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This item is non-returnable due to its composition that makes it regulated for transportation, but if the item arrives damaged or defective, you may request a refund or replacement.
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URBAN DECAY Eyeshadow Primer Potion Colored Eyes Cream

4.4 4.4 out of 5 stars 1,545 ratings
Amazon's Choice highlights highly rated, well-priced products available to ship immediately.
Amazon's Choice in Eyeshadow Bases & Primers by URBAN DECAY
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$18.00 $112.50 per Fl Oz
Get Fast, Free Shipping with Amazon Prime
Original
0.16 Ounce (Travel Size)
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Purchase options and add-ons

Benefits

With polymer technology, this primer dries invisibly & creates the perfect base for eyeshadow & eyeliner. Intensifies the look of metallic, shimmer, matte, and glitter eyeshadows.

Suggested Use

Apply just a touch of this eyelid primer before eye makeup. Use the flocked wand applicator for precise, controlled application every time.
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URBAN DECAY Eyeshadow Primer Potion Colored Eyes Cream
$18.00 ($112.50/Fl Oz)
Get it as soon as Tuesday, May 21
In Stock
Sold by Urban Decay and ships from Amazon Fulfillment.
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URBAN DECAY Glide On Eyepencil Matte Waterproof Long Lasting Eyeliner
$23.00 ($23.00/Count)
Get it as soon as Sunday, May 19
In Stock
Sold by Urban Decay and ships from Amazon Fulfillment.
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URBAN DECAY Eyeshadow Palette Powder Shimmer Long Lasting Single
$22.00 ($22.00/Count)
Get it as soon as Sunday, May 19
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Sold by Urban Decay and ships from Amazon Fulfillment.
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Product Description

urban decay eyeshadow primer potion longlasting eyeshadow waterproof longwear face prime
urban decay eyeshadow primer potion longlasting eyeshadow waterproof longwear face prime
urban decay eyeshadow primer potion longlasting eyeshadow waterproof longwear face prime
urban decay eyeshadow primer potion longlasting eyeshadow waterproof longwear face prime

Product details

  • Is Discontinued By Manufacturer ‏ : ‎ No
  • Package Dimensions ‏ : ‎ 4.06 x 0.94 x 0.75 inches; 0.64 ounces
  • Item model number ‏ : ‎ 1704444
  • Manufacturer ‏ : ‎ Urban Decay
  • ASIN ‏ : ‎ B01H4EX6FA
  • Customer Reviews:
    4.4 4.4 out of 5 stars 1,545 ratings

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Customer reviews

4.4 out of 5 stars
4.4 out of 5
1,545 global ratings

Customers say

Customers like the stability, performance, durability and appearance of the primer. They mention that it helps the eyeshadow stay in place, it clings to the eye shadow so well and that it lasts for a very long time. Some like the appearance. Others however, are not happy with the drying time, quantity and value. They also have mixed opinions on crease, and value

AI-generated from the text of customer reviews

28 customers mention25 positive3 negative

Customers like the appearance of the product. They say it makes their eyeshadows more vibrant, keeps their makeup perfect all day, and keeps their eyes looking fresh all day. The nude sheer color helps make their eye shadow appear more vibrant.

"...If applied properly, it gives me 8 FULL hours of crease free eyeshadow!!! I freaking love it!Totally worth the money!..." Read more

"...It helps the eyeshadow to stay in place for 16+ hours and keeps the color vibrant. I don’t like how much it has gone up in cost though." Read more

"...This keeps my eyelids normal for 24 hours. I love the original. The other formulas are greasy." Read more

"...It dries down quickly after application and shadows go on easily and last for the day! Ilike a lot of Urban Decay products and the prices are good." Read more

18 customers mention15 positive3 negative

Customers like the stability of the primer. They say it helps the eyeshadow stay in place for 16+ hours and keeps the color vibrant. Some say it clings to the eye shadow so well that it takes repeated application. Overall, most are satisfied with the product's stability and durability.

"...It helps the eyeshadow to stay in place for 16+ hours and keeps the color vibrant. I don’t like how much it has gone up in cost though." Read more

"...It clings to the eye shadow so well, that there are days when it takes repeated application of remover to get all the shadow off!..." Read more

"...I also use it off-label under my blush and it holds it so well. For the record, I have oily, olive-tone skin." Read more

"It keeps my makeup on and I don’t get makeup creases." Read more

17 customers mention14 positive3 negative

Customers like the performance of the primer. They say it's effective at keeping eyeshadow in place all day, and that it'll last up to 12 hours or more. Some say that it is the only primer that works.

