth it!..." Read more

"...It’s a great value for your money...." Read more

"This is pricey, but man…I do like it a lot!Makes my hair so shiny and clean.So I will continue to repurchase! 😬..." Read more

"This shampoo is worth the price! Natural you’d want this. My texture loosened which I’m happy about. I’ve got that simi-4c low porosity hair...." Read more

15 customers mention0 positive15 negative

Customers are dissatisfied with the leakage of the shampoo. They mention that it was watery out of the bottle and spilled all over the plastic. Some say that the shampoo seems to have been watered down and leaves their scalp super dry.

"...The reason I deducted 2 stars is because 1/4 of the bottle leaked out during shipping. Missing out on the product wasn't economical...." Read more

"Just no. Leaves my scalp super dry. Did not get the job done." Read more

"I received this package and it must have leaked. As I read in previous reviews before purchasing...." Read more

"...Each time I’ve ordered, it arrives leaking from the pump nozzle. No bubble wrap, just in a box banging around with whatever else I’ve ordered...." Read more

A must have!
5 Stars
A must have!
My hair has not been this soft and shiny for years. This shampoo is a must.
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Top reviews from the United States

Aubrey Boucher
5.0 out of 5 stars So far so good
Reviewed in the United States on August 8, 2019
Verified Purchase
I ordered this product for the fact that it will help seal the cuticle of my hair. My hair has become over moisturized from using products that are too heavy for my fine hair, and jas started to look and feel damaged. I used this shampoo for the first time last night and air dried my hair. Usually, if I air dry, my hair is completely stuck to my scalp and my hair looks nasty. And if I diffuse, my hair looks super poofy and frizzy. I have curly hair and have lost a lot of curl from being over moisturized and after the first use of this product, I'm seeing curls forming in areas that I havent seen curl in a long long time. My hair still needs fixing but I thing I'm headed in the right direction. My hair dried nicely too, it doesn't feel stuck to my scalp, it feels very light and fluffy. I'm going to continue to update this review as I wash my hair more with this product. As a disclaimer, I dont use conditioner because it hair doesn't need the added moisture and I just hate it. So I'm using this product alone, without the matching conditioner. Oh! And another huge bonus of this shampoo is that it smells BOMB. Even on the bottle, it talks about aromatherapy and it's no joke. It's not overpowering at all, it smells very natural and earthy, fully of essential oil scents. It made the whole shower experience very pleasant and honestly made me feel very relaxed. Five stars so far!

Update: I've washed with this shampoo 4 times now and I'm still loving the results. Continuing to have curl in areas where I didn't before and my hair feels and looks much healthier. I've added the AG cloud foam as a styler and the 2 together make my hair look so soft and shiney!! Still 5 stars from me!
47 people found this helpful
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Al of Fl
5.0 out of 5 stars Really Cleans Hair & Scalp
Reviewed in the United States on October 12, 2023
Scent: FloralVerified Purchase
Was recommended to this product by a group of friends. It's a little pricey but if your hair is important to you then this is worth it! Reviewing after first use really cleans Hair & Scalp!! Light earthy natural fragrance, which I love! I also purchased the conditioner and then followed my usual hair care routine. But This stuff beings everything back to neutral for you to do and style without residue from products.
One person found this helpful
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Farley Bookout
5.0 out of 5 stars Amazing for very fine hair
Reviewed in the United States on February 12, 2024
Scent: FloralVerified Purchase
At 51, I have tried hundreds of shampoos. Some would make my hair smell great, shine so bright, puff up - but each time 5-10 hours later, my hair was a waxy or oily, stringy helmet. Right away this shampoo removed years of built up goop, left me with a clean and moisturized scalp - and a month later it’s the only shampoo I’ve used and my hair is incredibly soft and looks so healthy! I can even go 2-3 days without washing and my hair looks fine
4 people found this helpful
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Stephanie Piring
5.0 out of 5 stars Great shampoo for natural curly hair
Reviewed in the United States on May 2, 2024
Scent: FloralVerified Purchase
I started using this shampoo after my stylist used it on me at the salon. She suggested it to help clarify without stripping or drying out my hair. I love this shampoo. It cleans my hair without it feeling dry. I use it on myself and my 2 daughter’s hair, and all 3 of us have different textures. It’s a great value for your money. I was skeptical to buy a shampoo for the price the size, but I have used the same bottle on 3 people for 4/5 months. A little goes a long way
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Ruby
4.0 out of 5 stars package
Reviewed in the United States on February 28, 2024
Scent: FloralVerified Purchase
My mom bought me this shampoo and i absolutely love it, but sometimes it comes in and the bump doesn’t work
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Cajunmiss
5.0 out of 5 stars I LOVE this shampoo!
Reviewed in the United States on March 28, 2024
Scent: FloralVerified Purchase
I was visiting my sister-in-law, and she gave me a little container of the shampoo to use while I was there. I fell in love with it and ordered a bottle for myself and I’ll be ordering the conditioner pretty soon too. I love the smell it leaves my hair with plenty of body, but no frizz. For someone with curly hair, that is important.
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Ryan Andrews
5.0 out of 5 stars Great for you hair
Reviewed in the United States on February 18, 2024
Scent: FloralVerified Purchase
I love how clean it is and without the sulfates…my hair feel and looks better.
One person found this helpful
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Amazon Customer
5.0 out of 5 stars Rarely write reviews
Reviewed in the United States on February 6, 2024
Scent: FloralVerified Purchase
I’ve been looking for this shampoo all my life. I can’t say enough about it. My hair is loving it and I feel good using this clean product. I also love the packaging. Nice job!
One person found this helpful
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Top reviews from other countries

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Rhonda Wuerch
5.0 out of 5 stars Great shampoo
Reviewed in Canada on March 18, 2024
Scent: FloralVerified Purchase
I love the way my hair feels after ! Extremely cleansed , with no buildup. Make hair feel thicker, and great on scalp. Wonderful scent !
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Cliente de Amazon
5.0 out of 5 stars Muy bueno
Reviewed in Mexico on February 12, 2020
Verified Purchase
Me gustó mucho este shampoo, los ingredientes naturales le hacen fresco y huele delicioso, además de que deja el cabello suave y no tiene sulfatos
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Jessica95
5.0 out of 5 stars Amazing ingredients!
Reviewed in Canada on April 14, 2019
Verified Purchase
I spent a long time searching for a shampoo and conditioner duo with natural and safe ingredients. This one smells great, like essential oils. It makes my hair soft. It helps with my dandruff because of the apple cider vinegar. The only ingredient I have an issue with is the Polysorbate 20. It’s worth the higher price tag. I’ve researched every shampoo at Sephora and they all have at least a few bad ingredients.
8 people found this helpful
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Namita Srivastava
1.0 out of 5 stars Received damaged and with 1/3rd contents
Reviewed in Singapore on September 24, 2021
Verified Purchase
It’s so disappointing that after a delay of a month and finally receiving such an expensive shampoo most of the content had leaked. It’s really very upsetting
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K
5.0 out of 5 stars Nice for itchy scalp ….no irritation
Reviewed in Canada on April 8, 2024
Scent: FloralVerified Purchase
I don’t write many reviews but if this can help it’s all good .
I bought this shampoo and another as I only use mostly natural shampoo , my scalp is oily a bit and as I man I use minoxidil ,
I just use 1 pump maybe half a pump as I have short hair , it foam pretty nice and I leave it 1 to 2 min and my itching is gone .
I try many shampoos in my life but always to find a better one and so far I will use this one daily , hair look ok but for me is the itchiness I more worry , so far it work great
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