"...that this relatively cheap eye makeup primer actually does its job and so well! Eye make up will not budge, which leads to the 4 star review...." Read more

"...and incredibly awkward to use, which is a shame because the PRODUCT is wonderful. Maybe I'll just.. squeeze it out? I don't know. I'm sad." Read more

"This stuff actually works, and I'll definitely buy it again...." Read more

"...starts out a little watery and needs to be mixed at first but then works great. My eye shadow stays put all day." Read more

14 customers mention11 positive3 negative

Customers like the durability of the product. They say it lasts a very long time, provides long-lasting eyeshadow wear, and feels good on skin. Some customers also mention that the product increases the longevity of the shadows.

"...It makes it last! Especially eye makeup of course! :)" Read more

"Absolutely love this eye primer. It goes on smoothly and lasts all day and night! Buyer beware and check size of package being sold though...." Read more

"...dries down quickly after application and shadows go on easily and last for the day! Ilike a lot of Urban Decay products and the prices are good." Read more

"Very disappointed to get this in the mail and it’s already broken. Supposedly new." Read more

22 customers mention11 positive11 negative

Customers are mixed about the value of the makeup primer. Some mention it's worth every penny, while others say it'd be better off buying a different product.

"...I freaking love it!Totally worth the money!Please be aware: it drys out your skin so if you don’t have oily skin, this may not be for you." Read more

"...It's super expensive in my opinion, but worth the splurge...." Read more

"Wow, I was impressed that this relatively cheap eye makeup primer actually does its job and so well!..." Read more

"Not worth it, their are other products that does the job just as well at at much better price point." Read more

12 customers mention6 positive6 negative

Customers are mixed about the crease. Some mention that it lasts 12+ hours with no creasing and no smudging. However, others say that it causes creases after just a few hours and makes eyelids extremely wrinkled.

"...primer under my eyeshadow/eyeliner, it will last 12+ hours with no creasing and no smudging...." Read more

"...it creates a white, almost “cakey” and foundation like crease on my eyelids. It does enhance colors tho like I said...." Read more

"It keeps my makeup on and I don’t get makeup creases." Read more

"...It didn't seem to like my sunscreen and would cause creases on my eyelids throughout the day. I'm going back to my tried and true drugstore brands." Read more

15 customers mention4 positive11 negative

Customers are dissatisfied with the drying time of the product. They mention that it seems dry coming out of the tube, it dries rough and uneven, and that it looks caked. Some say that the product starts out watery and needs to be mixed at first.

"...Totally worth the money!Please be aware: it drys out your skin so if you don’t have oily skin, this may not be for you." Read more

"...It starts out a little watery and needs to be mixed at first but then works great. My eye shadow stays put all day." Read more

"...It dries down quickly after application and shadows go on easily and last for the day! Ilike a lot of Urban Decay products and the prices are good." Read more

"Also looked kinda caked, dried quick and made my eye looked wrinkled." Read more

12 customers mention0 positive12 negative

Customers are dissatisfied with the quantity of the product. They mention that the tube was ridiculously empty, with little to no product in it.

"Very little product in the tube." Read more

"I bought the travel size. It seems like it’s already almost empty." Read more

"It has a light formulation. It does not provide much coverage for the degree of redness on my lids." Read more

"...Tiny amount in this very small tube." Read more

This is a smaller tube than the anti aging primer potion for the same product.
3 Stars
This is a smaller tube than the anti aging primer potion for the same product.
I like the product. I don't like that it is smaller than the primer potion anti-aging and costs the same. So, same product in a smaller tube, costs the same?
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Top reviews from the United States

Quido
5.0 out of 5 stars This stuff works!
Reviewed in the United States on April 30, 2024
Color: OriginalSize: 0.16 Ounce (Travel Size)Verified Purchase
I was loathed to pay so much money for this tiny tube of makeup but I’m so glad I did!
I have very oily skin and my eyeshadow creases almost immediately after I put it on. A friend recommended this for me.
If applied properly, it gives me 8 FULL hours of crease free eyeshadow!!! I freaking love it!
Totally worth the money!
Please be aware: it drys out your skin so if you don’t have oily skin, this may not be for you.
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CC
5.0 out of 5 stars Absolute must have!
Reviewed in the United States on January 15, 2024
Color: OriginalSize: 0.16 Ounce (Travel Size)Verified Purchase
I will not do my eyeshadow without using this product and haven’t for a decade. It helps the eyeshadow to stay in place for 16+ hours and keeps the color vibrant. I don’t like how much it has gone up in cost though.
3 people found this helpful
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KR
5.0 out of 5 stars I am enjoying this product
Reviewed in the United States on April 9, 2024
Color: OriginalSize: 0.16 Ounce (Travel Size)Verified Purchase
This is great. The only advice I have is be careful with what you apply on your face before putting this over it since certain eye serums/creams I applied affected how my makeup applied on top of this product. I had to try out more than one eye cream to see what worked. The skin around my eyes get dry so I try to keep them a little moisturized always. Overall, I love this product and it’s great for days where you plan to wear makeup all day! It makes it last! Especially eye makeup of course! :)
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Amazon Customer
4.0 out of 5 stars Works almost too well
Reviewed in the United States on July 20, 2023
Color: OriginalSize: 0.16 Ounce (Travel Size)Verified Purchase
Wow, I was impressed that this relatively cheap eye makeup primer actually does its job and so well! Eye make up will not budge, which leads to the 4 star review. It clings to the eye shadow so well, that there are days when it takes repeated application of remover to get all the shadow off! A little too much tugging on the lids for my taste, but due to it's holding qualities, will probably continue to use.
2 people found this helpful
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Sally Smith
5.0 out of 5 stars Eyeshadow primer
Reviewed in the United States on April 15, 2024
Color: OriginalSize: 0.16 Ounce (Travel Size)Verified Purchase
I love this primer. My eyelids are much smoother with use. The applicator brush is very light and makes application easier
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Diane W.
5.0 out of 5 stars a great product
Reviewed in the United States on April 3, 2024
Color: OriginalSize: 0.16 Ounce (Travel Size)Verified Purchase
through the high temps and humidity of a rainforest - my eyeliner stayed put! this is one hard working product.
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Amazon Customer
3.0 out of 5 stars Works but…
Reviewed in the United States on November 27, 2023
Color: OriginalSize: 0.16 Ounce (Travel Size)Verified Purchase
Very little product in the tube.
One person found this helpful
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Lemons
5.0 out of 5 stars Lasts all day
Reviewed in the United States on August 1, 2023
Color: OriginalSize: 0.16 Ounce (Travel Size)Verified Purchase
If I use this primer under my eyeshadow/eyeliner, it will last 12+ hours with no creasing and no smudging. It's super expensive in my opinion, but worth the splurge. You don't need to use a lot of product, so the mini tube lasts me about 6 months with daily use. It goes on very smooth. I also use it off-label under my blush and it holds it so well. For the record, I have oily, olive-tone skin.
One person found this helpful
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Top reviews from other countries

Translate all reviews to English
Lizbeth
5.0 out of 5 stars Muy buen primer
Reviewed in Mexico on January 5, 2024
Color: OriginalSize: 0.16 Ounce (Travel Size)Verified Purchase
Quise probarlo así que compre la versión mini pero 10/10 me ayudo a que las sombras se fijen y los Glitters duren mucho más, si les gusta el maquillaje coreano/Douyin también es perfecto para ayudar a hacer el eagyosal 💗💗💗💗😮‍💨😮‍💨😮‍💨😮‍💨, aunque a veces deja unas partículas demasiado gruesas de producto como si el producto por partes estuviera seco no sé si solo me pasó a mi
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Cintli
5.0 out of 5 stars Buen producto.
Reviewed in Mexico on November 30, 2023
Color: OriginalSize: 0.16 Ounce (Travel Size)Verified Purchase
Buen producto.
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SARA B.
4.0 out of 5 stars Buen producto
Reviewed in Mexico on December 17, 2023
Color: OriginalSize: 0.16 Ounce (Travel Size)Verified Purchase
Soy de párpado graso y nunca me duran las sombras. Usando este primer definitivamente si noto una diferencia y las sombras me duran mucho más, aunque al final del día ya empieza a perderse el efecto, pero varias horas permanece en buen estado el maquillaje.
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Lupita
2.0 out of 5 stars No me gusto
Reviewed in Mexico on December 30, 2023
Color: OriginalSize: 0.16 Ounce (Travel Size)Verified Purchase
No se si no lo se usar ,pero No ha sido lo que esperaba, al no tener color cuando lo pongo se me mueve el corrector que puse antes .
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Lili
1.0 out of 5 stars Producto viejo
Reviewed in Mexico on November 26, 2023
Color: OriginalSize: 0.16 Ounce (Travel Size)Verified Purchase
El producto está tan viejo que viene seco, no lo compren no es una buena opción
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